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Nonprofiteer
← RED RIVER MERCHANTS ASSOCIATION

Form 990 for tax year 2024

Filed by RED RIVER MERCHANTS ASSOCIATION.

Totals

Total revenue
$269,341
Total expenses
$282,265
Contributions and grants received
$269,341
Grants paid
$0
Program service revenue
$0
Investment income
$0
Other revenue
$0
Total assets, end of year
$160,546
Total liabilities, end of year
$70,000
Net assets or fund balances, end of year
$90,546
Program services expenses (Part IX)
$244,398
Management and general expenses
$37,867
Fundraising expenses
$0
Program service expenses (Part III)
$244,398

Program services were 86.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $45,000

  • 1f · All other contributions, gifts and grants

    $224,341

  • 8c · Net income from fundraising events

    total $0

Functional expenses

Part IX, the statement of functional expenses.

  • 7 · Other salaries and wages

    total $64,103 · program services $51,284 · management and general $12,819

  • 10 · Payroll taxes

    total $4,905 · program services $3,924 · management and general $981

  • 11c · Fees: accounting

    total $5,105 · management and general $5,105

  • 11g · Fees: other

    total $189,283 · program services $178,633 · management and general $10,650

  • 12 · Advertising and promotion

    total $10,559 · program services $6,641 · management and general $3,918

  • 13 · Office expenses

    total $6,155 · program services $2,633 · management and general $3,522

  • 17 · Travel

    total $873 · program services $873

  • 23 · Insurance

    total $802 · management and general $802

  • 24a · Other expenses: Business Meals

    total $50 · management and general $50

  • 24b · Other expenses: Bank Charges

    total $20 · management and general $20

  • 24c · Other expenses: Event Meals - HSN

    total $410 · program services $410

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $103,019 · end of year $160,037

  • 9 · Prepaid expenses and deferred charges

    beginning of year $451 · end of year $509

  • 19 · Deferred revenue

    end of year $70,000

  • 27 · Net assets without donor restrictions

    beginning of year $103,470 · end of year $90,546

Mission and programs · 2024

Mission

Attracting more customers to the red river cultural district, preserving the cultural heritage of the red river cultural district, and specifically its role as a hub for local music, Art, Food, and nightlife in the downtown Austin area.

  • Free Week and Hot Summer Nights 2024 - This initiative effectively funds musician payments, event costs, and marketing expenses for both of our highly anticipated annual events: Hot Summer Nights and Free Week. By supporting over 300 talented musicians, we drive significant foot traffic to the Red River Cultural District, creating valuable opportunities for local businesses. This initiative strongly benefits contractors, staff, and business owners, making a positive impact on our community.

    Expenses $244,398 · Revenue $269,341

As filed on the 2024 return.

Listed in Part VII

  • Rebecca Trent

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Angela Tharp

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Miguel Cobos

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Stephen Flynn

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Nick Yaklin

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Christopher Markley

    Treasurer

    Total calculated
    $0
    Hours/week
    1
  • Jon-Erik Garcia

    President

    Total calculated
    $0
    Hours/week
    1
  • Heather Kaplan

    Secretary

    Total calculated
    $0
    Hours/week
    0

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
11 June 2025
IRS schema version
2024v5.1
Source object
202511779349300541

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