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Nonprofiteer
← FAMILY FIRST INC

Form 990 for tax year 2023

Filed by FAMILY FIRST INC.

Totals

Total revenue
$20,156,092
Total expenses
$15,257,077
Contributions and grants received
$19,699,578
Grants paid
$0
Program service revenue
$42,699
Investment income
$178,230
Other revenue
$235,585
Total assets, end of year
$13,119,498
Total liabilities, end of year
$2,239,618
Net assets or fund balances, end of year
$10,879,880
Program services expenses (Part IX)
$14,026,787
Management and general expenses
$558,582
Fundraising expenses
$671,708
Program service expenses (Part III)
$14,026,787

Program services were 91.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $111,248

  • 1e · Government grants (contributions)

    $13,305,842

  • 1f · All other contributions, gifts and grants

    $6,282,488

  • 2a · Program service revenue: REGISTRATION FEES

    total $42,699 · related or exempt $42,699

  • 3 · Investment income

    total $178,072 · excluded $178,072

  • 5 · Royalties

    total $201,159 · excluded $201,159

  • 7a · Gross sales of assets other than inventory

    securities $45,958

  • 7b · Less cost or other basis and sales expenses

    securities $45,800

  • 7c · Gain or loss

    securities $158

  • 7d · Net gain or loss

    total $158 · excluded $158

  • 8a · Fundraising events: gross income

    $24,101

  • 8a · Fundraising events: contributions included on line 1c

    $111,248

  • 8b · Fundraising events: direct expenses

    $24,101

  • 8c · Net income from fundraising events

    total $0

  • 10a · Gross sales of inventory

    $69,876

  • 10b · Cost of goods sold

    $39,813

  • 10c · Net income from sales of inventory

    total $30,063 · excluded $30,063

  • 11a · Other revenue: OTHER REVENUE

    total $4,363 · excluded $4,363

  • 11e · Other revenue, total

    $4,363

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $848,211 · program services $561,272 · management and general $157,031 · fundraising $129,908

  • 7 · Other salaries and wages

    total $3,066,807 · program services $2,546,164 · management and general $284,786 · fundraising $235,857

  • 8 · Pension plan contributions

    total $110,963 · program services $88,071 · management and general $12,528 · fundraising $10,364

  • 9 · Other employee benefits

    total $304,753 · program services $241,882 · management and general $34,407 · fundraising $28,464

  • 10 · Payroll taxes

    total $265,886 · program services $211,018 · management and general $30,019 · fundraising $24,849

  • 11b · Fees: legal

    total $5,072 · program services $4,202 · management and general $339 · fundraising $531

  • 11c · Fees: accounting

    total $13,000 · program services $10,769 · management and general $868 · fundraising $1,363

  • 11d · Fees: lobbying

    total $136,680 · program services $135,043 · management and general $299 · fundraising $1,338

  • 11g · Fees: other

    total $4,342,468 · program services $4,273,370 · management and general $19,250 · fundraising $49,848

  • 12 · Advertising and promotion

    total $5,085,890 · program services $5,071,466 · fundraising $14,424

  • 13 · Office expenses

    total $95,761 · program services $64,785 · management and general $1,349 · fundraising $29,627

  • 14 · Information technology

    total $207,307 · program services $188,845 · management and general $4,638 · fundraising $13,824

  • 16 · Occupancy

    total $118,355 · program services $109,307 · management and general $3,521 · fundraising $5,527

  • 17 · Travel

    total $184,468 · program services $132,635 · management and general $1,722 · fundraising $50,111

  • 19 · Conferences, conventions and meetings

    total $93,023 · program services $78,974 · management and general $1,897 · fundraising $12,152

  • 22 · Depreciation, depletion and amortization

    total $27,276 · program services $23,652 · management and general $1,409 · fundraising $2,215

  • 23 · Insurance

    total $22,266 · program services $18,311 · management and general $1,539 · fundraising $2,416

  • 24a · Other expenses: RESOURCE MATERIALS

    total $155,754 · program services $152,996 · fundraising $2,758

  • 24b · Other expenses: EVENT FACILITIES

    total $105,472 · program services $54,823 · fundraising $50,649

  • 24c · Other expenses: TELEPHONE AND INTERNET

    total $36,149 · program services $31,879 · management and general $1,662 · fundraising $2,608

  • 24d · Other expenses: EQUIPMENT LEASE

    total $21,738 · program services $18,448 · management and general $966 · fundraising $2,324

  • 24e · All other expenses

    total $9,778 · program services $8,875 · management and general $352 · fundraising $551

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $5,508,856 · end of year $3,889,843

  • 2 · Savings and temporary cash investments

    beginning of year $12,927 · end of year $6,252,465

  • 4 · Accounts receivable

    beginning of year $767,908 · end of year $2,391,439

  • 8 · Inventories for sale or use

    beginning of year $26,625 · end of year $61,987

  • 9 · Prepaid expenses and deferred charges

    beginning of year $26,000 · end of year $33,640

  • 10a · Land, buildings and equipment: cost or other basis

    $364,479

  • 10b · Land, buildings and equipment: accumulated depreciation

    $239,572

  • 10c · Land, buildings and equipment, net

    beginning of year $34,218 · end of year $124,907

  • 15 · Other assets

    beginning of year $461,188 · end of year $365,217

  • 17 · Accounts payable and accrued expenses

    beginning of year $450,414 · end of year $1,019,943

  • 19 · Deferred revenue

    end of year $854,458

  • 25 · Other liabilities

    beginning of year $461,188 · end of year $365,217

  • 27 · Net assets without donor restrictions

    beginning of year $5,926,120 · end of year $10,879,880

Mission and programs · 2023

Mission

THE MISSION OF FAMILY FIRST IS TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL AND GIVES THEM GREATER HOPE FOR THE FUTURE.

Activities or mission (Part I)

TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL.

  • FATHERHOOD PROGRAM:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE INSPIRE AND EQUIP FATHERS TO BE ACTIVELY INVOLVED IN THEIR CHILDREN'S LIVES. ALLPRODAD.COM HAD 11,144,694 PAGEVIEWS, 5,747,848 USERS AND $619,685 OF IN KIND SERVICES DURING 2023.

    Expenses $12,729,180 · Revenue $42,699

  • MOTHERHOOD PROGRAM:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE GIVE MOTHERS THE TOOLS THEY NEED TO CONNECT WITH THEIR CHILDREN. IMOM.COM HAD 9,774,455 PAGEVIEWS, 4,922,144 USERS AND $21,746 OF IN KIND SERVICES DURING 2023.

    Expenses $1,240,510

  • FAMILY MINUTE:THE FAMILY MINUTE WITH MARK MERRILL IS OUR POPULAR DAILY RADIO FEATURE AIRING ON 333 RADIO STATIONS AND REACHING ABOUT 8,353,082 PEOPLE EACH WEEK WITH PRACTICAL EVERYDAY ADVICE ON MARRIAGE, PARENTING AND FAMILY RELATIONSHIPS. FAMILY MINUTE ALSO BROADCASTS ON AMERICAN FORCES NETWORK. EVERYDAY, THE FAMILY MINUTE IS SENT FREE TO E-MAIL RECIPIENTS IN A QUICK-TO-READ FORMAT. FAMILYMINUTE.COM HAD 494,190 PAGEVIEWS, 295,636 USERS AND $1,968,790 OF IN KIND SERVICES DURING 2023.

    Expenses $25,125

  • PUBLIC EDUCATION:FAMILY FIRST PROMOTES FAMILY-STRENGTHENING PRINCIPLES THROUGH MEDIA, EVENTS, WEBSITES AND FAMILY RESOURCES. THE FAMILY FIRST LICENSE PLATE PROGRAM AND THE VOLUNTARY CHECK OFF PROGRAM ENCOURAGE PEOPLE TO MAKE FAMILY A TOP PRIORITY.ESTORE:FAMILY FIRST SELLS PRODUCTS THROUGH AN ONLINE STORE THAT PROMOTE THE ORGANIZATION'S MISSION. THIS IS OUTSOURCED TO AN OUTSIDE VENDOR AND FAMILY FIRST DOES NOT ACTUALLY MANAGE THE ONLINE STORE OR FULFILLMENT.

    Expenses $31,972

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • S CARY GAYLORD

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • ANN GAYLORD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • BRIDGETTE CAHILL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • PORTER SMITH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • SUSAN SMITH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • MICHAEL CARMICHAEL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • BECKI CARMICHAEL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • CHAD CAHILL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • CHRISTINA JOHNSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • MARK JOHNSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • BRYANT SKINNER JR

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • JOAN SKINNER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • KENDALL SPENCER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • SYLVIA SPENCER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • MARK MERRILL

    PRESIDENT

    Total calculated
    $599,390
    From this org
    $545,542
    From related orgs
    $0
    Other
    $53,848
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $181,743
    Bonus
    $360,000
    Other
    $3,799
    Deferred
    $32,400
    Nontaxable benefits
    $21,448
    Filer's total
    $599,390
  • SUSAN MERRILL

    CHIEF MARKETING & PROGRAM OFFICER

    Total calculated
    $172,994
    From this org
    $146,131
    From related orgs
    $0
    Other
    $26,863
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $135,450
    Bonus
    $10,000
    Other
    $681
    Deferred
    $26,863
    Nontaxable benefits
    $0
    Filer's total
    $172,994
  • DREW WEATHERFORD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • MORGAN WEATHERFORD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • DANIEL FARRA

    CHIEF OPERATING OFFICER

    Total calculated
    $83,404
    From this org
    $77,243
    From related orgs
    $0
    Other
    $6,161
    Hours/week
    40
  • LESLEY BATEMAN

    DIRECTOR OF PARTNER SERVICES

    Total calculated
    $149,964
    From this org
    $145,537
    From related orgs
    $0
    Other
    $4,427
    Hours/week
    40
  • ANGELA BISHOP

    DIRECTOR OF OPERATIONS

    Total calculated
    $134,664
    From this org
    $130,747
    From related orgs
    $0
    Other
    $3,917
    Hours/week
    40
  • BRIAN BURRIDGE

    SENIOR WEB DEVELOPER

    Total calculated
    $133,624
    From this org
    $112,512
    From related orgs
    $0
    Other
    $21,112
    Hours/week
    40
  • JASON HOOD

    DIRECTOR OF ALL PRO DAD CHAPTERS

    Total calculated
    $144,491
    From this org
    $111,977
    From related orgs
    $0
    Other
    $32,514
    Hours/week
    40
  • TED LOWE

    CONTENT CREATOR AND COMMUNICATOR

    Total calculated
    $133,493
    From this org
    $121,182
    From related orgs
    $0
    Other
    $12,311
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
THE PRESIDENT RECEIVES A BONUS WHICH IS SUBJECTIVELY BASED ON ACHIEVING CERTAIN DEPARTMENTAL GOALS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
15 May 2024
IRS schema version
2023v5.0
Source object
202431369349309618

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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