Totals
- Total revenue
- $20,156,092
- Total expenses
- $15,257,077
- Contributions and grants received
- $19,699,578
- Grants paid
- $0
- Program service revenue
- $42,699
- Investment income
- $178,230
- Other revenue
- $235,585
- Total assets, end of year
- $13,119,498
- Total liabilities, end of year
- $2,239,618
- Net assets or fund balances, end of year
- $10,879,880
- Program services expenses (Part IX)
- $14,026,787
- Management and general expenses
- $558,582
- Fundraising expenses
- $671,708
- Program service expenses (Part III)
- $14,026,787
Program services were 91.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1c · Fundraising events
$111,248
-
1e · Government grants (contributions)
$13,305,842
-
1f · All other contributions, gifts and grants
$6,282,488
-
2a · Program service revenue: REGISTRATION FEES
total $42,699 · related or exempt $42,699
-
3 · Investment income
total $178,072 · excluded $178,072
-
5 · Royalties
total $201,159 · excluded $201,159
-
7a · Gross sales of assets other than inventory
securities $45,958
-
7b · Less cost or other basis and sales expenses
securities $45,800
-
7c · Gain or loss
securities $158
-
7d · Net gain or loss
total $158 · excluded $158
-
8a · Fundraising events: gross income
$24,101
-
8a · Fundraising events: contributions included on line 1c
$111,248
-
8b · Fundraising events: direct expenses
$24,101
-
8c · Net income from fundraising events
total $0
-
10a · Gross sales of inventory
$69,876
-
10b · Cost of goods sold
$39,813
-
10c · Net income from sales of inventory
total $30,063 · excluded $30,063
-
11a · Other revenue: OTHER REVENUE
total $4,363 · excluded $4,363
-
11e · Other revenue, total
$4,363
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $848,211 · program services $561,272 · management and general $157,031 · fundraising $129,908
-
7 · Other salaries and wages
total $3,066,807 · program services $2,546,164 · management and general $284,786 · fundraising $235,857
-
8 · Pension plan contributions
total $110,963 · program services $88,071 · management and general $12,528 · fundraising $10,364
-
9 · Other employee benefits
total $304,753 · program services $241,882 · management and general $34,407 · fundraising $28,464
-
10 · Payroll taxes
total $265,886 · program services $211,018 · management and general $30,019 · fundraising $24,849
-
11b · Fees: legal
total $5,072 · program services $4,202 · management and general $339 · fundraising $531
-
11c · Fees: accounting
total $13,000 · program services $10,769 · management and general $868 · fundraising $1,363
-
11d · Fees: lobbying
total $136,680 · program services $135,043 · management and general $299 · fundraising $1,338
-
11g · Fees: other
total $4,342,468 · program services $4,273,370 · management and general $19,250 · fundraising $49,848
-
12 · Advertising and promotion
total $5,085,890 · program services $5,071,466 · fundraising $14,424
-
13 · Office expenses
total $95,761 · program services $64,785 · management and general $1,349 · fundraising $29,627
-
14 · Information technology
total $207,307 · program services $188,845 · management and general $4,638 · fundraising $13,824
-
16 · Occupancy
total $118,355 · program services $109,307 · management and general $3,521 · fundraising $5,527
-
17 · Travel
total $184,468 · program services $132,635 · management and general $1,722 · fundraising $50,111
-
19 · Conferences, conventions and meetings
total $93,023 · program services $78,974 · management and general $1,897 · fundraising $12,152
-
22 · Depreciation, depletion and amortization
total $27,276 · program services $23,652 · management and general $1,409 · fundraising $2,215
-
23 · Insurance
total $22,266 · program services $18,311 · management and general $1,539 · fundraising $2,416
-
24a · Other expenses: RESOURCE MATERIALS
total $155,754 · program services $152,996 · fundraising $2,758
-
24b · Other expenses: EVENT FACILITIES
total $105,472 · program services $54,823 · fundraising $50,649
-
24c · Other expenses: TELEPHONE AND INTERNET
total $36,149 · program services $31,879 · management and general $1,662 · fundraising $2,608
-
24d · Other expenses: EQUIPMENT LEASE
total $21,738 · program services $18,448 · management and general $966 · fundraising $2,324
-
24e · All other expenses
total $9,778 · program services $8,875 · management and general $352 · fundraising $551
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $5,508,856 · end of year $3,889,843
-
2 · Savings and temporary cash investments
beginning of year $12,927 · end of year $6,252,465
-
4 · Accounts receivable
beginning of year $767,908 · end of year $2,391,439
-
8 · Inventories for sale or use
beginning of year $26,625 · end of year $61,987
-
9 · Prepaid expenses and deferred charges
beginning of year $26,000 · end of year $33,640
-
10a · Land, buildings and equipment: cost or other basis
$364,479
-
10b · Land, buildings and equipment: accumulated depreciation
$239,572
-
10c · Land, buildings and equipment, net
beginning of year $34,218 · end of year $124,907
-
15 · Other assets
beginning of year $461,188 · end of year $365,217
-
17 · Accounts payable and accrued expenses
beginning of year $450,414 · end of year $1,019,943
-
19 · Deferred revenue
end of year $854,458
-
25 · Other liabilities
beginning of year $461,188 · end of year $365,217
-
27 · Net assets without donor restrictions
beginning of year $5,926,120 · end of year $10,879,880
Mission and programs · 2023
Mission
THE MISSION OF FAMILY FIRST IS TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL AND GIVES THEM GREATER HOPE FOR THE FUTURE.
Activities or mission (Part I)
TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL.
-
FATHERHOOD PROGRAM:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE INSPIRE AND EQUIP FATHERS TO BE ACTIVELY INVOLVED IN THEIR CHILDREN'S LIVES. ALLPRODAD.COM HAD 11,144,694 PAGEVIEWS, 5,747,848 USERS AND $619,685 OF IN KIND SERVICES DURING 2023.
Expenses $12,729,180 · Revenue $42,699
-
MOTHERHOOD PROGRAM:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE GIVE MOTHERS THE TOOLS THEY NEED TO CONNECT WITH THEIR CHILDREN. IMOM.COM HAD 9,774,455 PAGEVIEWS, 4,922,144 USERS AND $21,746 OF IN KIND SERVICES DURING 2023.
Expenses $1,240,510
-
FAMILY MINUTE:THE FAMILY MINUTE WITH MARK MERRILL IS OUR POPULAR DAILY RADIO FEATURE AIRING ON 333 RADIO STATIONS AND REACHING ABOUT 8,353,082 PEOPLE EACH WEEK WITH PRACTICAL EVERYDAY ADVICE ON MARRIAGE, PARENTING AND FAMILY RELATIONSHIPS. FAMILY MINUTE ALSO BROADCASTS ON AMERICAN FORCES NETWORK. EVERYDAY, THE FAMILY MINUTE IS SENT FREE TO E-MAIL RECIPIENTS IN A QUICK-TO-READ FORMAT. FAMILYMINUTE.COM HAD 494,190 PAGEVIEWS, 295,636 USERS AND $1,968,790 OF IN KIND SERVICES DURING 2023.
Expenses $25,125
-
PUBLIC EDUCATION:FAMILY FIRST PROMOTES FAMILY-STRENGTHENING PRINCIPLES THROUGH MEDIA, EVENTS, WEBSITES AND FAMILY RESOURCES. THE FAMILY FIRST LICENSE PLATE PROGRAM AND THE VOLUNTARY CHECK OFF PROGRAM ENCOURAGE PEOPLE TO MAKE FAMILY A TOP PRIORITY.ESTORE:FAMILY FIRST SELLS PRODUCTS THROUGH AN ONLINE STORE THAT PROMOTE THE ORGANIZATION'S MISSION. THIS IS OUTSOURCED TO AN OUTSIDE VENDOR AND FAMILY FIRST DOES NOT ACTUALLY MANAGE THE ONLINE STORE OR FULFILLMENT.
Expenses $31,972
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
S CARY GAYLORD
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
ANN GAYLORD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
BRIDGETTE CAHILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
PORTER SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
SUSAN SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MICHAEL CARMICHAEL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
BECKI CARMICHAEL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
CHAD CAHILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
CHRISTINA JOHNSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MARK JOHNSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
BRYANT SKINNER JR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
JOAN SKINNER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
KENDALL SPENCER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
SYLVIA SPENCER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MARK MERRILL
PRESIDENT
- Total calculated
- $599,390
- From this org
- $545,542
- From related orgs
- $0
- Other
- $53,848
- Hours/week
- 55
Schedule J breakdown matched by us
- Base
- $181,743
- Bonus
- $360,000
- Other
- $3,799
- Deferred
- $32,400
- Nontaxable benefits
- $21,448
- Filer's total
- $599,390
-
SUSAN MERRILL
CHIEF MARKETING & PROGRAM OFFICER
- Total calculated
- $172,994
- From this org
- $146,131
- From related orgs
- $0
- Other
- $26,863
- Hours/week
- 55
Schedule J breakdown matched by us
- Base
- $135,450
- Bonus
- $10,000
- Other
- $681
- Deferred
- $26,863
- Nontaxable benefits
- $0
- Filer's total
- $172,994
-
DREW WEATHERFORD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MORGAN WEATHERFORD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
DANIEL FARRA
CHIEF OPERATING OFFICER
- Total calculated
- $83,404
- From this org
- $77,243
- From related orgs
- $0
- Other
- $6,161
- Hours/week
- 40
-
LESLEY BATEMAN
DIRECTOR OF PARTNER SERVICES
- Total calculated
- $149,964
- From this org
- $145,537
- From related orgs
- $0
- Other
- $4,427
- Hours/week
- 40
-
ANGELA BISHOP
DIRECTOR OF OPERATIONS
- Total calculated
- $134,664
- From this org
- $130,747
- From related orgs
- $0
- Other
- $3,917
- Hours/week
- 40
-
BRIAN BURRIDGE
SENIOR WEB DEVELOPER
- Total calculated
- $133,624
- From this org
- $112,512
- From related orgs
- $0
- Other
- $21,112
- Hours/week
- 40
-
JASON HOOD
DIRECTOR OF ALL PRO DAD CHAPTERS
- Total calculated
- $144,491
- From this org
- $111,977
- From related orgs
- $0
- Other
- $32,514
- Hours/week
- 40
-
TED LOWE
CONTENT CREATOR AND COMMUNICATOR
- Total calculated
- $133,493
- From this org
- $121,182
- From related orgs
- $0
- Other
- $12,311
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 7 · Other non-fixed payments
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 7
- THE PRESIDENT RECEIVES A BONUS WHICH IS SUBJECTIVELY BASED ON ACHIEVING CERTAIN DEPARTMENTAL GOALS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 15 May 2024
- IRS schema version
- 2023v5.0
- Source object
- 202431369349309618
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.