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Nonprofiteer
← WTA TOUR INC

Form 990 for tax year 2024

Filed by WTA TOUR INC.

Totals

Total revenue
$142,609,065
Total expenses
$147,507,084
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$133,836,364
Investment income
$7,072,199
Other revenue
$1,700,502
Total assets, end of year
$119,193,852
Total liabilities, end of year
$115,140,502
Net assets or fund balances, end of year
$4,053,350
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: MEDIA RIGHTS

    total $69,667,721 · related or exempt $69,667,721

  • 2b · Program service revenue: SPONSORSHIPS

    total $38,420,917 · related or exempt $38,420,917

  • 2c · Program service revenue: TOUR OPERATIONS FEES

    total $17,379,775 · related or exempt $17,379,775

  • 2d · Program service revenue: TOURNAMENT MEMBERSHIP SALES/FEES

    total $7,682,143 · related or exempt $7,682,143

  • 2e · Program service revenue: PLAYER FINES AND FEES

    total $685,808 · related or exempt $685,808

  • 3 · Investment income

    total $7,082,413 · excluded $7,082,413

  • 7b · Less cost or other basis and sales expenses

    securities $10,214

  • 7c · Gain or loss

    securities -$10,214

  • 7d · Net gain or loss

    total -$10,214 · excluded -$10,214

  • 11a · Other revenue: GRAND SLAM SERVICE FEE

    total $680,000 · related or exempt $680,000

  • 11b · Other revenue: LATE FEES

    total $359,829 · excluded $359,829

  • 11c · Other revenue: ONLINE REVENUE

    total $341,976 · unrelated business $341,976

  • 11d · All other revenue

    total $318,697 · excluded $318,697

  • 11e · Other revenue, total

    $1,700,502

Functional expenses

Part IX, the statement of functional expenses.

  • 4 · Benefits paid to or for members

    total $5,886,384

  • 5 · Compensation of officers, directors and key employees

    total $3,986,566

  • 7 · Other salaries and wages

    total $19,228,567

  • 8 · Pension plan contributions

    total $529,830

  • 9 · Other employee benefits

    total $1,455,962

  • 10 · Payroll taxes

    total $1,744,057

  • 11b · Fees: legal

    total $3,475,017

  • 11c · Fees: accounting

    total $402,486

  • 11f · Fees: investment management

    total $207,637

  • 11g · Fees: other

    total $10,845,406

  • 12 · Advertising and promotion

    total $2,421,168

  • 13 · Office expenses

    total $906,368

  • 14 · Information technology

    total $4,339,201

  • 16 · Occupancy

    total $390,120

  • 17 · Travel

    total $4,558,833

  • 19 · Conferences, conventions and meetings

    total $621,535

  • 20 · Interest

    total $119,673

  • 22 · Depreciation, depletion and amortization

    total $3,136,082

  • 23 · Insurance

    total $1,187,772

  • 24a · Other expenses: CONTRIBUTED ASSETS

    total $51,100,848

  • 24b · Other expenses: SPONSOR EXPENSES

    total $8,150,315

  • 24c · Other expenses: TOURNAMENT EXPENSES

    total $6,697,573

  • 24d · Other expenses: BROADCAST/MEDIA EXPENSE

    total $5,589,449

  • 24e · All other expenses

    total $10,526,235

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $17,202,117 · end of year $35,426,926

  • 4 · Accounts receivable

    beginning of year $3,820,779 · end of year $3,951,242

  • 9 · Prepaid expenses and deferred charges

    beginning of year $3,308,139 · end of year $3,605,909

  • 10a · Land, buildings and equipment: cost or other basis

    $12,754,373

  • 10b · Land, buildings and equipment: accumulated depreciation

    $6,941,783

  • 10c · Land, buildings and equipment, net

    beginning of year $5,113,923 · end of year $5,812,590

  • 11 · Investments: publicly traded securities

    beginning of year $64,721,522 · end of year $67,592,492

  • 15 · Other assets

    beginning of year $3,557,994 · end of year $2,804,693

  • 17 · Accounts payable and accrued expenses

    beginning of year $11,197,173 · end of year $15,614,053

  • 19 · Deferred revenue

    beginning of year $58,332,192 · end of year $60,547,881

  • 24 · Unsecured notes and loans payable

    beginning of year $5,000,000 · end of year $0

  • 25 · Other liabilities

    beginning of year $33,821,717 · end of year $38,978,568

  • 27 · Net assets without donor restrictions

    beginning of year -$10,626,608 · end of year $4,053,350

Mission and programs · 2024

Mission

WTA TOUR, INC. ORGANIZES, SANCTIONS, ADMINISTERS, GOVERNS AND PROMOTES A SERIES OF WOMEN'S PROFESSIONAL TENNIS TOURNAMENTS WORLDWIDE FOR THE COMMON BENEFIT OF ITS MEMBERS, INCLUDING CURRENT PROFESSIONAL WOMEN TENNIS PLAYERS, PARTICIPATING TOURNAMENTS THAT HAVE RECEIVED A SANCTION, AND THE INTERNATIONAL TENNIS FEDERATION REPRESENTING ITS MEMBER NATIONAL TENNIS ASSOCIATIONS.

Activities or mission (Part I)

TO PROMOTE THE GROWTH AND RECOGNITION OF WOMEN'S TENNIS WORLDWIDE.

  • SPONSORSHIPS - THE WTA HAS VARIOUS SPONSORSHIP AGREEMENTS THATPROVIDE FOR ANNUAL FEES. THE WTA HAS CERTAIN OBLIGATIONS UNDERTHESE AGREEMENTS AND HAVE BEEN GRANTED CERTAIN RIGHTS BY THETOURNAMENT CLASS MEMBERS AND PLAYER CLASS MEMBERS AS REQUIRED BYTHESE SPONSORS UNDER THESE AGREEMENTS.

  • TOUR OPERATIONS FEES- REPRESENTS FEES TO THE WTA TOUR TOORGANIZE, ADMINISTER AND GOVERN THE ANNUAL TOUR AS WELL AS FUNDCERTAIN PROGRAM SERVICES EXPENSES.

  • TELEVISION BROADCASTING AND DATA - THE WTA HAS MEDIA RIGHTS AGREEMENTS FOR THE BROADCAST OF CERTAIN TOURNAMENT MATCHES AND LICENSE OF MATCH DATA. THE WTA HAS BEEN GRANTED CERTAIN RIGHTS FROM TOURNAMENT CLASS MEMBERS AND LICENSED EVENTS AS REQUIRED BY THE MEDIA RIGHTS AGREEMENTS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Steve Simon

    CHAIRMAN

    Total calculated
    $1,389,463
    From this org
    $1,357,575
    From related orgs
    $0
    Other
    $31,888
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $1,344,547
    Bonus
    $0
    Other
    $13,028
    Deferred
    $10,350
    Nontaxable benefits
    $21,538
    Filer's total
    $1,389,463
  • Adam Barrett

    TOURNAMENT CLASS DIRECTOR

    Total calculated
    $130,000
    From this org
    $130,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    10
  • Peter Michael Reichel Thru 82024

    TOURNAMENT CLASS DIRECTOR

    Total calculated
    $25,000
    From this org
    $25,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    5
  • Cameron Pearson

    TOURNAMENT CLASS DIRECTOR

    Total calculated
    $75,000
    From this org
    $75,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    5
  • Bob Moran

    TOURNAMENT CLASS DIRECTOR

    Total calculated
    $75,000
    From this org
    $75,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    5
  • Anja Vreg

    PLAYER CLASS DIRECTOR

    Total calculated
    $115,000
    From this org
    $0
    From related orgs
    $115,000
    Other
    $0
    Hours/week
    0 + 5 related
  • Brandon Burke

    PLAYER CLASS DIRECTOR (ALT

    Total calculated
    $100,000
    From this org
    $0
    From related orgs
    $100,000
    Other
    $0
    Hours/week
    0 + 5 related
  • David Haggerty

    FEDERATION CLASS DIRECTOR

    Total calculated
    $0
    Hours/week
    5
  • Kurt Zumwalt

    PLAYER CLASS DIRECTOR

    Total calculated
    $100,000
    From this org
    $0
    From related orgs
    $100,000
    Other
    $0
    Hours/week
    0 + 5 related
  • Alastair Garland As Of 92024

    TOURNAMENT CLASS DIRECTOR

    Total calculated
    $50,000
    From this org
    $50,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    5
  • Julia Boserup As Of 624

    PLAYER CLASS DIRECTOR

    Total calculated
    $58,333
    From this org
    $0
    From related orgs
    $58,333
    Other
    $0
    Hours/week
    0 + 5 related
  • Jackie Nesbitt

    FEDERATION CLASS DIRECTOR

    Total calculated
    $0
    Hours/week
    5
  • Matthew Cenedella Thru 122024

    COO AND TREASURER

    Total calculated
    $1,409,453
    From this org
    $673,542
    From related orgs
    $0
    Other
    $735,911
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $644,168
    Bonus
    $26,480
    Other
    $2,894
    Deferred
    $719,492
    Nontaxable benefits
    $16,419
    Filer's total
    $1,409,453
  • Courtney McBride

    CORPORATE SECRETARY

    Total calculated
    $348,104
    From this org
    $298,636
    From related orgs
    $0
    Other
    $49,468
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $286,545
    Bonus
    $11,055
    Other
    $1,036
    Deferred
    $20,533
    Nontaxable benefits
    $28,935
    Filer's total
    $348,104
  • Portia Archer As Of 72024

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $808,320
    From this org
    $484,900
    From related orgs
    $0
    Other
    $323,420
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $359,648
    Bonus
    $125,000
    Other
    $252
    Deferred
    $313,775
    Nontaxable benefits
    $9,645
    Filer's total
    $808,320
  • Marina Storti

    WTA VENTURES CEO

    Total calculated
    $2,358,473
    From this org
    $0
    From related orgs
    $1,171,239
    Other
    $1,187,234
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $618,167 related
    Bonus
    $0 + $553,072 related
    Other
    $0
    Deferred
    $0 + $1,179,866 related
    Nontaxable benefits
    $0 + $7,368 related
    Filer's total
    $0 + $2,358,473 related
  • Fabrice Chouquet

    SR VICE PRESIDENT

    Total calculated
    $603,346
    From this org
    $542,866
    From related orgs
    $0
    Other
    $60,480
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $521,252
    Bonus
    $20,578
    Other
    $1,036
    Deferred
    $31,545
    Nontaxable benefits
    $28,935
    Filer's total
    $603,346
  • Melissa Pine

    VICE PRESIDENT

    Total calculated
    $363,868
    From this org
    $333,787
    From related orgs
    $0
    Other
    $30,081
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $320,195
    Bonus
    $12,578
    Other
    $1,014
    Deferred
    $21,883
    Nontaxable benefits
    $8,198
    Filer's total
    $363,868
  • Kathleen Stroia

    SR VICE PRESIDENT

    Total calculated
    $338,856
    From this org
    $308,587
    From related orgs
    $0
    Other
    $30,269
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $296,695
    Bonus
    $10,877
    Other
    $1,015
    Deferred
    $20,305
    Nontaxable benefits
    $9,964
    Filer's total
    $338,856
  • Russell Cleeve

    CHIEF CONSUMER & DIGITAL OFFICER

    Total calculated
    $551,057
    From this org
    $0
    From related orgs
    $415,070
    Other
    $135,987
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $332,056 related
    Bonus
    $0 + $83,014 related
    Other
    $0
    Deferred
    $0 + $129,098 related
    Nontaxable benefits
    $0 + $6,889 related
    Filer's total
    $0 + $551,057 related
  • Sarah Swanson

    CHIEF BRAND OFFICER

    Total calculated
    $531,016
    From this org
    $0
    From related orgs
    $364,412
    Other
    $166,604
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $347,256 related
    Bonus
    $0
    Other
    $0 + $17,156 related
    Deferred
    $0 + $156,640 related
    Nontaxable benefits
    $0 + $9,964 related
    Filer's total
    $0 + $531,016 related
  • Johanna Lawler Thru 122023

    FORMER PRESIDENT

    Total calculated
    $1,549,852
    From this org
    $1,427,778
    From related orgs
    $0
    Other
    $122,074
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $1,327,778
    Bonus
    $100,000
    Other
    $0
    Deferred
    $100,000
    Nontaxable benefits
    $22,074
    Filer's total
    $1,549,852

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment

Answered no

  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A
FIRST-CLASS OR CHARTER TRAVEL: CERTAIN EXECUTIVES AND BOARD MEMBERS ARE ENTITLED TO FIRST CLASS TRAVEL IN COMPLIANCE WITH POLICY. THE VALUE IS NOT TREATED AS TAXABLE COMPENSATION.
PART I, LINE 4A
THE FOLLOWING INDIVIDUAL RECEIVED PAYMENTS UNDER A VOLUNTARY SEPARATION AGREEMENT FROM THE WTA JOHANNA LAWLER - $1,549,852

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related partnerships

Part III: related organizations taxable as a partnership, with the filer's share.

  • WTA VENTURES LLC

    RELATED OR EXEMPT · SPECTATOR SPORTS · FL · 92% owned · share of income $78,255,915 · share of assets $83,503,490

    Directly controlled by WTA TOUR INC

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • WTA TOUR (HONG KONG) LIMITED - FOREIGN

    C · SPECTATOR SPORTS · HK · 100% owned · share of income -$2,456 · share of assets $110,643 · controlled entity

    Directly controlled by WTA TOUR

  • BEIJING WTA TOUR CONSULTING CO LTD - FOREIGN

    C · SPORTS CONSULTING · CH · 100% owned · share of income $18,044 · share of assets $1,169,669 · controlled entity

    Directly controlled by WTA HONG KONG

  • SHENZHEN WTA TOUR CONSULTING CO LTD - FOREIGN

    C · SPORTS CONSULTING · CH · 100% owned · share of income -$23,502 · share of assets $45,349 · controlled entity

    Directly controlled by WTA HONG KONG

  • WTA TOUR (UK) LIMITED

    C · SPECTATOR SPORTS · UK · 100% owned · controlled entity

    Directly controlled by WTA TOUR

  • WTA VENTURES (UK) OPERATIONS LIMITED

    C · SERVICES · UK · 96% owned · share of income $414,714 · share of assets $2,277,095 · controlled entity

    Directly controlled by WTA TOUR

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202513219349305301

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