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CANARY MEDIA INC

EIN 86-2478288 ASHEVILLE, NC

Revenue 2024
$3,704,087
Expenses 2024
$3,066,371

Program services were 78.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
C01
Classification
1000
Street
67 BROADWAY ST SUITE 200

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Eric WESOFF

    EXECUTIVE DIRECTOR

    Total calculated
    $185,009
    From this org
    $167,464
    From related orgs
    $0
    Other
    $17,545
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $166,058
    Bonus
    $0
    Other
    $1,406
    Deferred
    $17,334
    Nontaxable benefits
    $211
    Filer's total
    $185,009

  • Adam Browning

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Lena Hansen

    Board Member

    Total calculated
    $422,299
    From this org
    $0
    From related orgs
    $390,409
    Other
    $31,890
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $312,573 related
    Bonus
    $0 + $77,026 related
    Other
    $0 + $810 related
    Deferred
    $0 + $11,824 related
    Nontaxable benefits
    $0 + $20,066 related
    Filer's total
    $0 + $422,299 related

  • MARTHA PICKETT

    BOARD MEMBER

    Total calculated
    $463,012
    From this org
    $0
    From related orgs
    $421,453
    Other
    $41,559
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $334,414 related
    Bonus
    $0 + $83,081 related
    Other
    $0 + $3,958 related
    Deferred
    $0 + $17,032 related
    Nontaxable benefits
    $0 + $24,527 related
    Filer's total
    $0 + $463,012 related

  • Nicholas RINALDI

    Treasurer & General Manager

    Total calculated
    $176,920
    From this org
    $155,432
    From related orgs
    $0
    Other
    $21,488
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $154,960
    Bonus
    $0
    Other
    $472
    Deferred
    $11,975
    Nontaxable benefits
    $9,513
    Filer's total
    $176,920

  • Jeff St John

    Chief Reporter and Policy Specialist

    Total calculated
    $180,837
    From this org
    $138,773
    From related orgs
    $0
    Other
    $42,064
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $138,773
    Bonus
    $0
    Other
    $0
    Deferred
    $22,363
    Nontaxable benefits
    $19,701
    Filer's total
    $180,837

  • Julian Spector

    Senior Reporter

    Total calculated
    $134,818
    From this org
    $119,374
    From related orgs
    $0
    Other
    $15,444
    Hours/week
    40

  • Katherine Gottsch

    Senior Director, Content & Partnership

    Total calculated
    $128,871
    From this org
    $119,970
    From related orgs
    $0
    Other
    $8,901
    Hours/week
    40

  • Lisa Hymas

    Executive Editor

    Total calculated
    $182,730
    From this org
    $149,581
    From related orgs
    $0
    Other
    $33,149
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $148,966
    Bonus
    $0
    Other
    $615
    Deferred
    $22,581
    Nontaxable benefits
    $10,568
    Filer's total
    $182,730

  • Stephanie Primavera

    Director of Creative and Brand Partnerships

    Total calculated
    $132,413
    From this org
    $112,773
    From related orgs
    $0
    Other
    $19,640
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $3,704,087
    Expenses
    $3,066,371
    Contributions
    $3,063,950
    Grants paid
    $0
  • 2023
    Revenue
    $6,642,620
    Expenses
    $2,621,829
    Contributions
    $5,906,551
    Grants paid
    $0
  • 2022
    Revenue
    $1,234,416
    Expenses
    $2,825,261
    Contributions
    $671,190
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2024 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2023 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2022 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

Nonprofiteer parses the Form 990 only. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Declared as related by

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.