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WEST LAUREL HILL CEMETERY CO

EIN 23-1210840 BALA CYNWYD, PA

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Revenue 2024
$11,829,285
Expenses 2024
$8,631,866

Program services were 61.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
13
Classification
2000
Street
215 BELMONT AVE

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

3 other organizations in the IRS Business Master File list the same street address. matched by us

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

Operation of a cemetery and crematoria to preserve the progressive values and historic status of West Laurel Hill Cemetery as envisioned by our founder, John Jay Smith, for the benefit of past and future generations; to continue our long traditions of honoring the deceased and their families with their rightful dignity and perpetual care; and to remain national leaders in our industry.

Activities or mission (Part I)

Operation of a cemetery and crematoria to preserve the progressive values and historic status of West Laurel Hill Cemetery as envisioned by our founder, John Jay Smith, for the benefit of past and future generations.

  • Care and maintenance of cemetery property.

    Expenses $5,315,987 · Revenue $8,714,848

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Nancy Goldenberg

    President & CEO

    Total calculated
    $337,248
    From this org
    $120,100
    From related orgs
    $180,150
    Other
    $36,998
    Hours/week
    27 + 13 related

    Schedule J breakdown matched by us

    Base
    $110,000 + $165,000 related
    Bonus
    $10,100 + $15,150 related
    Other
    not reported
    Deferred
    $6,009 + $9,014 related
    Nontaxable benefits
    $8,790 + $13,185 related
    Filer's total
    $134,899 + $202,349 related
  • Virginia Heyer

    Sales Rep.

    Total calculated
    $276,192
    From this org
    $0
    From related orgs
    $243,230
    Other
    $32,962
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    not reported + $15,600 related
    Bonus
    not reported + $227,630 related
    Other
    not reported
    Deferred
    not reported + $12,149 related
    Nontaxable benefits
    not reported + $20,813 related
    Filer's total
    not reported + $276,192 related
  • Thomas Cavanaugh

    Sales Rep.

    Total calculated
    $235,812
    From this org
    $0
    From related orgs
    $211,424
    Other
    $24,388
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    not reported + $113,300 related
    Bonus
    not reported + $98,124 related
    Other
    not reported
    Deferred
    not reported + $10,578 related
    Nontaxable benefits
    not reported + $13,810 related
    Filer's total
    not reported + $235,812 related
  • Alisa Natalone

    Director of Admin.

    Total calculated
    $234,344
    From this org
    $153,375
    From related orgs
    $51,125
    Other
    $29,844
    Hours/week
    25 + 15 related

    Schedule J breakdown matched by us

    Base
    $145,687 + $48,562 related
    Bonus
    $7,688 + $2,563 related
    Other
    not reported
    Deferred
    $7,660 + $2,553 related
    Nontaxable benefits
    $14,723 + $4,908 related
    Filer's total
    $175,758 + $58,586 related
  • Scott Pashman

    Dir of Strat Mktg

    Total calculated
    $207,164
    From this org
    $116,093
    From related orgs
    $52,157
    Other
    $38,914
    Hours/week
    30 + 10 related

    Schedule J breakdown matched by us

    Base
    $115,920 + $52,080 related
    Bonus
    $173 + $77 related
    Other
    not reported
    Deferred
    $2,898 + $1,302 related
    Nontaxable benefits
    $23,953 + $10,761 related
    Filer's total
    $142,944 + $64,220 related
  • Peter Doran

    Superintendent

    Total calculated
    $167,775
    From this org
    $70,847
    From related orgs
    $70,846
    Other
    $26,082
    Hours/week
    24 + 16 related

    Schedule J breakdown matched by us

    Base
    $65,722 + $65,721 related
    Bonus
    $5,125 + $5,125 related
    Other
    not reported
    Deferred
    $3,548 + $3,547 related
    Nontaxable benefits
    $9,494 + $9,493 related
    Filer's total
    $83,889 + $83,886 related
  • Wilson L Smith

    Chairman

    Total calculated
    $18,700
    From this org
    $18,700
    From related orgs
    $0
    Other
    $0
    Hours/week
    2 + 12 related
  • James L Pope

    Director

    Total calculated
    $18,700
    From this org
    $18,700
    From related orgs
    $0
    Other
    $0
    Hours/week
    2 + 4 related
  • Logan Smith

    Treasurer

    Total calculated
    $18,000
    From this org
    $12,000
    From related orgs
    $6,000
    Other
    $0
    Hours/week
    2 + 4 related
  • R Kimber David

    Secretary

    Total calculated
    $15,500
    From this org
    $12,000
    From related orgs
    $3,500
    Other
    $0
    Hours/week
    2 + 4 related
  • Clifford C David Jr

    Vice Chair

    Total calculated
    $14,500
    From this org
    $12,000
    From related orgs
    $2,500
    Other
    $0
    Hours/week
    2 + 11 related
  • Linda C Henry

    Director

    Total calculated
    $12,000
    From this org
    $12,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    2 + 4 related
  • Martin A Heckscher

    Director

    Total calculated
    $7,000
    From this org
    $7,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    2 + 4 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $11,829,285
    Expenses
    $8,631,866
    Contributions
    $17,100
    Grants paid
    $0
  • 2023
    Revenue
    $8,500,360
    Expenses
    $7,972,126
    Contributions
    $4,350
    Grants paid
    $0
  • 2022
    Revenue
    $8,672,797
    Expenses
    $7,960,262
    Contributions
    $0
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $10,203,790
    Expenses
    $7,316,953
    Assets (EOY)
    $73,101,806
  • 2020 · 990

    Revenue
    $6,479,084
    Expenses
    $6,423,652
    Assets (EOY)
    $65,889,245
  • 2019 · 990

    Revenue
    $5,967,629
    Expenses
    $5,415,027
    Assets (EOY)
    $59,140,552
  • 2018 · 990

    Revenue
    $13,107,689
    Expenses
    $5,827,211
    Assets (EOY)
    $52,178,601
  • 2017 · 990

    Revenue
    $7,328,303
    Expenses
    $5,653,537
    Assets (EOY)
    $53,818,015
  • 2016 · 990

    Revenue
    $5,842,433
    Expenses
    $5,152,475
    Assets (EOY)
    $47,194,171
  • 2015 · 990

    Revenue
    $5,090,484
    Expenses
    $4,409,658
    Assets (EOY)
    $45,897,332
  • 2014 · 990

    Revenue
    $6,816,271
    Expenses
    $4,652,092
    Assets (EOY)
    $46,592,562
  • 2013 · 990

    Revenue
    $5,157,628
    Expenses
    $4,242,148
    Assets (EOY)
    $46,533,370
  • 2012 · 990

    Revenue
    not reported
    Expenses
    $3,998,967
    Assets (EOY)
    $41,588,600

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Declared as related by

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Related corporations and trusts on its 2024 return

  • West Laurel Hill Management Company

    C Corp. · Management Company · PA · 100% owned · share of income $2,002,175 · share of assets $1,968,756 · controlled entity

  • West Laurel Hill Funeral Home Inc

    C Corp. · Funeral Home · PA · 100% owned · share of income $1,227,167 · share of assets $564,345 · controlled entity

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility EO.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.