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LUBBOCK EXPERIENCE INCORPORATED

EIN 20-8957025 LUBBOCK, TX

Browse the largest nonprofits in Texas

Revenue 2025
$3,832,733
Expenses 2025
$443,464

Program services were 79.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A90
Classification
1000
Street
1500 BROADWAY STE 600

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

3 other organizations in the IRS Business Master File list the same street address. matched by us

This address is a suite or unit (STE 600). Organizations that share one are often clients of the same office-services firm, accountant or registered agent rather than related to each other.

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2025

Mission

SEEK FUNDING THROUGH PRIVATE CONTRIBUTIONS, SPONSORSHIPS AND APPLY FOR LOCAL, STATE AND NATIONAL GRANTS TO 1) SUPPORT INCREASED PARTICIPATION IN AMATEUR SPORTING EVENTS, 2) ASSIST AND SUPPORT EDUCATIONAL OPPORTUNITIES AND CONFERENCES IN THE COMMUNITY, 3) ASSIST IN SUPPORT OF HISTORIC PRESERVATION AND CULTURAL HERITAGE, AND 4) SUPPORT QUALIFYING ACTIVITIES RELATED TO VISITOR INFORMATION CENTERS IN SUPPORT OF THE LUBBOCK COMMUNITY AND WEST TEXAS AREA.

Activities or mission (Part I)

TO SUPPORT AND GROW THE LUBBOCK COMMUNITY AND WEST TEXAS AREA.

  • IN 2025, LUBBOCK EXPERIENCE, INC AND ITS DBA LUBBOCK CULTURAL ARTS FOUNDATION (LCAF) GREW THE MISSION OF THE ORGANIZATION. LCAF CELEBRATED ITS 5TH ANNIVERSARY WITH THE "HI 5 CELEBRATION" IN SEPTEMBER 2025. LCAF WAS SUCCESSFUL IN OBTAINING PRIVATE SUPPORT THAT ALLOWED FOR THE CONTINUATION OF BUFFALO GRASS FEST, ARTS AFTER HOURS, FILMMAKERS MEET-UPS AND "GETTING THE GIG" EDUCATIONAL AND NETWORKING OPPORTUNITIES FOR LOCAL CREATIVES. LCAF WORKED WITH THE CITY TO OBTAIN THE TEXAS DIGITAL MEDIA FRIENDLY CERTIFICATION FOR THE CITY OF LUBBOCK. LUBBOCK EXPERIENCE CONTINUES TO PROVIDE ASSISTANCE TO THE LUBBOCK DOWNTOWN TIF AND THE CITY OF LUBBOCK TO OVERSEE THE CONSTRUCTION OF A PICKERING PARK IN DOWNTOWN LUBBOCK.

    Expenses $351,627 · Grants $2,000 · Revenue $9,348

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • James Conwright

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    0.5 + 2 related

  • John Osborne

    PRESIDENT

    Total calculated
    $554,520
    From this org
    $0
    From related orgs
    $500,685
    Other
    $53,835
    Hours/week
    2 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $284,000 related
    Bonus
    $0 + $173,792 related
    Other
    $0 + $42,893 related
    Deferred
    $0 + $17,500 related
    Nontaxable benefits
    $0 + $36,335 related
    Filer's total
    $0 + $554,520 related

  • Jana Johnston

    BOARD MEMBER

    Total calculated
    $239,773
    From this org
    $0
    From related orgs
    $218,239
    Other
    $21,534
    Hours/week
    2 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $191,285 related
    Bonus
    $0 + $26,954 related
    Other
    $0
    Deferred
    $0 + $10,918 related
    Nontaxable benefits
    $0 + $10,616 related
    Filer's total
    $0 + $239,773 related

  • M'Lyn Hefner 1025 - 1225

    SECRETARY/TREASURER

    Total calculated
    $53,469
    From this org
    $0
    From related orgs
    $50,116
    Other
    $3,353
    Hours/week
    2 + 40 related

  • Curtis Griffith

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Stacy Keith

    EXECUTIVE DIRECTOR

    Total calculated
    $176,420
    From this org
    $155,999
    From related orgs
    $0
    Other
    $20,421
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $155,782
    Bonus
    $217
    Other
    $0
    Deferred
    $7,972
    Nontaxable benefits
    $12,449
    Filer's total
    $176,420

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2025
    Revenue
    $3,832,733
    Expenses
    $443,464
    Contributions
    $3,708,266
    Grants paid
    $2,000
  • 2024
    Revenue
    $378,172
    Expenses
    $346,337
    Contributions
    $282,929
    Grants paid
    $47,399
  • 2023
    Revenue
    $2,331,370
    Expenses
    $317,417
    Contributions
    $2,264,734
    Grants paid
    $0
  • 2022
    Revenue
    $325,079
    Expenses
    $4,717,893
    Contributions
    $324,356
    Grants paid
    $4,462,631

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $569,267
    Expenses
    $210,678
    Assets (EOY)
    $4,681,039

  • 2020 · 990

    Revenue
    $1,797,867
    Expenses
    $142,653
    Assets (EOY)
    $4,322,450

  • 2019 · 990

    Revenue
    $2,667,236
    Expenses
    $0
    Assets (EOY)
    $2,667,236

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Form 990-N e-Postcard, tax year 2018

Tax period
1 January 2018 to 31 December 2018
Principal officer
Jana C Johnston
Mailing address
1500 BROADWAY 6TH FLOORLUBBOCK TX 79401

As filed, from the IRS e-Postcard file of 9 November 2026. The IRS publishes only each organization's most recent postcard, so earlier years are not shown. A 990-N carries no financial detail. The postcard also gives the principal officer's address, which is not shown here.

Grants made

  • CITY OF LUBBOCK

    $47,399

    2024 TRANSFER FUNDS TO THE CITY OF LUBBOCK TO BE USED FOR THE MAINTENANCE AND UPKEEP OF THE 1970 TORNADO MEMORIAL.

  • CITY OF LUBBOCK

    $0

    2022 TRANSFER THE OWNERSHIP OF THE 1970 LUBBOCK TORNADO MEMORIAL TO THE CITY OF LUBBOCK PER THE AGREEMENT SIGNED BETWEEN THE CITY AND LUBBOCK EXPERIENCE.

Where these grants went next →

Grants received

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2025 return

Declared as related by

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 11 November 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.