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THE 74 MEDIA INC

EIN 47-2788684 NEW YORK, NY

Revenue 2024
$3,186,574
Expenses 2024
$4,191,025

Program services were 84.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A33
Classification
2000
Street
200 BROADWAY FL 3 INDUSTRIOUS 601

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

THE 74 IS A NON-PROFIT, NON-PARTISAN NEWS SITE COVERING EDUCATION IN AMERICA. WE BELIEVE OUR PUBLIC EDUCATION SYSTEM IS IN CRISIS. IN THE UNITED STATES, FEWER THAN HALF OUR STUDENTS CAN READ OR DO MATH AT GRADE-LEVEL, YET THE EDUCATION DEBATE IS DOMINATED BY MISINFORMATION.

Activities or mission (Part I)

THE 74 IS A NON-PROFIT NEWS SITE COVERING EDUCATION IN AMERICA.

  • STUDENT PROGRESS (AND STRUGGLES) AFTER COVID: NOW FOUR YEARS REMOVED FROM THE FIRST CLASSROOM CLOSURES CAUSED BY COVID, 2024 PROVED TO BE A PIVOTAL YEAR IN CONFRONTING STUDENT ABSENTEEISM AND DECLINING SCHOOL ENROLLMENT TRENDS AND COVERING THE RAPID EXPANSION OF INNOVATIVE SCHOOL MODELS, AS FAMILIES SOUGHT ALTERNATIVE EDUCATION OPTIONS. THE 74 WAS COMMITTED TO COVERING THIS SEA CHANGE IN THE EDUCATIONAL SYSTEM, FROM SHIFTING FAMILY PREFERENCES TO THE EMERGENCE OF A NEW WAVE OF EDUCATIONAL ENTREPRENEURS AND EMERGING STATE POLICIES THAT GAVE FAMILIES GREATER AUTONOMY IN PURSUING ALTERNATIVE EDUCATIONAL SETTINGS.

    Expenses $707,643

  • THE FUTURE OF COLLEGE AND CAREER: 2024 SAW CONTINUED DISRUPTIONS TO THE NATION'S COLLEGE PIPELINE AND A CORRESPONDING REASSESSMENT OF HIGH SCHOOL DIPLOMAS. HOW SHOULD TODAY'S HIGH SCHOOL GRADUATES BE PREPARED FOR BOTH COLLEGE AND CAREER TODAY? AND HOW SHOULD THE HIGH SCHOOL EXPERIENCE BE RECONCEIVED, TO BETTER PREPARE THE TEENS OF 2024 FOR THE FUTURE WORKFORCE? THE 74 DEDICATED SIGNIFICANT BANDWIDTH TO EXPLORING THESE QUESTIONS, BY CONTINUING OUR "FUTURE OF HIGH SCHOOL" SERIES THAT CAST A SPOTLIGHT ON THE MOST UNIQUE CAMPUSES ACROSS THE NATION. FROM WORKFORCE PREPAREDNESS TO BETTER SUPPORT FOR HIGH SCHOOL GRADS TRANSITIONING TO BOTH COMMUNITY COLLEGES AND FOUR-YEAR PROGRAMS, OUR JOURNALISTS COVERED THE CAMPUSES ON THE CUTTING EDGE OF A HIGH SCHOOL REVOLUTION.

    Expenses $530,732 · Revenue $300

  • EDUCATION TECHNOLOGY AND THE RISE OF AI TOOLS: WE DEEPENED OUR FEATURE REPORTING ABOUT THE CREATION OF CLASSROOM TOOLS TO AID BOTH TEACHERS IN THEIR JOBS AND STUDENTS IN THEIR LEARNING. AS WE PUT A SPOTLIGHT ON ARTIFICIAL INTELLIGENCE, WE ALSO PRIORITIZED COVERAGE OF HOW EDUCATORS ARE BEING BROUGHT INTO THE INNOVATIVE PROCESS AND CASE STUDIES OF HOW NEW TOOLS ARE BEING DEPLOYED (BOTH SUCCESSFULLY AND UNSUCCESSFULLY) IN THE CLASSROOM SETTING.

    Expenses $247,675

  • SCHOOL DATA SECURITY AND STUDENT PRIVACY: THE 74 CONTINUED ITS AWARD WINNING COVERAGE OF SCHOOL TECHNOLOGY AND CYBERSECURITY, INCLUDING ADDITIONAL COVERAGE OF CYBERATTACKS THAT RESULTED IN SIGNIFICANT DATA BREACHES AND THE LEAKING OF CONFIDENTIAL STUDENT DATA. AS SCHOOLS CONTINUE TO SERVE AS MAJOR TARGETS OF OPPORTUNITY FOR HACKERS, AND AS THE NUMBER OF SUCH DATA INCIDENTS SKYROCKETED OVER THE PAST FEW YEARS, THE 74 HAS TURNED A GREATER SHARE OF ITS ATTENTION TO FOCUSING ON HOW THESE ATTACKS IMPACT SCHOOL OPERATIONS, STUDENT DATA AND DISTRICT BUDGETS.

    Expenses $176,911

  • EARLY CHILDHOOD DEVELOPMENT: THE 74 MADE A STRATEGIC INVESTMENT IN EXPANDING OUR COVERAGE OF EARLY EDUCATION AND CHILDHOOD DEVELOPMENT ISSUES. IN THE SUMMER OF 2024, THE ORGANIZATION FORMALIZED A PARTNERSHIP WITH EARLY LEARNING NATION TO LAUNCH NEW COVERAGE OF CHILDREN AGED ZERO TO 5, AND TO FURTHER AMPLIFY EARLY LEARNING NATION'S ARCHIVE OF CONTENT TO OUR NATIONAL MAINSTREAM AUDIENCE. WE INTEND TO EXPAND THIS WORK FURTHER IN 2025.

    Expenses $176,911

  • OTHER PROGRAM SERVICES: EXPANDED THE SEARCH AND IMPACT OF THE 74 THROUGH A POWERFUL MIX OF EDITORIAL, VIDEO, AUDIENCE DEVELOPMENT INITIATIVES, LIVE EVENTS AND MEDIA OPPORTUNITIES.

    Expenses $1,698,345

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • ROMY A DRUCKER

    PRESIDENT/DIRECTOR

    Total calculated
    $0
    Hours/week
    0.15
  • KEVIN SHAFER

    TREASURER/SECRETARY/DIRECTOR

    Total calculated
    $0
    Hours/week
    0.15
  • ANDY ROTHERHAM

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.15
  • CAMPBELL BROWN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.15
  • STEVEN SNYDER

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $283,885
    From this org
    $257,695
    From related orgs
    $0
    Other
    $26,190
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $257,695
    Bonus
    $0
    Other
    $0
    Deferred
    $5,520
    Nontaxable benefits
    $20,670
    Filer's total
    $283,885
  • ANDREW BROWNSTEIN

    EXECUTIVE EDITOR

    Total calculated
    $148,889
    From this org
    $128,000
    From related orgs
    $0
    Other
    $20,889
    Hours/week
    40
  • KATHLEEN MOORE O'CONNOR

    EXECUTIVE EDITOR

    Total calculated
    $160,380
    From this org
    $152,120
    From related orgs
    $0
    Other
    $8,260
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $152,120
    Bonus
    $0
    Other
    $0
    Deferred
    $6,010
    Nontaxable benefits
    $2,250
    Filer's total
    $160,380
  • JOANNE WASSERMAN

    EXECUTIVE EDITOR

    Total calculated
    $153,791
    From this org
    $128,915
    From related orgs
    $0
    Other
    $24,876
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $128,915
    Bonus
    $0
    Other
    $0
    Deferred
    $5,100
    Nontaxable benefits
    $19,776
    Filer's total
    $153,791
  • BEVERLY WEINTRAUB

    EXECUTIVE EDITOR

    Total calculated
    $177,179
    From this org
    $151,250
    From related orgs
    $0
    Other
    $25,929
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $151,250
    Bonus
    $0
    Other
    $0
    Deferred
    $6,050
    Nontaxable benefits
    $19,879
    Filer's total
    $177,179
  • EMMELINE ZHAO

    CHIEF CREATIVE OFFICER

    Total calculated
    $221,524
    From this org
    $195,000
    From related orgs
    $0
    Other
    $26,524
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $195,000
    Bonus
    $0
    Other
    $0
    Deferred
    $6,800
    Nontaxable benefits
    $19,724
    Filer's total
    $221,524
  • JAMES ROBERTS

    CONTRIBUTING EDITOR (FORMER OFFICER)

    Total calculated
    $146,624
    From this org
    $122,215
    From related orgs
    $0
    Other
    $24,409
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $122,215
    Bonus
    $0
    Other
    $0
    Deferred
    $4,408
    Nontaxable benefits
    $20,001
    Filer's total
    $146,624

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $3,186,574
    Expenses
    $4,191,025
    Contributions
    $3,014,757
    Grants paid
    $0
  • 2023
    Revenue
    $7,734,015
    Expenses
    $3,868,696
    Contributions
    $7,661,704
    Grants paid
    $0
  • 2022
    Revenue
    $4,513,773
    Expenses
    $3,668,041
    Contributions
    $4,466,887
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $4,344,450
    Expenses
    $3,195,309
    Assets (EOY)
    $2,838,381
  • 2020 · 990

    Revenue
    $4,044,925
    Expenses
    $2,917,401
    Assets (EOY)
    $1,657,917
  • 2019 · 990

    Revenue
    $2,744,146
    Expenses
    $3,286,148
    Assets (EOY)
    $432,025
  • 2018 · 990

    Revenue
    $4,141,831
    Expenses
    $3,714,706
    Assets (EOY)
    $808,529
  • 2017 · 990

    Revenue
    $2,685,358
    Expenses
    $3,723,651
    Assets (EOY)
    $463,516
  • 2016 · 990

    Revenue
    $3,749,097
    Expenses
    $3,221,522
    Assets (EOY)
    $1,309,824

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

  • 2024 Arts & Culture

  • 2022 Arts & Culture

  • CITY FUND

    $600,000

    2023 TO ADVANCE, ELEVATE, AND INFLUENCE NATIONAL AND REGIONAL CONVERSATIONS ABOUT EDUCATION FOR MILLIONS OF AMERICANS BY EXPANDING THE REACH OF QUALITY JOURNALISM

  • IBIS GROUP

    $400,000

    2024 EDUCATIONAL GRANT

  • CITY FUND

    $300,000

    2022 TO SUPPORT THE ADVANCEMENT AND ELEVATION OF NATIONAL AND REGIONAL CONVERSATIONS ABOUT EDUCATION FOR MILLIONS OF AMERICANS BY EXPANDING THE REACH OF QUALITY JOURNALISM

  • 2024 IMPACT AND INNOVATION

  • 2022 SEE ATTACHED

  • 2023 THE GRANT IS PROVIDED TO ASSIST 74 MEDIA, INC. IN FURTHERING ITS CHARITABLE PURPOSES UNDER CODE SECTION 501(C)(3). SPECIFICALLY, THE MIND TRUST SEEKS TO SUPPORT 74 MEDIA, INC. AS IT RELATES TO JOURNALISTIC WORK THAT AIMS TO EXPLORE INNOVATIVE CONCEPTS IN K-12 EDUCATION IN INDIANAPOLIS AND INDIANA.

  • 2024 PARTNER INVESTMENT

  • 2022 2022 COLLECTIVE ACTION MEDIA GRANT

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.