Skip to content
Nonprofiteer
← All organizations

CARDINAL PRODUCTIONS

EIN 87-1532828 ROANOKE, VA

Revenue 2024
$1,362,826
Expenses 2024
$1,422,699

Program services were 78.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
W24
Classification
2000
Street
2301 LABURNUM AVE SW

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, and strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.

Activities or mission (Part I)

We report the untold stories of Southwest and Southside Virginia, and strengthen the voices of the people who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.

  • Cardinal News continued to grow during 2024 and added an executive editor, reporter and part-time copy editor, and enjoyed its first full year with a development team. Cardinal Productions Inc. board of directors enlarged its membership from three to five members, updated the bylaws and activated two committees: governance and development. Cardinal News is managed in a thoughtful, considered manner in order to serve its mission and to secure a sustainable financial path. During 2024, Cardinal News doubled the readers of its newsletters, published 2,000 stories and hosted 2.7 million visitors to its websites, who accounted for more than 4.7 million page views. It published a daily, weekly, political, weather and events newsletters, and created a podcast to complement its 3-year project, Cardinal 250, to tell the little-known stories of Virginia's role in the march to independence in advance of the nation's semiquincentennial. Cardinal News won numerous awards from the Virginia Press Association, including the sweepstakes award for online organizations and Young Journalist of the Year. Through our journalism, we continue to provide independent information to the people of our communities, and to elevate their stories to Virginians living elsewhere.

    Expenses $1,118,964 · Revenue $56,166

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Luanne Rife

    Executive Director

    Total calculated
    $108,323
    From this org
    $99,911
    From related orgs
    $0
    Other
    $8,412
    Hours/week
    40

  • Caroline Glickman

    President, Board of Directors

    Total calculated
    $0
    Hours/week
    5

  • Debbie Meade

    Secretary, Board of Directors

    Total calculated
    $0
    Hours/week
    5

  • Chris Turnbull

    Treasurer, Board of Directors

    Total calculated
    $0
    Hours/week
    4

  • Chelyen Davis

    Board member

    Total calculated
    $0
    Hours/week
    1.5

  • Dayo Abah

    Board member

    Total calculated
    $0
    Hours/week
    1.5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $1,362,826
    Expenses
    $1,422,699
    Contributions
    $1,266,579
    Grants paid
    $0
  • 2023
    Revenue
    $1,302,150
    Expenses
    $1,085,706
    Contributions
    $1,267,622
    Grants paid
    $0
  • 2022
    Revenue
    $1,333,452
    Expenses
    $596,945
    Contributions
    $1,332,081
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $470,063
    Expenses
    $150,432
    Assets (EOY)
    $337,065

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.