WISCONSIN MILK MARKETING BOARD INC

As filed

Subsection

06

Classification

1000

Street

8418 EXCELSIOR DR

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

• PROGRAM SERVICES #1: MARKETING COMMUNICATIONSMARKETING COMMUNICATIONS HAD FIVE PRIMARY GOALS IN FY2025 TO SUPPORT THE STRATEGY TO DRIVE AFFINITY FOR WISCONSIN DAIRY PRODUCTS WITH AN EMPHASIS ON IMPROVING PERCEPTION OF WISCONSIN CHEESE.1) ELEVATE WISCONSIN CHEESE IMAGE AND AFFINITY BY IMPLEMENTING A ROBUST DIGITAL PLAN TO ENGAGE KEY FOOD FANATIC MESSAGING IN ALL ELEMENTS, PRIMARILY VIA SOCIAL MEDIA, SEO, AND EARNED MEDIA. DFW (DAIRY FARMERS OF WISCONSIN) DEVELOPED A NEW, STRATEGICALLY FOCUSED DIGITAL STRATEGY THAT CAPTIVATED OVER 2.2 MILLION WEBSITE VISITORS, EARNED 5.7 MILLION VIDEO VIEWS, AND 820,000 SOCIAL MEDIA ENGAGEMENTS. WE DROVE A 51.5% YEAR-OVER-YEAR INCREASE IN TOP-RANKING SEO KEYWORDS. THROUGH DYNAMIC SOCIAL CONTENT, CULINARY PUBLICATIONS LIKE GRATE. PAIR. SHARE., AND TARGETED ADVERTISING, WE ARE TURNING FOOD FANATICS INTO LOYAL BRAND ADVOCATES - SHOWING THAT OUR CONTENT RESONATES DEEPLY AND CONVERTS MEANINGFULLY. OUR EFFORTS PROPELLED WISCONSINCHEESE.COM TO THE #1 GOOGLE RANKING FOR "CHEESE", CEMENTING OUR LEADERSHIP IN DIGITAL CHEESE CULTURE.IN OUR SOCIAL MEDIA PROGRAM, WE EMBRACED STRATEGIC CONTENT TO SPREAD THE MESSAGE THAT WISCONSIN CHEESE MAKES THE WORLD A BETTER, HAPPIER, TASTIER PLACE. IN FY2025 WE PUBLISHED OVER 1,000 SOCIAL MEDIA POSTS ACROSS INSTAGRAM, TIKTOK, AND FACEBOOK, GENERATING 16 MILLION TOTAL VIDEO VIEWS AND OVER 945,000 ENGAGEMENTS. IN ADDITION, RECOGNIZING A SURGE OF INTEREST IN FOOD-RELATED CONTENT ON PINTEREST, WE ALSO REVITALIZED THE WISCONSIN CHEESE PINTEREST PAGE WITH A NEW STRATEGIC DIRECTION, REFRESHED VISUALS, AND A SEASONAL LINEUP OF RECIPES.THE CULINARY PROGRAM CONTINUES TO CONNECT WITH OUR TARGET AUDIENCES. THIS YEAR, OUR GRATE. PAIR. SHARE. MAGAZINE SAW ITS POPULARITY SOAR ACROSS ALL FIVE SEASONAL ISSUES. THIS FAN-FAVORITE MAGAZINE ACHIEVED 2.92 MILLION IMPRESSIONS, WITH AN AVERAGE READ TIME OF OVER THREE AND A HALF MINUTES - WELL ABOVE INDUSTRY STANDARDS. ADDITIONALLY, OUR E-NEWSLETTER REACHED AN AUDIENCE OF OVER 142,000 SUBSCRIBERS, KEEPING THEM ENGAGED WITH OUR LATEST OFFERINGS.IN OUR WEBSITE EFFORTS, WE ACHIEVED THE #1 SPOT ON GOOGLE PAGE RANKING. OUR WEBSITE ATTRACTED 2.2 MILLION VISITORS TO WISCONSINCHEESE.COM. WITH A KEEN EYE ON GLOBAL DEMAND, WE INTRODUCED A NEW EXPORTS PAGE TO SHOWCASE OUR OFFERINGS. FURTHERMORE, OUR WEBSITE SERVED AS A PLATFORM FOR INTEGRATED CAMPAIGNS ACROSS THE ORGANIZATION, INCLUDING HIGHLIGHTS FROM THE WISCONSIN ART OF CHEESE FESTIVAL AND THE KENTUCKY DERBY RINDS AND ROSES EVENT.2) INVEST IN MEDIA PARTNERSHIPS WITH KEY FOOD FANATIC PUBLICATIONS/BROADCASTS TO CREATE SEAMLESS INTEGRATIONS OF OUR BRAND CONTENT THAT ELEVATE BRAND PERCEPTION AND DRIVE ENGAGEMENT.WE STRATEGICALLY INVESTED IN PREMIUM MEDIA PARTNERSHIPS THAT SEAMLESSLY INTEGRATED WISCONSIN CHEESE INTO THE PREFERRED MEDIA OUTLETS OF FOOD FANATICS, REACHING OVER 20 MILLION ENGAGED CONSUMERS ACROSS TOP-TIER PLATFORMS LIKE FOOD NETWORK, EATER, SAVEUR, AND TASTE. FROM A 13.6 MILLION REACH THROUGH FOOD NETWORK'S HOLIDAY ISSUE TO A 92 NET PROMOTER SCORE (NPS) EXPERIENTIAL EVENT WITH EATER AND PODCAST STORYTELLING WITH TASTE, EACH ACTIVATION ELEVATED BRAND PERCEPTION AND DEEPENED EMOTIONAL CONNECTION. THESE COLLABORATIONS DELIVERED MILLIONS OF ORGANIC IMPRESSIONS, EXPERIENCES, AND CONTENT THAT POSITIONED WISCONSIN CHEESE AS A CULTURAL AND CULINARY ICON.3) DEEPEN ENGAGEMENT WITH INFLUENCERS AND EVANGELISTS THROUGH OUR CHEESELANDIANS.WE SIGNIFICANTLY INCREASED BRAND ADVOCACY WITH A 40% SURGE IN OUR CHEESELANDIA COMMUNITY, DRIVEN BY PEER RECOMMENDATIONS AND A REDESIGNED APP THAT SPARKED A 15% BOOST IN ENGAGEMENT. THROUGH HUNDREDS OF QUESTS, SUPER HOST EVENTS, AND THOUSANDS OF MONTHLY CONVERSATIONS, CHEESELANDIANS HAVE BECOME PASSIONATE CHAMPIONS, FUELING DEEPER AWARENESS AND UNWAVERING LOYALTY FOR WISCONSIN CHEESE WITH GENUINE, GRASSROOTS ENTHUSIASM. 4) GENERATE $50M+ IN EARNED MEDIA (>50-1 RETURN) BY CONNECTING WITH AT LEAST 70% OF OUR TARGETED FOOD FANATIC MEDIA LIST - INFORMING, MOTIVATING, AND ENCOURAGING DEEPER STORYTELLING OF WISCONSIN'S ARTISAN CHEESEMAKING.WE GENERATED OVER $70 MILLION IN EARNED MEDIA - DELIVERING A 70:1 RETURN BY STRATEGICALLY CONNECTING WITH MORE THAN 70% OF OUR TARGETED FOOD FANATIC MEDIA LIST AND DRIVING DEEPER, MORE COMPELLING STORYTELLING AROUND WISCONSIN'S ARTISAN CHEESEMAKING. THROUGH 6,000+ PLACEMENTS ACROSS TOP OUTLETS LIKE BON APPTIT, FOOD & WINE, AND EPICURIOUS, AND CAMPAIGNS LIKE NATIONAL CHEESE LOVER'S DAY AND THE KENTUCKY DERBY, WE SPARKED NATIONAL BUZZ REACHING 7.5 BILLION CONSUMERS. OUR BROADCAST EARNED MEDIA SEGMENTS AND NATIONAL SATELLITE MEDIA TOURS FURTHER ENHANCED OUR REACH, RESULTING IN MORE THAN 45 MILLION IMPRESSIONS, OVER 3,000 PLACEMENTS, AND AN AD EQUIVALENCY VALUE EXCEEDING $1.7 MILLION. OUR STRATEGIC PUBLIC RELATIONS EFFORTS NOT ONLY INFORMED AND MOTIVATED, BUT SOLIDIFIED WISCONSIN CHEESE AS A LEADER IN THE CULINARY CONVERSATION. 5) EXECUTE BRAND EXPERIENCES THAT REACH AT LEAST 15,000+ FOOD FANATICS AND PEOPLE THROUGH DIRECT ENGAGEMENT, DELIVERING IMPACTFUL BRAND PRESENCE AT MEANINGFUL AND MAJOR EVENTS.IN FY2025, WE EXCEEDED OUR GOAL BY 20% BY DIRECTLY ENGAGING OVER 18,000 FOOD FANATICS THROUGH IMMERSIVE BRAND EXPERIENCES AT MAJOR EVENTS LIKE THE 151ST KENTUCKY DERBY, WHERE LIVE SAMPLING AND RED-CARPET PRESENCE DELIVERED OVER $15 MILLION IN EARNED MEDIA. SIGNATURE EVENTS LIKE THE CHEESE FAIR OFF THE SQUARE AND OUR SOLD-OUT TOP CHEF BRUNCH DEEPENED CONSUMER AFFINITY, GENERATED LOCAL BUZZ, AND DELIVERED CHEESE SALES OF $15,000 FOR PARTICIPATING COMPANIES, WHILE THE WISCONSIN ART OF CHEESE FESTIVAL LAUNCH IGNITED NATIONAL EXCITEMENT WITH TICKET BUYERS FROM 30 STATES. EACH ACTIVATION STRENGTHENED WISCONSIN CHEESE'S CULTURAL RELEVANCE AND IMPACT ON THE GROUND AND ACROSS DIGITAL AND PR CHANNELS.

• PROGRAM SERVICES #2: CHANNEL PROMOTIONSDAIRY FARMERS OF WISCONSIN'S (DFW) CHANNEL PROMOTIONS AREA PROVIDES SUPPORT TO SUPERMARKET RETAILERS, FOODSERVICE OPERATORS, WHOLESALERS AND DISTRIBUTORS THROUGH A VARIETY OF PROMOTIONAL SUPPORT PROGRAMS TO DRIVE DISTRIBUTION, SALES AND AWARENESS OF WISCONSIN ARTISAN AND SPECIALTY CHEESE BOTH DOMESTICALLY AND INTERNATIONALLY. IN FY2025, THE PROGRAM HAD THREE OBJECTIVES TO SUPPORT THE GOAL TO INCREASE VISIBILITY, DISTRIBUTION, TRIAL, AND SALES OF WISCONSIN CHEESE IN THE U.S. AND ABROAD, IN PARTNERSHIP WITH CHEESE COMPANIES, MAJOR/INFLUENTIAL RETAILERS, AND RESTAURANT CHAINS.1) GROW STRATEGIC INTERNATIONAL OPPORTUNITIES THROUGH PARTNERSHIPS, TRADESHOWS, IN-MARKET ACTIVATIONS AND MARKETING. IN FY2025, DFW SIGNIFICANTLY EXPANDED WISCONSIN CHEESE'S GLOBAL FOOTPRINT, ACTIVATING IN OVER 50 COUNTRIES THROUGH HIGH-IMPACT TRADE SHOWS, STRATEGIC PARTNERSHIPS, AND IN-MARKET RETAIL PROGRAMS INCLUDING NEW EFFORTS AND TACTICS IN MEXICO AT CITY MARKET, FRESKO, AND LA COMER. COLLABORATING WITH USDEC, USDA, AND WISCONSIN ECONOMIC DEVELOPMENT CORPORATION (WEDC), WE EXECUTED EIGHT INTERNATIONAL BUYER MISSIONS AND HELPED INTRODUCE MORE THAN 150 NEW SKUS WORLDWIDE, AND 100+ IN CHINA VIA E-COMMERCE. FROM FRANCE TO THE PHILIPPINES AND AUSTRALIA TO ARGENTINA, WISCONSIN CHEESE IS BECOMING A BELOVED GLOBAL BRAND - DRIVEN BY STRATEGIC MARKETING AND STORYTELLING, WORLD-CLASS PRODUCT, AND BOOTS-ON-THE-GROUND ENGAGEMENT.DFW'S EXPORTS TEAM MADE SIGNIFICANT STRIDES IN SHOWCASING WISCONSIN CHEESE AT FIVE PRESTIGIOUS INTERNATIONAL TRADE SHOWS, INCLUDING SIAL PARIS, GULFOOD, FOOD & HOSPITALITY ASIA, THAIFEX ANUGA, AND SEOUL FOOD & HOTEL. THESE EVENTS ALLOWED US TO CONNECT WITH KEY BUYERS AND IMPORTERS FROM VITAL REGIONS AROUND THE GLOBE, AMPLIFYING THE REACH OF WISCONSIN CHEESE. IN COLLABORATION WITH PARTNERS SUCH AS USDEC, USDA, AND WEDC, THE TEAM EMBARKED ON OUTREACH TRIPS TO AUSTRALIA, CENTRAL AMERICA, AND CHINA, WHERE THEY ENGAGED WITH PROMINENT RETAILERS, FOODSERVICE BUYERS, AND IMPORTERS IN EMERGING MARKETS. THE EXPORTS TEAM ALSO PLANNED AND EXECUTED EIGHT INTERNATIONAL BUYER MISSIONS, BRINGING TOGETHER BUYERS, IMPORTERS, AND RETAILERS FROM COUNTRIES INCLUDING THE UAE, QATAR, KUWAIT, LEBANON, SAUDI ARABIA, THAILAND, CHINA, SINGAPORE, MALAYSIA, INDONESIA, AUSTRALIA, MEXICO, VIETNAM, THE PHILIPPINES, MOROCCO, AND TAIWAN. THESE EFFORTS RESULTED IN THE INTRODUCTION OF OVER 150 NEW ITEMS IN INTERNATIONAL MARKETS. BEYOND TRADE SHOWS AND BUYER MISSIONS, WE CONDUCTED COMPREHENSIVE CHEESE SENSORY AND EDUCATION TRAINING FOR FIVE IMPORTERS AND RETAILERS IN THAILAND, REACHING OVER 150 CHEESE BUYERS AND SELLERS. OUR PROMOTIONAL CAMPAIGNS, SUCH AS "CHEESE IS MY LOVE LANGUAGE AND "TASTE OF USA," FURTHER ENHANCED OUR VISIBILITY IN THESE KEY MARKETS. THE REACH OF WISCONSIN CHEESE NOW SPANS NUMEROUS GLOBAL MARKETS, INCLUDING THE MENA REGION WITH NINE COUNTRIES, 13 COUNTRIES IN ASIA, AND 11 COUNTRIES IN EUROPE, WITH POTENTIAL FOR EVEN MORE EXPANSION. WE ARE ALSO MAKING INROADS IN OCEANIA, AS WELL AS NORTH AMERICA, AND SOUTH AMERICA WITH 12 COUNTRIES. AS WE CONTINUE TO EXPAND OUR GLOBAL FOOTPRINT, THE FUTURE LOOKS BRIGHTER THAN EVER FOR WISCONSIN CHEESE ON THE INTERNATIONAL STAGE!2) DELIVER ANNUAL PLANS FOR INTEGRATED PROGRAMS, BUYER MISSIONS, AND TRADE SHOWS WITH TOP 125 RETAIL ACCOUNTS. EXECUTE TWO NATIONAL GROCERY PROMOTIONS AT 10,000+ RETAIL OUTLETS.IN FY2025, DFW COLLABORATED WITH 138 RETAILERS AND DISTRIBUTORS, EXECUTED OVER 1,000 CAMPAIGNS, AND HELPED DRIVE A 6% GROWTH IN WISCONSIN SPECIALTY CHEESE SALES, OUTPACING THE CATEGORY NEARLY THREEFOLD. OUR NATIONAL "SHARE THE JOY AND "WELCOME TO WISCONSIN" PROMOTIONS ALONE REACHED OVER 10,000 RETAIL OUTLETS, SHOWCASING PROUDLY WISCONSIN CHEESE COAST TO COAST THROUGH PARTNERS LIKE KROGER AND SAFEWAY. FROM 31 HIGH-IMPACT BUYER MISSIONS TO MAJOR TRADE SHOW PRESENCE AND IN-STORE ACTIVATIONS, THE TEAM CONTINUES TO SOLIDIFY WISCONSIN CHEESE AS A RETAIL FORCE AND CATEGORY GROWTH LEADER.3) EXPAND CHEESE STATE UNIVERSITY WITH PROFESSIONAL CHEESE SPECIALISTS TO ENHANCE WISCONSIN KNOWLEDGE.BY EXPANDING CHEESE STATE UNIVERSITY (CSU) WITH EXPERT CHEESE SPECIALISTS AND REVAMPING IN-STATE VISIT EXECUTION, WE'VE PROPELLED WISCONSIN CHEESE EDUCATION TO NEW HEIGHTS - SURPASSING 1,000 SCHOLARS, INCREASING CONVERSION RATES TO 31%, AND IGNITING OVER 250,000 CONSUMER CONVERSATIONS ANNUALLY. WITH JOB CONFIDENCE AMONG STUDENTS SOARING BY 123% AND NATIONAL RETAILERS LIKE WHOLE FOODS EMBEDDING CSU INTO THEIR CERTIFIED CHEESE PROFESSIONAL (CCP) TRAINING, CSU'S IMPACT IS BOTH MEASURABLE AND TRANSFORMATIONAL.THE CSU COMMUNITY CONTINUES TO FLOURISH, WITH ENROLLMENT PROJECTED TO EXCEED 3,200 STUDENTS BY YEAR-END. THIS GROWTH INCLUDES 10 KEY RETAILERS WHO EMBRACED OUR GROUP STUDY PROGRAMMING, RESULTING IN OVER 250 NEW CHEESE STATE SCHOLARS. A RECENT SURVEY REVEALED THAT STUDENTS PARTICIPATING IN CSU REPORTED A 39% INCREASE IN JOB SATISFACTION AND A 123% BOOST IN JOB CONFIDENCE - PROVING THAT OUR TRAINING PROGRAMS ARE INDISPENSABLE TOOLS FOR RETAILERS.

• PROGRAM SERVICES #3: WISCONSIN COMMUNICATIONSWITHIN THE STATE, THE WISCONSIN COMMUNICATIONS WORKS TO BUILD TRUST IN WISCONSIN DAIRY, PRIMARILY THROUGH SUSTAINABILITY, AND IMPROVE AWARENESS AND UNDERSTANDING OF DFW WITH FARMERS AND INDUSTRY. IN FY2025, THE TEAM PURSUED THREE OBJECTIVES.1) SHOWCASE WISCONSIN DAIRY FARMER SUSTAINABILITY STORIES THROUGH MEDIA WITH CONSUMERS AND LEGISLATORS TO HELP THEM UNDERSTAND AND SUPPORT FARMERS' EFFORTS. DEVELOP AND USE NEW CREATIVE "IT'S WHAT WE DO" TO HELP DELIVER THE SUSTAINABILITY MESSAGING.DFW BROUGHT WISCONSIN DAIRY FARMERS' ENVIRONMENT, ANIMAL CARE, AND COMMUNITY STORIES TO LIFE THROUGH OUR "IT'S WHAT WE DO" CAMPAIGN REACHING 1.7 MILLION UNIQUE VIEWERS AND GENERATING 7.4 MILLION VIDEO VIEWS ACROSS SOCIAL MEDIA. OUR NEW CREATIVE, USED BY BOTH THE WISCONSIN DEPARTMENT OF AGRICULTURE, TRADE AND CONSUMER PROTECTION (DATCP) AND INTERNATIONAL PARTNERS, DROVE NEARLY 2 MILLION VIDEO VIEWS AND 60,000 WEBSITE VISITS IN A SINGLE WEEK, PROVING THE POWER OF AUTHENTIC STORYTELLING TO INSPIRE CONSUMER AND COMMUNITY SUPPORT.WE LAUNCHED OUR COMPREHENSIVE SUSTAINABILITY WEBSITE AT WWW.WISCONSINDAIRY.ORG/SUSTAINABILITY TO SERVE AS A HUB FOR OUR COMMITMENT TO CARING FOR WISCONSIN. OUR "IT'S WHAT WE DO" MESSAGING CAMPAIGN FEATURED TWO VIDEOS SHOWCASING THE DEDICATION OF WISCONSIN DAIRY FARMERS AND HIGHLIGHTING SUSTAINABLE PRACTICES FROM MULTIGENERATIONAL FARMS. THROUGH A SOCIAL MEDIA STRATEGY, WE SHARED AUTHENTIC FARMER STORIES THAT RESONATE WITH CONSUMERS. OUR POSTS GARNERED 7.4 MILLION VIEWS, AMPLIFYING OUR MESSAGE ACROSS VARIOUS PLATFORMS.JUNE DAIRY MONTH FEATURED 56 WISCONSIN DAIRY FARM FAMILIES SHARING THEIR ON-FARM SUSTAINABILITY PRACTICES, SHOWCASING THE DAILY CARE THEY IMPLEMENT ON THEIR FARMS. THESE STORIES REACHED OVER 16 MILLION CONSUMERS, HELPING BUILD TRUST FOR WISCONSIN DAIRY. THE IMPACT OF OUR SUSTAINABILITY VIDEO WAS PROFOUND, WITH 1.97 MILLION VIEWS AND 8.72 MILLION IMPRESSIONS FROM OUR ADS. OUR AMERICA'S DAIRYLAND FACEBOOK PAGE SAW A SURGE OF ENGAGEMENT, WITH 321 NEW FOLLOWERS, 465 COMMENTS, AND 700 SHARES.2) PARTNER WITH INDUSTRY TO HELP BUILD AND TRAIN FOR MESSAGING, SHARE, AND EXPAND OUR FARMER SUSTAINABILITY STORIES AND MEDIA TRAIN AT LEAST 30 DAIRY FARMERS.WE EXCEEDED OUR GOAL BY MEDIA TRAINING 67 WISCONSIN DAIRY FARMERS AND ACTIVATING STORYTELLING TOOLS LIKE THE "FARMER FEATURE" SERIES AND DEVELOPMENT OF THE M.I.L.K. POINTS FRAMEWORK - ENSURING CONSISTENT, COMPELLING MESSAGING ACROSS PLATFORMS. THROUGH STRATEGIC PARTNERSHIPS AND OVER 65 FACILITATED INTERVIEWS, WE EXPANDED FARMER VOICES TO NEW AUDIENCES, REACHING MORE THAN 3 MILLION HOUSEHOLDS AND BOOSTING TV VIEWERSHIP BY 9%. THIS UNIFIED APPROACH IS EMPOWERING FARMERS AND BOARD MEMBERS TO CHAMPION WISCONSIN DAIRY WITH CLARITY AND IMPACT.3) EDUCATE SCHOOL YOUTH THROUGH EFFECTIVE AND COST-EFFECTIVE PROGRAMMING AND INCREASE JUNE DAIRY MONTH EARNED MEDIA BY 10%.WE ENERGIZED YOUTH ENGAGEMENT THROUGH INNOVATIVE, COST-EFFECTIVE PROGRAMS LIKE THE DAIRY ESCAPE ROOM - REACHING 5,000 STUDENTS AND A 30% GROWTH IN OUR ADOPT A COW PROGRAM, NOW IMPACTING 55,000 STUDENTS. WITH $100K AWARDED TO 35 SCHOOL DISTRICTS THROUGH OUR DAIRY OPTIMIZATION INITIATIVE, WE KEPT DAIRY TOP OF MIND FOR 33,000 STUDENTS WHILE INCREASING JUNE DAIRY MONTH (JDM) EARNED MEDIA BY OVER 10% THROUGH STRATEGIC SCHOOL-CENTERED STORYTELLING AND HIGH-IMPACT EVENTS LIKE THE WIAA STATE TOURNAMENTS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

• ALEXANDRA STRASCHINSKE

  DIRECTOR

  Total calculated

  $1,690

  From this org

  $1,690

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• ANDREW CHRISTENSON

  COMMUNICATIONS CHAIR

  Total calculated

  $4,764

  From this org

  $4,764

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• ANN KIELER

  DIRECTOR

  Total calculated

  $4,154

  From this org

  $4,154

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• ANNALIESE WEGNER

  DIRECTOR

  Total calculated

  $683

  From this org

  $683

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• BRENDA SCHLONEGER

  DIRECTOR

  Total calculated

  $5,096

  From this org

  $5,096

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• CAROLYN ALSTEEN

  DIRECTOR

  Total calculated

  $2,703

  From this org

  $2,703

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• CHAD VINCENT

  CHIEF EXECUTIVE OFFICER

  Total calculated

  $458,162

  From this org

  $396,310

  From related orgs

  $0

  Other

  $61,852

  Hours/week

  50

  Schedule J breakdown matched by us

  Base

  $396,310

  Bonus

  $0

  Other

  $0

  Deferred

  $34,500

  Nontaxable benefits

  $27,352

  Filer's total

  $458,162

• CHRIS KUSKE RIESE

  SVP - CHANNEL MARKETING

  Total calculated

  $194,443

  From this org

  $154,290

  From related orgs

  $0

  Other

  $40,153

  Hours/week

  50

  Schedule J breakdown matched by us

  Base

  $154,290

  Bonus

  $0

  Other

  $0

  Deferred

  $15,596

  Nontaxable benefits

  $24,557

  Filer's total

  $194,443

• CONNIE SEEFELDT

  DIRECTOR

  Total calculated

  $5,393

  From this org

  $5,393

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• DAN HINZ

  DIRECTOR

  Total calculated

  $5,558

  From this org

  $5,558

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• DAVID BANGART

  DIRECTOR

  Total calculated

  $3,016

  From this org

  $3,016

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• DOUG DANIELSON

  DIRECTOR

  Total calculated

  $2,125

  From this org

  $2,125

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• GAIL KLINKNER

  VICE CHAIR

  Total calculated

  $16,244

  From this org

  $16,244

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• GARY KOHN

  DIRECTOR

  Total calculated

  $6,658

  From this org

  $6,658

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• JANET CLARK

  BOARD CHAIR

  Total calculated

  $20,670

  From this org

  $20,670

  From related orgs

  $0

  Other

  $0

  Hours/week

  10

• JEFF BETLEY

  DIRECTOR

  Total calculated

  $5,576

  From this org

  $5,576

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• JENNIFER VEENENDAAL

  VP - HUMAN RESOURCES

  Total calculated

  $189,791

  From this org

  $142,332

  From related orgs

  $0

  Other

  $47,459

  Hours/week

  50

  Schedule J breakdown matched by us

  Base

  $142,332

  Bonus

  $0

  Other

  $0

  Deferred

  $14,808

  Nontaxable benefits

  $32,651

  Filer's total

  $189,791

• JESSICA KELLEY

  DIRECTOR

  Total calculated

  $2,377

  From this org

  $2,377

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• JESSICA PRALLE-TRIMNER

  DIRECTOR

  Total calculated

  $802

  From this org

  $802

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• JESSICA ROGERS-HEINTZ

  CHIEF FINANCIAL OFFICER

  Total calculated

  $240,593

  From this org

  $194,209

  From related orgs

  $0

  Other

  $46,384

  Hours/week

  50

  Schedule J breakdown matched by us

  Base

  $194,209

  Bonus

  $0

  Other

  $0

  Deferred

  $19,832

  Nontaxable benefits

  $26,552

  Filer's total

  $240,593

• JODY MILLER

  DIRECTOR

  Total calculated

  $2,381

  From this org

  $2,381

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• JONATHON HALLOCK

  CHANNEL MANAGEMENT CHAIR

  Total calculated

  $3,296

  From this org

  $3,296

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• JULIE MAURER

  DIRECTOR

  Total calculated

  $2,018

  From this org

  $2,018

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• KAY ZWALD

  POLICY/BYLAW CHAIR

  Total calculated

  $4,484

  From this org

  $4,484

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

• KRISTEN METCALF

  DIRECTOR

  Total calculated

  $3,968

  From this org

  $3,968

  From related orgs

  $0

  Other

  $0

  Hours/week

  5

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

• 2024

  Revenue

  $32,730,107

  Expenses

  $32,847,185

  Contributions

  $57,680

  Grants paid

  $0

• 2023

  Revenue

  $32,890,401

  Expenses

  $32,218,789

  Contributions

  $64,011

  Grants paid

  $0

• 2022

  Revenue

  $32,234,602

  Expenses

  $27,840,660

  Contributions

  $175,718

  Grants paid

  $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

• 2021 · 990

  Revenue

  $31,706,679

  Expenses

  $31,433,424

  Assets (EOY)

  $22,618,845

• 2020 · 990

  Revenue

  $31,339,502

  Expenses

  $31,129,322

  Assets (EOY)

  $23,193,761

• 2019 · 990

  Revenue

  $30,558,680

  Expenses

  $28,706,126

  Assets (EOY)

  $22,204,692

• 2018 · 990

  Revenue

  $30,709,188

  Expenses

  $30,792,224

  Assets (EOY)

  $21,556,155

• 2017 · 990

  Revenue

  $30,299,050

  Expenses

  $26,938,162

  Assets (EOY)

  $21,027,047

• 2016 · 990

  Revenue

  $30,007,202

  Expenses

  $28,593,270

  Assets (EOY)

  $17,293,043

• 2015 · 990

  Revenue

  $29,563,931

  Expenses

  $29,502,167

  Assets (EOY)

  $16,427,176

• 2014 · 990

  Revenue

  $28,189,072

  Expenses

  $27,383,837

  Assets (EOY)

  $16,450,582

• 2013 · 990

  Revenue

  $27,300,922

  Expenses

  $26,953,460

  Assets (EOY)

  $15,556,440

• 2012 · 990

  Revenue

  — not reported

  Expenses

  $29,285,877

  Assets (EOY)

  $15,271,938

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

• DAIRY PROMOTION INC

  $3,437,172

  2022 · ADVERTISING PROGRAM

• DAIRY PROMOTION INC

  $3,371,629

  2023 · ADVERTISING PROGRAM

• DAIRY PROMOTION INC

  $3,235,310

  2024 · ADVERTISING PROGRAM

• DAIRY PROMOTION INC

  $3,030,949

  2025 · ADVERTISING PROGRAM

Other IRS files