OSCEOLA CONVENTION AND VISITORS BUREAU INC

EIN 47-1634269 KISSIMMEE, FL

Revenue 2024: $36,289,682
Expenses 2024: $34,546,558

As filed

Subsection: 06
NTEE code: S41
Classification: 2000
Street: 215 CELEBRATION PL STE 200

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

THE OSCEOLA CONVENTION & VISITORS BUREAU, INC., D/B/A EXPERIENCE KISSIMMEE, IS A FULL SERVICE TOURISM SALES, MARKETING, PUBLICITY, AND PROMOTIONAL ORGANIZATION RESPONSIBLE FOR CREATING ECONOMIC OPPORTUNITY FOR OSCEOLA COUNTY BY DRIVING VISITATION TO THE DESTINATION. IN ITS ROLE, EXPERIENCE KISSIMMEE FULFILLS ITS CONTRACT WITH OSCEOLA COUNTY BY COLLABORATING WITH THE LOCAL TOURISM INDUSTRY TO DEVELOP THE PROGRAMS AND ACTIVITIES THAT INSPIRE MORE THAN 8 MILLION OVERNIGHT VISITORS ANNUALLY AMONG LEISURE, BUSINESS AND SPORTS TRAVELERS FROM AROUND THE WORLD.

Activities or mission (Part I)

THE MISSION OF EXPERIENCE KISSIMMEE IS TO CREATE ECONOMIC OPPORTUNITY FOR OUR COMMUNITY BY DRIVING VISITATION TO THE DESTINATION.

THE EXPERIENCE KISSIMMEE TOURISM PROMOTIONAL OUTREACH TO THE DOMESTIC TRAVEL BASE WAS DRIVEN BY THREE PRIMARY OBJECTIVES. 1)MAKE KISSIMMEE MORE RECOGNIZABLE AND RESPECTED AMONG CONSUMERS. 2)INCREASE VISITATION TO KISSIMMEE. 3)STIMULATE BOOKINGS FOR KISSIMMEE AREA ACCOMMODATIONS. DOMESTIC LEISURE MARKETING PROGRAMS AND ACTIVITIES THROUGHOUT THE YEAR INTEGRATED THE NECESSARY MIX OF ADVERTISING, SOCIAL MEDIA AND PUBLICITY EFFORTS TO CONNECT WITH NEW AND REPEAT VISITORS, INTRODUCING THEM TO NEW AND WELL-KNOWN AREA ACTIVITIES AND VARIED REASONS TO PLAN AND BOOK TRAVEL TO THE DESTINATION. KEYS TO SUCCESS FOR THIS YEAR WERE ENHANCING PROGRAMS AND ACTIVITIES THAT ACHIEVED A HIGH LEVEL OF SUCCESS, YET REMAINING OPPORTUNISTIC AND ATTENTIVE TO NEW POSSIBILITIES TO TELL THE DESTINATION'S STORY. ACROSS VARIED PLATFORMS, THE CONSUMER MESSAGING HIGHLIGHTED THE DESTINATION'S IMPRESSIVE THEME PARK AND ATTRACTIONS AS WELL AS ITS DIVERSE LODGING CHOICES, ESPECIALLY THE VACATION HOME PRODUCT.
CONSUMER AND TRAVEL TRADE ADVERTISING CAMPAIGNS IN CANADA, UNITED KINGDOM, NORTHERN EUROPE, BRAZIL, MEXICO, COLOMBIA, CHILE, INDIA AND CHINA INCLUDED OUT OF HOME, DIGITAL, RICH MEDIA, AND PRINT ELEMENTS. WEBSITE LANDING PAGES FEATURED STRONG OFFERS FROM INDUSTRY PARTNERS ENCOURAGING CONSUMERS TO BOOK TRAVEL TO KISSIMMEE. PARTNERSHIPS WITH BRAND USA EXTENDED OUR ADVERTISING REACH. CO-OP PARTNERSHIPS WERE A KEY STRATEGY IN EXPERIENCE KISSIMMEE'S TARGETED INTERNATIONAL MARKETS. OVER THE COURSE OF THE YEAR, WE ENGAGED IN CO-OPS, ALL OF WHICH WERE SUPPORTED BY MATCHING FUNDS FROM BRAND USA.
EK'S MEETING SALES AND SPORTS SALES EFFORTS CONTINUE TO BE DRIVEN BY INCENTIVE AND/OR SPONSORSHIP PROGRAMS. THESE PROGRAMS OFFSET EVENT AND TOURNAMENT COSTS AND HAVE PROVEN TO BE A VALUABLE TOOL TO SECURING BUSINESS FOR THE DESTINATION.

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

Antonio BaezANTONIO BAEZ

TREASURER

Total calculated

$0

Hours/week

1
Ashley BurellaASHLEY BURELLA

SECRETARY

Total calculated

$0

Hours/week

1
Russ KraftRUSS KRAFT

CHAIR

Total calculated

$0

Hours/week

1
Thearon ScurlockTHEARON SCURLOCK

CHAIR-ELECT

Total calculated

$0

Hours/week

1
Barbara KenneyBARBARA KENNEY

DIRECTOR

Total calculated

$0

Hours/week

1
Beth KnightBETH KNIGHT

DIRECTOR

Total calculated

$0

Hours/week

1
Choudhry PeggyCHOUDHRY PEGGY

DIRECTOR

Total calculated

$0

Hours/week

1
Christina MorrisCHRISTINA MORRIS

DIRECTOR

Total calculated

$0

Hours/week

1
Dennis HaleDENNIS HALE

DIRECTOR

Total calculated

$0

Hours/week

1
Dirk WebbDIRK WEBB

DIRECTOR

Total calculated

$0

Hours/week

1
Eric WatkinERIC WATKIN

DIRECTOR

Total calculated

$0

Hours/week

1
Hans SteinbrennerHANS STEINBRENNER

DIRECTOR

Total calculated

$0

Hours/week

1
Hector LizasuainHECTOR LIZASUAIN

PAST CHAIR

Total calculated

$0

Hours/week

1
Jason HernandezJASON HERNANDEZ

DIRECTOR

Total calculated

$0

Hours/week

1
John NewstreetJOHN NEWSTREET

DIRECTOR

Total calculated

$0

Hours/week

1
Kelly TraceKELLY TRACE

DIRECTOR

Total calculated

$0

Hours/week

1
Leann DavisLEANN DAVIS

DIRECTOR

Total calculated

$0

Hours/week

1
Linda GoodwinLINDA GOODWIN

DIRECTOR

Total calculated

$0

Hours/week

1
Lorena GarciaLORENA GARCIA

DIRECTOR

Total calculated

$0

Hours/week

1
Luis FloresLUIS FLORES

DIRECTOR

Total calculated

$0

Hours/week

1
Marcee LoyMARCEE LOY

DIRECTOR

Total calculated

$0

Hours/week

1
Mark McHughMARK MCHUGH

DIRECTOR

Total calculated

$0

Hours/week

1
Mary Ellen KerberMARY ELLEN KERBER

DIRECTOR

Total calculated

$0

Hours/week

1
Monica SchyckMONICA SCHYCK

DIRECTOR

Total calculated

$0

Hours/week

1
Patrick GlassburnPATRICK GLASSBURN

DIRECTOR

Total calculated

$0

Hours/week

1

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

2024

Revenue

$36,289,682

Expenses

$34,546,558

Contributions

$35,029,485

Grants paid

$1,938,168
2023

Revenue

$40,714,283

Expenses

$33,419,344

Contributions

$39,289,583

Grants paid

$2,854,506
2022

Revenue

$37,999,890

Expenses

$27,795,343

Contributions

$37,462,509

Grants paid

$2,102,961

Tax year	Revenue	Expenses	Contributions	Grants paid
2024	$36,289,682	$34,546,558	$35,029,485	$1,938,168
2023	$40,714,283	$33,419,344	$39,289,583	$2,854,506
2022	$37,999,890	$27,795,343	$37,462,509	$2,102,961

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

2021 · 990

Revenue

$24,022,193

Expenses

$21,281,634

Assets (EOY)

$16,593,730
2020 · 990

Revenue

$18,220,107

Expenses

$13,277,889

Assets (EOY)

$12,721,814
2019 · 990

Revenue

$19,380,577

Expenses

$19,008,433

Assets (EOY)

$7,664,661
2018 · 990

Revenue

$24,828,474

Expenses

$23,491,628

Assets (EOY)

$6,828,579

Tax year	Form	Revenue	Expenses	Assets (EOY)
2021	990	$24,022,193	$21,281,634	$16,593,730
2020	990	$18,220,107	$13,277,889	$12,721,814
2019	990	$19,380,577	$19,008,433	$7,664,661
2018	990	$24,828,474	$23,491,628	$6,828,579

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

CITY OF KISSIMMEE

$70,000

2024 SPONSORSHIP
City of Kissimmee

$60,000

2023 Marketing
CITY OF ST CLOUD

$46,000

2024 SPONSORSHIP
GIVE KIDS THE WORLD INC

$45,000

2024 SPONSORSHIP
KISSIMMEEOSCEOLA C OF C

$45,000

2024 SPONSORSHIP
Hearts of Reality

$42,000

2023 Marketing
City of St Cloud

$40,000

2023 Marketing
Give Kids The World Inc

$40,000

2023 Marketing
KISSIMMEEOSCEOLA C OF C

$40,000

2022 MARKETING
HEARTS OF REALITY

$37,000

2022 MARKETING

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

FLORIDA SPORTS FOUNDATION INCORPORATED

$322,288

2022 PROMOTION OF SPORTS IN FLORIDA
FLORIDA SPORTS FOUNDATION INCORPORATED

$239,378

2024 PROMOTION OF SPORTS IN FLORIDA

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.