- Revenue 2024
- $1,677,632
- Expenses 2024
- $1,787,294
Program services were 92.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- NTEE code
- K40
- Classification
- 1240
- Street
- 7828 ENGINEERS RD
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
TO PROMOTE DIETARY CHANGES TO BUILD A HEALTHY, EQUITABLE, HUMANE, AND ENVIRONMENTALLY-SUSTAINABLE FOOD SYSTEM.
-
MOVEMENT BUILDING PROVIDING FINANCIAL, TECHNICAL, AND CONSULTING SUPPORT TO INDIVIDUALS AND ORGANIZATIONS WHOSE GOALS ALIGN WITH OUR MISSION.
Expenses $620,111 · Grants $593,332
-
DEFAULT VEG EDUCATING THE PUBLIC ABOUT THE BENEFITS OF DEFAULTING TO VEGAN FOOD AND DIET.
Expenses $418,261 · Grants $2,000
-
PUBLIC EDUCATION ENGAGING THE PUBLIC WITH INFORMATION AND RESOURCES ABOUT THE BENEFITS OF A PLANT-BASED DIET.
Expenses $137,344
-
RELIGIOUS PROVIDING RESOURCES AND SUPPORT TO RELIGIOUS COMMUNITIES INTERESTED IN SUSTAINABILITY, ANIMAL WELFARE,AND VEGANISM. THIS INCLUDES THE ORGANIZATIONS JEWISH INITIATIVE FOR ANIMALS (JIFA) PROGRAM. OTHER ENGAGING IN VARIOUS PROJECTS WHICH ALIGN WITH OUR MISSION BUT ARE NOT INCLUDED IN ANOTHER MAJOR PROGRAM, INCLUDING POLICY AND DAIRY INITIATIVES. THIS INCLUDES THE ORGANIZATIONS HUMANEWASHING PROGRAM.
Expenses $478,784 · Grants $457,500
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Jennifer ChanninJENNIFER CHANNIN
EXECUTIVE DI
- Total calculated
- $97,250
- From this org
- $93,250
- From related orgs
- $0
- Other
- $4,000
- Hours/week
- 40
-
Aaron GrossAARON GROSS
BOARD CHAIR
- Total calculated
- $0
- Hours/week
- 10
-
Ben GoldsmithBEN GOLDSMITH
SECRETARY
- Total calculated
- $0
- Hours/week
- 6
-
Deedee McKeeDEEDEE MCKEE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $1,677,632
- Expenses
- $1,787,294
- Contributions
- $1,678,722
- Grants paid
- $1,052,832
-
2023
- Revenue
- $2,278,962
- Expenses
- $2,476,521
- Contributions
- $2,277,226
- Grants paid
- $967,508
-
2022
- Revenue
- $2,110,436
- Expenses
- $1,969,884
- Contributions
- $2,108,584
- Grants paid
- $851,359
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $1,625,517
- Expenses
- $1,665,853
- Assets (EOY)
- $411,047
-
2020 · 990
- Revenue
- $1,332,762
- Expenses
- $1,186,402
- Assets (EOY)
- $440,265
-
2019 · 990
- Revenue
- $980,328
- Expenses
- $938,608
- Assets (EOY)
- $301,830
-
2018 · 990
- Revenue
- $517,905
- Expenses
- $356,026
- Assets (EOY)
- $239,607
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.
Grants made
-
$465,422
2024 CONSUMER EDUCATION
-
$279,500
2023 CONSUMER EDUCATION
-
$190,000
2022 ANIMAL WELFARE
-
$180,000
2024 FOOD SYSTEMS CHANGE
-
$167,082
2022 CONSUMER EDUCATION
-
$154,657
2023 DEFAULT VEG ADVOCACY
-
$100,000
2022 RESEARCH
-
$95,004
2023 ANIMAL WELFARE
-
$83,000
2023 HEALTHY LIVING
-
$50,000
2022 HEALTHY LIVING
The 10 largest by cash amount. The API serves every itemized grant.
Grants received
-
VANGUARD CHARITABLE ENDOWMENT PROGRAM
$1,391,640
2022 FOR RECIPIENT'S EXEMPT PURPOSE
-
$843,180
2022 Advocate for the wellbeing of animals.
-
2023 FOR RECIPIENT'S EXEMPT PURPOSE
-
$722,399
2023 HUMAN SERVICES
-
$148,420
2022 HUMAN SERVICES
-
2023 COMMUNITY & HUMAN SERVICES
-
2024 COMMUNITY & HUMAN SERVICES
-
$30,600
2024 THE PEOPLE'S FUND: AMPLIFYING UNDERREPRESENTED VOICES IN SUPPORT FOR ANIMAL PROTECTION
-
$30,000
2023 THE PEOPLE'S FUND: AMPLIFYING UNDERREPRESENTED VOICES IN SUPPORT FOR ANIMAL WELFARE
-
2022 For grant recipient's exempt purposes
The 10 largest by cash amount. The API serves every itemized grant.
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Listed as of 13 October 2026, under deductibility PC.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.