- Revenue 2024
- $115,314,343
- Expenses 2024
- $128,544,058
Program services were 97.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- NTEE code
- A54
- Classification
- 1000
- Street
- 321 ALAMO PLZ STE 200
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
THE ORGANIZATION IS TO BE OPERATED EXCLUSIVELY TO PRESERVE AND RESTORE THE ALAMO COMPLEX AND TO EDUCATE AND INSPIRE VISITORS ON THE HISTORY OF ALL THOSE WHO LIVED, FOUGHT, AND DIED THERE.
Activities or mission (Part I)
TO PRESERVE THE ALAMO, THE SHRINE OF TEXAS LIBERTY, AND BRING ITS OWN UNIQUE STORY TO LIFE.
-
ALAMO TRUST, INC. (ATI) IS A 501(C)(3) NONPROFIT ORGANIZATION THAT OVERSEES THE DAILY OPERATIONS AT THE ALAMO AND THE IMPLEMENTATION OF THE ALAMO PLAN. LOCATED IN THE HEART OF SAN ANTONIO, THE ALAMO STANDS AS THE SHRINE OF TEXAS LIBERTY. MORE THAN 1.2 MILLION VISITORS TRAVEL TO THE SITE EACH YEAR, MAKING IT THE #1 MOST VISITED DESTINATION IN THE STATE OF TEXAS. THE 300-YEAR HISTORY OF THE ALAMO IS WORLD-RENOWNED AND REPRESENTS THE CORE OF TEXAS' IDENTITY TODAY. IN 1960, THE ALAMO WAS DESIGNATED A UNITED STATES NATIONAL HISTORIC LANDMARK, AND IN 2015, IT BECAME PART OF THE LONE STAR STATE'S ONLY UNESCO WORLD HERITAGE SITE. WITNESS LIVING HISTORY, EXPERIENCE AUTHENTIC ARTIFACTS, AND EXPLORE AN ICONIC LANDMARK THAT SHAPED THE COUNTRY. THE ALAMO OFFERS THE FOLLOWING PROGRAMS AND EXPERIENCES:REMEMBER THE ALAMO GUIDED TOUR: LED BY AN ALAMO HISTORY INTERPRETER, THIS WALKING TOUR EXPLORES THE HEROES AND EVENTS, INCLUDING THE BATTLE OF THE ALAMO, THAT HAVE MADE THE STORY OF THE ALAMO CAPTIVATING FOR GENERATIONS. INCLUDES ENTRY INTO THE ICONIC ALAMO CHURCH AND THE ALAMO EXHIBIT AT THE RALSTON FAMILY COLLECTIONS CENTER.A LINE IN THE SAND SELF-GUIDED EXPERIENCE: ENJOY THE COMPLETE A LINE IN THE SAND SELF-GUIDED EXPERIENCE WITH THE VICTORY OR DEATH AUDIO TOUR, NARRATED BY RAY BENSON AND ENTRY INTO THE ALAMO EXHIBIT. THE SELF-GUIDED AUDIO TOUR LEADS YOU THROUGH THE ALAMO CHURCH, GROUNDS, AND INCLUDES 11 STOPS IN THE NEW ALAMO EXHIBIT AT THE RALSTON FAMILY COLLECTIONS CENTER WHERE YOU CAN VIEW THE PHIL COLLINS COLLECTION AND MORE!THE ALAMO EXHIBIT AT THE RALSTON FAMILY COLLECTIONS CENTER: EXPERIENCE THE COLLECTOR'S JOURNEY AT THE ALAMO EXHIBIT IN THE NEW RALSTON FAMILY COLLECTIONS CENTER. VIEW THE PHIL COLLINS COLLECTION, INCLUDING THE BATTLE OF THE ALAMO DIORAMA FEATURING HIS NARRATION, EXPLORE ARTIFACTS FROM THE DONALD AND LOUISE YENA SPANISH COLONIAL COLLECTION, ENGAGE WITH INTERACTIVE EXHIBITS, AND MORE! ALAMO CHURCH FREE ENTRY: EXPERIENCE THE ICONIC ALAMO CHURCH. ESTABLISHED AS A MISSION, IT LATER BECAME A MILITARY STRONGHOLD FOR TEXAS INDEPENDENCE. ENTERING ALAMO CHURCH IS ALWAYS FREE. TO HELP PRESERVE THE HISTORIC SITE, VISITORS WILL NEED TO RESERVE THEIR FREE TICKET TO ENTER THE CHURCH AHEAD OF THEIR VISIT.VICTORY OR DEATH AUDIO TOUR: UPGRADE YOUR FREE EXPERIENCE WITH THE VICTORY OR DEATH AUDIO TOUR, NARRATED BY COUNTRY MUSIC SINGER, SONGWRITER, ACTOR AND NINE-TIME GRAMMY AWARD WINNER, RAY BENSON FROM ASLEEP AT THE WHEEL. THIS 45-MINUTE, RICH AUDIO PRODUCTION WITH A TOTAL OF 37 STOPS TRULY BRINGS THE STORY OF THE ALAMO TO LIFE, FEATURING SOUND EFFECTS, MUSIC AND INTERVIEWS WITH THE ALAMO'S EXPERT CURATORS AND HISTORIANS.SURROUNDED! THE ALAMO AUGMENTED EXPERIENCE: HISTORY LIKE YOU'VE NEVER SEEN IT! TRAVEL THROUGH TIME WITH SURROUNDED! THE ALAMO AUGMENTED EXPERIENCE, AVAILABLE IN THE ALAMO LONG BARRACK. USING A HANDHELD TABLET, ENGAGE WITH THE HISTORY OF THE ALAMO THROUGH SIX EXPERIENTIAL PORTALS.LIVING HISTORY ENCAMPMENT: MAKE YOUR WAY TO THE ALAMO'S LIVING HISTORY ENCAMPMENT, BEHIND THE CHURCH, TO MEET THE ALAMO'S HISTORY GUIDES - KNOWN AS LIVING HISTORIANS. ENJOY HANDS-ON DEMONSTRATIONS ABOUT DAILY LIFE AT THE TIME OF THE TEXAS REVOLUTION. DISCOVER WHAT PEOPLE WORE, HOW THEY LOOKED AFTER THEIR HEALTH, AND WHAT ESSENTIAL SKILLS THEY HAD TO MASTER, SUCH AS FIRE-STARTING, LEATHER WORKING, AND HOW TO TAKE CARE OF THEIR FIREARMS.MUSKET FIRING DEMONSTRATION: TAKE IN THE SIGHTS AND SOUNDS OF A MUSKET FIRING DEMONSTRATION. LEARN ALL ABOUT THE MAIN WEAPON USED AT THE BATTLE OF THE ALAMO, THE FLINTLOCK MUSKET. THIS 15-MINUTE PRESENTATION COVERS THE HISTORY AND USE OF FLINTLOCK FIREARMS, A QUICK TUTORIAL ON HOW TO FIRE, AND LIVE FIRINGS DONE BY THE ALAMO LIVING HISTORY STAFF.ALAMO FILM: ENJOY THE CROSSROADS OF HISTORY, A 17-MINUTE FILM THAT COVERS 300 YEARS OF HISTORY AT THE ALAMO. THIS EDUCATIONAL FILM IS FREE OF CHARGE AND IS SHOWN OUTSIDE OF LONG BARRACK CONTINUOUSLY THROUGHOUT THE DAY FROM 9:00 A.M. TO 5:00 P.M. EVERYDAY.ALAMO PODCAST: EXPLORE ALL THE WAYS WE REMEMBER THE ALAMO WITH THIS NEW AUDIO STORYTELLING JOURNEY, STORIES BIGGER THAN TEXAS, FEATURING IN-DEPTH CONVERSATIONS ABOUT THE ALAMO'S PAST, PRESENT, AND FUTURE.ALAMO PRIVATE TOUR: RESERVE A PRIVATE GUIDED TOUR FOR YOUR GROUP OF 15 TO 60 PEOPLE. AN EXPERIENCED ALAMO HISTORY INTERPRETER WILL WALK YOU THROUGH ALAMO PLAZA, REVEALING THE STORY OF THE 1836 BATTLE OF THE ALAMO AND TAKING YOU TO KEY BATTLEFIELD LOCATIONS THAT ARE TODAY HIDDEN UNDER SAN ANTONIO'S STREETS. INCLUDES ENTRY TO THE ALAMO CHURCH AND THE ALAMO EXHIBIT AT THE RALSTON FAMILY COLLECTIONS CENTER.VIP PRIVATE TOUR: FOR THE PREMIER EXPERIENCE, SCHEDULE AN EXCLUSIVE, PRIVATE VIP TOUR WITH THE ALAMO SENIOR HISTORIAN WHO IS CELEBRATING 25 YEARS OF SERVICE TO THE ALAMO. GO BEHIND THE SCENES TO EXPLORE THE HEROES, EVENTS, AND ARTIFACTS THAT HAVE MADE THE STORY OF THE ALAMO CAPTIVATING FOR GENERATIONS OF TEXANS AND VISITORS.PRIVATE EVENTS: CREATE AN EXPERIENCE BIGGER THAN TEXAS! THE ALAMO HAS VENUES WITH INDOOR/OUTDOOR SPACES TO ACCOMMODATE A RANGE OF GATHERINGS INCLUDING WEDDINGS, REHEARSAL DINNERS, CORPORATE AND SOCIAL EVENTS AS WELL AS MILITARY CEREMONIES.
Expenses $124,868,283 · Revenue $10,236,780
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Welcome W Wilson JrWELCOME W WILSON JR
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Hope AndradeHOPE ANDRADE
PRESIDENT AND CEO
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Charlie AmatoCHARLIE AMATO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Francisco CigarraoFRANCISCO CIGARRAO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Peter J HoltPETER J HOLT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kathryn Ann RogersKATHRYN ANN ROGERS
EXECUTIVE DIRECTOR
- Total calculated
- $427,907
- From this org
- $399,907
- From related orgs
- $0
- Other
- $28,000
- Hours/week
- 39 + 1 related
Schedule J breakdown matched by us
- Base
- $349,907
- Bonus
- $50,000
- Other
- $0
- Deferred
- $28,000
- Nontaxable benefits
- $0
- Filer's total
- $427,907
-
Lisa TappLISA TAPP
CHIEF FINANCIAL OFFICER
- Total calculated
- $244,102
- From this org
- $207,257
- From related orgs
- $0
- Other
- $36,845
- Hours/week
- 39 + 1 related
Schedule J breakdown matched by us
- Base
- $207,257
- Bonus
- $0
- Other
- $0
- Deferred
- $25,699
- Nontaxable benefits
- $11,146
- Filer's total
- $244,102
-
Adrian PilotoADRIAN PILOTO
GLO ADVISORY DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tim WeldonTIM WELDON
MANAGING DIRECTOR
- Total calculated
- $203,517
- From this org
- $190,766
- From related orgs
- $0
- Other
- $12,751
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $190,766
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $12,751
- Filer's total
- $203,517
-
Daniela SernaDANIELA SERNA
IN-HOUSE COUNSEL
- Total calculated
- $180,974
- From this org
- $147,037
- From related orgs
- $0
- Other
- $33,937
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $147,037
- Bonus
- $0
- Other
- $0
- Deferred
- $17,526
- Nontaxable benefits
- $16,411
- Filer's total
- $180,974
-
Jill DeyoungJILL DEYOUNG
CHIEF ADMINISTRATIVE OFFICER
- Total calculated
- $169,943
- From this org
- $149,039
- From related orgs
- $0
- Other
- $20,904
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $149,039
- Bonus
- $0
- Other
- $0
- Deferred
- $8,153
- Nontaxable benefits
- $12,751
- Filer's total
- $169,943
-
Rhea RobertsRHEA ROBERTS
MANAGING DIRECTOR
- Total calculated
- $164,545
- From this org
- $145,718
- From related orgs
- $0
- Other
- $18,827
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $145,718
- Bonus
- $0
- Other
- $0
- Deferred
- $12,524
- Nontaxable benefits
- $6,303
- Filer's total
- $164,545
-
Sheila MayfieldSHEILA MAYFIELD
CHIEF MARKETING OFFICER
- Total calculated
- $173,563
- From this org
- $142,980
- From related orgs
- $0
- Other
- $30,583
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $142,980
- Bonus
- $0
- Other
- $0
- Deferred
- $13,593
- Nontaxable benefits
- $16,990
- Filer's total
- $173,563
-
Kate CareyKATE CAREY
VP OF EDUCATION & GUEST EXPERIENCE
- Total calculated
- $150,452
- From this org
- $126,041
- From related orgs
- $0
- Other
- $24,411
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $126,041
- Bonus
- $0
- Other
- $0
- Deferred
- $11,660
- Nontaxable benefits
- $12,751
- Filer's total
- $150,452
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $115,314,343
- Expenses
- $128,544,058
- Contributions
- $96,889,355
- Grants paid
- $0
-
2023
- Revenue
- $87,498,587
- Expenses
- $82,471,736
- Contributions
- $62,847,717
- Grants paid
- $0
-
2022
- Revenue
- $69,642,872
- Expenses
- $54,134,598
- Contributions
- $40,035,438
- Grants paid
- $0
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $41,398,235
- Expenses
- $39,430,491
- Assets (EOY)
- $16,028,517
-
2021 · 990
- Revenue
- $6,581,825
- Expenses
- $5,539,067
- Assets (EOY)
- $14,896,503
-
2020 · 990
- Revenue
- $9,052,846
- Expenses
- $7,773,293
- Assets (EOY)
- $7,473,583
-
2019 · 990
- Revenue
- $9,686,554
- Expenses
- $7,817,047
- Assets (EOY)
- $5,172,901
-
2018 · 990
- Revenue
- $6,231,992
- Expenses
- $6,231,992
- Assets (EOY)
- $1,025,799
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.
Grants made
No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.
Grants received
-
$15,493,059
2024 GENERAL SUPPORT
-
$10,363,020
2022 GENERAL SUPPORT
-
$10,125,281
2023 GENERAL SUPPORT
-
$62,916
2025 GENERAL SUPPORT
-
2024 For grant recipient's exempt purposes
-
2023 For grant recipient's exempt purposes
-
2023 CHILDREN'S EDUCATION PROGRAM
Related organizations
From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.
Declared on its 2024 return
-
501(C)(3) · SUPPORTING ORGANIZATION · TX · controlled entity
Declared as related by
-
On its 2024 return
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Listed as of 13 October 2026, under deductibility PC.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.