VIA INSTITUTE ON CHARACTER

As filed

Subsection

03

NTEE code

V230

Classification

2000

Street

312 WALNUT ST STE 1600

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

2 other organizations in the IRS Business Master File list the same street address. matched by us

This address is a suite or unit (STE 1600). Organizations that share one are often clients of the same office-services firm, accountant or registered agent rather than related to each other.

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

• ADVERTISING CLUB OF CINCINNATI INC

  EIN 31-1252951

• ADVERTISING CLUB OF CINCINNATI SCHOLARSHIP FUND

  EIN 31-1143842

Mission and programs · 2025

• ADVANCING PRACTICE: -EDUCATION (REVENUE IS RECEIVED FROM REPORTS, COURSES, WORKSHOPS CONSULTING, ETC.) -PRODUCT PARTNERSHIPS: WE PARTNER WITH LEADING ORGANIZATIONS TO PROVIDE THEM WITH ACCESS TO OUR INTELLECTUAL PROPERTY SO THAT THEY CAN DELIVER CHARACTER STRENGTHS BASED SOLUTIONS. WE EARN REVENUE FROM LICENSING OUR INTELLECTUAL PROPERTY (BRAND, SURVEY), EXAMPLES INCLUDE TWILL AND SMCOV. WE HAVE ALSO CO-DEVELOPED TRAINING PRODUCTS AND LICENSED THOSE PRODUCTS SUCH AS WITH WHOLE BEING INSTITUTE. WE ALSO PROVIDE A TECHNOLOGY PLATFORM FOR ORGANIZATIONS TO BE ABLE TO ACCESS OUR SURVEY. -THOUGHT LEADERSHIP: WE AIM TO PROVIDE THE FIELD OF CHARACTER SCIENCE THE MOST CURRENT AND INNOVATIVE THINKING. WE DO THIS BY WRITING BOOKS (REVENUE EARNED FROM ROYALTIES), AND OFFERING KEYNOTE AND OTHER PRESENTATIONS TO POSITIVE PSYCHOLOGY SOCIETIES, SCHOOLS, COMPANIES, AND OTHER NONPROFIT ORGANIZATIONS.

  Expenses $2,071,186 · Revenue $1,256,004

• ADVANCING SCIENCE - PROVIDE SUPPORT TO RESEARCHERS DOING RESEARCH WITH THE VIA SURVEY. SUPPORT INCLUDES ALLOWING RESEARCHERS TO UTILIZE OUR WEBSITE TO CONDUCT RESEARCH, GRANT FUNDING FOR RESEARCH PROJECTS RELATED TO CHARACTER STRENGTHS, CONNECTING RESEARCHERS TO OTHERS IN SIMILAR AREAS OF INTEREST AND PROVIDING UP-TO-DATE INFORMATION ON THE LATEST RESEARCH. - DEVELOP AND DISSEMINATE CHARACTER STRENGTHS ASSESSMENTS. WE HAVE AN ADULT AND YOUTH ASSESSMENT ON CHARACTER STRENGTHS. WE CONTINUE TO DEVELOP NEW MEASUREMENTS AND PROVIDE TRANSLATIONS OF OUR EXISTING ONES.

  Expenses $56,113 · Revenue $96,611

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

• 2025

  Revenue

  $1,889,066

  Expenses

  $2,526,105

  Contributions

  $234,663

  Grants paid

  $0

• 2023

  Revenue

  $1,878,345

  Expenses

  $2,239,407

  Contributions

  $71,006

  Grants paid

  $126,600

• 2022

  Revenue

  $1,617,149

  Expenses

  $1,364,944

  Contributions

  $8,661

  Grants paid

  $33,550

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

• 2021 · 990

  Revenue

  $1,586,357

  Expenses

  $1,170,033

  Assets (EOY)

  $2,743,397

• 2020 · 990

  Revenue

  $1,507,856

  Expenses

  $1,139,994

  Assets (EOY)

  $2,326,326

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

• KESSLER FOUNDATION INC

  $75,000

  2023 · ADVANCING SCIENCE

• KESSLER FOUNDATION INC

  $33,550

  2022 · ADVANCING SCIENCE

Where these grants went next →

Grants received

• JOHNSON CHARITABLE GIFT FUND

  $50,000

  2024 · GENERAL FUND

• JOHNSON CHARITABLE GIFT FUND

  $50,000

  2023 · STRONG WORKPLACE SOL

• GREATER CINCINNATI FOUNDATION

  $28,074

  2024 · PROGRAMATIC SUPPORT

• GREATER CINCINNATI FOUNDATION

  $10,000

  2023 · PROGRAMATIC SUPPORT

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Other IRS files