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NATIONAL FUNERAL DIRECTORS ASSOCIATION OF THE UNITED STATES I

EIN 39-0978598 BROOKFIELD, WI

Browse the largest nonprofits in Wisconsin

Revenue 2025
$10,925,628
Expenses 2025
$10,307,605

As filed

Subsection
06
Classification
2000
Street
13625 BISHOPS DR

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

1 other organization in the IRS Business Master File lists the same street address. matched by us

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2025

Mission

THE NATIONAL FUNERAL DIRECTORS ASSOCIATION IS THE WORLD'S LEADING, LARGEST AND MOST TRUSTED ASSOCIATION TO SUPPORT FUNERAL PROFESSIONALS. WE PROVIDE OUR MEMBERS WITH CRITICAL INFORMATION, INNOVATIVE TOOLS, RESOURCES AND THE PROFESSIONAL COMMUNITY THEY NEED TO SERVE FAMILIES, RUN SUSTAINABLE BUSINESSES AND BECOME PILLARS IN THEIR COMMUNITIES.

Activities or mission (Part I)

TO PROVIDE OUR MEMBERS WITH THE CRITICAL INFORMATION, INNOVATIVE TOOLS, RESOURCES AND PROFESSIONAL COMMUNITY THEY NEED IN ORDER TO SERVE FAMILIES, RUN SUSTAINABLE BUSINESSES AND BECOME PILLARS IN THEIR COMMUNITIES.

  • THE NATIONAL FUNERAL DIRECTORS ASSOCIATION PROVIDES GENERAL SERVICES TO ITS MEMBERS SUCH AS A WEBSITE, MEMBER SERVICE REPRESENTATIVES (CALL CENTER), PROMOTION OF PUBLIC AWARENESS, ADVOCACY, AND MEMBER BENEFIT PROGRAMS (HUMAN RESOURCES CONSULTING, CREDIT CARD SERVICES, ETC.), AND IMPROVES INDUSTRY SERVICES. APPROXIMATELY 21,000 MEMBERS WERE SERVED DURING THE YEAR.

  • THE NATIONAL FUNERAL DIRECTORS ASSOCIATION CONDUCTS EDUCATIONAL SEMINARS ON A CONTINUING BASIS TO KEEP MEMBERS INFORMED ON THE LATEST TECHNICAL, BUSINESS, AND REGULATORY DEVELOPMENTS. OVER 12,000 MEMBERS ATTENDED SEMINARS DURING THE YEAR.

  • THE NATIONAL FUNERAL DIRECTORS ASSOCIATION'S MUSIC LICENSE PROGRAM PROVIDES A SOURCE OF MUSIC TO MEMBERS. APPROXIMATELY 7,100 MEMBERS WERE SERVED BY THIS PROGRAM DURING THE YEAR.

  • THE NATIONAL FUNERAL DIRECTORS ASSOCIATION PROVIDES VARIOUS PUBLICATIONS FOR MEMBERS, THE GENERAL PUBLIC, AND EDUCATIONAL INSTITUTIONS.

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Christopher Robinson

    PRESIDENT

    Total calculated
    $2,153
    From this org
    $2,153
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Dan Ford

    PRESIDENT-ELECT

    Total calculated
    $3,234
    From this org
    $3,234
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Chris Christian

    TREASURER

    Total calculated
    $3,348
    From this org
    $3,348
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Steve Spann

    SECRETARY

    Total calculated
    $3,096
    From this org
    $3,096
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Douglas Nie

    IMMEDIATE PAST PRESIDENT

    Total calculated
    $21,841
    From this org
    $21,841
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Carlton Maye

    DIRECTOR

    Total calculated
    $177
    From this org
    $177
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Ellen McBrayer

    DIRECTOR

    Total calculated
    $1,885
    From this org
    $1,885
    From related orgs
    $0
    Other
    $0
    Hours/week
    1 + 1 related

  • Homer Elwood

    DIRECTOR (THRU OCTOBER)

    Total calculated
    $4,679
    From this org
    $4,679
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Ladd Pulliam

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Carlos Black

    DIRECTOR (FROM OCTOBER)

    Total calculated
    $0
    Hours/week
    1

  • Christopher Costello

    DIRECTOR (FROM OCTOBER)

    Total calculated
    $0
    Hours/week
    1

  • Christine Reichelt-Pepper

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $508,743
    From this org
    $436,865
    From related orgs
    $0
    Other
    $71,878
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $386,865
    Bonus
    $50,000
    Other
    $0
    Deferred
    $52,218
    Nontaxable benefits
    $19,660
    Filer's total
    $508,743

  • Todd Etheridge

    CONTROLLER

    Total calculated
    $172,273
    From this org
    $151,765
    From related orgs
    $0
    Other
    $20,508
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $133,765
    Bonus
    $18,000
    Other
    $0
    Deferred
    $10,024
    Nontaxable benefits
    $10,484
    Filer's total
    $172,273

  • Christopher Farmer

    GENERAL COUNSEL

    Total calculated
    $335,140
    From this org
    $282,000
    From related orgs
    $0
    Other
    $53,140
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $273,000
    Bonus
    $9,000
    Other
    $0
    Deferred
    $33,480
    Nontaxable benefits
    $19,660
    Filer's total
    $335,140

  • Lesley Witter

    SR VP, ADVOCACY

    Total calculated
    $270,391
    From this org
    $234,327
    From related orgs
    $0
    Other
    $36,064
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $224,327
    Bonus
    $10,000
    Other
    $0
    Deferred
    $24,950
    Nontaxable benefits
    $11,114
    Filer's total
    $270,391

  • Stephanie Wagner

    CHIEF MARKETING OFFICER

    Total calculated
    $188,217
    From this org
    $166,200
    From related orgs
    $0
    Other
    $22,017
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $161,200
    Bonus
    $5,000
    Other
    $0
    Deferred
    $11,186
    Nontaxable benefits
    $10,831
    Filer's total
    $188,217

  • Anna Bernfeld

    SR VP, MEMBER RELATIONS

    Total calculated
    $193,346
    From this org
    $149,670
    From related orgs
    $0
    Other
    $43,676
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $136,670
    Bonus
    $13,000
    Other
    $0
    Deferred
    $9,957
    Nontaxable benefits
    $33,719
    Filer's total
    $193,346

  • Anthony Kaniuk

    DIRECTOR, INDUSTRY RELATIONS

    Total calculated
    $178,638
    From this org
    $151,502
    From related orgs
    $0
    Other
    $27,136
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $94,648
    Bonus
    $8,500
    Other
    $48,354
    Deferred
    $8,287
    Nontaxable benefits
    $18,849
    Filer's total
    $178,638

  • Gail Marquardt

    VP, CONSUMER ENGAGEMENT

    Total calculated
    $173,086
    From this org
    $130,576
    From related orgs
    $0
    Other
    $42,510
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $123,576
    Bonus
    $7,000
    Other
    $0
    Deferred
    $8,860
    Nontaxable benefits
    $33,650
    Filer's total
    $173,086

  • Lorri Wagner

    DIRECTOR, BUSINESS DEVELOPMENT

    Total calculated
    $157,591
    From this org
    $141,698
    From related orgs
    $0
    Other
    $15,893
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $93,212
    Bonus
    $10,500
    Other
    $37,986
    Deferred
    $5,728
    Nontaxable benefits
    $10,165
    Filer's total
    $157,591

  • Jedd Lapid

    EXECUTIVE DIRECTOR, FUNERAL SERVICES FOUNDATION

    Total calculated
    $199,754
    From this org
    $157,669
    From related orgs
    $0
    Other
    $42,085
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $148,669
    Bonus
    $9,000
    Other
    $0
    Deferred
    $10,677
    Nontaxable benefits
    $31,408
    Filer's total
    $199,754

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2025
    Revenue
    $10,925,628
    Expenses
    $10,307,605
    Contributions
    $998,727
    Grants paid
    $90,625
  • 2024
    Revenue
    $10,279,909
    Expenses
    $10,031,660
    Contributions
    $952,843
    Grants paid
    $94,473
  • 2023
    Revenue
    $9,731,378
    Expenses
    $9,671,822
    Contributions
    $888,254
    Grants paid
    $129,230
  • 2022
    Revenue
    $8,936,774
    Expenses
    $8,841,869
    Contributions
    $765,502
    Grants paid
    $96,718

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $10,407,549
    Expenses
    $8,610,254
    Assets (EOY)
    $21,618,319

  • 2020 · 990

    Revenue
    $5,570,987
    Expenses
    $6,501,457
    Assets (EOY)
    $18,617,869

  • 2019 · 990

    Revenue
    $8,700,353
    Expenses
    $8,736,393
    Assets (EOY)
    $17,868,797

  • 2018 · 990

    Revenue
    $8,405,263
    Expenses
    $8,428,394
    Assets (EOY)
    $16,741,349

  • 2017 · 990

    Revenue
    $8,794,983
    Expenses
    $8,473,748
    Assets (EOY)
    $17,787,375

  • 2016 · 990

    Revenue
    $8,023,949
    Expenses
    $7,351,556
    Assets (EOY)
    $16,123,600

  • 2015 · 990

    Revenue
    $8,178,094
    Expenses
    $7,474,015
    Assets (EOY)
    $14,994,677

  • 2014 · 990

    Revenue
    $7,565,743
    Expenses
    $7,314,136
    Assets (EOY)
    $14,652,700

  • 2013 · 990

    Revenue
    $7,170,434
    Expenses
    $6,798,053
    Assets (EOY)
    $14,611,782

  • 2012 · 990

    Revenue
    not reported
    Expenses
    $6,627,651
    Assets (EOY)
    $13,738,846

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2025 return

Declared as related by

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Related corporations and trusts on its 2025 return

  • NFDA SERVICES INC

    C · PRODUCE PUBLICATIONS FOR THE NATIONAL ASSOCIATION · WI · 100% owned · share of income $1,335,780 · share of assets $1,642,087 · controlled entity

  • ASSOCIATION EXCELLENCE INCORPORATED

    C · MANAGEMENT SERVICES · WI · 100% owned · share of income $8,076 · share of assets $79,282 · controlled entity

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.