RETHINK MEDIA INC

As filed

Subsection

03

NTEE code

B19

Classification

1200

Street

2443 FILLMORE ST 380-7140

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2025

• Peace & Security CollaborativeAchievement for this program:For years, we have supported the voices of experts exploring solutions to critical foreign policy challenges. In 2025, ReThink ensured the voices of nuclear security experts, peace and security professionals, and impacted individuals were featured in press coverage. We additionally increased our ability to penetrate digital ecosystems, helping partners expand their online audiences. We continued to focus on US military spending, arms sales, and the costs of US wars, emphasizing the need to support underrepresented individuals in the field to shape the national conversation on these issues through earned and owned media.

  Expenses $558,326 · Revenue $22,500

• Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies to oppose hate crimes, discriminatory legislation, and anti-Muslim prejudice. In 2025, ReThink conducted five capacity-building trainings on communications strategies, hosted three reporter briefings, and served as strategic partners to elevate community voices during pivotal moments. We increased BAMEMSSA voice share through broadcast interviews, opinion pieces, and spokesperson coaching in local and national outlets, while providing data-driven communications guidance and facilitating collaborative opportunities.

  Expenses $544,181 · Revenue $5,000

• AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2025, the Analysis team completed several survey projects on various topics, including restraint in US foreign policy and the expiration of the New START nuclear treaty. We conducted a major media analysis of news related to the US military as part of a larger project on the effects of and beliefs around militarism in the US. As part of this same project, we also conducted a novel qualitative study designed to probe deep-seated attitudes about the military among the general public.

  Expenses $293,241 · Revenue $69,110

• Inclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative partnered with leading organizations to advance inclusive, representative democracy where every American has equal voice and meaningful stake in decisions affecting their lives. In 2025, ReThink provided strategic communications support to organizations navigating a new administration and institutional changes, helped mobilize youth engagement with elected leaders, and offered tactical youth-focused advice. We closed the program in May 2025.

  Expenses $225,718

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

• 2025

  Revenue

  $2,446,084

  Expenses

  $2,250,547

  Contributions

  $2,294,233

  Grants paid

  $0

• 2023

  Revenue

  $2,225,243

  Expenses

  $2,987,774

  Contributions

  $2,062,203

  Grants paid

  $0

• 2022

  Revenue

  $2,235,161

  Expenses

  $2,836,047

  Contributions

  $2,165,436

  Grants paid

  $15,680

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

• 2021 · 990

  Revenue

  $3,836,123

  Expenses

  $2,694,573

  Assets (EOY)

  $4,282,134

• 2020 · 990

  Revenue

  $2,202,234

  Expenses

  $2,882,212

  Assets (EOY)

  $3,126,129

• 2019 · 990

  Revenue

  $3,201,394

  Expenses

  $2,859,750

  Assets (EOY)

  $3,763,282

• 2018 · 990

  Revenue

  $2,840,106

  Expenses

  $3,172,305

  Assets (EOY)

  $3,321,927

• 2017 · 990

  Revenue

  $3,310,839

  Expenses

  $2,776,297

  Assets (EOY)

  $3,681,503

• 2016 · 990

  Revenue

  $2,679,903

  Expenses

  $2,295,650

  Assets (EOY)

  $3,129,778

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

• Women of Color Advancing Peac

  $15,680

  2022

Where these grants went next →

Grants received

• PROTEUS FUND INC

  $770,000

  2022 · DEMOCRACY

• PROTEUS FUND INC

  $340,000

  2024 · RIGHTS & JUSTICE

• PROTEUS FUND INC

  $320,000

  2023 · DEMOCRACY

• NEO PHILANTHROPY INC

  $250,000

  2024 · Program Grant

• NEO PHILANTHROPY INC

  $250,000

  2023 · Program Grant

• NEO PHILANTHROPY INC

  $150,000

  2022 · Program Grant

• PLOUGHSHARES FUND INC

  $125,000

  2024 · TO SUPPORT COLLABORATIVE MEDIA TRAINING AND CONTENT CREATION RELATED TO LOCALIZED COVERAGE OF THE BULLETIN OF THE ATOMIC SCIENTISTS' ANNUAL DOOMSDAY CLOCK ANNOUNCEMENT AND TO SUPPORT RETHINK MEDIA'S EFFORTS TO ENHANCE THE MEDIA SKILLS OF THE NUCLEAR POLICY COMMUNITY AND BUILD SUPPORT FOR BETTER NUCLEAR POLICY IN THE UNITED STATES.

• BEYOND IMPACT

  $120,000

  2024 · INFORMATION, MEDIA AND COMMUNICATIONS

• PLOUGHSHARES FUND INC

  $112,500

  2023 · 1. TO SUPPORT A MEDIA AUDIT OF NARRATIVES AND MESSAGING RELATED TO NUCLEAR WEAPONS.2. TO SUPPORT RETHINK MEDIA'S EFFORTS TO ENHANCE THE MEDIA SKILLS OF THE NUCLEAR POLICY COMMUNITY AND BUILD SUPPORT FOR BETTER NUCLEAR POLICY IN THE UNITED STATES.3. TO SUPPORT STAFF TIME DEDICATED TO THE INVOLVEMENT ON THE CORE TEAM FOR THE STOP THE NUCLEAR ARMS RACE ROUNDTABLE.

• KISCO FOUNDATION INC

  $100,000

  2024 · FOR DEMOCRACY PROGRAMS SERVING SMALL TO MEDIUM LOCAL AND REGIONAL NGO'S AND JOURNALISTS.

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files