- Revenue 2023
- -$55,741
- Expenses 2023
- $305,386
Program services were 100.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- Street
- 5810 IDLEDALE CIRCLE
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2023
Mission
TO INSPIRE AND ASSIST INDIVIDUALS, COMMUNITIES, AND BUSINESSES TO ACHIEVE MEANINGFUL REDUCTIONS IN GREENHOUSE GAS EMISSIONS THROUGH VOLUNTARY ACTION.
-
COOL CHOICES, INC. CONTINUED TO IMPLEMENT ITS EMPLOYEE MANAGEMENT GAME IN PARTNERSHIP WITH BOTH PRIVATE COMPANIES AND PUBLIC ENTITIES. THROUGH THE GAME, COOL CHOICES EDUCATES INDIVIDUALS ON THE BENEFITS OF ENVIRONMENTALLY SUSTAINABLE ACTIONS AND ENCOURAGES INDIVIDUALS' ENVIRONMENTALLY SUSTAINABLE BEHAVIORS IN BOTH THE PERSONAL AND PROFESSIONAL SPHERE. ACTIVITIES ALSO INCLUDED POST-GAME EVALUATION ACTIVITIES TO VERIFY THE EFFECTIVENESS OF THE PROGRAM.
Expenses $305,237 · Grants $300,000
As filed on the 2023 return.
Officers and directors · 2023
As listed in Part VII of the 2023 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
MARK REDSTEN
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
TOM EGGERT
TREASURER
- Total calculated
- $0
- Hours/week
- 2
-
PAUL MEIER
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
CARI ANNE RENLUND
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
DAVID GILLES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MATT FRANK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
AMANDA GOETSCH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.
Filings
-
2023
- Revenue
- -$55,741
- Expenses
- $305,386
- Contributions
- $0
- Grants paid
- $300,000
-
2022
- Revenue
- -$2,351
- Expenses
- $56,709
- Contributions
- $0
- Grants paid
- $54,825
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2025 · 990-PF
- Revenue
- $12,118
- Expenses
- $570,836
- Assets (EOY)
- $0
-
2024 · 990-PF
- Revenue
- $105,334
- Expenses
- $303,479
- Assets (EOY)
- $558,718
-
2021 · 990
- Revenue
- $113,048
- Expenses
- $163,717
- Assets (EOY)
- $1,237,041
-
2020 · 990
- Revenue
- $45,520
- Expenses
- $22,066
- Assets (EOY)
- $1,299,915
-
2019 · 990
- Revenue
- $80,053
- Expenses
- $127,236
- Assets (EOY)
- $1,620,775
-
2017 · 990
- Revenue
- $356,413
- Expenses
- $896,243
- Assets (EOY)
- $1,862,735
-
2016 · 990
- Revenue
- $275,287
- Expenses
- $793,470
- Assets (EOY)
- $2,337,705
-
2015 · 990
- Revenue
- $437,793
- Expenses
- $654,645
- Assets (EOY)
- $2,790,827
-
2014 · 990
- Revenue
- $433,643
- Expenses
- $655,130
- Assets (EOY)
- $3,093,844
-
2013 · 990
- Revenue
- $92,177
- Expenses
- $651,667
- Assets (EOY)
- $3,352,740
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
-
GREATER MILWAUKEE FOUNDATION INC
$300,000
2023
-
GREATER MILWAUKEE FOUNDATION INC
$54,825
2022
Grants received
No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2023, the newest we have parsed for this organization.