Form 990 for tax year 2024
Filed by WHITE HOUSE HISTORICAL ASSOCIATION.
Totals
- Total revenue
- $42,816,496
- Total expenses
- $35,854,422
- Contributions and grants received
- $29,307,407
- Grants paid
- $0
- Program service revenue
- $0
- Investment income
- $841,727
- Other revenue
- $12,667,362
- Total assets, end of year
- $163,814,750
- Total liabilities, end of year
- $43,430,887
- Net assets or fund balances, end of year
- $120,383,863
- Program services expenses (Part IX)
- $20,848,605
- Management and general expenses
- $6,420,908
- Fundraising expenses
- $8,584,909
- Program service expenses (Part III)
- $20,848,605
Program services were 58.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1c · Fundraising events
$146,565
-
1f · All other contributions, gifts and grants
$29,160,842
-
1g · Noncash contributions included above
$439,948
-
3 · Investment income
total $705,463 · excluded $705,463
-
5 · Royalties
total $68,290 · excluded $68,290
-
6a · Gross rents
real property $622,546
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $622,546
-
6d · Net rental income or loss
total $622,546 · excluded $622,546
-
7a · Gross sales of assets other than inventory
securities $20,890,062
-
7b · Less cost or other basis and sales expenses
securities $20,753,798
-
7c · Gain or loss
securities $136,264
-
7d · Net gain or loss
total $136,264 · excluded $136,264
-
8a · Fundraising events: gross income
$57,600
-
8a · Fundraising events: contributions included on line 1c
$146,565
-
8b · Fundraising events: direct expenses
$205,227
-
8c · Net income from fundraising events
total -$147,627 · excluded -$147,627
-
10a · Gross sales of inventory
$24,464,796
-
10b · Cost of goods sold
$12,549,343
-
10c · Net income from sales of inventory
total $11,915,453 · related or exempt $11,915,453
-
11a · Other revenue: MISCELLANEOUS INCOME
total $208,700 · excluded $208,700
-
11e · Other revenue, total
$208,700
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $2,552,579 · program services $1,626,960 · management and general $224,538 · fundraising $701,081
-
7 · Other salaries and wages
total $7,366,923 · program services $4,513,208 · management and general $291,929 · fundraising $2,561,786
-
8 · Pension plan contributions
total $308,615 · program services $186,042 · management and general $9,114 · fundraising $113,459
-
9 · Other employee benefits
total $984,064 · program services $614,562 · management and general $56,196 · fundraising $313,306
-
10 · Payroll taxes
total $710,633 · program services $439,909 · management and general $36,873 · fundraising $233,851
-
11b · Fees: legal
total $71,188 · program services $28,686 · management and general $27,055 · fundraising $15,447
-
11c · Fees: accounting
total $478,375 · program services $192,764 · management and general $181,806 · fundraising $103,805
-
11e · Fees: professional fundraising services
total $571,523 · fundraising $571,523
-
11f · Fees: investment management
total $52,610 · management and general $52,610
-
11g · Fees: other
total $3,765,134 · program services $1,747,483 · management and general $1,648,142 · fundraising $369,509
-
12 · Advertising and promotion
total $1,433,141 · program services $789,522 · management and general $174,831 · fundraising $468,788
-
13 · Office expenses
total $2,938,000 · program services $999,704 · management and general $386,007 · fundraising $1,552,289
-
14 · Information technology
total $456,581 · program services $174,060 · management and general $176,524 · fundraising $105,997
-
16 · Occupancy
total $3,351,572 · program services $3,017,868 · management and general $71,338 · fundraising $262,366
-
17 · Travel
total $660,413 · program services $138,652 · management and general $137,482 · fundraising $384,279
-
19 · Conferences, conventions and meetings
total $3,198,229 · program services $142,194 · management and general $2,525,770 · fundraising $530,265
-
22 · Depreciation, depletion and amortization
total $2,707,598 · program services $2,695,040 · management and general $2,684 · fundraising $9,874
-
23 · Insurance
total $195,509 · program services $68,389 · management and general $77,446 · fundraising $49,674
-
24a · Other expenses: SELLING EXPENSES
total $3,060,480 · program services $3,060,480
-
24b · Other expenses: MISCELLANEOUS
total $539,322 · program services $254,996 · management and general $161,541 · fundraising $122,785
-
24c · Other expenses: DUES AND SUBSCRIPTIONS
total $451,933 · program services $158,086 · management and general $179,022 · fundraising $114,825
-
26 · Joint costs (an allocation of the lines above)
total $531,711 · program services $199,191 · management and general $8,701 · fundraising $323,819
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $5,767,979 · end of year $9,703,208
-
2 · Savings and temporary cash investments
beginning of year $542,903 · end of year $480,555
-
3 · Pledges and grants receivable
beginning of year $52,607,954 · end of year $48,077,637
-
4 · Accounts receivable
beginning of year $819,235 · end of year $1,613,190
-
8 · Inventories for sale or use
beginning of year $14,008,233 · end of year $14,956,287
-
9 · Prepaid expenses and deferred charges
beginning of year $619,705 · end of year $1,867,183
-
10a · Land, buildings and equipment: cost or other basis
$45,153,243
-
10b · Land, buildings and equipment: accumulated depreciation
$7,155,049
-
10c · Land, buildings and equipment, net
beginning of year $37,505,819 · end of year $37,998,194
-
11 · Investments: publicly traded securities
beginning of year $17,023,798 · end of year $25,484,701
-
15 · Other assets
beginning of year $19,536,760 · end of year $23,633,795
-
17 · Accounts payable and accrued expenses
beginning of year $10,974,680 · end of year $11,938,249
-
19 · Deferred revenue
beginning of year $226,698 · end of year $505,470
-
25 · Other liabilities
beginning of year $25,819,965 · end of year $30,987,168
-
27 · Net assets without donor restrictions
beginning of year $52,661,636 · end of year $55,235,957
-
28 · Net assets with donor restrictions
beginning of year $58,749,407 · end of year $65,147,906
Mission and programs · 2024
Mission
THE WHITE HOUSE HISTORICAL ASSOCIATION IS A NONPROFIT EDUCATIONAL ASSOCIATION FOUNDED IN 1961 FOR THE PURPOSE OF ENHANCING THE UNDERSTANDING, APPRECIATION AND ENJOYMENT OF THE EXECUTIVE MANSION. THE PROCEEDS FROM THE SALE OF THE ASSOCIATION'S BOOKS AND PRODUCTS ARE USED TO FUND THE ACQUISITION OF HISTORIC FURNISHINGS FOR THE PERMANENT WHITE HOUSE COLLECTION, ASSIST IN THE PRESERVATION OF PUBLIC ROOMS AND FURTHER ITS EDUCATIONAL MISSION.
Activities or mission (Part I)
TO EDUCATE THE PUBLIC ABOUT THE WHITE HOUSE AND ITS HISTORY.
-
THE ASSOCIATION OPENED THE PEOPLE'S HOUSE: A WHITE HOUSE EXPERIENCE AT 1700 PENNSYLVANIA AVENUE. THIS CUTTING-EDGE EDUCATIONAL MUSEUM EXPERIENCE TELLS THE STORY OF THE EXECUTIVE MANSION, ITS INHABITANTS, AND THE PEOPLE WHO HAVE DEDICATED THEIR CAREERS TO ITS FUNCTIONS. IT IS FREE AND OPEN TO THE PUBLIC SEVEN DAYS A WEEK, AND IN ITS FIRST YEAR OF OPERATION WELCOMED MORE THAN 275,000 VISITORS.
Expenses $7,674,482
-
SALES OF BOOKS, THE OFFICIAL WHITE HOUSE ORNAMENT AND OTHER ITEMS HELP TO EDUCATE THE PUBLIC ABOUT THE WHITE HOUSE AND PRESERVE THE HISTORY OF THE WHITE HOUSE.
Expenses $6,715,161 · Revenue $11,915,453
-
EDUCATION, CONFERENCES, SEMINARS, AND OTHER PROGRAMS: THE WHITE HOUSE HISTORICAL ASSOCIATION HAS SEVERAL PROGRAMS TO EDUCATE THE GENERAL-PUBLIC. IN PARTNERSHIP WITH THE SMITHSONIAN NATIONAL MUSEUM OF AMERICAN HISTORY, THE ASSOCIATION HOSTED A SYMPOSIUM ON FOOD HISTORY AND THE WHITE HOUSE IN MAY 2025. THE RUBENSTEIN CENTER CONTINUES TO HOST WHITE HOUSE HISTORY LIVE, A MONTHLY VIRTUAL PROGRAM. THIS PROGRAM HAD MORE THAN 1.8 MILLION VIEWS IN 2025. IN JULY 2025, THE ASSOCIATION HOSTED ITS ANNUAL WHITE HOUSE HISTORY TEACHER INSTITUTE TO HELP PROVIDE TEACHERS WITH INFORMATION AND LESSON PLANS REGARDING WHITE HOUSE HISTORY. NEARLY 1,000 TEACHERS HAVE BEEN THROUGH OUR PROFESSIONAL DEVELOPMENT PROGRAMS, AND THROUGH THEM WE HAVE REACHED MORE THAN 520,000 STUDENTS.
Expenses $3,487,176
-
WEBSITE AND DIGITAL ASSETS: THE WHHA DIGITAL LIBRARY HOLDS MORE THAN 30,000 IMAGES OF THE WHITE HOUSE SPANNING ITS ENTIRE HISTORY, INCLUDING EXTERIOR VIEWS, IMAGES OF ROOMS AND FURNISHINGS, AND PHOTOS OF EVENTS INCLUDING INAUGURATIONS AND HOLIDAY CELEBRATIONS. IN SUPPORT OF THE ASSOCIATION'S EDUCATIONAL MISSION, EACH IMAGE HAS ACCOMPANYING HISTORICAL INFORMATION, PROVIDED FREE TO THE PUBLIC. IN OCTOBER 2025, IT WAS RELAUNCHED AS THE WHITE HOUSE HISTORY DIGITAL ARCHIVES.
Expenses $646,614
-
PUBLISHING: THE WHITE HOUSE HISTORICAL ASSOCIATION'S SCHOLARLY PRESS PRODUCES AWARD-WINNING TITLES ON A WIDE RANGE OF SUBJECTS RELATED TO THE HISTORY OF THE PRESIDENT'S HOUSE, FROM ITS ARCHITECTURE, GARDENS, FINE AND DECORATIVE ARTS TO THE PRESIDENTS AND FIRST LADIES WHO HAVE LIVED THERE OVER THE YEARS. SIGNIFICANT NEW BOOKS FOR THE FISCAL YEAR ENDING SEPTEMBER 30, 2025 WERE: ASIAN HERITAGE CHEFS IN WHITE HOUSE HISTORY: COOKING TO THE PRESIDENT'S TASTE, WHITE HOUSE MEMORIES 19702007: RECOLLECTIONS OF THE LONGEST SERVING CHIEF USHER, THE PEOPLE'S HOUSE MISCELLANY: A TREASURY OF WHITE HOUSE HISTORY, FUN FACTS, AND THINGS TO KNOW, COLORING THE WHITE HOUSE, OFFICIAL WHITE HOUSE CHINA: FROM THE 18TH TO 21ST CENTURIES, THE OFFICIAL WHITE HOUSE CHRISTMAS ORNAMENT: COLLECTED STORIES OF A HOLIDAY TRADITION (6TH EDITION), HOW TO DRAW THE PRESIDENTS AND FIRST LADIES, AND FIRST LADIES MAKE HISTORY (2ND EDITION). WHITE HOUSE HISTORY QUARTERLY ISSUES INCLUDED "ANIMALS AT WORK IN WHITE HOUSE HISTORY," "THE WHITE HOUSE AND WORLD WAR II," "MEMORIALS, CEMETERIES, AND WHITE HOUSE HISTORY, AND "THE WHITE HOUSE THAT WASN'T." THE ASSOCIATION'S BOOKS RECEIVED 30 NATIONAL AND INTERNATIONAL AWARDS IN THE FOLLOWING COMPETITIONS: BEST BOOK, BENJAMIN FRANKLIN, COMMUNICATOR, INDEPENDENT PUBLISHER BOOK AWARDS (IPPY), NATIONAL INDIE EXCELLENCE, NEXT GENERATION INDIE, AND NYC BIG BOOK.
Expenses $2,325,172
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
John Fw RogersJOHN FW ROGERS
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Stewart McLaurinSTEWART MCLAURIN
PRESIDENT
- Total calculated
- $407,376
- From this org
- $373,929
- From related orgs
- $0
- Other
- $33,447
- Hours/week
- 39 + 1 related
Schedule J breakdown matched by us
- Base
- $373,533
- Bonus
- $0
- Other
- $396
- Deferred
- $17,526
- Nontaxable benefits
- $15,921
- Filer's total
- $407,376
-
Anita B McBrideANITA B MCBRIDE
SECRETARY
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Ashley DabbiereASHLEY DABBIERE
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Barbara PerryBARBARA PERRY
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Benjamin C Sutton JrBENJAMIN C SUTTON JR
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Deneen C HowellDENEEN C HOWELL
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Eula AdamsEULA ADAMS
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Gahl Hodges BurtGAHL HODGES BURT
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Gregory W WendtGREGORY W WENDT
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Jean M CaseJEAN M CASE
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Merlynn CarsonMERLYNN CARSON
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Michael BeschlossMICHAEL BESCHLOSS
MEMBER AT LARGE (TO 03/2025)
- Total calculated
- $0
- Hours/week
- 1
-
Nicole SextonNICOLE SEXTON
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Teresa CarlsonTERESA CARLSON
VICE-CHAIRPERSON
- Total calculated
- $0
- Hours/week
- 1
-
Tham KannalikhamTHAM KANNALIKHAM
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Tina TchenTINA TCHEN
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Wayne Ai FrederickWAYNE AI FREDERICK
MEMBER AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Albert LeeALBERT LEE
CFO
- Total calculated
- $371,663
- From this org
- $362,865
- From related orgs
- $0
- Other
- $8,798
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $350,828
- Bonus
- $12,000
- Other
- $37
- Deferred
- $8,798
- Nontaxable benefits
- $0
- Filer's total
- $371,663
-
Luci ShanahanLUCI SHANAHAN
CHIEF RETAIL OFFICER
- Total calculated
- $280,510
- From this org
- $279,210
- From related orgs
- $0
- Other
- $1,300
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $275,012
- Bonus
- $4,150
- Other
- $48
- Deferred
- $1,300
- Nontaxable benefits
- $0
- Filer's total
- $280,510
-
Marcia AndersonMARCIA ANDERSON
VP OF PUBLICATION & EXEC. EDITOR
- Total calculated
- $286,376
- From this org
- $243,559
- From related orgs
- $0
- Other
- $42,817
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $236,499
- Bonus
- $7,000
- Other
- $60
- Deferred
- $10,433
- Nontaxable benefits
- $32,384
- Filer's total
- $286,376
-
Matthew CostelloMATTHEW COSTELLO
CHIEF EDUCATION OFFICER
- Total calculated
- $244,728
- From this org
- $210,967
- From related orgs
- $0
- Other
- $33,761
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $205,877
- Bonus
- $5,000
- Other
- $90
- Deferred
- $10,519
- Nontaxable benefits
- $23,242
- Filer's total
- $244,728
-
Rhett WilsonRHETT WILSON
VP OF DEVELOPMENT
- Total calculated
- $341,136
- From this org
- $314,822
- From related orgs
- $0
- Other
- $26,314
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $304,068
- Bonus
- $10,700
- Other
- $54
- Deferred
- $15,635
- Nontaxable benefits
- $10,679
- Filer's total
- $341,136
-
Sarah FosdickSARAH FOSDICK
CHIEF DEVELOPMENT OFFICER
- Total calculated
- $282,806
- From this org
- $243,676
- From related orgs
- $0
- Other
- $39,130
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $240,472
- Bonus
- $3,150
- Other
- $54
- Deferred
- $0
- Nontaxable benefits
- $39,130
- Filer's total
- $282,806
-
Kimberly OsborneKIMBERLY OSBORNE
VP OF BOARD ENGAGEMENT
- Total calculated
- $196,382
- From this org
- $177,933
- From related orgs
- $0
- Other
- $18,449
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $172,873
- Bonus
- $5,000
- Other
- $60
- Deferred
- $0
- Nontaxable benefits
- $18,449
- Filer's total
- $196,382
-
Rob WarcholROB WARCHOL
ASST. VP, DEVELOPMENT
- Total calculated
- $205,117
- From this org
- $171,936
- From related orgs
- $0
- Other
- $33,181
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $167,678
- Bonus
- $4,000
- Other
- $258
- Deferred
- $22,502
- Nontaxable benefits
- $10,679
- Filer's total
- $205,117
-
David SweeneyDAVID SWEENEY
SENIOR DIRECTOR, CORP & FDN
- Total calculated
- $205,232
- From this org
- $170,897
- From related orgs
- $0
- Other
- $34,335
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $168,035
- Bonus
- $2,100
- Other
- $762
- Deferred
- $23,656
- Nontaxable benefits
- $10,679
- Filer's total
- $205,232
-
Robert MilamROBERT MILAM
RETAIL MANAGER
- Total calculated
- $206,915
- From this org
- $161,350
- From related orgs
- $0
- Other
- $45,565
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $49,097
- Bonus
- $0
- Other
- $112,253
- Deferred
- $13,181
- Nontaxable benefits
- $32,384
- Filer's total
- $206,915
-
Amanda ShifflettAMANDA SHIFFLETT
VP OF MARKETING, COMM. & ENGAGEMENT
- Total calculated
- $159,698
- From this org
- $149,560
- From related orgs
- $0
- Other
- $10,138
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $147,006
- Bonus
- $2,500
- Other
- $54
- Deferred
- $10,138
- Nontaxable benefits
- $0
- Filer's total
- $159,698
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
WHITE HOUSE ENDOWMENT & ACQUISITION TRUST
501(C)(3) · SUPPORT AND PRESERVE THE HISTORIC CHARACTER OF THE WHITE HOUSE · DC · controlled entity
Directly controlled by WHITE HOUSE HISTORICAL ASSOCIATION
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 14 August 2026
- IRS schema version
- 2024v5.5
- Source object
- 202632299349300983
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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