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← WHITE HOUSE HISTORICAL ASSOCIATION

Form 990 for tax year 2024

Filed by WHITE HOUSE HISTORICAL ASSOCIATION.

Totals

Total revenue
$42,816,496
Total expenses
$35,854,422
Contributions and grants received
$29,307,407
Grants paid
$0
Program service revenue
$0
Investment income
$841,727
Other revenue
$12,667,362
Total assets, end of year
$163,814,750
Total liabilities, end of year
$43,430,887
Net assets or fund balances, end of year
$120,383,863
Program services expenses (Part IX)
$20,848,605
Management and general expenses
$6,420,908
Fundraising expenses
$8,584,909
Program service expenses (Part III)
$20,848,605

Program services were 58.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $146,565

  • 1f · All other contributions, gifts and grants

    $29,160,842

  • 1g · Noncash contributions included above

    $439,948

  • 3 · Investment income

    total $705,463 · excluded $705,463

  • 5 · Royalties

    total $68,290 · excluded $68,290

  • 6a · Gross rents

    real property $622,546

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $622,546

  • 6d · Net rental income or loss

    total $622,546 · excluded $622,546

  • 7a · Gross sales of assets other than inventory

    securities $20,890,062

  • 7b · Less cost or other basis and sales expenses

    securities $20,753,798

  • 7c · Gain or loss

    securities $136,264

  • 7d · Net gain or loss

    total $136,264 · excluded $136,264

  • 8a · Fundraising events: gross income

    $57,600

  • 8a · Fundraising events: contributions included on line 1c

    $146,565

  • 8b · Fundraising events: direct expenses

    $205,227

  • 8c · Net income from fundraising events

    total -$147,627 · excluded -$147,627

  • 10a · Gross sales of inventory

    $24,464,796

  • 10b · Cost of goods sold

    $12,549,343

  • 10c · Net income from sales of inventory

    total $11,915,453 · related or exempt $11,915,453

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $208,700 · excluded $208,700

  • 11e · Other revenue, total

    $208,700

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $2,552,579 · program services $1,626,960 · management and general $224,538 · fundraising $701,081

  • 7 · Other salaries and wages

    total $7,366,923 · program services $4,513,208 · management and general $291,929 · fundraising $2,561,786

  • 8 · Pension plan contributions

    total $308,615 · program services $186,042 · management and general $9,114 · fundraising $113,459

  • 9 · Other employee benefits

    total $984,064 · program services $614,562 · management and general $56,196 · fundraising $313,306

  • 10 · Payroll taxes

    total $710,633 · program services $439,909 · management and general $36,873 · fundraising $233,851

  • 11b · Fees: legal

    total $71,188 · program services $28,686 · management and general $27,055 · fundraising $15,447

  • 11c · Fees: accounting

    total $478,375 · program services $192,764 · management and general $181,806 · fundraising $103,805

  • 11e · Fees: professional fundraising services

    total $571,523 · fundraising $571,523

  • 11f · Fees: investment management

    total $52,610 · management and general $52,610

  • 11g · Fees: other

    total $3,765,134 · program services $1,747,483 · management and general $1,648,142 · fundraising $369,509

  • 12 · Advertising and promotion

    total $1,433,141 · program services $789,522 · management and general $174,831 · fundraising $468,788

  • 13 · Office expenses

    total $2,938,000 · program services $999,704 · management and general $386,007 · fundraising $1,552,289

  • 14 · Information technology

    total $456,581 · program services $174,060 · management and general $176,524 · fundraising $105,997

  • 16 · Occupancy

    total $3,351,572 · program services $3,017,868 · management and general $71,338 · fundraising $262,366

  • 17 · Travel

    total $660,413 · program services $138,652 · management and general $137,482 · fundraising $384,279

  • 19 · Conferences, conventions and meetings

    total $3,198,229 · program services $142,194 · management and general $2,525,770 · fundraising $530,265

  • 22 · Depreciation, depletion and amortization

    total $2,707,598 · program services $2,695,040 · management and general $2,684 · fundraising $9,874

  • 23 · Insurance

    total $195,509 · program services $68,389 · management and general $77,446 · fundraising $49,674

  • 24a · Other expenses: SELLING EXPENSES

    total $3,060,480 · program services $3,060,480

  • 24b · Other expenses: MISCELLANEOUS

    total $539,322 · program services $254,996 · management and general $161,541 · fundraising $122,785

  • 24c · Other expenses: DUES AND SUBSCRIPTIONS

    total $451,933 · program services $158,086 · management and general $179,022 · fundraising $114,825

  • 26 · Joint costs (an allocation of the lines above)

    total $531,711 · program services $199,191 · management and general $8,701 · fundraising $323,819

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $5,767,979 · end of year $9,703,208

  • 2 · Savings and temporary cash investments

    beginning of year $542,903 · end of year $480,555

  • 3 · Pledges and grants receivable

    beginning of year $52,607,954 · end of year $48,077,637

  • 4 · Accounts receivable

    beginning of year $819,235 · end of year $1,613,190

  • 8 · Inventories for sale or use

    beginning of year $14,008,233 · end of year $14,956,287

  • 9 · Prepaid expenses and deferred charges

    beginning of year $619,705 · end of year $1,867,183

  • 10a · Land, buildings and equipment: cost or other basis

    $45,153,243

  • 10b · Land, buildings and equipment: accumulated depreciation

    $7,155,049

  • 10c · Land, buildings and equipment, net

    beginning of year $37,505,819 · end of year $37,998,194

  • 11 · Investments: publicly traded securities

    beginning of year $17,023,798 · end of year $25,484,701

  • 15 · Other assets

    beginning of year $19,536,760 · end of year $23,633,795

  • 17 · Accounts payable and accrued expenses

    beginning of year $10,974,680 · end of year $11,938,249

  • 19 · Deferred revenue

    beginning of year $226,698 · end of year $505,470

  • 25 · Other liabilities

    beginning of year $25,819,965 · end of year $30,987,168

  • 27 · Net assets without donor restrictions

    beginning of year $52,661,636 · end of year $55,235,957

  • 28 · Net assets with donor restrictions

    beginning of year $58,749,407 · end of year $65,147,906

Mission and programs · 2024

Mission

THE WHITE HOUSE HISTORICAL ASSOCIATION IS A NONPROFIT EDUCATIONAL ASSOCIATION FOUNDED IN 1961 FOR THE PURPOSE OF ENHANCING THE UNDERSTANDING, APPRECIATION AND ENJOYMENT OF THE EXECUTIVE MANSION. THE PROCEEDS FROM THE SALE OF THE ASSOCIATION'S BOOKS AND PRODUCTS ARE USED TO FUND THE ACQUISITION OF HISTORIC FURNISHINGS FOR THE PERMANENT WHITE HOUSE COLLECTION, ASSIST IN THE PRESERVATION OF PUBLIC ROOMS AND FURTHER ITS EDUCATIONAL MISSION.

Activities or mission (Part I)

TO EDUCATE THE PUBLIC ABOUT THE WHITE HOUSE AND ITS HISTORY.

  • THE ASSOCIATION OPENED THE PEOPLE'S HOUSE: A WHITE HOUSE EXPERIENCE AT 1700 PENNSYLVANIA AVENUE. THIS CUTTING-EDGE EDUCATIONAL MUSEUM EXPERIENCE TELLS THE STORY OF THE EXECUTIVE MANSION, ITS INHABITANTS, AND THE PEOPLE WHO HAVE DEDICATED THEIR CAREERS TO ITS FUNCTIONS. IT IS FREE AND OPEN TO THE PUBLIC SEVEN DAYS A WEEK, AND IN ITS FIRST YEAR OF OPERATION WELCOMED MORE THAN 275,000 VISITORS.

    Expenses $7,674,482

  • SALES OF BOOKS, THE OFFICIAL WHITE HOUSE ORNAMENT AND OTHER ITEMS HELP TO EDUCATE THE PUBLIC ABOUT THE WHITE HOUSE AND PRESERVE THE HISTORY OF THE WHITE HOUSE.

    Expenses $6,715,161 · Revenue $11,915,453

  • EDUCATION, CONFERENCES, SEMINARS, AND OTHER PROGRAMS: THE WHITE HOUSE HISTORICAL ASSOCIATION HAS SEVERAL PROGRAMS TO EDUCATE THE GENERAL-PUBLIC. IN PARTNERSHIP WITH THE SMITHSONIAN NATIONAL MUSEUM OF AMERICAN HISTORY, THE ASSOCIATION HOSTED A SYMPOSIUM ON FOOD HISTORY AND THE WHITE HOUSE IN MAY 2025. THE RUBENSTEIN CENTER CONTINUES TO HOST WHITE HOUSE HISTORY LIVE, A MONTHLY VIRTUAL PROGRAM. THIS PROGRAM HAD MORE THAN 1.8 MILLION VIEWS IN 2025. IN JULY 2025, THE ASSOCIATION HOSTED ITS ANNUAL WHITE HOUSE HISTORY TEACHER INSTITUTE TO HELP PROVIDE TEACHERS WITH INFORMATION AND LESSON PLANS REGARDING WHITE HOUSE HISTORY. NEARLY 1,000 TEACHERS HAVE BEEN THROUGH OUR PROFESSIONAL DEVELOPMENT PROGRAMS, AND THROUGH THEM WE HAVE REACHED MORE THAN 520,000 STUDENTS.

    Expenses $3,487,176

  • WEBSITE AND DIGITAL ASSETS: THE WHHA DIGITAL LIBRARY HOLDS MORE THAN 30,000 IMAGES OF THE WHITE HOUSE SPANNING ITS ENTIRE HISTORY, INCLUDING EXTERIOR VIEWS, IMAGES OF ROOMS AND FURNISHINGS, AND PHOTOS OF EVENTS INCLUDING INAUGURATIONS AND HOLIDAY CELEBRATIONS. IN SUPPORT OF THE ASSOCIATION'S EDUCATIONAL MISSION, EACH IMAGE HAS ACCOMPANYING HISTORICAL INFORMATION, PROVIDED FREE TO THE PUBLIC. IN OCTOBER 2025, IT WAS RELAUNCHED AS THE WHITE HOUSE HISTORY DIGITAL ARCHIVES.

    Expenses $646,614

  • PUBLISHING: THE WHITE HOUSE HISTORICAL ASSOCIATION'S SCHOLARLY PRESS PRODUCES AWARD-WINNING TITLES ON A WIDE RANGE OF SUBJECTS RELATED TO THE HISTORY OF THE PRESIDENT'S HOUSE, FROM ITS ARCHITECTURE, GARDENS, FINE AND DECORATIVE ARTS TO THE PRESIDENTS AND FIRST LADIES WHO HAVE LIVED THERE OVER THE YEARS. SIGNIFICANT NEW BOOKS FOR THE FISCAL YEAR ENDING SEPTEMBER 30, 2025 WERE: ASIAN HERITAGE CHEFS IN WHITE HOUSE HISTORY: COOKING TO THE PRESIDENT'S TASTE, WHITE HOUSE MEMORIES 19702007: RECOLLECTIONS OF THE LONGEST SERVING CHIEF USHER, THE PEOPLE'S HOUSE MISCELLANY: A TREASURY OF WHITE HOUSE HISTORY, FUN FACTS, AND THINGS TO KNOW, COLORING THE WHITE HOUSE, OFFICIAL WHITE HOUSE CHINA: FROM THE 18TH TO 21ST CENTURIES, THE OFFICIAL WHITE HOUSE CHRISTMAS ORNAMENT: COLLECTED STORIES OF A HOLIDAY TRADITION (6TH EDITION), HOW TO DRAW THE PRESIDENTS AND FIRST LADIES, AND FIRST LADIES MAKE HISTORY (2ND EDITION). WHITE HOUSE HISTORY QUARTERLY ISSUES INCLUDED "ANIMALS AT WORK IN WHITE HOUSE HISTORY," "THE WHITE HOUSE AND WORLD WAR II," "MEMORIALS, CEMETERIES, AND WHITE HOUSE HISTORY, AND "THE WHITE HOUSE THAT WASN'T." THE ASSOCIATION'S BOOKS RECEIVED 30 NATIONAL AND INTERNATIONAL AWARDS IN THE FOLLOWING COMPETITIONS: BEST BOOK, BENJAMIN FRANKLIN, COMMUNICATOR, INDEPENDENT PUBLISHER BOOK AWARDS (IPPY), NATIONAL INDIE EXCELLENCE, NEXT GENERATION INDIE, AND NYC BIG BOOK.

    Expenses $2,325,172

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • John Fw Rogers

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Stewart McLaurin

    PRESIDENT

    Total calculated
    $407,376
    From this org
    $373,929
    From related orgs
    $0
    Other
    $33,447
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $373,533
    Bonus
    $0
    Other
    $396
    Deferred
    $17,526
    Nontaxable benefits
    $15,921
    Filer's total
    $407,376
  • Anita B McBride

    SECRETARY

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Ashley Dabbiere

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Barbara Perry

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Benjamin C Sutton Jr

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Deneen C Howell

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Eula Adams

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Gahl Hodges Burt

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Gregory W Wendt

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Jean M Case

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Merlynn Carson

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Michael Beschloss

    MEMBER AT LARGE (TO 03/2025)

    Total calculated
    $0
    Hours/week
    1
  • Nicole Sexton

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Teresa Carlson

    VICE-CHAIRPERSON

    Total calculated
    $0
    Hours/week
    1
  • Tham Kannalikham

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Tina Tchen

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Wayne Ai Frederick

    MEMBER AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Albert Lee

    CFO

    Total calculated
    $371,663
    From this org
    $362,865
    From related orgs
    $0
    Other
    $8,798
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $350,828
    Bonus
    $12,000
    Other
    $37
    Deferred
    $8,798
    Nontaxable benefits
    $0
    Filer's total
    $371,663
  • Luci Shanahan

    CHIEF RETAIL OFFICER

    Total calculated
    $280,510
    From this org
    $279,210
    From related orgs
    $0
    Other
    $1,300
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $275,012
    Bonus
    $4,150
    Other
    $48
    Deferred
    $1,300
    Nontaxable benefits
    $0
    Filer's total
    $280,510
  • Marcia Anderson

    VP OF PUBLICATION & EXEC. EDITOR

    Total calculated
    $286,376
    From this org
    $243,559
    From related orgs
    $0
    Other
    $42,817
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $236,499
    Bonus
    $7,000
    Other
    $60
    Deferred
    $10,433
    Nontaxable benefits
    $32,384
    Filer's total
    $286,376
  • Matthew Costello

    CHIEF EDUCATION OFFICER

    Total calculated
    $244,728
    From this org
    $210,967
    From related orgs
    $0
    Other
    $33,761
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $205,877
    Bonus
    $5,000
    Other
    $90
    Deferred
    $10,519
    Nontaxable benefits
    $23,242
    Filer's total
    $244,728
  • Rhett Wilson

    VP OF DEVELOPMENT

    Total calculated
    $341,136
    From this org
    $314,822
    From related orgs
    $0
    Other
    $26,314
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $304,068
    Bonus
    $10,700
    Other
    $54
    Deferred
    $15,635
    Nontaxable benefits
    $10,679
    Filer's total
    $341,136
  • Sarah Fosdick

    CHIEF DEVELOPMENT OFFICER

    Total calculated
    $282,806
    From this org
    $243,676
    From related orgs
    $0
    Other
    $39,130
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $240,472
    Bonus
    $3,150
    Other
    $54
    Deferred
    $0
    Nontaxable benefits
    $39,130
    Filer's total
    $282,806
  • Kimberly Osborne

    VP OF BOARD ENGAGEMENT

    Total calculated
    $196,382
    From this org
    $177,933
    From related orgs
    $0
    Other
    $18,449
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $172,873
    Bonus
    $5,000
    Other
    $60
    Deferred
    $0
    Nontaxable benefits
    $18,449
    Filer's total
    $196,382
  • Rob Warchol

    ASST. VP, DEVELOPMENT

    Total calculated
    $205,117
    From this org
    $171,936
    From related orgs
    $0
    Other
    $33,181
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $167,678
    Bonus
    $4,000
    Other
    $258
    Deferred
    $22,502
    Nontaxable benefits
    $10,679
    Filer's total
    $205,117
  • David Sweeney

    SENIOR DIRECTOR, CORP & FDN

    Total calculated
    $205,232
    From this org
    $170,897
    From related orgs
    $0
    Other
    $34,335
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $168,035
    Bonus
    $2,100
    Other
    $762
    Deferred
    $23,656
    Nontaxable benefits
    $10,679
    Filer's total
    $205,232
  • Robert Milam

    RETAIL MANAGER

    Total calculated
    $206,915
    From this org
    $161,350
    From related orgs
    $0
    Other
    $45,565
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $49,097
    Bonus
    $0
    Other
    $112,253
    Deferred
    $13,181
    Nontaxable benefits
    $32,384
    Filer's total
    $206,915
  • Amanda Shifflett

    VP OF MARKETING, COMM. & ENGAGEMENT

    Total calculated
    $159,698
    From this org
    $149,560
    From related orgs
    $0
    Other
    $10,138
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $147,006
    Bonus
    $2,500
    Other
    $54
    Deferred
    $10,138
    Nontaxable benefits
    $0
    Filer's total
    $159,698

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
14 August 2026
IRS schema version
2024v5.5
Source object
202632299349300983

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