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Nonprofiteer
← FREE PRESS

Form 990 for tax year 2024

Filed by FREE PRESS.

Totals

Total revenue
$5,837,022
Total expenses
$7,341,969
Contributions and grants received
$5,254,245
Grants paid
$900,000
Program service revenue
$229,200
Investment income
$353,577
Other revenue
$0
Total assets, end of year
$11,404,620
Total liabilities, end of year
$879,817
Net assets or fund balances, end of year
$10,524,803
Program services expenses (Part IX)
$6,331,676
Management and general expenses
$298,779
Fundraising expenses
$711,514
Program service expenses (Part III)
$6,331,676

Program services were 86.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $5,254,245

  • 1g · Noncash contributions included above

    $157,261

  • 2a · Program service revenue: FEE FOR SERVICE

    total $225,000 · related or exempt $225,000

  • 2b · Program service revenue: HONORARIA

    total $4,200 · related or exempt $4,200

  • 3 · Investment income

    total $353,577 · excluded $353,577

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $900,000 · program services $900,000

  • 5 · Compensation of officers, directors and key employees

    total $604,198 · program services $355,606 · management and general $65,051 · fundraising $183,541

  • 7 · Other salaries and wages

    total $3,233,403 · program services $2,816,764 · management and general $135,219 · fundraising $281,420

  • 8 · Pension plan contributions

    total $137,164 · program services $120,523 · management and general $5,578 · fundraising $11,063

  • 9 · Other employee benefits

    total $481,848 · program services $402,592 · management and general $26,805 · fundraising $52,451

  • 10 · Payroll taxes

    total $297,064 · program services $246,209 · management and general $15,533 · fundraising $35,322

  • 11b · Fees: legal

    total $110,877 · program services $104,291 · management and general $6,586

  • 11c · Fees: accounting

    total $19,570 · management and general $19,570

  • 11g · Fees: other

    total $378,296 · program services $313,430 · management and general $5,214 · fundraising $59,652

  • 12 · Advertising and promotion

    total $102,536 · program services $101,881 · management and general $653 · fundraising $2

  • 13 · Office expenses

    total $83,135 · program services $62,248 · management and general $1,727 · fundraising $19,160

  • 14 · Information technology

    total $593,559 · program services $533,975 · management and general $15,960 · fundraising $43,624

  • 16 · Occupancy

    total $152,926 · program services $141,870 · management and general -$9,274 · fundraising $20,330

  • 17 · Travel

    total $130,920 · program services $130,833 · management and general $26 · fundraising $61

  • 19 · Conferences, conventions and meetings

    total $49,434 · program services $49,434

  • 22 · Depreciation, depletion and amortization

    total $1,135 · program services $948 · management and general $56 · fundraising $131

  • 23 · Insurance

    total $11,632 · program services $3,004 · management and general $8,198 · fundraising $430

  • 24a · Other expenses: SUBSCRIPTIONS AND DUES

    total $31,657 · program services $29,203 · management and general $752 · fundraising $1,702

  • 24b · Other expenses: TRAINING AND DEV

    total $22,273 · program services $18,865 · management and general $783 · fundraising $2,625

  • 24c · Other expenses: HOSPITALITY INTERNAL/EX

    total $342 · management and general $342

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $68,246 · end of year $379,533

  • 2 · Savings and temporary cash investments

    beginning of year $5,779,995 · end of year $7,160,142

  • 3 · Pledges and grants receivable

    beginning of year $6,530,298 · end of year $3,243,217

  • 4 · Accounts receivable

    beginning of year $232,248 · end of year $166,141

  • 9 · Prepaid expenses and deferred charges

    beginning of year $87,531 · end of year $159,473

  • 10a · Land, buildings and equipment: cost or other basis

    $71,533

  • 10b · Land, buildings and equipment: accumulated depreciation

    $27,901

  • 10c · Land, buildings and equipment, net

    beginning of year $35,193 · end of year $43,632

  • 15 · Other assets

    beginning of year $392,017 · end of year $252,482

  • 17 · Accounts payable and accrued expenses

    beginning of year $478,951 · end of year $418,379

  • 25 · Other liabilities

    beginning of year $616,827 · end of year $461,438

  • 27 · Net assets without donor restrictions

    beginning of year $6,486,750 · end of year $6,262,303

  • 28 · Net assets with donor restrictions

    beginning of year $5,543,000 · end of year $4,262,500

Mission and programs · 2024

Mission

FREE PRESS WAS CREATED TO GIVE PEOPLE A VOICE IN THE CRUCIAL DECISIONS THAT SHAPE OUR MEDIA. WE BELIEVE THAT POSITIVE SOCIAL CHANGE, RACIAL JUSTICE AND MEANINGFUL ENGAGEMENT IN PUBLIC LIFE REQUIRE EQUITABLE ACCESS TO TECHNOLOGY, DIVERSE AND INDEPENDENT OWNERSHIP OF MEDIA PLATFORMS, AND JOURNALISM THAT HOLDS LEADERS ACCOUNTABLE AND TELLS PEOPLE WHAT'S ACTUALLY HAPPENING IN THEIR COMMUNITIES. FREE PRESS CLOSELY WATCHES AS THE DECISIONS SHAPING THE MEDIA LANDSCAPE ARE MADE AND SOUNDS THE ALARM WHEN PEOPLE'S RIGHTS TO CONNECT AND COMMUNICATE ARE IN DANGER. WE FOCUS ON SAVING NET NEUTRALITY, ACHIEVING AFFORDABLE INTERNET ACCESS FOR ALL, UPLIFTING THE VOICES OF PEOPLE OF COLOR IN THE MEDIA, CHALLENGING OLD AND NEW MEDIA GATEKEEPERS TO SERVE THE PUBLIC INTEREST, ENDING UNWARRANTED SURVEILLANCE, DEFENDING PRESS FREEDOM AND REIMAGINING LOCAL JOURNALISM.

Activities or mission (Part I)

FREE PRESS IS A NATIONAL, NONPARTISAN ORGANIZATION WORKING TO REFORM THE MEDIA. FREE PRESS CONDUCTS RESEARCH ON HOW THE CURRENT MEDIA SYSTEM INFLUENCES THE DEVELOPMENT OF PUBLIC POLICY AND EDUCATES THE PUBLIC AND POLICY-MAKERS ON HOW A MORE DIVERSE AND PUBLIC SERVICE-ORIENTED MEDIA SYSTEM CAN STRENGTHEN AMERICAN DEMOCRACY. FREE PRESS PROMOTES DIVERSE AND INDEPENDENT MEDIA OWNERSHIP, STRONG PUBLIC MEDIA AND UNIVERSAL ACCESS TO COMMUNICATIONS.

  • FUTURE OF THE INTERNET: HIGHLIGHTED THE IMPORTANCE OF CLOSING THE DIGITAL DIVIDE AND BRINGING AFFORDABLE BROADBAND SERVICE TO MILLIONS OF PEOPLE LACKING SUCH SERVICE. FILED COMMENTS IN THE FCC'S "SAFEGUARDING AND SECURING THE OPEN INTERNET" PROCEEDING. CELEBRATED THE RESTORATION OF FCC'S NET NEUTRALITY RULES AND TITLE II AUTHORITY THAT HAD BEEN STRIPPED AWAY IN 2017. RESTORATION ENSURES THE FCC HAS THE POWER TO PROTECT PEOPLE FROM INTERNET SERVICE PROVIDERS' PRIVACY INVASIONS, PROMOTE BROADBAND COMPETITION AND DEPLOYMENT, AND TAKE ACTION AGAINST HIDDEN JUNK FEES, DATA CAPS AND BILLING RIP-OFFS. FILED A BRIEF WITH THE 6TH CIRCUIT COURT OF APPEALS ALONGSIDE SEVERAL ALLIES IN DEFENSE OF THE RULES. RELEASED THE FINDINGS FROM A NATIONWIDE POLL, WHICH GAUGED PUBLIC ATTITUDES ABOUT MEDIA AND TECHNOLOGY AND SHOWED THE MEDIA SYSTEM IS FAILING TO MEET THE CIVIC NEEDS OF A FUNCTIONING DEMOCRACY. POLLING SHOWS THAT SPANISH SPEAKERS IN THE UNITED STATES ARE EVEN MORE LIKELY THAN OTHERS TO FEEL THEY DO NOT HAVE ENOUGH INDEPENDENT NEWS SOURCES TO MAKE INFORMED DECISIONS. FILED A BRIEF DEFENDING THE FCC'S BROADCAST-OWNERSHIP RULES AND URGING RULES THAT PREVENT A SINGLE COMPANY FROM OWNING EVERY BROADCAST OUTLET IN THE SAME CITY. SUPPORTED THE FCC EFFORTS TO ENSURE THAT SURVIVORS OF DOMESTIC AND SEXUAL VIOLENCE HAVE RELIABLE, SAFE AND AFFORDABLE ACCESS TO VITAL COMMUNICATIONS INFRASTRUCTURE, BY PROTECTING SURVIVORS' SAFE USE OF CONNECTED CARS. LED A COALITION OF MORE THAN THREE-DOZEN CIVIL-RIGHTS, CONSUMER-RIGHTS AND JOURNALISM ORGANIZATIONS CALLING ON NEWS OUTLETS TO ACCURATELY REPORT ON U.S. ELECTIONS AND THE STATE OF OUR DEMOCRACY, AND URGED NEWSROOMS TO PLACE PROTECTION OF OUR DEMOCRACY OVER THEIR OWN BOTTOM LINES.

    Expenses $1,394,557 · Grants $100,000

  • DEMOCRACY AND DIGITAL CIVIL RIGHTS: CONTINUED HIGHLIGHTING THE ROLE OF SOCIAL MEDIA COMPANIES IN THE PERPETUATION OF HOAXES, DISINFORMATION, AND HATE SPEECH AND THE IMPACT TO SOCIETY AND ESPECIALLY TO MARGINALIZED COMMUNITIES, WOMEN, AND PEOPLE OF COLOR. LED A COALITION OF CIVIL-RIGHTS, MEDIA-ADVOCACY AND TECH-ACCOUNTABILITY GROUPS IN THE LAUNCH OF DEMOCRACY IS, AN INITIATIVE THAT CALLED ON MEDIA AND TECH COMPANIES TO PRIORITIZE TRUTH OVER SENSATIONALISM, ACCOUNTABILITY OVER PROFITS AND DEMOCRACY OVER DIVISION. RELEASED MULTIPLE RESOURCES, INCLUDING A GUIDE TO HOW PEOPLE CAN PROTECT THEIR FIRST AMENDMENT RIGHT TO PROTEST AND RECOMMENDATIONS ON HOW NEWSROOMS CAN ADDRESS ELECTORAL DISINFORMATION. LED A COALITION OF MORE THAN 200 CIVIL-SOCIETY ORGANIZATIONS, RESEARCHERS AND JOURNALISTS CALLING ON THE BIGGEST SOCIAL-MEDIA PLATFORMS TO STRENGTHEN THEIR EFFORTS TO PROTECT DEMOCRATIC ELECTIONS WORLDWIDE IN 2024. RELEASED DEMOCRACY DEFERRED: SOCIAL-MEDIA COMPANIES' MEAGER COMMITMENTS TO ELECTION INTEGRITY IN 2024, AN ANALYSIS OF PLATFORMS' READINESS TO ADDRESS POLITICAL DISINFORMATION, MANIPULATION AND HATE ON THEIR NETWORKS. THE ANALYSIS EXPOSES HOW SOCIAL-MEDIA PLATFORMS CAME UP SHORT IN THEIR PLANS TO PROTECT USERS AND STEM ERODING TRUST IN DEMOCRATIC INSTITUTIONS. PRESENTED RESEARCH ABOUT THE ENVIRONMENTAL IMPACTS OF DATA CENTERS AND THEIR ROLE IN FACILITATING SURVEILLANCE. PUBLIC FILINGS URGED REGULATORY INTERVENTION TO SAFEGUARD PEOPLE'S DIGITAL PRIVACY AND CURB CORPORATE HUNGER FOR ALL OUR DATA.

    Expenses $1,090,988 · Grants $100,000

  • FUTURE OF JOURNALISM: THROUGH THE MEDIA2070 PROJECT, DOCUMENTED HOW CENTURIES OF HARM THE U.S. MEDIA SYSTEM HAS INFLICTED ON THE BLACK COMMUNITY. EXAMINED HOW HISTORIC AND CONTEMPORARY RACIAL DISCRIMINATION IN ALL MEDIA AND GOVERNMENT POLICIES HAVE EXCLUDED BLACK PEOPLE AND OTHER COMMUNITIES OF COLOR FROM CONTROLLING THE NATION'S COMMUNICATIONS INFRASTRUCTURE. WORKED WITH A GROWING CONSORTIUM OF MEDIA-MAKERS, SCHOLARS AND ACTIVISTS TO BUILD SUPPORT FOR THE FIGHT FOR REPARATIONS. WORKED WITH ALLIED ORGANIZATIONS TO BRING THE BLACK FUTURE NEWSSTAND TO CHICAGO, AND HELD A SERIES OF EVENTS EXPLORING THE RELATIONSHIP BETWEEN NEWS, POLITICS, RACIAL NARRATIVES AND THE POTENTIAL FOR CREATING A TRUE DEMOCRACY. THROUGH THE NEWS VOICES PROJECT, CONTINUED TO BUILD POWER WITH COMMUNITIES SO PEOPLE HAVE A STRONG VOICE IN HOW LOCAL NEWS CAN BE REVIVED, STRENGTHENED AND TRANSFORMED. LAUNCHED THE PUBLIC SAFETY COVERAGE COHORT, A GROUP OF LOCAL JOURNALISTS, MEDIA-MAKERS AND COMMUNITY ORGANIZERS IN PHILADELPHIA THAT IS WORKING TO CHANGE DISCOURSE ABOUT PUBLIC SAFETY IN THE MEDIA. CONTINUED THE REPARATIVE JOURNALISM PROJECT, WHICH EXPLORES THE JOURNALISM INDUSTRY'S HISTORY OF HARMING BLACK AND INDIGENOUS COMMUNITIES AND FOCUSES ON BUILDING NEW SYSTEMS TO REPAIR HARM, INCLUDING DEVELOPMENT OF A REPARATIVE-JOURNALISM CURRICULUM AIMED AT JOURNALISM PROFESSORS, STUDENTS AND NEWSROOM LEADERS. THROUGH THE CIVIC MEDIA PROJECT, LAUNCHED THE CIVIC JOURNALISM RESEARCH PROJECT, WHICH WILL PRODUCE CASE STUDIES OF EFFECTIVE CIVIC-MEDIA MODELS. THE RESULT WILL BE A GUIDE THAT ELEVATES BEST PRACTICES FOR CIVIC MEDIA AMONG NEWSROOMS, PROMOTES PROMISING MODELS AND CULTIVATES PUBLIC SUPPORT FOR QUALITY LOCAL JOURNALISM. RELEASED OLD & NEW LIES IN 2024: HOW NEWSROOMS CAN BUILD TRUST & DEBUNK ELECTION LIES FOR VOTERS, A GUIDE FOR REPORTERS, EDITORS AND OTHER MEDIA PROFESSIONALS TO BETTER ANTICIPATE AND RESPOND TO THE SCOURGE OF ELECTION DISINFORMATION THAT HAS OVERTAKEN PUBLIC DISCOURSE IN THE RUN-UP TO 2024 ELECTIONS. ORGANIZED HUNDREDS OF MEDIA WORKERS, MOVEMENT ORGANIZERS AND RESEARCHERS TO DISCUSS HOW COMMUNITY MEMBERS AND JOURNALISM WORKERS CAN COLLABORATE TO STRUCTURALLY TRANSFORM LOCAL JOURNALISM. URGED NEWSROOMS AND CIVIC LEADERS TO TREAT LOCAL NEWS LIKE A PUBLIC GOOD.

    Expenses $3,846,131 · Grants $700,000

  • FREE PRESS WORKS TO PRESERVE RIGHTS TO FREE EXPRESSION, COMMUNICATION AND PRIVACY ONLINE AND IN PERSON. AREAS OF FOCUS INCLUDE FUTURE OF MEDIA AND INTERNET; DEMOCRACY AND DIGITAL CIVIL RIGHTS; AND FUTURE OF JOURNALISM. IN 2024 FREE PRESS CONDUCTED RESEARCH, EDUCATION, AND ALSO ORGANIZED AND MOBILIZED TO ADVOCATE FOR BETTER MEDIA, OPEN TECHNOLOGY AND A HEALTHIER DEMOCRACY. PROVIDED REGULAR INFORMATION VIA EMAIL, WEBSITE, AND WEBINARS TO 1.4 MILLION CONSTITUENTS HAILING FROM ALL 50 STATES, THE DISTRICT OF COLUMBIA AND PUERTO RICO. ATTRACTED 483,000 OVERALL WEBSITE VISITS AND VIRTUAL EVENTS ATTRACTED HUNDREDS OF PARTICIPANTS. INTERACTED WITH OVER 140,000 SOCIAL MEDIA FOLLOWERS AND EARNED 2,400 PRESS HITS. CREATED AND DISSEMINATED RESOURCE MATERIALS INCLUDING RESEARCH REPORTS, ISSUE BRIEFS, FACTSHEETS, AND BROCHURES. PROVIDED TRAINING AND SUPPORT TO DOZENS OF LOCAL AND REGIONAL MEDIA REFORM GROUPS AND TO THOUSANDS OF LOCAL MEDIA ACTIVISTS. FILED PUBLIC COMMENTS, AND PARTICIPATED IN SEVERAL FEDERAL COMMUNICATIONS COMMISSION PROCEEDINGS AND SEVERAL FEDERAL COURT PROCEEDINGS. WORKED WITH DOZENS OF ORGANIZATIONS TO PLAN AND IMPLEMENT HIGH PROFILE EDUCATIONAL EVENTS. SECURED FINANCIAL SUPPORT FROM 1,752 DONORS. TOTAL PROGRAM EXPENDITURES ARE DETAILED IN THE THREE CORE PROGRAM AREAS ABOVE:

    Revenue $229,200

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Crag Aaron

    CO-CEO

    Total calculated
    $229,988
    From this org
    $183,810
    From related orgs
    $15,984
    Other
    $30,194
    Hours/week
    36 + 4 related

    Schedule J breakdown matched by us

    Base
    $183,810 + $15,984 related
    Bonus
    $0
    Other
    $0
    Deferred
    $9,598 + $835 related
    Nontaxable benefits
    $18,180 + $1,581 related
    Filer's total
    $211,588 + $18,400 related
  • Vanessa Cardenas

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Henry Fernandez

    DIRECTOR (EFF 12/24)

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Martha Fuentes-Bautista

    DIRECTOR, SECRETARY (EFF 12/24)

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Victor Pickard

    DIRECTOR, CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Brandi Collins Dexter

    DIRECTOR, TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Olga Davidson

    DIRECTOR, SECRETARY (THROUGH 12/24)

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Joan Donovan

    DIRECTOR (THROUGH 12/24)

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Kimberly Longey

    CFO/COO, ASST TREASURER/SECRET

    Total calculated
    $215,540
    From this org
    $189,778
    From related orgs
    $14,284
    Other
    $11,478
    Hours/week
    34 + 6 related

    Schedule J breakdown matched by us

    Base
    $189,778 + $14,284 related
    Bonus
    $0
    Other
    $0
    Deferred
    $9,502 + $715 related
    Nontaxable benefits
    $1,173 + $88 related
    Filer's total
    $200,453 + $15,087 related
  • Jessica Gonzalez

    CO-CEO

    Total calculated
    $208,866
    From this org
    $181,736
    From related orgs
    $15,803
    Other
    $11,327
    Hours/week
    34 + 6 related

    Schedule J breakdown matched by us

    Base
    $181,736 + $15,803 related
    Bonus
    $0
    Other
    $0
    Deferred
    $9,261 + $805 related
    Nontaxable benefits
    $1,160 + $101 related
    Filer's total
    $192,157 + $16,709 related
  • Misty Perez-Truedson

    CHIEF OF STAFF

    Total calculated
    $202,404
    From this org
    $173,508
    From related orgs
    $0
    Other
    $28,896
    Hours/week
    38 + 2 related

    Schedule J breakdown matched by us

    Base
    $173,508
    Bonus
    $0
    Other
    $0
    Deferred
    $9,135
    Nontaxable benefits
    $19,761
    Filer's total
    $202,404
  • Candace Clement

    MANAGING DIRECTOR

    Total calculated
    $169,448
    From this org
    $120,676
    From related orgs
    $21,296
    Other
    $27,476
    Hours/week
    34 + 6 related

    Schedule J breakdown matched by us

    Base
    $120,676 + $21,296 related
    Bonus
    $0
    Other
    $0
    Deferred
    $6,558 + $1,157 related
    Nontaxable benefits
    $16,797 + $2,964 related
    Filer's total
    $144,031 + $25,417 related
  • Derek Turner

    RESEARCH DIRECTOR

    Total calculated
    $149,961
    From this org
    $141,662
    From related orgs
    $0
    Other
    $8,299
    Hours/week
    34 + 6 related
  • Matthew Wood

    VICE PRESIDENT

    Total calculated
    $202,931
    From this org
    $147,775
    From related orgs
    $26,078
    Other
    $29,078
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $147,775 + $26,078 related
    Bonus
    $0
    Other
    $0
    Deferred
    $7,919 + $1,398 related
    Nontaxable benefits
    $16,797 + $2,964 related
    Filer's total
    $172,491 + $30,440 related
  • Nora Benavidez

    SENIOR COUNSEL AND DIRECTOR

    Total calculated
    $148,030
    From this org
    $139,587
    From related orgs
    $0
    Other
    $8,443
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
8 May 2025
IRS schema version
2024v5.1
Source object
202501289349300725

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