Skip to content
Nonprofiteer
← PENNY APPEAL USA INC

Form 990 for tax year 2024

Filed by PENNY APPEAL USA INC.

Totals

Total revenue
$7,168,898
Total expenses
$8,271,737
Contributions and grants received
$7,192,125
Grants paid
$3,276,357
Program service revenue
$0
Investment income
-$23,201
Other revenue
-$26
Total assets, end of year
$4,852,799
Total liabilities, end of year
$1,197,576
Net assets or fund balances, end of year
$3,655,223
Program services expenses (Part IX)
$6,202,645
Management and general expenses
$517,184
Fundraising expenses
$1,551,908
Program service expenses (Part III)
$6,202,645

Program services were 75.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $237,290

  • 1f · All other contributions, gifts and grants

    $6,954,835

  • 1g · Noncash contributions included above

    $997,884

  • 3 · Investment income

    total $41 · excluded $41

  • 7b · Less cost or other basis and sales expenses

    other assets $23,242

  • 7c · Gain or loss

    other assets -$23,242

  • 7d · Net gain or loss

    total -$23,242 · excluded -$23,242

  • 10a · Gross sales of inventory

    -$26

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total -$26 · related or exempt -$26

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $111,949 · program services $111,949

  • 2 · Grants to domestic individuals

    total $26,635 · program services $26,635

  • 3 · Grants to foreign organizations and individuals

    total $3,137,773 · program services $3,137,773

  • 5 · Compensation of officers, directors and key employees

    total $554,046 · program services $280,574 · management and general $100,271 · fundraising $173,201

  • 7 · Other salaries and wages

    total $1,003,313 · program services $511,823 · management and general $179,620 · fundraising $311,870

  • 8 · Pension plan contributions

    total $15,289 · program services $7,470 · management and general $2,910 · fundraising $4,909

  • 9 · Other employee benefits

    total $151,794 · program services $74,164 · management and general $28,891 · fundraising $48,739

  • 10 · Payroll taxes

    total $102,259 · program services $56,304 · management and general $10,904 · fundraising $35,051

  • 11c · Fees: accounting

    total $38,965 · program services $18,972 · management and general $6,496 · fundraising $13,497

  • 11e · Fees: professional fundraising services

    total $51,470 · fundraising $51,470

  • 11g · Fees: other

    total $385,303 · program services $222,648 · management and general $76,230 · fundraising $86,425

  • 12 · Advertising and promotion

    total $738,541 · program services $209,202 · fundraising $529,339

  • 13 · Office expenses

    total $101,281 · program services $45,393 · management and general $936 · fundraising $54,952

  • 14 · Information technology

    total $112,089 · program services $39,499 · management and general $35,899 · fundraising $36,691

  • 16 · Occupancy

    total $77,424 · program services $70,850 · management and general $3,315 · fundraising $3,259

  • 17 · Travel

    total $45,415 · program services $2,346 · management and general $19,069 · fundraising $24,000

  • 19 · Conferences, conventions and meetings

    total $101,706 · management and general $3,500 · fundraising $98,206

  • 20 · Interest

    total $36 · management and general $36

  • 21 · Payments to affiliates

    total $1,224,083 · program services $1,224,083

  • 22 · Depreciation, depletion and amortization

    total $32,292 · program services $22,124 · management and general $7,093 · fundraising $3,075

  • 23 · Insurance

    total $18,345 · program services $15,261 · management and general $771 · fundraising $2,313

  • 24a · Other expenses: PAYMENT PROCESSING FEES

    total $222,478 · program services $121,541 · management and general $30,568 · fundraising $70,369

  • 24b · Other expenses: LICENSES & REGISTRATION

    total $9,801 · management and general $9,801

  • 24c · Other expenses: DUES & SUBSCRIPTIONS

    total $7,188 · program services $4,034 · management and general $874 · fundraising $2,280

  • 24e · All other expenses

    total $2,262 · fundraising $2,262

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,949,243 · end of year $4,420,613

  • 2 · Savings and temporary cash investments

    beginning of year $100 · end of year $100

  • 3 · Pledges and grants receivable

    beginning of year $1,322,038 · end of year $138,671

  • 4 · Accounts receivable

    beginning of year $120,584 · end of year $122,955

  • 9 · Prepaid expenses and deferred charges

    beginning of year $59,605 · end of year $107,683

  • 10a · Land, buildings and equipment: cost or other basis

    $136,559

  • 10b · Land, buildings and equipment: accumulated depreciation

    $76,206

  • 10c · Land, buildings and equipment, net

    beginning of year $85,211 · end of year $60,353

  • 15 · Other assets

    beginning of year $4,110 · end of year $2,424

  • 17 · Accounts payable and accrued expenses

    beginning of year $90,379 · end of year $160,882

  • 18 · Grants payable

    beginning of year $1,767,956 · end of year $1,013,720

  • 19 · Deferred revenue

    beginning of year $126,018 · end of year $22,974

  • 27 · Net assets without donor restrictions

    beginning of year -$622,207 · end of year -$541,817

  • 28 · Net assets with donor restrictions

    beginning of year $5,178,745 · end of year $4,197,040

Mission and programs · 2024

Mission

WE ARE WORKING TO ALLEVIATE POVERTY THROUGH SUSTAINABLE PROGRAMS AND EMERGENCY RELIEF. OUR MISSION IS TO BRING ABOUT AN EQUITABLE WORLD BY TACKLING THE ROOT CAUSES OF POVERTY. OUR INTERVENTIONS FOCUS ON PROVIDING COMMUNITIES WITH ACCESS TO WATER, EDUCATION AND INCOME OPPORTUNITIES.

Activities or mission (Part I)

WE ARE WORKING TO ALLEVIATE POVERTY THROUGH SUSTAINABLE PROGRAMS AND EMERGENCY RELIEF. OUR MISSION IS TO BRING ABOUT AN EQUITABLE WORLD BY TACKLING THE ROOT CAUSES OF POVERTY. OUR INTERVENTIONS FOCUS ON PROVIDING COMMUNITIES WITH ACCESSS TO WATER, EDUCATION, AND INCOME OPPORTUNITIES.

  • EMERGENCY RESPONSE- WHEN DISASTERS STRIKE AND PEOPLE FIND THEMSELVES IN NEED OF ESSENTIAL GOODS AND SERVICES, PENNY APPEAL USA IS THERE TO HELP. WE'VE ASSISTED TENS OF THOUSANDS OF INDIVIDUALS WITH LIFE-SAVING FOOD, SHELTER, AND WATER.

    Expenses $3,314,489 · Grants $2,130,241

  • ORPHAN KIND- ORPHANED CHILDREN DESERVE THE BEST IN LIFE. THAT'S WHY WE'VE OPTED TO DO AWAY WITH THE 1:1 MODEL. WITH MULTIPLE DONORS PROVIDING EACH CHILD WITH ALL THE ESSENTIALS FOR THEIR EMOTIONAL, PSYCHOLOGICAL, AND PHYSICAL GROWTH, WE CAN HELP EVERY ORPHAN PAVE A SUSTAINABLE WAY TO A BRIGHTER FUTURE IN THE FACE OF TREMENDOUS LOSS. YOUR SUPPORT PROVIDES NUTRITIOUS MEALS, CLOTHES, HEALTHCARE AND AN EDUCATION TO ORPHANED CHILDREN.

    Expenses $684,842 · Grants $436,146

  • RELIGIOUS GIVING- AS A MUSLIM-LED ORGANIZATION, WE ARE DEDICATED TO GIVING MUSLIM DONORS THE OPPORTUNITY TO PARTAKE IN RELIGIOUS GIVING AS MANDATED BY THEIR FAITH. OFFERINGS INCLUDE ZAKAT, FIDYA/KIFFARAH, SADAQAH JARIYAH, AQIQAH AND QURBANI.

    Expenses $560,477 · Grants $169,207

  • FEED OUR WORLD- EACH YEAR, OUR FEED OUR WORLD PROGRAM PROVIDESLIFE-SAVING, NUTRITIOUS MEALS TO THE POOR AND NEEDY. THE RANGE OF FOWPROGRAMS HELP COMBAT FOOD MALNUTRITION IN CRISIS-HIT COUNTRIES ACROSSASIA, AFRICA AND THE MIDDLE EAST AS WELL AS HERE AT HOME.HEAL HUMANITY- OUR PROGRAM IS DEDICATED TO PROVIDING MUCH NEEDEDHEALTHCARE FACILITIES AND MEDICAL AID TO THOSE MOST IN NEED. HHPROGRAMS HELP BUILD AND REFURBISH HEALTHCARE FACILITIES AS WELL ASPROVIDE MEDICAL ESSENTIALS NEEDED FOR PATIENTS WHO LACK THAT ACCESS.INCOME GENERATION- AS PART OF OUR EFFORTS TO ERADICATE POVERTY IN ASUSTAINABLE WAY, OUR INCOME GENERATION PROGRAMS FOCUS ON PROVIDINGRURAL COMMUNITIES WITH THE TOOLS AND SKILLS THEY NEED TO ESCAPE POVERTYONCE AND FOR ALL. YOU CAN HELP BREAK THE CYCLE OF POVERTY BY PROVIDINGFAMILIES WITH THE RESOURCES THEY NEED TO SUSTAIN THEMSELVES.THROUGH OUR THIRST RELIEF PROGRAMS, WE'RE PROVIDING SAFE WATER TOENABLE LOCALS TO DRINK, WASH, CLEAN AND IRRIGATE THEIR CROPS AS WELL ASHYDRATE THEIR ANIMALS. OUR THIRST RELIEF PROGRAMS LEAD TO HEALTHIERLIVES, BETTER EDUCATED COMMUNITIES AND A ROUTE OUT OF POVERTY.OTHER PROGRAMS

    Expenses $1,642,837 · Grants $540,763

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Mostafa Mahboob

    CHIEF DEVELOPMENT OFFICER

    Total calculated
    $181,346
    From this org
    $143,743
    From related orgs
    $0
    Other
    $37,603
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $138,387
    Bonus
    $5,356
    Other
    $0
    Deferred
    $3,953
    Nontaxable benefits
    $33,650
    Filer's total
    $181,346
  • Rehan Dawer

    CEO AND CHAIR

    Total calculated
    $163,253
    From this org
    $126,146
    From related orgs
    $0
    Other
    $37,107
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $126,146
    Bonus
    $0
    Other
    $0
    Deferred
    $1,485
    Nontaxable benefits
    $35,622
    Filer's total
    $163,253
  • Mustafa Hassan

    DIRECTOR OF OPERATIONS

    Total calculated
    $160,975
    From this org
    $130,473
    From related orgs
    $0
    Other
    $30,502
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $130,473
    Bonus
    $0
    Other
    $0
    Deferred
    $1,901
    Nontaxable benefits
    $28,601
    Filer's total
    $160,975
  • Dawn Wilson

    DIRECTOR OF FINANCE

    Total calculated
    $154,446
    From this org
    $134,330
    From related orgs
    $0
    Other
    $20,116
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $129,192
    Bonus
    $5,138
    Other
    $0
    Deferred
    $4,123
    Nontaxable benefits
    $15,993
    Filer's total
    $154,446
  • Shafaq Zia

    CHIEF PROGRAMS OFFICER (TO DEC '24)

    Total calculated
    $120,088
    From this org
    $108,571
    From related orgs
    $0
    Other
    $11,517
    Hours/week
    40
  • John Robbins

    CHIEF EXECUTIVE OFFICER (TO FEB '24)

    Total calculated
    $55,000
    From this org
    $54,106
    From related orgs
    $0
    Other
    $894
    Hours/week
    40
  • Naiel Iqbal

    TREASURER

    Total calculated
    $0
    Hours/week
    2
  • Shaun Ahmad

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Prianka Fatima Alam

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Salma Kazmi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Wasim Lala

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Adeem Younis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment

Answered no

  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 4A
JOHN ROBBINS RECEIVED $25,000 UPON HIS DEPARTURE IN RECOGNITION OF HIS SERVICE TO THE ORGANIZATION.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2024
Filed
30 October 2025
IRS schema version
2024v5.2
Source object
202533039349302643

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.