Skip to content
Nonprofiteer
← All organizations

PENNY APPEAL USA INC

EIN 47-5165837 ALEXANDRIA, VA

Revenue 2024
$7,168,898
Expenses 2024
$8,271,737

Program services were 75.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
Q33
Classification
1000
Street
2461 EISENHOWER AVE 2ND FLOOR

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • MOSTAFA MAHBOOB

    CHIEF DEVELOPMENT OFFICER

    Total calculated
    $181,346
    From this org
    $143,743
    From related orgs
    $0
    Other
    $37,603
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $138,387
    Bonus
    $5,356
    Other
    $0
    Deferred
    $3,953
    Nontaxable benefits
    $33,650
    Filer's total
    $181,346

  • REHAN DAWER

    CEO AND CHAIR

    Total calculated
    $163,253
    From this org
    $126,146
    From related orgs
    $0
    Other
    $37,107
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $126,146
    Bonus
    $0
    Other
    $0
    Deferred
    $1,485
    Nontaxable benefits
    $35,622
    Filer's total
    $163,253

  • MUSTAFA HASSAN

    DIRECTOR OF OPERATIONS

    Total calculated
    $160,975
    From this org
    $130,473
    From related orgs
    $0
    Other
    $30,502
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $130,473
    Bonus
    $0
    Other
    $0
    Deferred
    $1,901
    Nontaxable benefits
    $28,601
    Filer's total
    $160,975

  • DAWN WILSON

    DIRECTOR OF FINANCE

    Total calculated
    $154,446
    From this org
    $134,330
    From related orgs
    $0
    Other
    $20,116
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $129,192
    Bonus
    $5,138
    Other
    $0
    Deferred
    $4,123
    Nontaxable benefits
    $15,993
    Filer's total
    $154,446

  • SHAFAQ ZIA

    CHIEF PROGRAMS OFFICER (TO DEC '24)

    Total calculated
    $120,088
    From this org
    $108,571
    From related orgs
    $0
    Other
    $11,517
    Hours/week
    40

  • JOHN ROBBINS

    CHIEF EXECUTIVE OFFICER (TO FEB '24)

    Total calculated
    $55,000
    From this org
    $54,106
    From related orgs
    $0
    Other
    $894
    Hours/week
    40

  • NAIEL IQBAL

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • SHAUN AHMAD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • PRIANKA FATIMA ALAM

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • SALMA KAZMI

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • WASIM LALA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ADEEM YOUNIS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $7,168,898
    Expenses
    $8,271,737
    Contributions
    $7,192,125
    Grants paid
    $3,276,357
  • 2023
    Revenue
    $10,943,897
    Expenses
    $9,528,598
    Contributions
    $11,083,870
    Grants paid
    $4,213,610
  • 2022
    Revenue
    $7,234,036
    Expenses
    $7,530,513
    Contributions
    $7,574,952
    Grants paid
    $2,971,219

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.