Totals
- Total revenue
- $13,635,114
- Total expenses
- $22,524,131
- Contributions and grants received
- $14,481,327
- Grants paid
- $0
- Program service revenue
- $1,590,399
- Investment income
- $1,233,205
- Other revenue
- -$3,669,817
- Total assets, end of year
- $45,527,174
- Total liabilities, end of year
- $2,843,313
- Net assets or fund balances, end of year
- $42,683,861
- Program services expenses (Part IX)
- $15,652,855
- Management and general expenses
- $1,633,607
- Fundraising expenses
- $5,237,669
- Program service expenses (Part III)
- $15,652,855
Program services were 69.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1c · Fundraising events
$4,310,690
-
1f · All other contributions, gifts and grants
$10,170,637
-
1g · Noncash contributions included above
$75,014
-
2a · Program service revenue: TRAINING AND CONSULTING
total $1,590,399 · related or exempt $1,590,399
-
3 · Investment income
total $1,136,901 · excluded $1,136,901
-
7a · Gross sales of assets other than inventory
securities $18,240,831
-
7b · Less cost or other basis and sales expenses
securities $18,144,527
-
7c · Gain or loss
securities $96,304
-
7d · Net gain or loss
total $96,304 · excluded $96,304
-
8a · Fundraising events: gross income
$636,264
-
8a · Fundraising events: contributions included on line 1c
$4,310,690
-
8b · Fundraising events: direct expenses
$4,312,031
-
8c · Net income from fundraising events
total -$3,675,767 · excluded -$3,675,767
-
11a · Other revenue: MISCELLANEOUS REVENUE
total $5,950 · excluded $5,950
-
11e · Other revenue, total
$5,950
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $2,132,976 · program services $1,444,599 · management and general $551,539 · fundraising $136,838
-
7 · Other salaries and wages
total $6,707,704 · program services $4,480,798 · management and general $16,286 · fundraising $2,210,620
-
8 · Pension plan contributions
total $138,394 · program services $63,293 · management and general $29,429 · fundraising $45,672
-
9 · Other employee benefits
total $991,627 · program services $620,950 · management and general $85,879 · fundraising $284,798
-
10 · Payroll taxes
total $678,665 · program services $453,682 · management and general $34,583 · fundraising $190,400
-
11b · Fees: legal
total $148,810 · program services $94,257 · management and general $25,384 · fundraising $29,169
-
11c · Fees: accounting
total $306,874 · program services $167,895 · management and general $64,667 · fundraising $74,312
-
11e · Fees: professional fundraising services
total $409,421 · fundraising $409,421
-
11f · Fees: investment management
total $188,031 · management and general $188,031
-
11g · Fees: other
total $4,248,889 · program services $3,179,114 · management and general $234,376 · fundraising $835,399
-
12 · Advertising and promotion
total $1,453,213 · program services $1,372,378 · management and general $1,247 · fundraising $79,588
-
13 · Office expenses
total $596,025 · program services $321,672 · management and general $56,369 · fundraising $217,984
-
14 · Information technology
total $129,853 · program services $22,557 · management and general $653 · fundraising $106,643
-
16 · Occupancy
total $488,827 · program services $269,034 · management and general $116,367 · fundraising $103,426
-
17 · Travel
total $1,519,190 · program services $1,069,945 · management and general $170,230 · fundraising $279,015
-
19 · Conferences, conventions and meetings
total $923,486 · program services $868,595 · management and general $16,929 · fundraising $37,962
-
23 · Insurance
total $96,413 · program services $53,027 · management and general $20,040 · fundraising $23,346
-
24a · Other expenses: PROGRAM EXPENSES
total $1,024,000 · program services $1,019,577 · management and general $2,043 · fundraising $2,380
-
24b · Other expenses: DIRECT MAIL EXPENSES
total $198,946 · program services $50,053 · management and general $3,127 · fundraising $145,766
-
24c · Other expenses: DUES & SUBSCRIPTIONS
total $135,787 · program services $95,879 · management and general $16,220 · fundraising $23,688
-
24d · Other expenses: BAD DEBT EXPENSE
total $7,000 · program services $5,550 · management and general $208 · fundraising $1,242
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $4,910,424 · end of year $2,818,158
-
2 · Savings and temporary cash investments
beginning of year $13,593,528 · end of year $4,799,843
-
3 · Pledges and grants receivable
beginning of year $11,972,137 · end of year $9,327,865
-
9 · Prepaid expenses and deferred charges
beginning of year $626,853 · end of year $377,093
-
10a · Land, buildings and equipment: cost or other basis
$1,810,331
-
10b · Land, buildings and equipment: accumulated depreciation
$1,810,331
-
10c · Land, buildings and equipment, net
beginning of year $0 · end of year $0
-
11 · Investments: publicly traded securities
beginning of year $20,277,110 · end of year $27,648,219
-
12 · Investments: other securities
beginning of year $206,303 · end of year $213,222
-
15 · Other assets
beginning of year $729,406 · end of year $342,774
-
17 · Accounts payable and accrued expenses
beginning of year $2,530,677 · end of year $2,006,617
-
19 · Deferred revenue
beginning of year $93,799 · end of year $563,250
-
25 · Other liabilities
beginning of year $665,239 · end of year $273,446
-
27 · Net assets without donor restrictions
beginning of year $39,543,823 · end of year $33,298,061
-
28 · Net assets with donor restrictions
beginning of year $9,482,223 · end of year $9,385,800
Mission and programs · 2023
Mission
FOUNDED FORTY YEARS AGO, GLAAD IS THE WORLD'S LARGEST LESBIAN, GAY, BISEXUAL, TRANSGENDER, AND QUEER ("LGBTQ") MEDIA ADVOCACY ORGANIZATION PROMOTING AND ENSURING FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION OF PEOPLE AND ISSUES ACROSS ALL FORMS OF MEDIA TO BUILD A CULTURE THAT EMBRACES FULL ACCEPTANCE OF LGBTQ PEOPLE. THROUGH EDUCATION, STORYTELLING, AND ADVOCACY GLAAD REACHES MAINSTREAM AUDIENCES AND BUILDS SUPPORT FOR EQUALITY.
Activities or mission (Part I)
AS THE WORLD'S LARGEST LGBTQ MEDIA ADVOCACY ORGANIZATION, GLAAD ENSURES FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION THAT LEADS TO 100% ACCEPTANCE.
-
MEDIA ADVOCACY GLAAD'S MEDIA ADVOCACY PROGRAMS PLAY A PIVOTAL ROLE IN COMBATING MISINFORMATION AND TELLING DIVERSE STORIES THAT REACH MAINSTREAM AUDIENCES WITH FAIR AND ACCURATE INFORMATION ABOUT COMMUNITY MEMBERS AND ISSUES. AS PART OF GLAAD'S MEDIA ADVOCACY, THE GLAAD MEDIA AWARDS RECOGNIZE FAIR, ACCURATE AND INCLUSIVE MEDIA REPRESENTATIONS OF LGBTQ PEOPLE AND ISSUES. WITH OVER 30 ENGLISH AND SPANISH-LANGUAGE CATEGORIES THAT SPAN ENTERTAINMENT, NEWS, AND NEW MEDIA, THE AWARDS RAISE THE BAR FOR REPRESENTATION ACROSS MEDIA INDUSTRIES.
Expenses $7,805,333
-
EDUCATION AND TRAININGGLAAD'S EDUCATION AND TRAINING PROGRAMS TEACH INDIVIDUAL ADVOCATES, AS WELL AS NATIONAL AND LOCAL ORGANIZATIONS, THROUGH BRIEFINGS AND MEDIA TRAINING. THE GLAAD MEDIA INSTITUTE (GMI) ALSO BRIEFS INDUSTRY LEADERS ON CURRENT LGBTQ ISSUES. BY USING THE BEST PRACTICES PERFECTED BY GLAAD FOR 40 YEARS OF MEDIA ADVOCACY, WE EQUIP NEW ADVOCATES TO ACCELERATE ACCEPTANCE AND VISIBILITY.
Expenses $4,799,036 · Revenue $1,590,399
-
RESEARCH AND REPORTSGLAAD'S RESEARCH AND REPORTS PROVIDE DATA AND THOUGHT LEADERSHIP TO MEASURE REPRESENTATION AND PUBLIC SENTIMENT. THE GMI CURRENTLY PRODUCES SEVEN ANNUAL REPORTS ACROSS INDUSTRIES INCLUDING FILM, TV, GAMING, SOCIAL MEDIA, ADVERTISING, AND NEWS. THE GMI ALSO PRODUCES ANNUAL PUBLIC OPINION POLLS THAT MEASURE PUBLIC SENTIMENT OF LGBTQ PEOPLE AND TOPICS SUCH AS HIV. DATA INFORMS GLAAD'S ADVOCACY, OUTREACH, AND MESSAGING.
Expenses $1,576,991
-
CONSULTING AND ADVISORYGLAAD'S CONSULTING AND ADVISORY PROGRAMS PROVIDE MEDIA OUTLETS, ORGANIZATIONS, AND OTHERS WITH EXPERT GUIDANCE ON CURRENT LGBTQ ISSUES, AS WELL AS FAIR AND ACCURATE REPRESENTATION. THE GMI ALSO CONSULTS WITH ENTERTAINMENT MEDIA TO ENSURE STORIES ACCURATELY REFLECT THE COMMUNITY.
Expenses $1,471,495
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
SARAH K ELLIS
CEO & PRESIDENT
- Total calculated
- $674,100
- From this org
- $622,972
- From related orgs
- $0
- Other
- $51,128
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $396,572
- Bonus
- $226,400
- Other
- $0
- Deferred
- $10,617
- Nontaxable benefits
- $40,511
- Filer's total
- $674,100
-
RICHARD P CLARK SR FINANCIAL
ADVISOR - 09/24-11/24; BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
LIZ JENKINS
BOARD CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
SHARON CALLAHAN
DEPUTY CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
ANDREA CALISE
AUDIT CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
ANTONIOUS PORCH
VICE CHAIR, DEVELOPMENT
- Total calculated
- $0
- Hours/week
- 1
-
KEVIN BURKE
VICE CHAIR, GOVERNANCE
- Total calculated
- $0
- Hours/week
- 1
-
SAMANTHA HARNETT
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
MIKE DOYLE
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
JUSTIN BLAKE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
SHAMEEK BOSE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
SAMANTHA BRANK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
JUAN CARLOS CRUZ
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
MAEVE DUVALLY
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
FRANKIE GRANDE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
LIANA GUZMAN WEIS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
ADRIENNE HAYES
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
DAMIEN HOOPER-CAMPBELL
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
DAVID HORNIK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
LISA LEE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
ALANA MAYO
MEMBER-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
CHRISTEL S MILLER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
PEPPERMINT
MEMBER-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
EZEKIEL SMITH
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
COLLEEN TAYLOR
MEMBER-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
TIFFANY R WARREN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
DARRA B GORDON
DEPUTY PRESIDENT & COO
- Total calculated
- $343,967
- From this org
- $334,234
- From related orgs
- $0
- Other
- $9,733
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $293,984
- Bonus
- $40,250
- Other
- $0
- Deferred
- $8,520
- Nontaxable benefits
- $1,213
- Filer's total
- $343,967
-
EMILY PLAUCHE
CFO - UNTIL 11/23
- Total calculated
- $238,820
- From this org
- $210,946
- From related orgs
- $0
- Other
- $27,874
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $109,135
- Bonus
- $20,250
- Other
- $81,561
- Deferred
- $27,874
- Nontaxable benefits
- $0
- Filer's total
- $238,820
-
RICHARD J FERRARO
CHIEF COMMUNICATIONS OFFICER
- Total calculated
- $254,962
- From this org
- $233,222
- From related orgs
- $0
- Other
- $21,740
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $207,597
- Bonus
- $25,625
- Other
- $0
- Deferred
- $15,343
- Nontaxable benefits
- $6,397
- Filer's total
- $254,962
-
GWENDOLYN POINTER
EVP OF GMI
- Total calculated
- $277,083
- From this org
- $255,936
- From related orgs
- $0
- Other
- $21,147
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $230,686
- Bonus
- $25,250
- Other
- $0
- Deferred
- $14,741
- Nontaxable benefits
- $6,406
- Filer's total
- $277,083
-
LAUREN SAMPSON
CHIEF DEV. OFFICER - UNTIL 03/24
- Total calculated
- $230,922
- From this org
- $226,430
- From related orgs
- $0
- Other
- $4,492
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $206,180
- Bonus
- $20,250
- Other
- $0
- Deferred
- $3,873
- Nontaxable benefits
- $619
- Filer's total
- $230,922
-
TRISTAN L MARRA
HEAD OF RESEARCH & REPORTS
- Total calculated
- $198,655
- From this org
- $174,866
- From related orgs
- $0
- Other
- $23,789
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $167,241
- Bonus
- $7,625
- Other
- $0
- Deferred
- $4,835
- Nontaxable benefits
- $18,954
- Filer's total
- $198,655
-
SARAH K KENNEDY
VP COMM. & CAMPAIGNS
- Total calculated
- $200,858
- From this org
- $176,936
- From related orgs
- $0
- Other
- $23,922
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $174,686
- Bonus
- $2,250
- Other
- $0
- Deferred
- $4,472
- Nontaxable benefits
- $19,450
- Filer's total
- $200,858
-
ANTHONY A RAMOS
VP OF COMM. AND TALENT
- Total calculated
- $185,984
- From this org
- $163,683
- From related orgs
- $0
- Other
- $22,301
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $161,058
- Bonus
- $2,625
- Other
- $0
- Deferred
- $4,685
- Nontaxable benefits
- $17,616
- Filer's total
- $185,984
-
NICK ADAMS
DIR. OF TRANSGENDER REPRESENTATION
- Total calculated
- $187,310
- From this org
- $163,669
- From related orgs
- $0
- Other
- $23,641
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $161,044
- Bonus
- $2,625
- Other
- $0
- Deferred
- $4,520
- Nontaxable benefits
- $19,121
- Filer's total
- $187,310
-
MICHAEL PHILLIP BOWMAN-ZAMORA
SR. DIR. OF PEOPLE - UNTIL 03/24
- Total calculated
- $206,810
- From this org
- $182,859
- From related orgs
- $0
- Other
- $23,951
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $173,109
- Bonus
- $9,750
- Other
- $0
- Deferred
- $4,666
- Nontaxable benefits
- $19,285
- Filer's total
- $206,810
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · First-class or charter travel
- 1a · Travel for companions
- 1a · Payments for business use of a personal residence
- 1b · Written policy on the line-1a expenses
- 2 · Substantiation required before reimbursing expenses
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 4a · Severance or change-of-control payment
- 7 · Other non-fixed payments
Answered no
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 1A
- GLAAD PROVIDED PREMIUM AIRFARE SERVICES IN LIMITED CIRCUMSTANCES. GLAAD PROVIDED ECONOMY COMPANION TRAVEL IN ONE CIRCUMSTANCE FOR THE CEO. THIS LIMITED BUSINESS AND COMPANION TRAVEL IS NOT TAXABLE COMPENSATION AS IT IS FOR BUSINESS PURPOSES. GLAAD PROVIDED A HOUSING ALLOWANCE FOR SHORT-TERM PROVINCETOWN LODGING TO THE CEO WHICH WAS ALSO USED FOR BUSINESS PURPOSES. AMOUNT HAS BEEN INCLUDED AS TAXABLE COMPENSATION FOR THE CEO.
- PART I, LINE 4A
- THE FOLLOWING SEVERANCE AMOUNTS WERE PAID DURING THE CALENDAR YEAR ENDING DECEMBER 31, 2023: EMILY PLAUCHE, CHIEF FINANCIAL OFFICER - UNTIL 11/23: $81,561
- PART I, LINE 7
- GLAAD MAKES NON-FIXED PAYMENTS (BONUSES) TO OFFICERS AND EXECUTIVES BASED UPON PERFORMANCE. THE BONUS PAYMENT FOR THE CEO IS APPROVED BY THE EXECUTIVE COMMITTEE OF THE BOARD. ALL OTHER EXECUTIVE BONUSES ARE DETERMINED BY THE CEO WITHIN A BUDGET SET BY THE BOARD. THE FOLLOWING PERFORMANCE BONUSES WERE PAID DURING THE CALENDAR YEAR ENDING DECEMBER 31, 2023: SARAH K. ELLIS, CEO & PRESIDENT: $176,400 DARRA B. GORDON, DEPUTY PRESIDENT & COO: $40,250 EMILY PLAUCHE, CHIEF FINANCIAL OFFICER - UNTIL 11/23: $20,250 RICHARD J. FERRARO, CHIEF COMMUNICATIONS OFFICER: $25,625 GWENDOLYN POINTER, EVP OF GMI: $25,250 TRISTAN L. MARRA, HEAD OF RESEARCH & REPORTS: $7,625 SARAH K. KENNEDY, VP COMM. & CAMPAIGNS: $2,250 ANTHONY A. RAMOS, VP OF COMM. AND TALENT: $2,625 NICK ADAMS, DIR. OF TRANSGENDER REPRESENTATION: $2,625 MICHAEL PHILLIP BOWMAN-ZAMORA, SR. DIR. OF PEOPLE, TALENT: $9,750 BONUS & INCENTIVE COMPENSATION FOR THE CEO ON PART III, COLUMN (B)(II) ALSO INCLUDES A $50,000 BONUS FOR ACHIEVING A FUNDRAISING TARGET.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 10 July 2025
- IRS schema version
- 2023v6.0
- Source object
- 202511929349301416
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