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GLAAD INC

EIN 13-3384027 NEW YORK, NY

Revenue 2024
$12,376,361
Expenses 2024
$20,415,477

Program services were 66.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
Classification
1000
Street
135 MADISON AVENUE 5TH FLOOR

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

FOUNDED FORTY YEARS AGO, GLAAD IS THE WORLD'S LARGEST LESBIAN, GAY, BISEXUAL, TRANSGENDER, AND QUEER ("LGBTQ") MEDIA ADVOCACY ORGANIZATION PROMOTING AND ENSURING FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION OF PEOPLE AND ISSUES ACROSS ALL FORMS OF MEDIA TO BUILD A CULTURE THAT EMBRACES FULL ACCEPTANCE OF LGBTQ PEOPLE. THROUGH EDUCATION, STORYTELLING, AND ADVOCACY GLAAD REACHES MAINSTREAM AUDIENCES AND BUILDS SUPPORT FOR EQUALITY.

Activities or mission (Part I)

AS THE WORLD'S LARGEST LGBTQ MEDIA ADVOCACY ORGANIZATION, GLAAD ENSURES FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION THAT LEADS TO 100% ACCEPTANCE.

  • MEDIA ADVOCACY GLAAD'S MEDIA ADVOCACY PROGRAMS PLAY A PIVOTAL ROLE IN COMBATING MISINFORMATION AND TELLING DIVERSE STORIES THAT REACH MAINSTREAM AUDIENCES WITH FAIR AND ACCURATE INFORMATION ABOUT COMMUNITY MEMBERS AND ISSUES. AS PART OF GLAAD'S MEDIA ADVOCACY, THE GLAAD MEDIA AWARDS RECOGNIZE FAIR, ACCURATE AND INCLUSIVE MEDIA REPRESENTATIONS OF LGBTQ PEOPLE AND ISSUES. WITH OVER 30 ENGLISH AND SPANISH-LANGUAGE CATEGORIES THAT SPAN ENTERTAINMENT, NEWS, AND NEW MEDIA, THE AWARDS RAISE THE BAR FOR REPRESENTATION ACROSS MEDIA INDUSTRIES.

    Expenses $5,646,810

  • EDUCATION AND TRAININGGLAAD'S EDUCATION AND TRAINING PROGRAMS TEACH INDIVIDUAL ADVOCATES, AS WELL AS NATIONAL AND LOCAL ORGANIZATIONS, THROUGH BRIEFINGS AND MEDIA TRAINING. THE GLAAD MEDIA INSTITUTE (GMI) ALSO BRIEFS INDUSTRY LEADERS ON CURRENT LGBTQ ISSUES. BY USING THE BEST PRACTICES PERFECTED BY GLAAD FOR 40 YEARS OF MEDIA ADVOCACY, WE EQUIP NEW ADVOCATES TO ACCELERATE ACCEPTANCE AND VISIBILITY.

    Expenses $3,988,557 · Revenue $1,754,126

  • RESEARCH AND REPORTSGLAAD'S RESEARCH AND REPORTS PROVIDE DATA AND THOUGHT LEADERSHIP TO MEASURE REPRESENTATION AND PUBLIC SENTIMENT. THE GMI CURRENTLY PRODUCES SEVEN ANNUAL REPORTS ACROSS INDUSTRIES INCLUDING FILM, TV, GAMING, SOCIAL MEDIA, ADVERTISING, AND NEWS. THE GMI ALSO PRODUCES ANNUAL PUBLIC OPINION POLLS THAT MEASURE PUBLIC SENTIMENT OF LGBTQ PEOPLE AND TOPICS SUCH AS HIV. DATA INFORMS GLAAD'S ADVOCACY, OUTREACH, AND MESSAGING.

    Expenses $2,381,026

  • CONSULTING AND ADVISORYGLAAD'S CONSULTING AND ADVISORY PROGRAMS PROVIDE MEDIA OUTLETS, ORGANIZATIONS, AND OTHERS WITH EXPERT GUIDANCE ON CURRENT LGBTQ ISSUES, AS WELL AS FAIR AND ACCURATE REPRESENTATION. THE GMI ALSO CONSULTS WITH ENTERTAINMENT MEDIA TO ENSURE STORIES ACCURATELY REFLECT THE COMMUNITY.

    Expenses $1,510,675 · Revenue $376,909

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • SARAH K ELLIS

    CEO & PRESIDENT

    Total calculated
    $687,966
    From this org
    $619,563
    From related orgs
    $0
    Other
    $68,403
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $455,383
    Bonus
    $92,610
    Other
    $71,570
    Deferred
    $13,800
    Nontaxable benefits
    $54,603
    Filer's total
    $687,966

  • LIZ JENKINS

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1

  • SHARON CALLAHAN

    DEPUTY CHAIR

    Total calculated
    $0
    Hours/week
    1

  • ANDREA CALISE

    AUDIT CHAIR

    Total calculated
    $0
    Hours/week
    1

  • ANTONIOUS PORCH

    VICE CHAIR, DEVELOPMENT

    Total calculated
    $0
    Hours/week
    1

  • KEVIN BURKE

    VICE CHAIR, GOVERNANCE

    Total calculated
    $0
    Hours/week
    1

  • SAMANTHA HARNETT

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • MIKE DOYLE

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • JUSTIN BLAKE

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • SHAMEEK BOSE

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • SAMANTHA BRANK

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • RICHARD P CLARK SR FINANCIAL

    ADVISOR - UNTIL 11/24, BOARD MEMBER

    Total calculated
    $50,400
    From this org
    $50,400
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • JUAN CARLOS CRUZ

    BOARD MEMBER - UNTIL 5/25

    Total calculated
    $0
    Hours/week
    1

  • MAEVE DUVALLY

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • JAMES FARRELL

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • PETER GAL

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • FRANKIE GRANDE

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • LIANA GUZMAN

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • ADRIENNE HAYES

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • DAMIEN HOOPER-CAMPBELL

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • DAVID HORNIK

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • LISA LEE

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • ALANA MAYO

    MEMBER-AT-LARGE - UNTIL 02/25

    Total calculated
    $0
    Hours/week
    1

  • CHRISTEL S MILLER

    BOARD MEMBER - UNTIL 11/24

    Total calculated
    $0
    Hours/week
    1

  • PEPPERMINT

    MEMBER-AT-LARGE

    Total calculated
    $0
    Hours/week
    1

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $12,376,361
    Expenses
    $20,415,477
    Contributions
    $11,495,098
    Grants paid
    $0
  • 2023
    Revenue
    $13,635,114
    Expenses
    $22,524,131
    Contributions
    $14,481,327
    Grants paid
    $0
  • 2022
    Revenue
    $25,260,642
    Expenses
    $21,158,057
    Contributions
    $27,724,612
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $18,618,513
    Expenses
    $14,574,090
    Assets (EOY)
    $46,156,013

  • 2021 · 990

    Revenue
    $18,618,513
    Expenses
    $14,574,090
    Assets (EOY)
    $46,156,013

  • 2020 · 990

    Revenue
    $24,855,418
    Expenses
    $10,906,312
    Assets (EOY)
    $44,226,917

  • 2019 · 990

    Revenue
    $17,288,202
    Expenses
    $8,912,771
    Assets (EOY)
    $30,301,512

  • 2018 · 990

    Revenue
    $13,070,440
    Expenses
    $9,572,662
    Assets (EOY)
    $20,473,076

  • 2017 · 990

    Revenue
    $19,442,708
    Expenses
    $9,665,598
    Assets (EOY)
    $17,030,908

  • 2016 · 990

    Revenue
    $7,987,237
    Expenses
    $7,865,802
    Assets (EOY)
    $7,325,162

  • 2014 · 990

    Revenue
    $4,672,278
    Expenses
    $4,393,384
    Assets (EOY)
    $5,167,695

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

California fundraising campaigns

Campaigns run by paid fundraisers, commercial coventurers and thrift stores naming this organization, as California published them. Both figures are as filed, and what the first one counts depends on the campaign type — a coventurer or a thrift store files its own sales rather than money collected for the charity. The 990 reports this only as a yearly total, never per campaign.

  • MARS WRIGLEY CONFECTIONERY US LLC

    $2,200,000 in sales

    2022 Commercial Coventurer

    $100,000 to charity

  • THE LAGUNITAS BREWING COMPANY

    $25,734 in sales

    2022 Commercial Coventurer

    $3,749 to charity

Amounts are as filed and do not add up: a commercial coventurer reports one promotion's whole gross once for each charity that shared in it. A campaign may also name more than one registered charity, in which case it appears on each.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.