Form 990 for tax year 2024

Totals

Total revenue

$3,500,000

Total expenses

$475,204

Contributions and grants received

$3,500,000

Grants paid

$0

Program service revenue

$0

Investment income

$0

Other revenue

$0

Total assets, end of year

$3,024,796

Total liabilities, end of year

$0

Net assets or fund balances, end of year

$3,024,796

Program services expenses (Part IX)

$161,237

Management and general expenses

$93,746

Fundraising expenses

$220,221

Program service expenses (Part III)

$161,237

Program services were 33.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• STAKEHOLDER ENGAGEMENT: TO BUILD EARLY MOMENTUM AND FOSTER REGIONAL ALIGNMENT FOR THE 2026 FIFA WORLD CUP, THE ORGANIZATION LAUNCHED ITS HOST CITY SUPPORTER PROGRAM WITH A HIGH-PROFILE BUSINESS ENGAGEMENT EVENT IN DECEMBER 2024 AT TEXAS WOMAN'S UNIVERSITY. THE EVENT ATTRACTED APPROXIMATELY 75 BUSINESS LEADERS AND FEATURED KEYNOTE PRESENTATIONS FROM THE PRESIDENT OF COCA-COLA SOUTHWEST BEVERAGES AND THE EXECUTIVE DIRECTOR OF THE DALLAS SPORTS COMMISSION. THROUGHOUT THE YEAR, THE ORGANIZATION DEVELOPED COMPREHENSIVE SALES PRESENTATION MATERIALS, CONDUCTED MULTIPLE STAKEHOLDER MEETINGS, AND INITIATED PLANNING FOR THE FIFA FAN FESTIVAL. LEADERSHIP ALSO ATTENDED AUSTIN CITY LIMITS TO OBSERVE BEST PRACTICES IN LARGE-SCALE EVENT OPERATIONS, VIP ACTIVATIONS, AND SUPPLIER EXECUTION. ENGAGEMENT EFFORTS INCLUDED TARGETED OUTREACH TO MAJOR PROSPECTS AND PARTNERS ACROSS NORTH TEXAS, COMPLEMENTED BY THE PROCUREMENT OF PROMOTIONAL MATERIALS TO SUPPORT THE DECEMBER EVENT, SALES MEETINGS, AND UPCOMING 2025 ACTIVATIONS. THESE INITIATIVES ESTABLISHED A STRONG FOUNDATION FOR REGIONAL SPONSORSHIP, BUSINESS PARTICIPATION, AND COMMUNITY ENGAGEMENT IN ALIGNMENT WITH FIFA HOST CITY OBJECTIVES.

  Expenses $136,871

• TOURNAMENT OPERATIONS: WITH THE TOURNAMENT ON THE HORIZON, 2024 MARKED A PIVOTAL YEAR TO ADVANCE PREPAREDNESS AHEAD OF THE 2026 FIFA WORLD CUP BY COORDINATING VENUE READINESS, PUBLIC SAFETY PLANNING, AND ACCOMMODATIONS. VENUES: EVALUATED 16 TRAINING SITES, CONDUCTED JOINT SITE VISITS WITH FIFA, AND SECURED COMMITMENTS FROM HOST CITIES, RESULTING IN 6 TEAM BASE CAMPS AND 2 TRAINING SITES SHORTLISTED FOR FIFA SELECTION. SECURITY: ESTABLISHED A REGIONAL SAFETY FRAMEWORK WITH 25+ AGENCIES, FORMED 11 EXPERT PLANNING TEAMS, AND COMPLETED AN EVALUATION AND ESTIMATION OF NORTH TEXAS PUBLIC SAFETY COSTS TO FACILITATE A COORDINATED HOST CITY REQUEST FOR FEDERAL SAFETY FUNDING. DELIVERED ALL FIFA-REQUIRED PLANS AND BRIEFINGS ON SCHEDULE. ACCOMMODATIONS: COLLABORATED WITH FIFA TO FINALIZE CORE HOTEL CONTRACTS, RATES, AND RESERVATION PERIODS. ADVANCED NEGOTIATIONS AND SITE VISITS FOR IBC/HQ AND EXTENDED FIFA GROUP HOTELS, WHILE SOURCING OPTIONS FOR COMMERCIAL AFFILIATES. SUPPORTED WORLD BROADCASTER MEETING PLANNING BY SECURING HOTELS, VENUES, AND REGIONAL PARTNER ENGAGEMENT. DELIVERED STAKEHOLDER PRESENTATIONS, INCLUDING AT THE EXPEDIA PARTNER FORUM, AND CONDUCTED EXTENSIVE SITE VISITS FOR VIP, TEAM SERVICES, IBC, AND MEDIA ACCOMMODATIONS. THESE EFFORTS STRENGTHENED NORTH TEXAS'S OPERATIONAL READINESS AND SUPPORTED THE REGION'S COMMITMENT TO FIFA'S HOST CITY OBLIGATIONS.

  Expenses $20,773

• LEGACY INITIATIVES: TO ENSURE LONG-TERM COMMUNITY BENEFIT FROM THE 2026 FIFA WORLD CUP, THE ORGANIZATION ADVANCED ITS LEGACY INITIATIVES ACROSS SUSTAINABILITY, HUMAN RIGHTS, AND COMMUNITY. SUSTAINABILITY: A REGIONAL SUSTAINABILITY COMMITTEE WAS LAUNCHED IN APRIL 2024 WITH OVER 50 PARTICIPANTS AND GREW TO 150 ACTIVE STAKEHOLDERS MEETING BI-MONTHLY. THE ORGANIZATION SUBMITTED ITS 2024 SUSTAINABILITY REPORT AND DALLAS ENVIRONMENTAL PLAN TO FIFA AND COLLABORATED WITH DALLAS STADIUM ON ACHIEVING GREEN BUILDING CERTIFICATION. HUMAN RIGHTS: FOLLOWING FIFA'S UPDATED HUMAN RIGHTS FRAMEWORK IN JULY 2024, THE ORGANIZATION HOSTED A WORKSHOP IN OCTOBER WITH 125 STAKEHOLDERS. FROM 102 PROPOSED IDEAS, 64 WERE PRIORITIZED AND EVALUATED FOR LEGAL, FINANCIAL, AND OPERATIONAL FEASIBILITY. THESE EFFORTS INFORMED THE DEVELOPMENT OF A HUMAN RIGHTS ACTION PLAN DUE TO FIFA IN 2025. THESE INITIATIVES REFLECT THE ORGANIZATION'S COMMITMENT TO PLANNING, RESPONSIBILITY, AND A LASTING POSITIVE IMPACT FOR NORTH TEXAS COMMUNITIES.

  Expenses $3,593

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2024

Filed

17 November 2025

IRS schema version

2024v5.2

Source object

202503219349317520

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