Form 990 for tax year 2023

Totals

Total revenue

$13,002,122

Total expenses

$11,412,232

Contributions and grants received

$12,510,197

Grants paid

$1,165,937

Program service revenue

$3,695

Investment income

$488,230

Other revenue

$0

Total assets, end of year

$16,341,778

Total liabilities, end of year

$512,745

Net assets or fund balances, end of year

$15,829,033

Program services expenses (Part IX)

$8,690,438

Management and general expenses

$404,665

Fundraising expenses

$2,317,129

Program service expenses (Part III)

$8,690,438

Program services were 76.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO (WPR) SO THAT WPR CAN CAPITALIZE ON DIGITAL MULTICASTING TECHNOLOGY TO PROVIDE BROAD ACCESS TO AWARD-WINNING NEWS, COMPELLING CONVERSATIONS, INSPIRING MUSIC AND ENGAGING ENTERTAINMENT ACROSS WISCONSIN. OUR 39 RADIO STATIONS REACH OVER 375,000 LISTENERS EVERY WEEK ON TWO NETWORKS: WPR NEWS AND WPR MUSIC. IN MAY 2024 WPR CHANGED ITS NETWORKS FROM THREE TO TWO: THE PREVIOUS THREE NETWORKS WERE WPR NEWS AND CLASSICAL MUSIC, THE IDEAS NETWORK, AND THE ALL CLASSICAL NETWORK. THE CURRENT TWO ARE WPR NEWS AND WPR MUSIC. WPR ALSO OFFERS ARCHIVES AND PODCASTS OF MANY PROGRAMS ORIGINALLY BROADCAST ON THESE NETWORKS. PROGRAM SERVICE ACCOMPLISHMENTS: WPR NEWS BROADCASTS TRUSTED AND TIMELY NEWS PROGRAMS INCLUDING "MORNING EDITION," "ALL THINGS CONSIDERED AND THE BEST OF NPR, THE BBC AND APM PLUS STATE AND LOCAL NEWS EVERY WEEKDAY. PROGRAMS FOCUS ON EVERYTHING FROM CURRENT EVENTS TO PRACTICAL ADVICE TO POP CULTURE. WPR'S SEASONED HOSTS FACILITATE HUNDREDS OF HOURS OF CONVERSATIONS WITH GUEST EXPERTS AND CALLERS EVERY YEAR. REPORTERS STRENGTHEN AND FORGE STATEWIDE CONNECTIONS IN OUR EIGHT BUREAUS IN MILWAUKEE, MADISON, GREEN BAY, WAUSAU, LA CROSSE, EAU CLAIRE SUPERIOR, AND THE STATE CAPITOL, AND PRODUCE LOCALLY-HOSTED STORIES AND SEGMENTS FOR REGIONAL USE. WPR IS ALSO TRAINING THE NEXT GENERATION OF JOURNALISTS WITH PUBLIC MEDIA'S HIGH STANDARDS OF ETHICS AND INTEGRITY VIA MULTIPLE FELLOWSHIPS FOR EARLY CAREER REPORTERS.WPR MUSIC PROVIDES MUSIC PROGRAMS 7 DAYS A WEEK THAT ARE NOT GENERALLY AVAILABLE ON THE STATE'S COMMERCIAL AIRWAVES INCLUDING CLASSICAL, FOLK, JAZZ, AND WORLD MUSIC. WPR MUSIC BROADCASTS WISCONSIN-HOSTED AND PROGRAMMED CLASSICAL MUSIC FOR 13 HOURS EVERY WEEKDAY, AND FOR MULTIPLE HOURS ON WEEKENDS. WPR MUSIC ALSO CARRIES LIVE METROPOLITAN OPERA BROADCASTS, MADISON OPERA PERFORMANCES, AND OTHER BROADCASTS FEATURING WISCONSIN-BASED PERFORMERS AND PERFORMANCES THROUGHOUT THE YEAR. WPR'S WEBSITE, WWW.WPR.ORG, SERVES MORE THAN 10 MILLION PAGEVIEWS OF WPR AND NPR NEWS AND INFORMATION CONTENT, COMMUNITY CALENDARS, AND STATION INFORMATION. EACH MONTH WPR'S WEBSITE AND APP SERVE MORE THAN 50 THOUSAND LIVE AND ARCHIVED AUDIO STREAMS TO AUDIENCES IN WISCONSIN AND AROUND THE WORLD. WPR'S MOBILE APP MAKES IT EASY TO READ AND LISTEN TO OUR LIVE AND ARCHIVED CONTENT WHEREVER AUDIENCES ARE. WPR PODCASTS - AVAILABLE ON ALL MAJOR PLATFORMS - INCLUDE A 15-MINUTE NEWS SUMMARY EACH WEEKDAY, IN-DEPTH INVESTIGATIONS AND PODCASTS OF PROGRAMS FOUND ON OUR BROADCAST SCHEDULE.WISCONSINITES ATTEND WPR'S COMMUNITY EVENTS HELD ONLINE AND IN CITIES AROUND THE STATE EACH YEAR. WPR ALSO HELPS LOCAL NONPROFITS PROMOTE COMMUNITY EVENTS THAT CELEBRATE LOCAL TREASURES, COMMUNITY CONNECTION, HONOR VETERANS, ENCOURAGE LITERACY, CELEBRATE MUSIC EDUCATION, AND MORE.

  Expenses $8,690,438 · Grants $1,165,937 · Revenue $3,695

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

• UNIVERSITY OF WISCONSIN MADISON

  $1,065,936

  PROGRAM ENHANCEMENT, MUSIC FUND, JOURNALISM FUND, SCHOLARSHIP FUND, AND CAPITAL EXPENDITURES

• EDUCATIONAL COMMUNICATIONS BOARD

  $100,000

  CAPITAL EXPENDITURES

Provenance

Return type

form_990

Tax year

2023

Filed

30 January 2025

IRS schema version

2023v6.0

Source object

202500349349301140

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