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WISCONSIN PUBLIC RADIO ASSOCIATION INC

EIN 23-7363536 MADISON, WI

Revenue 2024
$17,050,803
Expenses 2024
$11,481,528

Program services were 73.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A340
Classification
2000
Street
821 UNIVERSITY AVE

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

4 other organizations in the IRS Business Master File list the same street address. matched by us

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

THE PURPOSE OF THE WISCONSIN PUBLIC RADIO ASSOCIATION (WPRA) IS TO SUPPORT WISCONSIN PUBLIC RADIO BY ENGAGING IN COOPERATIVE FUNDRAISING, STEWARDSHIP AND ADVOCACY. THE WPRA GENERATES SUPPORT THROUGH PROGRAMS AND PARTICIPATORY ACTIVITIES THAT SHOW THE VALUE PROVIDED BY WISCONSIN PUBLIC RADIO; PROVIDES PROPER STEWARDSHIP FOR ASSOCIATION FUNDS AND FUNDRAISING AND ENHANCES EFFORTS FOR ASSOCIATION MEMBERS AND WPR STAFF TO COLLABORATE IN CREATING OPPORTUNITIES FOR DONATIONS TO THE ASSOCIATION.

Activities or mission (Part I)

THE WISCONSIN PUBLIC RADIO ASSOCIATION FURTHERS THE OBJECTIVES OF WISCONSIN PUBLIC RADIO BY: (1) SOLICITING CONTRIBUTIONS, (2) PROVIDING INFORMATION TO WPR AUDIENCES, (3) PROMOTING AND SUPPORTING PUBLIC RADIO BROADCASTING IN THE STATE OF WISCONSIN DIGITALLY AND ON THIRTY NINE (39) STATIONS, AND (4) DISTRIBUTING TO THE LICENSEES A PORTION OF FUNDS COLLECTED FROM ASSOCIATION MEMBERS AND OTHERS TO SUPPORT THE PROGRAMMING OPERATIONS.

  • THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO (WPR). WPR'S NEWS, MUSIC, CONVERSATION AND ENTERTAINMENT PROGRAMS INFORM, INSPIRE AND BUILD COMMUNITIES THROUGHOUT WISCONSIN ON TWO NETWORKS -WPR NEWS AND WPR MUSIC - AND 39 STATIONS. MORE THAN 300,000 LISTEN ON AIR EACH WEEK AND WPR'S WEBSITE, WPR.ORG, SERVES MORE THAN 10 MILLION PAGEVIEWS EACH YEAR. WPR'S COMMITMENT TO THE HIGHEST STANDARDS OF NEWS AND CULTURAL CONTENT REFLECTS ITS BELIEF THAT PEOPLE AND COMMUNITIES THRIVE WITH AN OPEN EXCHANGE OF IDEAS AND INFORMATION.PROGRAM SERVICE ACCOMPLISHMENTS:WPR NEWS - FEATURING WPR, NPR AND BBC REPORTERS - OFFERS WISCONSINITES AN UNPARALLELED MIX OF JOURNALISM FROM WISCONSIN, THE NATION AND THE WORLD ALL DAY, EVERY DAY. REPORTERS AND LOCALLY HOSTED PROGRAMS BUILD STATEWIDE CONNECTIONS AND STRENGTHEN COMMUNITIES FROM BUREAUS IN MILWAUKEE, MADISON, GREEN BAY, WAUSAU, LA CROSSE, EAU CLAIRE AND SUPERIOR. TALK SHOWS LIKE "WISCONSIN TODAY AND "THE LARRY MEILLER SHOW" DIG DEEPER ON THE ISSUES WITH EXPERT GUESTS AND AUDIENCE INPUT.WPR PARTNERS WITH STATE AND REGIONAL MEDIA PROJECTS, INCLUDING WISCONSIN WATCH AND HARVEST PUBLIC MEDIA, TO EXPLORE COMPLICATED ISSUES WITH A DIVERSITY OF PERSPECTIVES. WPR IS TRAINING THE NEXT GENERATION OF REPORTERS WITH PUBLIC MEDIA'S HIGH STANDARDS OF ETHICS AND INTEGRITY VIA FELLOWSHIPS FOCUSED ON EARLY CAREER JOURNALISTS.REPORTERS, PRODUCERS, HOSTS AND STAFF REGULARLY GATHER INPUT ON COMMUNITY ISSUES, PROGRAMMING DECISIONS AND OTHER CONCERNS OF LISTENERS AND THE BROADER PUBLIC. STAFF AND LEADERSHIP RELY ON STATE AND NATIONAL SURVEY RESULTS TO HELP GUIDE THE PRODUCTION OF NEWS AND INFORMATION COVERAGE.WPR JOURNALISTS OFFER GROUNDED AND ENGAGING COVERAGE, WITH THOUGHTFUL INTERVIEWS AND ANALYSIS OF THE ISSUES AFFECTING WISCONSIN COMMUNITIES. WISCONSINITES RELY ON WPR FOR ACCURATE, UNBIASED NEWS ABOUT PERSONAL AND PUBLIC HEALTH, THE ENVIRONMENT, POLICING, POLITICS, EDUCATION, PRISON REFORM, BUSINESS, TECHNOLOGY, CULTURAL LIFE AND MORE.WPR MUSIC OFFERS LOCALLY-HOSTED CLASSICAL MUSIC SEVEN DAYS A WEEK, WITH JAZZ, WORLD AND FOLK MUSIC EACH WEEKEND. ALONG WITH OUTSTANDING MUSIC, LISTENERS STAY INFORMED WITH BRIEF, TOP-OF-THE-HOUR NEWSCASTS FROM NPR AND WPR ON WEEKDAYS. WPR MUSIC ALSO CARRIES LIVE METROPOLITAN OPERA BROADCASTS, MADISON OPERA PERFORMANCES, AND OTHER BROADCASTS FEATURING WISCONSIN-BASED PERFORMERS AND PERFORMANCES THROUGHOUT THE YEAR.THOUSANDS OF WISCONSINITES ATTEND WPR'S COMMUNITY EVENTS HELD IN CITIES AROUND THE STATE EACH YEAR. WPR ALSO HELPS LOCAL NONPROFITS PROMOTE COMMUNITY EVENTS THAT CELEBRATE LOCAL TREASURES AND OUR HOSTS MAKE SPECIAL APPEARANCES THAT ENCOURAGE LITERACY, MUSIC EDUCATION, CULTURAL DIVERSITY AND MORE.WPR'S WEBSITE, WWW.WPR.ORG, OFFERS NEWS, COMMUNITY CALENDARS, AND STATION INFORMATION ALONG WITH LIVE WPR NEWS AND WPR MUSIC STREAMS AND MORE THAN 50,000 ARCHIVED AUDIO PROGRAMS. WPR'S MOBILE APP MAKES IT EASY TO READ AND LISTEN TO LIVE AND ARCHIVED CONTENT WHEREVER AUDIENCES ARE. WPR PODCASTS - AVAILABLE ON ALL MAJOR PLATFORMS - INCLUDE A 15-MINUTE NEWS SUMMARY EACH WEEKDAY, IN-DEPTH INVESTIGATIONS AND PODCASTS OF PROGRAMS FOUND ON OUR BROADCAST SCHEDULE. WPR'S CONVENIENT DAILY EMAIL NEWSLETTER HELPS THOUSANDS OF PEOPLE STAY ON TOP OF THE NEWS ON THEIR OWN SCHEDULE.

    Expenses $8,442,582 · Grants $834,358 · Revenue $5,715

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Roy Christianson

    CHAIR

    Total calculated
    $0
    Hours/week
    5
  • Peter Lundberg

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Nicholas Abts

    TREASURER

    Total calculated
    $0
    Hours/week
    2
  • Eric Greiling

    EXECUTIVE DIRECTOR OF WPRA

    Total calculated
    $25,548
    From this org
    $19,023
    From related orgs
    $0
    Other
    $6,525
    Hours/week
    10
  • Pat Heim

    SECRETARY

    Total calculated
    $0
    Hours/week
    2
  • Sarah Ashworth

    LICENSEE REPRESENTATIVE

    Total calculated
    $0
    Hours/week
    1
  • Niles Berman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tara Bergeson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Miriam Brabham

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Dede Eckels

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Omar Granados

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mai Lo Lee

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Janan Najeeb

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Fran Rauscher

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mandy Roberts

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mike Stuart

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Paul Sturgul

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Shauna Singh Baldwin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Stacy Wigfield

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $17,050,803
    Expenses
    $11,481,528
    Contributions
    $15,833,514
    Grants paid
    $834,358
  • 2023
    Revenue
    $13,002,122
    Expenses
    $11,412,232
    Contributions
    $12,510,197
    Grants paid
    $1,165,937
  • 2022
    Revenue
    $12,775,655
    Expenses
    $12,329,458
    Contributions
    $12,448,449
    Grants paid
    $672,250

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $13,336,665
    Expenses
    $11,533,465
    Assets (EOY)
    $11,978,603
  • 2020 · 990

    Revenue
    $12,302,250
    Expenses
    $10,173,219
    Assets (EOY)
    $12,483,447
  • 2019 · 990

    Revenue
    $11,638,307
    Expenses
    $10,452,982
    Assets (EOY)
    $9,268,907
  • 2019 · 990

    Revenue
    $11,638,307
    Expenses
    $10,452,982
    Assets (EOY)
    $9,268,907
  • 2018 · 990

    Revenue
    $10,960,592
    Expenses
    $10,246,580
    Assets (EOY)
    $8,311,380
  • 2017 · 990

    Revenue
    $10,465,501
    Expenses
    $9,633,893
    Assets (EOY)
    $7,599,134
  • 2016 · 990

    Revenue
    $10,275,096
    Expenses
    $9,045,462
    Assets (EOY)
    $6,861,443
  • 2015 · 990

    Revenue
    $8,959,252
    Expenses
    $8,059,832
    Assets (EOY)
    $5,370,984
  • 2014 · 990

    Revenue
    $8,296,067
    Expenses
    $7,491,722
    Assets (EOY)
    $4,835,034
  • 2013 · 990

    Revenue
    $8,855,024
    Expenses
    $7,373,902
    Assets (EOY)
    $3,751,521

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

  • UNIVERSITY OF WISCONSIN MADISON

    $1,065,936

    2023 PROGRAM ENHANCEMENT, MUSIC FUND, JOURNALISM FUND, SCHOLARSHIP FUND, AND CAPITAL EXPENDITURES

  • UNIVERSITY OF WISCONSIN MADISON

    $834,358

    2024 WPR NEWS AND MUSIC SUPPORT, WI LIFE, SECOND CENTURY AND SIMONSON FELLOWSHIPS

  • UNIVERSITY OF WISCONSIN MADISON

    $277,119

    2022 CAPITAL EXPENDITURES

  • UNIVERSITY OF WISCONSIN MADISON

    $200,000

    2022 PROGRAM ENHANCEMENT

  • EDUCATIONAL COMMUNICATIONS BOARD

    $100,000

    2022 CAPITAL EXPENDITURES

  • EDUCATIONAL COMMUNICATIONS BOARD

    $100,000

    2023 CAPITAL EXPENDITURES

  • UNIVERSITY OF WISCONSIN MADISON

    $35,131

    2022 SIMONSON FELLOWSHIP SUPPORT

  • UNIVERSITY OF WISCONSIN MADISON

    $30,000

    2022 SUPERIOR REGION

  • UNIVERSITY OF WISCONSIN MADISON

    $25,000

    2022 WISCONSIN LIFE RADIO PROGRAM SUPPORT

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.