Form 990 for tax year 2024

Totals

Total revenue

$17,050,803

Total expenses

$11,481,528

Contributions and grants received

$15,833,514

Grants paid

$834,358

Program service revenue

$5,715

Investment income

$1,211,574

Other revenue

$0

Total assets, end of year

$22,325,097

Total liabilities, end of year

$164,083

Net assets or fund balances, end of year

$22,161,014

Program services expenses (Part IX)

$8,442,582

Management and general expenses

$334,917

Fundraising expenses

$2,704,029

Program service expenses (Part III)

$8,442,582

Program services were 73.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO (WPR). WPR'S NEWS, MUSIC, CONVERSATION AND ENTERTAINMENT PROGRAMS INFORM, INSPIRE AND BUILD COMMUNITIES THROUGHOUT WISCONSIN ON TWO NETWORKS -WPR NEWS AND WPR MUSIC - AND 39 STATIONS. MORE THAN 300,000 LISTEN ON AIR EACH WEEK AND WPR'S WEBSITE, WPR.ORG, SERVES MORE THAN 10 MILLION PAGEVIEWS EACH YEAR. WPR'S COMMITMENT TO THE HIGHEST STANDARDS OF NEWS AND CULTURAL CONTENT REFLECTS ITS BELIEF THAT PEOPLE AND COMMUNITIES THRIVE WITH AN OPEN EXCHANGE OF IDEAS AND INFORMATION.PROGRAM SERVICE ACCOMPLISHMENTS:WPR NEWS - FEATURING WPR, NPR AND BBC REPORTERS - OFFERS WISCONSINITES AN UNPARALLELED MIX OF JOURNALISM FROM WISCONSIN, THE NATION AND THE WORLD ALL DAY, EVERY DAY. REPORTERS AND LOCALLY HOSTED PROGRAMS BUILD STATEWIDE CONNECTIONS AND STRENGTHEN COMMUNITIES FROM BUREAUS IN MILWAUKEE, MADISON, GREEN BAY, WAUSAU, LA CROSSE, EAU CLAIRE AND SUPERIOR. TALK SHOWS LIKE "WISCONSIN TODAY AND "THE LARRY MEILLER SHOW" DIG DEEPER ON THE ISSUES WITH EXPERT GUESTS AND AUDIENCE INPUT.WPR PARTNERS WITH STATE AND REGIONAL MEDIA PROJECTS, INCLUDING WISCONSIN WATCH AND HARVEST PUBLIC MEDIA, TO EXPLORE COMPLICATED ISSUES WITH A DIVERSITY OF PERSPECTIVES. WPR IS TRAINING THE NEXT GENERATION OF REPORTERS WITH PUBLIC MEDIA'S HIGH STANDARDS OF ETHICS AND INTEGRITY VIA FELLOWSHIPS FOCUSED ON EARLY CAREER JOURNALISTS.REPORTERS, PRODUCERS, HOSTS AND STAFF REGULARLY GATHER INPUT ON COMMUNITY ISSUES, PROGRAMMING DECISIONS AND OTHER CONCERNS OF LISTENERS AND THE BROADER PUBLIC. STAFF AND LEADERSHIP RELY ON STATE AND NATIONAL SURVEY RESULTS TO HELP GUIDE THE PRODUCTION OF NEWS AND INFORMATION COVERAGE.WPR JOURNALISTS OFFER GROUNDED AND ENGAGING COVERAGE, WITH THOUGHTFUL INTERVIEWS AND ANALYSIS OF THE ISSUES AFFECTING WISCONSIN COMMUNITIES. WISCONSINITES RELY ON WPR FOR ACCURATE, UNBIASED NEWS ABOUT PERSONAL AND PUBLIC HEALTH, THE ENVIRONMENT, POLICING, POLITICS, EDUCATION, PRISON REFORM, BUSINESS, TECHNOLOGY, CULTURAL LIFE AND MORE.WPR MUSIC OFFERS LOCALLY-HOSTED CLASSICAL MUSIC SEVEN DAYS A WEEK, WITH JAZZ, WORLD AND FOLK MUSIC EACH WEEKEND. ALONG WITH OUTSTANDING MUSIC, LISTENERS STAY INFORMED WITH BRIEF, TOP-OF-THE-HOUR NEWSCASTS FROM NPR AND WPR ON WEEKDAYS. WPR MUSIC ALSO CARRIES LIVE METROPOLITAN OPERA BROADCASTS, MADISON OPERA PERFORMANCES, AND OTHER BROADCASTS FEATURING WISCONSIN-BASED PERFORMERS AND PERFORMANCES THROUGHOUT THE YEAR.THOUSANDS OF WISCONSINITES ATTEND WPR'S COMMUNITY EVENTS HELD IN CITIES AROUND THE STATE EACH YEAR. WPR ALSO HELPS LOCAL NONPROFITS PROMOTE COMMUNITY EVENTS THAT CELEBRATE LOCAL TREASURES AND OUR HOSTS MAKE SPECIAL APPEARANCES THAT ENCOURAGE LITERACY, MUSIC EDUCATION, CULTURAL DIVERSITY AND MORE.WPR'S WEBSITE, WWW.WPR.ORG, OFFERS NEWS, COMMUNITY CALENDARS, AND STATION INFORMATION ALONG WITH LIVE WPR NEWS AND WPR MUSIC STREAMS AND MORE THAN 50,000 ARCHIVED AUDIO PROGRAMS. WPR'S MOBILE APP MAKES IT EASY TO READ AND LISTEN TO LIVE AND ARCHIVED CONTENT WHEREVER AUDIENCES ARE. WPR PODCASTS - AVAILABLE ON ALL MAJOR PLATFORMS - INCLUDE A 15-MINUTE NEWS SUMMARY EACH WEEKDAY, IN-DEPTH INVESTIGATIONS AND PODCASTS OF PROGRAMS FOUND ON OUR BROADCAST SCHEDULE. WPR'S CONVENIENT DAILY EMAIL NEWSLETTER HELPS THOUSANDS OF PEOPLE STAY ON TOP OF THE NEWS ON THEIR OWN SCHEDULE.

  Expenses $8,442,582 · Grants $834,358 · Revenue $5,715

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

• UNIVERSITY OF WISCONSIN MADISON

  $834,358

  WPR NEWS AND MUSIC SUPPORT, WI LIFE, SECOND CENTURY AND SIMONSON FELLOWSHIPS

Provenance

Return type

form_990

Tax year

2024

Filed

28 January 2026

IRS schema version

2024v5.5

Source object

202630299349300318

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