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FRIENDS OF PBS WISCONSIN INC

EIN 23-7300462 MADISON, WI

Revenue 2024
$19,702,099
Expenses 2024
$17,865,698

Program services were 74.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A32I
Classification
2000
Street
821 UNIVERSITY AVE

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

4 other organizations in the IRS Business Master File list the same street address. matched by us

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

TO SUPPORT EDUCATIONAL, CULTURAL AND COMMUNITY BROADCASTING SERVICES OF PBS WISCONSIN. INCLUDES BUT NOT LIMITED TO THE FOLLOWING PURPOSES: 1. TO SUPPORT THE EDUCATIONAL, CULTURAL AND COMMUNITY BROADCASTING SERVICES OF PBS WISCONSIN, A PUBLIC BROADCASTING SERVICE OPERATED JOINTLY BY THE WISCONSIN EDUCATIONAL COMMUNICATIONS BOARD AND THE UNIVERSITY OF WISCONSIN BOARD OF REGENTS-UNIVERSITY OF WISCONSIN - MADISON, EACH AN AGENCY OF THE STATE OF WISCONSIN. 2. TO ESTABLISH DEVELOPMENT SERVICES AND OTHER ACTIVITIES WHICH COMPLEMENT AND/OR ASSIST THE BROADCASTING ACTIVITIES DESCRIBED ABOVE. 3. TO ENGAGE IN OTHER ACTIVITIES AND PROGRAMS ANCILLARY TO AND IN SUPPORT OF THE FOREGOING. 4. TO SUPPORT THE ECONOMIC SUSTAINABILITY, EVOLUTION AND GROWTH OF PUBLIC MEDIA IN WISCONSIN. 5. TO RAISE FUNDS AND INVEST IN, RECEIVE, HOLD, USE AND DISPOSE OF PROPERTY OF ALL KINDS AS MAY BE NECESSARY OR DESIRABLE TO CARRY INTO EFFECT THE PURPOSES STATED ABOVE.

Activities or mission (Part I)

TO SUPPORT EDUCATIONAL, CULTURAL AND COMMUNITY BROADCASTING SERVICES OF PBS WISCONSIN.

  • SUPPORT OF EDUCATIONAL, CULTURAL AND COMMUNITY BROADCASTING SERVICES OF PBS WISCONSIN. PRODUCTION AND PRINTING OF PBS WISCONSIN PROGRAM GUIDES.

    Expenses $13,230,911 · Grants $13,230,911

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Eric Greiling

    EXECUTIVE DIRECTOR

    Total calculated
    $91,852
    From this org
    $67,493
    From related orgs
    $0
    Other
    $24,359
    Hours/week
    40

  • Kyle Lafond

    PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • Paula Bonner

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • Randy Van Rooyen

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Jennifer McClure

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • Oscar Mireles

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Martha Vukelich-Austin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Julie Steinert

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Eve Galanter

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Lee Caraher

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Lisa O'Flyng

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Marc Perry

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jennifer Gauthier

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Terry Kaldhusdal

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Stephen Plum

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Sujhey Beisser

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Tom Fisk

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Tracey Robertson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $19,702,099
    Expenses
    $17,865,698
    Contributions
    $18,666,350
    Grants paid
    $13,230,911
  • 2023
    Revenue
    $16,747,266
    Expenses
    $16,715,536
    Contributions
    $16,031,078
    Grants paid
    $12,422,999
  • 2022
    Revenue
    $15,224,581
    Expenses
    $14,639,447
    Contributions
    $14,909,313
    Grants paid
    $10,396,319

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $16,138,945
    Expenses
    $13,358,508
    Assets (EOY)
    $26,799,003

  • 2020 · 990

    Revenue
    $15,840,853
    Expenses
    $11,017,741
    Assets (EOY)
    $27,097,713

  • 2018 · 990

    Revenue
    $13,399,610
    Expenses
    $10,939,608
    Assets (EOY)
    $16,685,466

  • 2017 · 990

    Revenue
    $11,382,092
    Expenses
    $9,591,939
    Assets (EOY)
    $13,831,185

  • 2016 · 990

    Revenue
    $12,177,371
    Expenses
    $8,905,654
    Assets (EOY)
    $11,536,545

  • 2015 · 990

    Revenue
    $8,568,369
    Expenses
    $7,742,006
    Assets (EOY)
    $7,680,821

  • 2014 · 990

    Revenue
    $7,956,304
    Expenses
    $7,066,483
    Assets (EOY)
    $6,841,990

  • 2013 · 990

    Revenue
    $7,011,261
    Expenses
    $6,370,447
    Assets (EOY)
    $5,733,791

  • 2012 · 990

    Revenue
    not reported
    Expenses
    $5,923,893
    Assets (EOY)
    $4,608,011

  • 2011 · 990

    Revenue
    not reported
    Expenses
    $5,965,496
    Assets (EOY)
    $3,701,954

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

  • UNIVERSITY OF WISCONSIN - MADISON

    $9,613,955

    2024 THE PURPOSE OF THE GRANT IS TO PROVIDE WHA-TV (OPERATING AS PBS WISCONSIN, UNDER LICENSE FROM THE UNIVERSITY OF WISCONSIN BOARD OF REGENTS) WITH GENERAL SUPPORT AND TO SUPPORT SPECIFIC PROJECTS IN ACCORDANCE WITH THE FRIENDS OF PBS WISCONSIN, INC. MISSION STATEMENT.

  • UNIVERSITY OF WISCONSIN - MADISON

    $8,691,188

    2023 THE PURPOSE OF THE GRANTS IS TO PROVIDE WHA-TV, (OPERATING AS PBS WISCONSIN, UNDER LICENSE FROM THE UNIVERSITY OF WISCONSIN BOARD OF REGENTS) WITH GENERAL OVERALL SUPPORT AND TO SUPPORT SPECIFIC PROJECTS, IN ACCORDANCE WITH THE FRIENDS OF PBS WISCONSIN, INC. MISSION STATEMENT.

  • UNIVERSITY OF WISCONSIN - MADISON

    $7,292,576

    2022 THE PURPOSE OF THE GRANTS IS TO PROVIDE WHA-TV, (OPERATING AS PBS WISCONSIN, UNDER LICENSE FROM THE UNIVERSITY OF WISCONSIN BOARD OF REGENTS) WITH GENERAL OVERALL SUPPORT AND TO SUPPORT SPECIFIC PROJECTS, IN ACCORDANCE WITH THE FRIENDS OF PBS WISCONSIN, INC. MISSION STATEMENT.

  • WISCONSIN PUBLIC BROADCASTING FOUNDATION INC

    $2,676,000

    2022 THE PURPOSE OF THE GRANT IS TO PROVIDE WPBF, WISCONSIN PUBLIC BROADCASTING FOUNDATION, INC. (OPERATING AS PBS WISCONSIN, UNDER LICENSE FROM THE WISCONSIN EDUCATIONAL COMMUNICATIONS BOARD) WITH GENERAL OVERALL SUPPORT AND TO SUPPORT SPECIFIC PROJECTS, IN ACCORDANCE WITH THE FRIENDS OF PBS WISCONSIN, INC. MISSION STATEMENT.

  • WISCONSIN PUBLIC BROADCASTING FOUNDATION INC

    $2,517,000

    2024 THE PURPOSE OF THE GRANT IS TO PROVIDE WISCONSIN PUBLIC BROADCASTING FOUNDATION, INC. (WPBF) (OPERATING AS PBS WISCONSIN UNDER LICENSE FROM THE WISCONSIN EDUCATIONAL COMMUNICATION BOARD) WITH GENERAL SUPPORT AND TO SUPPORT SPECIFIC PROJECTS IN ACCORDANCE WITH THE FRIENDS OF PBS WISCONSIN, INC. MISSION STATEMENT.

  • WISCONSIN PUBLIC BROADCASTING FOUNDATION INC

    $2,413,112

    2023 THE PURPOSE OF THE GRANT IS TO PROVIDE WPBF, WISCONSIN PUBLIC BROADCASTING FOUNDATION, INC. (OPERATING AS PBS WISCONSIN, UNDER LICENSE FROM THE WISCONSIN EDUCATIONAL COMMUNICATIONS BOARD) WITH GENERAL OVERALL SUPPORT AND TO SUPPORT SPECIFIC PROJECTS, IN ACCORDANCE WITH THE FRIENDS OF PBS WISCONSIN, INC. MISSION STATEMENT.

  • BOETTCHER TRINKLEIN TELEVISION INC

    $434,000

    2024 THE PURPOSE OF THE GRANT IS TO PROVIDE BOETTCHER TRINKLEIN TELEVISION, INC. WITH SUPPORT FOR SPECIFIC PRODUCTION PROJECTS, IN ACCORDANCE WITH THE FRIENDS OF PBS WISCONSIN, INC. MISSION STATEMENT.

  • WISCONSIN EDUCATIONAL COMMUNICATIONS BOARD

    $300,000

    2024 THE PURPOSE OF THE GRANT IS TO PROVIDE GENERAL AND BROADCAST INTERCONNECT SUPPORT.

  • BOETTCHER TRINKLEIN TELEVISION INC

    $285,000

    2023 THE PURPOSE OF THE GRANT IS TO PROVIDE BOETTCHER TRINKLEIN TELEVISION, INC. WITH GENERAL OVERALL SUPPORT AND TO SUPPORT SPECIFIC PRODUCTION PROJECTS, IN ACCORDANCE WITH THE FRIENDS OF PBS WISCONSIN, INC. MISSION STATEMENT.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.