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Nonprofiteer
← EDCHOICE INC

Form 990 for tax year 2024

Filed by EDCHOICE INC.

Totals

Total revenue
$11,715,259
Total expenses
$12,946,930
Contributions and grants received
$9,771,686
Grants paid
$1,238,000
Program service revenue
$192,868
Investment income
$1,737,485
Other revenue
$13,220
Total assets, end of year
$18,404,425
Total liabilities, end of year
$1,167,273
Net assets or fund balances, end of year
$17,237,152
Program services expenses (Part IX)
$11,493,508
Management and general expenses
$402,729
Fundraising expenses
$1,050,693
Program service expenses (Part III)
$11,493,508

Program services were 88.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $9,771,686

  • 1g · Noncash contributions included above

    $308,347

  • 2a · Program service revenue: CONFERENCE/EVENT REGISTRATION REVENUE

    total $158,868 · related or exempt $158,868

  • 2b · Program service revenue: SPEAKING ENGAGEMENT

    total $34,000 · related or exempt $34,000

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $664,752 · excluded $664,752

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $16,045,247

  • 7b · Less cost or other basis and sales expenses

    securities $14,972,514

  • 7c · Gain or loss

    securities $1,072,733 · other assets $0

  • 7d · Net gain or loss

    total $1,072,733 · excluded $1,072,733

  • 8c · Net income from fundraising events

    total $0

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $13,220 · excluded $13,220

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $13,220

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $1,238,000 · program services $1,238,000

  • 5 · Compensation of officers, directors and key employees

    total $895,511 · program services $451,729 · management and general $152,549 · fundraising $291,233

  • 7 · Other salaries and wages

    total $3,510,631 · program services $3,252,036 · management and general $93,466 · fundraising $165,129

  • 8 · Pension plan contributions

    total $91,469 · program services $85,159 · management and general $2,418 · fundraising $3,892

  • 9 · Other employee benefits

    total $603,015 · program services $539,401 · management and general $19,527 · fundraising $44,087

  • 10 · Payroll taxes

    total $302,805 · program services $258,777 · management and general $15,360 · fundraising $28,668

  • 11b · Fees: legal

    total $14,942 · program services $14,942

  • 11c · Fees: accounting

    total $48,108 · management and general $48,108

  • 11d · Fees: lobbying

    total $169,148 · program services $169,148

  • 11e · Fees: professional fundraising services

    total $126,000 · fundraising $126,000

  • 11g · Fees: other

    total $1,905,862 · program services $1,845,230 · management and general $34,456 · fundraising $26,176

  • 12 · Advertising and promotion

    total $87,754 · program services $86,325 · management and general $174 · fundraising $1,255

  • 13 · Office expenses

    total $221,960 · program services $197,302 · management and general $14,730 · fundraising $9,928

  • 16 · Occupancy

    total $173,716 · program services $153,514 · management and general $7,635 · fundraising $12,567

  • 17 · Travel

    total $512,675 · program services $492,680 · management and general $677 · fundraising $19,318

  • 18 · Travel or entertainment for public officials

    total $113,819 · program services $113,819

  • 19 · Conferences, conventions and meetings

    total $1,445,385 · program services $1,433,117 · management and general $5,759 · fundraising $6,509

  • 20 · Interest

    total $1,071 · program services $919 · management and general $53 · fundraising $99

  • 22 · Depreciation, depletion and amortization

    total $64,702 · program services $55,644 · management and general $3,235 · fundraising $5,823

  • 23 · Insurance

    total $63,669 · program services $54,509 · management and general $2,939 · fundraising $6,221

  • 24a · Other expenses: SPONSORED EVENTS

    total $757,490 · program services $757,490

  • 24b · Other expenses: MAILING AND PRINTING FEES

    total $468,712 · program services $163,281 · management and general $1,643 · fundraising $303,788

  • 24c · Other expenses: SPEAKER/MODERATOR FEES

    total $129,736 · program services $129,736

  • 24d · Other expenses: STATE POLLING

    total $750 · program services $750

  • 24e · All other expenses

    total $0 · program services $0 · management and general $0 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $608,863 · end of year $199,957

  • 2 · Savings and temporary cash investments

    beginning of year $2,389,254 · end of year $537,104

  • 3 · Pledges and grants receivable

    beginning of year $500,000 · end of year $501,104

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $188,728 · end of year $192,057

  • 10a · Land, buildings and equipment: cost or other basis

    $562,041

  • 10b · Land, buildings and equipment: accumulated depreciation

    $434,484

  • 10c · Land, buildings and equipment, net

    beginning of year $192,260 · end of year $127,557

  • 11 · Investments: publicly traded securities

    beginning of year $16,222,973 · end of year $16,256,508

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $376,208 · end of year $590,138

  • 17 · Accounts payable and accrued expenses

    beginning of year $565,398 · end of year $535,676

  • 19 · Deferred revenue

    beginning of year $152,188 · end of year $168,900

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $567,834 · end of year $462,697

  • 27 · Net assets without donor restrictions

    beginning of year $18,046,477 · end of year $16,652,114

  • 28 · Net assets with donor restrictions

    beginning of year $1,146,389 · end of year $585,038

Mission and programs · 2024

Mission

EDCHOICE, INC. IS DEDICATED TO ADVANCING FULL AND UNENCUMBERED EDUCATIONAL CHOICE AS THE BEST PATHWAY TO SUCCESSFUL LIVES AND A STRONGER SOCIETY.

Activities or mission (Part I)

ADVANCING EDUCATIONAL FREEDOM AND CHOICE FOR ALL AS A PATHWAY TO SUCCESSFUL LIVES AND A STRONGER SOCIETY.

  • TRAINING AND OUTREACH: EDCHOICE, INC, UNDERTAKES NON-PARTISAN EDUCATIONAL TRAINING AND OUTREACH ACTIVITIES THAT INFORM THE PUBLIC, MEDIA AND POLICY MAKERS ON THE ISSUE OF EDUCATIONAL CHOICE AND ON EXISTING SCHOOL CHOICE PROGRAMS. THIS INCLUDES FORMAL TRAININGS, CONFERENCES, FACT-FINDING TRIPS, AND EDUCATIONAL BRIEFINGS.

    Expenses $3,815,168 · Grants $195,000 · Revenue $158,868

  • STATE PROGRAMS: EDCHOICE, INC, WORKS IN STATES AROUND THE COUNTRY TO EDUCATE THE PUBLIC ON THE ISSUE OF EDUCATIONAL CHOICE, PROVIDING EDUCATIONAL SERVICES TO STATE-BASED ORGANIZATIONS AND INDIVIDUALS. SERVICES INCLUDE: SPONSORING AND HOSTING INFORMATIONAL SYMPOSIUMS, TESTIFYING IN FRONT OF VARIOUS LEGISLATIVE BODIES, EDUCATING LOCAL AND STATE ORGANIZATIONS ON EDUCATIONAL CHOICE PROGRAMS, PARENT EDUCATIONAL EFFORTS AND TRAINING, INFORMING MEDIA, PROVIDING TECHNICAL ADVICE ON THE DRAFTING OF LEGISLATION, AND SPONSORING VISITS BY EXPERT SPEAKERS.

    Expenses $3,629,591 · Grants $941,000

  • RESEARCH AND THOUGHT LEADERSHIP: EDCHOICE, INC, PRODUCES NON-PARTISAN RESEARCH AND PUBLICATIONS INTENDED TO INFORM THE PUBLIC ON THE ISSUE OF EDUCATIONAL CHOICE. TYPES OF RESEARCH AND EDUCATIONAL PUBLICATIONS INCLUDE: REVIEWING AND SYNTHESIZING EXISTING RESEARCH ON EDUCATIONAL CHOICE, SUCH AS THE ABC'S OF SCHOOL CHOICE AND INFORMATIONAL BROCHURES; CONDUCTING ORIGINAL STATE AND NATIONAL RESEARCH ON EDUCATIONAL CHOICE, SUCH AS STATE POLLING AND FISCAL AND ACADEMIC IMPACT STUDIES; AND PUBLISHING COMMENTARY PAPERS, WEBINARS AND BLOGS.

    Expenses $3,174,483 · Grants $102,000

  • Legal Advocates: To safeguard choice programs for families, EdChoice, Inc. established EdChoice Legal Advocates (EdLA) to engage directly in litigation efforts. EdLA provides legal representation and support to parents involved in school choice litigation across the nation.

    Expenses $874,266 · Revenue $34,000

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Devin Anderson

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Fred S Klipsch

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    2

  • J Scott Enright

    VICE CHAIRMAN & SECRETARY

    Total calculated
    $0
    Hours/week
    5

  • Robert C Enlow

    PRESIDENT & CEO

    Total calculated
    $486,778
    From this org
    $452,708
    From related orgs
    $0
    Other
    $34,070
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $392,008
    Bonus
    $60,700
    Other
    $0
    Deferred
    $9,351
    Nontaxable benefits
    $24,719
    Filer's total
    $486,778

  • David D Friedman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Fred Reams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • Michael Walker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Virginia Walden-Ford

    DIRECTOR

    Total calculated
    $17,500
    From this org
    $17,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Carey E Folco

    VICE PRESIDENT OF OPERATIONS

    Total calculated
    $207,742
    From this org
    $187,900
    From related orgs
    $0
    Other
    $19,842
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $151,200
    Bonus
    $36,700
    Other
    $0
    Deferred
    $4,596
    Nontaxable benefits
    $15,246
    Filer's total
    $207,742

  • Steven Holwerda

    VICE PRESIDENT OF DEVELOPMENT

    Total calculated
    $183,490
    From this org
    $165,904
    From related orgs
    $0
    Other
    $17,586
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $153,004
    Bonus
    $12,900
    Other
    $0
    Deferred
    $4,740
    Nontaxable benefits
    $12,846
    Filer's total
    $183,490

  • Brian McGrath

    V.P. OF EXTERNAL RELATIONS

    Total calculated
    $204,005
    From this org
    $175,650
    From related orgs
    $0
    Other
    $28,355
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,600
    Bonus
    $25,050
    Other
    $0
    Deferred
    $4,596
    Nontaxable benefits
    $23,759
    Filer's total
    $204,005

  • Leslie Hiner

    VICE PRESIDENT OF LEGAL AFFAIRS

    Total calculated
    $223,670
    From this org
    $213,008
    From related orgs
    $0
    Other
    $10,662
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $188,808
    Bonus
    $24,200
    Other
    $0
    Deferred
    $5,700
    Nontaxable benefits
    $4,962
    Filer's total
    $223,670

  • Martin Lueken

    DIRECTOR OF FISCAL RESEARCH

    Total calculated
    $174,169
    From this org
    $148,400
    From related orgs
    $0
    Other
    $25,769
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $130,000
    Bonus
    $18,400
    Other
    $0
    Deferred
    $3,900
    Nontaxable benefits
    $21,869
    Filer's total
    $174,169

  • Paul Diperna

    V.P. OF RESEARCH & INNOVATION

    Total calculated
    $203,993
    From this org
    $175,650
    From related orgs
    $0
    Other
    $28,343
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,600
    Bonus
    $25,050
    Other
    $0
    Deferred
    $4,584
    Nontaxable benefits
    $23,759
    Filer's total
    $203,993

  • Thomas Fisher

    VICE PRESIDENT & DIRECTOR OF LITIGATION

    Total calculated
    $278,773
    From this org
    $250,004
    From related orgs
    $0
    Other
    $28,769
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $230,004
    Bonus
    $20,000
    Other
    $0
    Deferred
    $6,900
    Nontaxable benefits
    $21,869
    Filer's total
    $278,773

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

Schedule J, Part I, Line 7 Non-fixed payments
ROBERT C. ENLOW RECEIVED A PERFORMANCE PAYMENT WHICH WAS DETERMINED BY THE EXECUTIVE COMPENSATION COMMITTEE. THIS WAS A DISCRETIONARY BONUS BASED UPON FULFILLING THE MISSION OF THE ORGANIZATION, FOCUSING SPECIFICALLY ON PROGRAMMING, OPERATIONS AND FINANCIAL HEALTH OF THE ORGANIZATION. SOME EMPLOYEES RECEIVED A MERIT BONUS DETERMINED BY THE PRESIDENT AND CEO FOR EXCEPTIONAL WORK IN THEIR ROLES.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • Institute for Quality Education

    $150,000

    General operating support with the intention of continuing to improve the quality of education for all Indiana students by: engaging and informing parents, educators, and policy makers; analyzing data; and promoting and implementing policies that work.

  • National Urban League Inc

    $100,000

    Support for the Young Professionals Education Leadership Institute which will educate and inform cohort participants on educational opportunity from both a national and local perspective while also providing dialogue and activities to help participants gain a greater understanding of the educational landscape and available educational options in their respective communities.

  • Empower Mississippi Foundation

    $75,000

    Support for education and promotion of universal school choice in Mississippi to build support for a universal ESA program. Activities include hosting a series of Education Freedom town halls, conducting polling and research, and hiring a PR firm to help with messaging and marketing.

  • Love Your School

    $75,000

    Support for the growth of the Love your School League parent advocate program, continued educational outreach to Arizona and West Virginia parents, and production of high quality marketing content to increase education choice awareness.

  • Cardinal Institute for West Virginia Policy Inc

    $75,000

    Support for continued outreach, education and implementation of the Hope Scholarship program, including a staff member to focus efforts.

  • Pelican Institute for Public Policy

    $75,000

    Support for educational outreach and engagement activities to increase awareness and usage of the new Louisiana Giving All True Opportunity to Rise program.

  • The Children's Scholarship Fund

    $65,000

    Support for education and outreach to increase awareness and and support for educational choice and New Hampshire's Education Freedom Accounts, including retaining an outreach coordinator for these efforts.

  • National Black Caucus of Black Legislators

    $65,000

    Support for 30 NBCSL members to attend a structured focus group conversation and a pre-conference discussion on educational choice policy before the 2024 NBCSL Annual Legislative Conference.

  • Iowa Association of Christian Schools Foundation

    $50,000

    Support for driving greater partnership and advancement of Iowa Christian schools, funding the outreach director position to increase outreach efforts and connections, and intentional implementation of education savings accounts in Iowa.

  • Opportunity Arkansas Foundation

    $50,000

    Support for educating parents on the existing education options in Arkansas and engaging parents online to spread information about AR Learns.

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
15 May 2025
IRS schema version
2024v5.1
Source object
202511359349309171

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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