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Nonprofiteer
← CAMPAIGN FOR TOBACCO-FREE KIDS

Form 990 for tax year 2024

Filed by CAMPAIGN FOR TOBACCO-FREE KIDS.

Totals

Total revenue
$71,866,182
Total expenses
$47,686,095
Contributions and grants received
$67,885,154
Grants paid
$10,662,063
Program service revenue
$3,090,643
Investment income
$1,192,776
Other revenue
-$302,391
Total assets, end of year
$88,960,790
Total liabilities, end of year
$26,034,853
Net assets or fund balances, end of year
$62,925,937
Program services expenses (Part IX)
$43,953,160
Management and general expenses
$2,752,484
Fundraising expenses
$980,451
Program service expenses (Part III)
$43,953,160

Program services were 92.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $436,450

  • 1f · All other contributions, gifts and grants

    $67,448,704

  • 2a · Program service revenue: CONTRACTS

    total $3,090,643 · related or exempt $3,090,643

  • 3 · Investment income

    total $1,140,261 · excluded $1,140,261

  • 7a · Gross sales of assets other than inventory

    securities $5,869,714

  • 7b · Less cost or other basis and sales expenses

    securities $5,817,199

  • 7c · Gain or loss

    securities $52,515

  • 7d · Net gain or loss

    total $52,515 · excluded $52,515

  • 8a · Fundraising events: gross income

    $0

  • 8a · Fundraising events: contributions included on line 1c

    $436,450

  • 8b · Fundraising events: direct expenses

    $310,509

  • 8c · Net income from fundraising events

    total -$310,509 · excluded -$310,509

  • 11a · Other revenue: OTHER REVENUE

    total $8,118 · excluded $8,118

  • 11e · Other revenue, total

    $8,118

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $1,041,195 · program services $1,041,195

  • 2 · Grants to domestic individuals

    total $17,500 · program services $17,500

  • 3 · Grants to foreign organizations and individuals

    total $9,603,368 · program services $9,603,368

  • 5 · Compensation of officers, directors and key employees

    total $1,600,957 · program services $963,208 · management and general $358,202 · fundraising $279,547

  • 7 · Other salaries and wages

    total $12,601,030 · program services $11,197,305 · management and general $1,124,075 · fundraising $279,650

  • 8 · Pension plan contributions

    total $1,107,278 · program services $982,747 · management and general $99,388 · fundraising $25,143

  • 9 · Other employee benefits

    total $1,519,870 · program services $1,226,019 · management and general $254,546 · fundraising $39,305

  • 10 · Payroll taxes

    total $1,035,736 · program services $911,004 · management and general $101,033 · fundraising $23,699

  • 11b · Fees: legal

    total $141,979 · program services $115,726 · management and general $26,253

  • 11c · Fees: accounting

    total $87,060 · program services $94 · management and general $86,966

  • 11d · Fees: lobbying

    total $34,932 · program services $34,932

  • 11f · Fees: investment management

    total $37,249 · management and general $37,249

  • 11g · Fees: other

    total $8,774,442 · program services $8,414,629 · management and general $179,489 · fundraising $180,324

  • 13 · Office expenses

    total $237,525 · program services $207,192 · management and general $23,260 · fundraising $7,073

  • 14 · Information technology

    total $549,180 · program services $382,744 · management and general $105,814 · fundraising $60,622

  • 16 · Occupancy

    total $981,695 · program services $816,727 · management and general $141,653 · fundraising $23,315

  • 17 · Travel

    total $2,261,916 · program services $2,237,509 · management and general $15,531 · fundraising $8,876

  • 19 · Conferences, conventions and meetings

    total $2,375,984 · program services $2,288,096 · management and general $72,671 · fundraising $15,217

  • 20 · Interest

    total $1,024 · program services $801 · management and general $187 · fundraising $36

  • 22 · Depreciation, depletion and amortization

    total $249,205 · program services $170,164 · management and general $61,997 · fundraising $17,044

  • 23 · Insurance

    total $89,980 · program services $80,430 · management and general $7,959 · fundraising $1,591

  • 24a · Other expenses: PUBLIC SVCS/MEDIA

    total $2,649,263 · program services $2,646,010 · management and general $3,253

  • 24b · Other expenses: RESEARCH

    total $349,281 · program services $349,281

  • 24c · Other expenses: OTHER EXPENSES

    total $338,446 · program services $266,479 · management and general $52,958 · fundraising $19,009

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $27,698,253 · end of year $25,906,520

  • 3 · Pledges and grants receivable

    beginning of year $6,047,891 · end of year $28,691,878

  • 4 · Accounts receivable

    beginning of year $287,395 · end of year $697,056

  • 9 · Prepaid expenses and deferred charges

    beginning of year $2,371,713 · end of year $1,882,639

  • 10a · Land, buildings and equipment: cost or other basis

    $5,121,815

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,565,766

  • 10c · Land, buildings and equipment, net

    beginning of year $2,990,787 · end of year $2,556,049

  • 11 · Investments: publicly traded securities

    beginning of year $17,202,863 · end of year $18,082,176

  • 15 · Other assets

    beginning of year $12,075,360 · end of year $11,144,472

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,213,382 · end of year $2,054,861

  • 19 · Deferred revenue

    beginning of year $13,709,168 · end of year $11,516,443

  • 25 · Other liabilities

    beginning of year $14,133,696 · end of year $12,463,549

  • 27 · Net assets without donor restrictions

    beginning of year $10,691,211 · end of year $15,995,822

  • 28 · Net assets with donor restrictions

    beginning of year $27,926,805 · end of year $46,930,115

Mission and programs · 2024

Mission

WE PASSIONATELY CHAMPION & ADVOCATE FOR EVIDENCE-BASED POLICIES THAT PROTECT CHILDREN, IMPROVE HEALTH AND SAVE THE MOST LIVES.

  • GLOBAL TOBACCO: THE CAMPAIGN FOR TOBACCO FREE KIDS WORKS TO SUPPORT CIVIL SOCIETY ORGANIZATIONS IN LOW- AND MIDDLE-INCOME COUNTRIES AROUND THE WORLD TO RAISE AWARENESS AND DEMAND ACTION TO REDUCE TOBACCO USE. THE CAMPAIGN PROVIDES FINANCIAL AND TECHNICAL ASSISTANCE IN TEN PRIORITY COUNTRIES: BANGLADESH, BRAZIL, INDIA, INDONESIA, MEXICO, PAKISTAN, PHILIPPINES, TURKEY, UKRAINE, AND VIETNAM WHERE THE LARGEST NUMBERS OF THE WORLD'S SMOKERS RESIDE. THE CAMPAIGN ALSO OVERSEES AN EFFORT TO EDUCATE AND ENGAGE THE PUBLIC IN AFRICA, A REGION WHERE RATES OF TOBACCO CONSUMPTION HAVE NOT BEEN AS HIGH HISTORICALLY BUT ARE INCREASING. PRIORITY COUNTRIES INCLUDE ETHIOPIA, KENYA, NIGERIA, SENEGAL, SOUTH AFRICA AND ZAMBIA. CONTINUED ON SCHEDULE OGLOBAL CAMPAIGN TEAM SUPPORT INCLUDES STRATEGIC PLANNING, CAMPAIGN IMPLEMENTATION, COMMUNICATIONS AND MEDIA OUTREACH AND POLICY RESEARCH AND LEGAL TECHNICAL ASSISTANCE. THROUGH OUR SPECIAL INITIATIVE, THE GLOBAL HEALTH ADVOCACY INCUBATOR, WE ALSO WORK WITH CIVIL SOCIETY ORGANIZATIONS WORKING ON FOOD AND NUTRITION, ROAD SAFETY, DROWNING PREVENTION, AND A RANGE OF HEALTH SYSTEM STRENGTHENING EFFORTS. IN ITS WORK, THE INCUBATOR PROVIDES SIMILAR FINANCIAL AND TECHNICAL ASSISTANCE TO LOCAL PARTNERS IN MORE THAN 25 COUNTRIES WHERE THE HEALTH BURDEN FROM THESE ISSUES HAVE LED TO PREVENTABLE DEATHS AND DISEASE.

    Expenses $29,510,647 · Grants $9,598,368

  • U.S. TOBACCO: IN THE UNITED STATES, THE CAMPAIGN HAS WORKED AT THE FEDERAL, STATE, AND LOCAL LEVEL TO EDUCATE AND ENGAGE POLICYMAKERS ABOUT THE HARMS OF TOBACCO CONSUMPTION. THESE EFFORTS HAVE BEEN SUCCESSFUL, BUT TOBACCO REMAINS THE LEADING CAUSE OF PREVENTABLE DEATH IN THE UNITED STATES. A PARTICULAR FOCUS IN THE PAST YEAR HAS BEEN OUR WORK TO EDUCATE PARENTS, SCHOOLS, AND COMMUNITIES ABOUT THE HARMS OF E-CIGARETTES, PARTICULARLY FOR YOUNG PEOPLE. OUR WORK CALLED FOR THE FOOD AND DRUG ADMINISTRATION TO USE ITS FULL REGULATORY AUTHORITY TO BAN HARMFUL PRODUCTS AND TO KEEP THEM OFF THE MARKET AND ACCESSIBLE TO KIDS. OUR LEGAL TEAM WORKED WITH FDA WHEN THE TOBACCO INDUSTRY HAS CHALLENGED THE AGENCY'S AUTHORITY, CONTINUED ON SCHEDULE OBUT ALSO INITIATES LEGAL ACTION WHEN FDA FAILS TO ACT. ONE SUCH ACTION WAS TO DEMAND THAT THE FDA FULFILL ITS OBLIGATION TO DEVELOP EFFECTIVE, SCIENCE-BASED, CONSUMER WARNINGS ON CIGARETTES. FINALLY, WE HAVE SEVERAL EFFORTS WHERE WE WORK WITH YOUTH TO BUILD THEIR CAPACITY TO DEVELOP CAMPAIGNS TO REDUCE YOUTH USE IN THEIR SCHOOLS AND COMMUNITIES. SEVERAL OF THESE YOUTH ARE PROFILED AND HONORED AT OUR ANNUAL GALA. THROUGH OUR SPECIAL INITIATIVE, THE GLOBAL HEALTH ADVOCACY INCUBATOR, WE ALSO WORK TO ENGAGE AND EDUCATE THE PUBLIC ON THE OVERDOSE EPIDEMIC IN THE UNITED STATES.

    Expenses $8,363,272 · Grants $1,058,695

  • GLOBAL HEALTH ADVOCACY INCUBATOR (GHAI):GHAI WORKS TO ADDRESS SOME OF THE WORLD'S MOST URGENT HEALTH PRIORITIES - FROM IMPROVING FOOD AND NUTRITION POLICIES AND PROTECTING HEART HEALTH, TO STRENGTHENING HEALTH SYSTEMS TO REACH CHILDREN WITH VACCINES, COLLECT BETTER HEALTH DATA AND PREVENT EPIDEMICS, TO PREVENTING DEATHS AND INJURIES FROM ROAD CRASHES, DROWNING AND OVERDOSE PREVENTION.

    Expenses $6,079,241 · Grants $5,000 · Revenue $3,090,643

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Yolonda Richardson

    PRESIDENT & CEO, SECRETARY

    Total calculated
    $493,981
    From this org
    $333,455
    From related orgs
    $88,680
    Other
    $71,846
    Hours/week
    32 + 8 related

    Schedule J breakdown matched by us

    Base
    $331,265 + $88,098 related
    Bonus
    $0
    Other
    $2,190 + $582 related
    Deferred
    $24,527 + $6,524 related
    Nontaxable benefits
    $32,226 + $8,569 related
    Filer's total
    $390,208 + $103,773 related
  • William D Novelli

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Christopher Conley

    FINANCE COMMITTEE CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Michael Moore

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Patrice A Harris MD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Lisa A Lacasse

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Neena Prasad

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Nancy Brown

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Tim Riester

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Melissa Schulman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Jonah Shacknai

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Connor Lam

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Dj Yearwood

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Agarmroop Kaur

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Bechara Choucair MD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Jacqueline Bolt

    CFO, TREASURER (THRU 12/13/24)

    Total calculated
    $316,430
    From this org
    $149,299
    From related orgs
    $124,028
    Other
    $43,103
    Hours/week
    22 + 18 related

    Schedule J breakdown matched by us

    Base
    $148,345 + $123,236 related
    Bonus
    $0
    Other
    $954 + $792 related
    Deferred
    $13,017 + $10,814 related
    Nontaxable benefits
    $10,527 + $8,745 related
    Filer's total
    $172,843 + $143,587 related
  • Daniel McGoldrick

    VP, INTERNATIONAL RESEARCH

    Total calculated
    $332,315
    From this org
    $207,183
    From related orgs
    $68,046
    Other
    $57,086
    Hours/week
    30 + 10 related

    Schedule J breakdown matched by us

    Base
    $203,168 + $66,727 related
    Bonus
    $0
    Other
    $4,015 + $1,319 related
    Deferred
    $18,723 + $6,149 related
    Nontaxable benefits
    $24,249 + $7,965 related
    Filer's total
    $250,155 + $82,160 related
  • Vincent Willmore

    VP, COMMUNICATIONS

    Total calculated
    $309,071
    From this org
    $170,884
    From related orgs
    $97,900
    Other
    $40,287
    Hours/week
    25 + 15 related

    Schedule J breakdown matched by us

    Base
    $169,726 + $97,236 related
    Bonus
    $0
    Other
    $1,158 + $664 related
    Deferred
    $15,368 + $8,804 related
    Nontaxable benefits
    $10,245 + $5,870 related
    Filer's total
    $196,497 + $112,574 related
  • Stephanie Porter

    CHIEF ADMINISTRATIVE OFFICER

    Total calculated
    $271,903
    From this org
    $134,371
    From related orgs
    $109,567
    Other
    $27,965
    Hours/week
    22 + 18 related

    Schedule J breakdown matched by us

    Base
    $134,024 + $109,284 related
    Bonus
    $0
    Other
    $347 + $283 related
    Deferred
    $12,208 + $9,955 related
    Nontaxable benefits
    $3,196 + $2,606 related
    Filer's total
    $149,775 + $122,128 related
  • John Bowman

    EXEC. VP, U.S. PROGRAMS THRU 6/3/24

    Total calculated
    $218,992
    From this org
    $145,880
    From related orgs
    $53,331
    Other
    $19,781
    Hours/week
    29 + 11 related

    Schedule J breakdown matched by us

    Base
    $144,950 + $52,990 related
    Bonus
    $0
    Other
    $930 + $341 related
    Deferred
    $8,600 + $3,144 related
    Nontaxable benefits
    $5,886 + $2,151 related
    Filer's total
    $160,366 + $58,626 related
  • Anne Tegan

    VP, STATE ISSUES

    Total calculated
    $247,194
    From this org
    $121,675
    From related orgs
    $64,598
    Other
    $60,921
    Hours/week
    26 + 14 related

    Schedule J breakdown matched by us

    Base
    $121,070 + $64,276 related
    Bonus
    $0
    Other
    $605 + $322 related
    Deferred
    $11,407 + $6,056 related
    Nontaxable benefits
    $28,386 + $15,072 related
    Filer's total
    $161,468 + $85,726 related
  • Kimberly Amazeen

    VP, DEVEL. & STRATEGIC ALLIANCES

    Total calculated
    $293,234
    From this org
    $218,727
    From related orgs
    $20,687
    Other
    $53,820
    Hours/week
    37 + 3 related

    Schedule J breakdown matched by us

    Base
    $217,077 + $20,531 related
    Bonus
    $0
    Other
    $1,650 + $156 related
    Deferred
    $20,041 + $1,895 related
    Nontaxable benefits
    $29,128 + $2,756 related
    Filer's total
    $267,896 + $25,338 related
  • Patricia Sosa

    DIR, LATIN AFFAIRS

    Total calculated
    $289,294
    From this org
    $197,930
    From related orgs
    $44,591
    Other
    $46,773
    Hours/week
    33 + 7 related

    Schedule J breakdown matched by us

    Base
    $195,668 + $44,081 related
    Bonus
    $0
    Other
    $2,262 + $510 related
    Deferred
    $17,837 + $4,019 related
    Nontaxable benefits
    $20,334 + $4,583 related
    Filer's total
    $236,101 + $53,193 related
  • Pamela Coffey

    VP, INTERNATIONAL OPERATIONS

    Total calculated
    $275,203
    From this org
    $89,386
    From related orgs
    $138,321
    Other
    $47,496
    Hours/week
    16 + 24 related

    Schedule J breakdown matched by us

    Base
    $88,677 + $137,224 related
    Bonus
    $0
    Other
    $709 + $1,097 related
    Deferred
    $8,149 + $12,611 related
    Nontaxable benefits
    $10,495 + $16,241 related
    Filer's total
    $108,030 + $167,173 related
  • Vandana Agarwal

    VP, HEALTH SYSTEMS STRENGTHENING

    Total calculated
    $294,111
    From this org
    $204,032
    From related orgs
    $33,831
    Other
    $56,248
    Hours/week
    34 + 6 related

    Schedule J breakdown matched by us

    Base
    $202,483 + $33,574 related
    Bonus
    $0
    Other
    $1,549 + $257 related
    Deferred
    $18,658 + $3,093 related
    Nontaxable benefits
    $29,590 + $4,907 related
    Filer's total
    $252,280 + $41,831 related
  • Jessica Cohen

    ASSOC VP, STRATEGIC COMMUNICATIONS

    Total calculated
    $281,164
    From this org
    $66,925
    From related orgs
    $160,798
    Other
    $53,441
    Hours/week
    12 + 28 related

    Schedule J breakdown matched by us

    Base
    $66,802 + $160,501 related
    Bonus
    $0
    Other
    $123 + $297 related
    Deferred
    $6,279 + $15,087 related
    Nontaxable benefits
    $9,426 + $22,649 related
    Filer's total
    $82,630 + $198,534 related
  • Lucy Sullivan

    EXEC. VP, GHAI

    Total calculated
    $291,357
    From this org
    $237,040
    From related orgs
    $0
    Other
    $54,317
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $236,074
    Bonus
    $0
    Other
    $966
    Deferred
    $22,163
    Nontaxable benefits
    $32,154
    Filer's total
    $291,357

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
THE PRESIDENT'S COMPENSATION IS REVIEWED AND APPROVED ANNUALLY BY THE BOARD WHO WORK AT SIMILAR ORGANIZATIONS AND ARE FAMILIAR WITH COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED INDIVIDUALS. THE BOARD EVALUATES THE PERFORMANCE OF THE PRESIDENT ANNUALLY AND MAKES RECOMMENDATIONS ON SALARY INCREASES BASED ON PERFORMANCE AND THE AVERAGE RATE OF INFLATION. COMPENSATION IS CONSIDERED AND APPROVED IN AN EXECUTIVE SESSION BY THE FULL BOARD OF DIRECTORS. PERIODICALLY, HR REVIEWS COMPENSATION OF THE EXECUTIVE MANAGEMENT TEAM AND STAFF TO ENSURE THAT COMPENSATIONS ARE IN LINE WITH SIMILARLY QUALIFIED INDIVIDUALS IN COMPARABLE POSITIONS AT OTHER NON-PROFIT ORGANIZATIONS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
9 February 2026
IRS schema version
2024v5.5
Source object
202600429349300445

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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