Form 990 for tax year 2022

Totals

Total revenue

$3,006,594

Total expenses

$2,820,648

Contributions and grants received

$2,513,398

Grants paid

$603,680

Program service revenue

$490,651

Investment income

$2,545

Other revenue

$0

Total assets, end of year

$1,880,574

Total liabilities, end of year

$293,876

Net assets or fund balances, end of year

$1,586,698

Program services expenses (Part IX)

$2,207,310

Management and general expenses

$470,015

Fundraising expenses

$143,323

Program service expenses (Part III)

$2,207,310

Program services were 78.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2022

• FRESH APPROACH WORKS TO INCREASE THE ACCESSIBILITY OF HEALTHY FOOD OPTIONS IN LOW-INCOME NEIGHBORHOODS THROUGH FOOD ACCESS PROGRAMS: THE MOBILE FARMERS' MARKET IS A FARMERS' MARKET ON WHEELS THAT INCREASES ACCESS TO FRESH AND LOCAL PRODUCE IN LOW-INCOME NEIGHBORHOODS,THE EAST PALO ALTO COMMUNITY FARMERS' MARKET, AND MATCHING NUTRITION INCENTIVES AT THE RICHMOND CERTIFIED FARMERS' MARKET. MARKETS SUBSIDIZE THE COST FOR LOW-INCOME CUSTOMERS BY OFFERING MATCHING NUTRITION INCENTIVES TO SHOPPERS WHO RECEIVE A FEDERAL BENEFIT SUCH AS CALFRESH/SNAP, WOMEN INFANTS & CHILDREN, SSI/SSDI, MEDI-CAL, UNEMPLOYMENT, AND/OR RECEIVE FOOD PANTRY SERVICES. FRESH APPROACH'S KEY STRATEGY OF PROVIDING MATCHING FUNDS FOR SPENDING AT THE FARMERS' MARKETS HAS PROVEN TO BE SUCCESSFUL IN REMOVING FINANCIAL BARRIERS AND ATTRACTING LOW-INCOME SHOPPERS. IN 2022, MORE THAN $155,000 IN FRESH,LOCALLY GROWN PRODUCE WAS DISTRIBUTED TO BAY AREA RESIDENTS IN NEED THROUGH THE MATCHING NUTRITION INCENTIVES AT THE MOBILE FARMERS' MARKET, THE EAST PALO ALTO COMMUNITY FARMERS' MARKET AND THE RICHMOND CERTIFIED FARMERS' MARKET. IN 2022, A PROJECT THAT BEGAN AS COVID-RELIEF, FARM FRESH FOOD RELIEF, WAS CONTINUED TO DISTRIBUTE FREE FRESH PRODUCE BOXES TO LOW-INCOME HOMES WITH PRODUCE SOURCED FROM SMALL LOCAL FARMERS - PROVIDING 15,000 BOXES OF PRODUCE AND DIRECTING OVER $500,000 TO LOCAL BIPOC FARMS.

  Expenses $1,310,151 · Grants $576,536

• EDUCATION PROGRAMS INCLUDE THE VEGGIERX NUTRITION AND COOKING WORKSHOPS, AND THE COLLECTIVE ROOTS COMMUNITY GARDEN PROGRAM. THE VEGGIERX PROGRAM BEGAN IN 2011, REACHING NEARLY 11,500 LOW-INCOME BAY AREA RESIDENTS AND DISTRIBUTING OVER $475,000 IN "PRESCRIPTION" VOUCHERS FOR PARTICIPANTS TO SPEND ON FRUITS AND VEGETABLES AT FARMERS' MARKETS. IN 2022, FRESH APPROACH OFFERED VEGGIERX WORKSHOPS AND VOUCHERS IN FOUR COUNTIES (ALAMEDA, CONTRA COSTA, SAN MATEO, AND SANTA CLARA) IN PARTNERSHIP WITH HEALTHCARE PROVIDERS AND COMMUNITY-BASED ORGANIZATIONS. IN THE EAST PALO ALTO COMMUNITY, THE COLLECTIVE ROOTS COMMUNITY GARDEN IS A KEY RESOURCE OFFERING CLIMATE RESILIENCE AND URBAN AGRICULTURE INITIATIVES INCLUDING RAIN GARDEN INSTALLATIONS, COMMUNITY-LED URBAN AGRICULTURE PROJECTS,MONTHLY GARDENING WORKSHOPS, FREE RESOURCES TO GROW ORGANIC FOOD, COMMUNITY COMPOST HUBS, FOOD WASTE PREVENTION WORKSHOPS, AND VOLUNTEER OPPORTUNITIES. ACROSS EDUCATION PROGRAMS IN 2022,OVER $175,000 IN VOUCHERS FOR FREE FARMERS' MARKET PRODUCE WERE DISTRIBUTED TO NUTRITION AND GARDENING CLASS PARTICIPANTS.

  Expenses $625,606 · Grants $27,144

• FRESH APPROACH IS COMMITTED TO STRENGTHENING COMMUNITY ENGAGEMENT, VOLUNTEERING, AND LEADERSHIP OPPORTUNITIES. THROUGH THE ADULT COMMUNITY AMBASSADOR PROJECT, NINE RESIDENTS WERE ENROLLED IN 2022 TO SUPPORT PROGRAMS BY HELPING WITH CUSTOMER SERVICE AT THE FARMERS' MARKETS, HELPING TO MANAGE THE COMPOST HUB, AND FACILITATING GROUP DISCUSSIONS AND WORKSHOPS. AS PART OF ITS COMMUNITY ENGAGEMENT EFFORTS, FRESH APPROACH ALSO PARTNERS WITH COUNTY PUBLIC HEALTH AND SOCIAL SERVICES DEPARTMENTS, FOOD BANKS, AND OTHER LOCAL ORGANIZATIONS TO COORDINATE OUTREACH AND PROMOTION STRATEGIES IN ORDER TO INCREASE THE USE OF CALFRESH/SNAP AND OTHER GOVERNMENT BENEEFITS AT FARMERS' MARKETS. IN 2022, OVER $6,000 IN VOUCHERS FOR FREE FARMERS' MARKET PRODUCE WERE DISTRIBUTED THROUGH COMMUNITY PARTNERSHIPS.

  Expenses $271,553

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

• PIE RANCH

  $192,974

  FOOD DISTRIBUTION PROGRAM

• WORLD'S FINEST FARMS

  $149,006

  FOOD DISTRIBUTION PROGRAM

• AGRICULTURAL INSTITUTE OF MARIN

  $111,248

  FOOD DISTRIBUTION PROGRAM

• PACIFIC COAST FARMERS MARKET ASSOCIATION

  $56,308

  FOOD DISTRIBUTION PROGRAM

• ROUTE ONE FARMERS' MARKET

  $27,000

  MOBILE FARMERS MARKET TECHNICAL ASSISTANCE PROGRAM

• CENTER FOR LAND BASED LEARNING

  $20,000

  MOBILE FARMERS MARKET TECHNICAL ASSISTANCE PROGRAM

• FOOD BANK OF MONTEREY COUNTY

  $20,000

  MOBILE FARMERS MARKET TECHNICAL ASSISTANCE PROGRAM

• LEAH'S PANTRY INC

  $18,904

  FOOD WASTE PREVENTION EDUCATION PROJECT

• RAVENWOOD FAMILY HEALTH NETWORK

  $8,240

  NUTRITION EDUCATION AND PRODUCE PRESCRIPTION PROGRAM

Provenance

Return type

form_990

Tax year

2022

Filed

14 November 2023

IRS schema version

2022v5.0

Source object

202303189349308305

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