Form 990 for tax year 2024
Filed by AMERICAN MARKETING ASSOCIATION INC.
Totals
- Total revenue
- $213,208
- Total expenses
- $258,416
- Contributions and grants received
- $31,693
- Grants paid
- $15,000
- Program service revenue
- $178,240
- Investment income
- $375
- Other revenue
- $2,900
- Total assets, end of year
- $361,720
- Total liabilities, end of year
- $237
- Net assets or fund balances, end of year
- $361,483
- Program services expenses (Part IX)
- $184,970
- Management and general expenses
- $73,446
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $184,970
Program services were 71.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$31,693
-
2a · Program service revenue: EDUCATIONAL EVENTS
total $142,250 · related or exempt $142,250
-
2b · Program service revenue: MEMBERSHIP REVENUE
total $27,275 · related or exempt $27,275
-
2c · Program service revenue: JOB REFERRAL LISTING
total $8,715 · related or exempt $8,715
-
3 · Investment income
total $375 · related or exempt $375
-
11a · Other revenue: OTHER INCOME
total $2,900 · related or exempt $2,900
-
11e · Other revenue, total
$2,900
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $10,000 · program services $10,000
-
2 · Grants to domestic individuals
total $5,000 · program services $5,000
-
5 · Compensation of officers, directors and key employees
total $42,000 · program services $3,190 · management and general $38,810
-
7 · Other salaries and wages
total $1,885 · program services $1,466 · management and general $419
-
11c · Fees: accounting
total $8,490 · management and general $8,490
-
13 · Office expenses
total $9,211 · program services $321 · management and general $8,890
-
14 · Information technology
total $13,388 · program services $6,523 · management and general $6,865
-
16 · Occupancy
total $2,218 · management and general $2,218
-
19 · Conferences, conventions and meetings
total $2,036 · management and general $2,036
-
24a · Other expenses: PROGRAM EXPENSES
total $158,470 · program services $158,470
-
24b · Other expenses: MISCELLANEOUS TAXES
total $5,718 · management and general $5,718
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
end of year $44,313
-
2 · Savings and temporary cash investments
beginning of year $336,405 · end of year $241,277
-
11 · Investments: publicly traded securities
beginning of year $68,000 · end of year $76,130
-
17 · Accounts payable and accrued expenses
beginning of year $6,620 · end of year $237
-
31 · Retained earnings, endowment or other funds
beginning of year $397,785 · end of year $361,483
Mission and programs · 2024
Mission
TO BE THE MARKETING CONNECTION. AMA HOUSTON IS A SUPPORTIVE COMMUNITY OF VOLUNTEERS THAT CONNECT HOUSTON MARKETERS TO THE PEOPLE, RESOURCES, AND TOOLS THEY NEED TO SUCCEED.
-
THE HOUSTON CHAPTER OF THE AMERICAN MARKETING ASSOCIATION HAS BEEN SERVING MARKETING PROFESSIONALS FOR OVER 70 YEARS. IT WAS ORGANIZED AS THE HOUSTON BUSINESS FORUM IN 1949 AND AFFILIATED WITH THE AMA EFFECTIVE JULY 1, 1954. AMA HOUSTON IS THE AREAS LARGEST AND MOST ACTIVE PROFESSIONAL MARKETING ORGANIZATION AND ONE OF THE LARGEST CHAPTERS IN THE NATION. IT HELPS MARKETERS TO REMAIN COMPETITIVE IN TODAYS BUSINESS ENVIRONMENT THROUGH NETWORKING EVENTS, SPECIAL INTEREST GROUPS, AND REAL-WORLD EDUCATIONAL PROGRAMS.
Expenses $184,970 · Grants $15,000 · Revenue $178,240
As filed on the 2024 return.
Listed in Part VII
-
Jill MantyJILL MANTY
PRESIDENT
- Total calculated
- $0
- Hours/week
- 12
-
Henry AdasoHENRY ADASO
PRESIDENT-EL
- Total calculated
- $0
- Hours/week
- 5
-
Emily RhodesEMILY RHODES
SECRETARY
- Total calculated
- $0
- Hours/week
- 5
-
Dori AlboraDORI ALBORA
IMM PAST PRE
- Total calculated
- $0
- Hours/week
- 5
-
Sheana HamillSHEANA HAMILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Todd GregoryTODD GREGORY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Gloria FarrellGLORIA FARRELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Jonathan MadrigalJONATHAN MADRIGAL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Ken PennyKEN PENNY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
James CaldwellJAMES CALDWELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Vlad VidaeffVLAD VIDAEFF
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Catrina BallardCATRINA BALLARD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Edgardo De La GarzaEDGARDO DE LA GARZA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Alicia EastALICIA EAST
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Jocelyn RandolphJOCELYN RANDOLPH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
John Paul StevensonJOHN PAUL STEVENSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Brittany Davis-MorrisBRITTANY DAVIS-MORRIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Frank SendraFRANK SENDRA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Sara HealdSARA HEALD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Cindi BoudreauxCINDI BOUDREAUX
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Joel LuksJOEL LUKS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Michelle PardoMICHELLE PARDO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Nishat JonesNISHAT JONES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Lauren McDowellLAUREN MCDOWELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Stephanie PalaezSTEPHANIE PALAEZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Joao FernandoJOAO FERNANDO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Brenda BenitezBRENDA BENITEZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Joseph WolfJOSEPH WOLF
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Katherine SmithKATHERINE SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Malik HemaniMALIK HEMANI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Carrie WardCARRIE WARD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Andrew HailesANDREW HAILES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Marcie JonesMARCIE JONES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Shelvia SmithSHELVIA SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Robert MelvinROBERT MELVIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Juliana HermanJULIANA HERMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Stacey Eddington MooreSTACEY EDDINGTON MOORE
EXECUTIVE DI
- Total calculated
- $42,000
- From this org
- $42,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 20
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
-
$6,000
PROGRAM SUPPORT
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 25 February 2026
- IRS schema version
- 2024v5.0
- Source object
- 202610689349301226
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