Form 990 for tax year 2023
Filed by PRETEND CITY THE CHILDRENS MUSEUM OF ORANGE COUNTY.
Totals
- Total revenue
- $8,315,533
- Total expenses
- $4,167,147
- Contributions and grants received
- $5,257,484
- Grants paid
- $0
- Program service revenue
- $2,950,519
- Investment income
- $85,102
- Other revenue
- $22,428
- Total assets, end of year
- $17,401,914
- Total liabilities, end of year
- $1,863,771
- Net assets or fund balances, end of year
- $15,538,143
- Program services expenses (Part IX)
- $2,695,070
- Management and general expenses
- $564,029
- Fundraising expenses
- $908,048
- Program service expenses (Part III)
- $2,695,070
Program services were 64.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1c · Fundraising events
$356,117
-
1e · Government grants (contributions)
$220,784
-
1f · All other contributions, gifts and grants
$4,680,583
-
1g · Noncash contributions included above
$23,619
-
2a · Program service revenue: ADMISSIONS
total $2,025,764 · related or exempt $2,025,764
-
2b · Program service revenue: FIELD TRIPS & GROUPS
total $188,035 · related or exempt $188,035
-
2c · Program service revenue: MEMBERSHIP SALES
total $704,121 · related or exempt $704,121
-
2d · Program service revenue: EDUCATION PROGRAM FEES
total $15,755 · related or exempt $15,755
-
2e · Program service revenue: G2G PROGRAM REVENUE
total $16,804 · related or exempt $16,804
-
2f · All other program service revenue
total $40 · related or exempt $40
-
3 · Investment income
total $78,746 · excluded $78,746
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6c · Rental income or loss
real property $0 · personal property $0
-
6d · Net rental income or loss
total $0
-
7a · Gross sales of assets other than inventory
securities $402,549
-
7b · Less cost or other basis and sales expenses
securities $396,193
-
7c · Gain or loss
securities $6,356
-
7d · Net gain or loss
total $6,356 · excluded $6,356
-
8a · Fundraising events: gross income
$130,013
-
8a · Fundraising events: contributions included on line 1c
$356,117
-
8b · Fundraising events: direct expenses
$130,013
-
9a · Gaming: gross income
$0
-
9b · Gaming: direct expenses
$0
-
9c · Net income from gaming
total $0
-
10a · Gross sales of inventory
$0
-
10b · Cost of goods sold
$0
-
10c · Net income from sales of inventory
total $0
-
11a · Other revenue: RETAIL STORE REVENUE
total $18,536 · related or exempt $18,536
-
11b · Other revenue: VENDING REVENUE
total $3,883 · related or exempt $3,883
-
11c · Other revenue: OTHER INCOME
total $9 · related or exempt $9
-
11e · Other revenue, total
$22,428
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $0
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $485,358 · program services $163,568 · management and general $131,720 · fundraising $190,070
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $1,550,756 · program services $1,000,641 · management and general $164,066 · fundraising $386,049
-
8 · Pension plan contributions
total $0
-
9 · Other employee benefits
total $191,184 · program services $109,315 · management and general $27,773 · fundraising $54,096
-
10 · Payroll taxes
total $158,553 · program services $100,108 · management and general $27,242 · fundraising $31,203
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $0
-
11c · Fees: accounting
total $35,127 · management and general $35,127
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $506,203 · program services $282,186 · management and general $89,876 · fundraising $134,141
-
12 · Advertising and promotion
total $34,171 · program services $25,015 · management and general $2,364 · fundraising $6,792
-
13 · Office expenses
total $0
-
14 · Information technology
total $49,976 · program services $30,750 · management and general $4,822 · fundraising $14,404
-
15 · Royalties
total $0
-
16 · Occupancy
total $779,408 · program services $696,659 · management and general $56,348 · fundraising $26,401
-
17 · Travel
total $18,035 · program services $16,864 · fundraising $1,171
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $21,221 · program services $11,873 · management and general $1,615 · fundraising $7,733
-
20 · Interest
total $4,124 · management and general $4,124
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $21,482 · program services $21,482
-
23 · Insurance
total $34,360 · program services $24,004 · management and general $7,532 · fundraising $2,824
-
24a · Other expenses: OTHER EXPENSES
total $128,237 · program services $105,798 · management and general $4,072 · fundraising $18,367
-
24b · Other expenses: SUPPLIES AND PROGRAMS
total $76,939 · program services $70,926 · management and general $4,820 · fundraising $1,193
-
24c · Other expenses: TELEPHONE AND COMMUNICATIONS
total $14,459 · program services $11,567 · management and general $723 · fundraising $2,169
-
24d · Other expenses: EQUIPMENT RENTAL
total $12,098 · program services $9,124 · management and general $1,487 · fundraising $1,487
-
24e · All other expenses
total $45,456 · program services $15,190 · management and general $318 · fundraising $29,948
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $2,070,514 · end of year $2,981,830
-
2 · Savings and temporary cash investments
beginning of year $2,574,528 · end of year $4,729,083
-
3 · Pledges and grants receivable
beginning of year $5,618,285 · end of year $5,431,347
-
4 · Accounts receivable
beginning of year $174,388 · end of year $179,410
-
5 · Loans and receivables from officers and key people
beginning of year $0 · end of year $0
-
6 · Loans and receivables from disqualified persons
beginning of year $0 · end of year $0
-
7 · Other notes and loans receivable
beginning of year $0 · end of year $0
-
8 · Inventories for sale or use
beginning of year $0 · end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $56,709 · end of year $49,029
-
10a · Land, buildings and equipment: cost or other basis
$7,211,982
-
10b · Land, buildings and equipment: accumulated depreciation
$7,206,612
-
10c · Land, buildings and equipment, net
beginning of year $26,852 · end of year $5,370
-
11 · Investments: publicly traded securities
beginning of year $402,549 · end of year $0
-
12 · Investments: other securities
beginning of year $0 · end of year $0
-
13 · Investments: program-related
beginning of year $0 · end of year $0
-
14 · Intangible assets
beginning of year $0 · end of year $0
-
15 · Other assets
beginning of year $2,472,839 · end of year $4,025,845
-
17 · Accounts payable and accrued expenses
beginning of year $303,101 · end of year $604,420
-
18 · Grants payable
beginning of year $0 · end of year $0
-
19 · Deferred revenue
beginning of year $475,775 · end of year $435,951
-
20 · Tax-exempt bond liabilities
beginning of year $0 · end of year $0
-
21 · Escrow or custodial account liability
beginning of year $0 · end of year $0
-
22 · Loans and payables to officers and key people
beginning of year $0 · end of year $0
-
23 · Secured mortgages and notes payable
beginning of year $160,183 · end of year $156,616
-
24 · Unsecured notes and loans payable
beginning of year $0 · end of year $0
-
25 · Other liabilities
beginning of year $1,067,848 · end of year $666,784
-
27 · Net assets without donor restrictions
beginning of year $8,461,757 · end of year $8,374,818
-
28 · Net assets with donor restrictions
beginning of year $2,928,000 · end of year $7,163,325
Mission and programs · 2023
Mission
PRETEND CITY IS A COMMUNITY WHICH BUILDS BETTER BRAINS THROUGH FUN, WHOLE BODY LEARNING EXPERIENCES AND EMPOWERS CHILDREN AND THEIR GROWN-UPS TO MEANINGFULLY CONNECT WITH AND EXPAND THEIR WORLD.
Activities or mission (Part I)
EDUCATIONAL EXPERIENCES FOR YOUNG CHILDREN
-
For 2023, 195,484 children and adults visited Pretend City Children's Museum. That number included 6,517 children and chaperones experiencing Pretend City via 114 subsidized school or group field trips, which included 948 students coming via 18 fully funded scholarships field trips. 5,364 adults and children enjoyed the educational learning Pretend City has to offer while attending birthday parties hosted at the museum. Over 8,000 free admission tickets were distributed to nonprofit organizations and communities throughout Orange County. Through our Good to go! Program initiative, Pretend City screened 670 children for developmental delay throughout the year. 640 health screenings were performed at our annual School Readiness Fair. Additionally, many children received a free screening from one of the following: vision, dental, fine/gross motor, speech & language, bmi, and audiology during our Way to Play days. Pretend City was able to serve 3,600 children and family members at our neurodivergent family nights and 1,778 children and family members attended our baby Steps development mornings.
Expenses $2,695,070 · Revenue $2,950,519
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Ellen Pais
Executive Director
- Total calculated
- $188,172
- From this org
- $173,678
- From related orgs
- $0
- Other
- $14,494
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $173,678
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $14,494
- Filer's total
- $188,172
-
Sue Harrison
Chief Development Officer
- Total calculated
- $161,844
- From this org
- $161,458
- From related orgs
- $0
- Other
- $386
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $161,458
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $386
- Filer's total
- $161,844
-
Maria Tinajero-Dowdle
Chief Operating Officer
- Total calculated
- $135,342
- From this org
- $122,937
- From related orgs
- $0
- Other
- $12,405
- Hours/week
- 40
-
Barbara Powers
Major Gifts Officer
- Total calculated
- $109,709
- From this org
- $102,743
- From related orgs
- $0
- Other
- $6,966
- Hours/week
- 40
-
Erin Boyl
Chair
- Total calculated
- $0
- Hours/week
- 1
-
Mark Montoya
Vice Chair
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer Buchheim
Treasurer
- Total calculated
- $0
- Hours/week
- 1
-
Adina Stowell
Secretary
- Total calculated
- $0
- Hours/week
- 1
-
Anya Popov
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Travis Boyd
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Barbara Bitzer
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Daniel Campos
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Bill H Lyon
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kyle Suryan
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kari Moore
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kevin Rubin
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Mona Shah
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Sandy Peffer-Stone
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Michelle Barto
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Randy Wood
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Lilian Chung
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Nelma Maddox
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Andrew Morrow
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Trevor Tait
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kathy Mohanna
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Casey McCracken
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Iman Movahed
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Carl Tong
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Alexandra Mars Airth
CO-FOUNDER NON VOTING
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 15 November 2024
- IRS schema version
- 2023v5.1
- Source object
- 202443209349319349
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