- Revenue 2024
- $4,960,764
- Expenses 2024
- $4,384,225
Program services were 67.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- NTEE code
- A520
- Classification
- 1000
- Street
- 29 HUBBLE
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Other organizations at this address
1 other organization in the IRS Business Master File lists the same street address. matched by us
We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.
Mission and programs · 2024
Mission
Pretend City is a children's museum focused on the developmental growth and success of children 0-8 through play, imagination and real-world experiences while building the capacity of adults to care for them.
Activities or mission (Part I)
EDUCATIONAL EXPERIENCES FOR YOUNG CHILDREN
-
For 2024, 201,997 children and adults visited Pretend City Children's Museum. That number included 6,456 children and chaperones experiencing Pretend City via 120 subsidized school or group field trips and 1,893 students and chaperones coming via 32 fully funded scholarships field trips. 5,864 adults and children enjoyed the educational learning Pretend City has to offer while attending birthday parties or facility rentals hosted at the museum. Over 12,000 free admission tickets were distributed to nonprofit organizations and communities throughout Orange County. Through our Good to go! Program initiative, Pretend City screened 671 children for developmental delay throughout the year. 653 health screenings were performed at our annual School Readiness Fair. Additionally, many children received a free screening from one of the following: vision, dental, fine/gross motor, speech & language, bmi, and audiology during our Way to Play days. Pretend City was able to serve 3,420 children and family members at our neurodivergent family nights and 1,893 children and family members attended our baby Steps development mornings.
Expenses $2,947,441 · Revenue $2,784,515
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Ellen Pais
Executive Director
- Total calculated
- $210,272
- From this org
- $195,098
- From related orgs
- $0
- Other
- $15,174
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $195,098
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $15,174
- Filer's total
- $210,272
-
Sue Harrison
Chief Development Officer
- Total calculated
- $183,348
- From this org
- $182,962
- From related orgs
- $0
- Other
- $386
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $182,962
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $386
- Filer's total
- $183,348
-
Maria Tinajero-Dowdle
Chief Operating Officer
- Total calculated
- $146,162
- From this org
- $133,763
- From related orgs
- $0
- Other
- $12,399
- Hours/week
- 40
-
Barbara Powers
Major Gifts Officer
- Total calculated
- $146,093
- From this org
- $132,249
- From related orgs
- $0
- Other
- $13,844
- Hours/week
- 40
-
Phi Nguyen
Director of Human Resources
- Total calculated
- $115,463
- From this org
- $105,818
- From related orgs
- $0
- Other
- $9,645
- Hours/week
- 40
-
Tiffany Patterson
Director of Finance
- Total calculated
- $110,942
- From this org
- $110,134
- From related orgs
- $0
- Other
- $808
- Hours/week
- 40
-
Erin Boyl
Chair
- Total calculated
- $0
- Hours/week
- 1
-
Mark Montoya
Vice Chair
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer Buchheim
Treasurer
- Total calculated
- $0
- Hours/week
- 1
-
Adina Stowell
Secretary
- Total calculated
- $0
- Hours/week
- 1
-
Anya Popov
BOARD MEMBER (Thru 02/2024)
- Total calculated
- $0
- Hours/week
- 1
-
Travis Boyd
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Barbara Bitzer
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Daniel Campos
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Bill H Lyon
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kyle Suryan
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kari Moore
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kevin Rubin
BOARD MEMBER (Thru 07/2024)
- Total calculated
- $0
- Hours/week
- 1
-
Mona Shah
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Sandy Peffer-Stone
BOARD MEMBER/Founder
- Total calculated
- $0
- Hours/week
- 1
-
Michelle Barto
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Randy Wood
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Nelma Maddox
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Andrew Morrow
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Trevor Tait
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $4,960,764
- Expenses
- $4,384,225
- Contributions
- $1,921,561
- Grants paid
- $0
-
2023
- Revenue
- $8,315,533
- Expenses
- $4,167,147
- Contributions
- $5,257,484
- Grants paid
- $0
-
2022
- Revenue
- $9,811,204
- Expenses
- $3,365,269
- Contributions
- $7,289,089
- Grants paid
- $0
-
2022
- Revenue
- $9,811,204
- Expenses
- $3,365,269
- Contributions
- $7,289,089
- Grants paid
- $0
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $5,307,442
- Expenses
- $2,319,272
- Assets (EOY)
- $6,089,544
-
2020 · 990
- Revenue
- $3,180,477
- Expenses
- $1,889,291
- Assets (EOY)
- $2,436,991
-
2019 · 990
- Revenue
- $2,907,412
- Expenses
- $2,953,896
- Assets (EOY)
- $1,077,794
-
2018 · 990
- Revenue
- $2,679,778
- Expenses
- $3,364,923
- Assets (EOY)
- $1,070,308
-
2017 · 990
- Revenue
- $2,703,172
- Expenses
- $3,183,368
- Assets (EOY)
- $1,775,131
-
2016 · 990
- Revenue
- $2,393,077
- Expenses
- $3,206,757
- Assets (EOY)
- $2,273,149
-
2015 · 990
- Revenue
- $2,892,404
- Expenses
- $3,369,417
- Assets (EOY)
- $3,091,733
-
2014 · 990
- Revenue
- $3,169,158
- Expenses
- $3,963,198
- Assets (EOY)
- $3,620,614
-
2013 · 990
- Revenue
- $3,619,430
- Expenses
- $3,999,190
- Assets (EOY)
- $4,801,293
-
2012 · 990
- Revenue
- not reported
- Expenses
- $4,054,278
- Assets (EOY)
- $6,184,480
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.
Grants received
-
DONOR ADVISED CHARITABLE GIVING
$137,200
2024 ARTS, CULTURE & HUMANITIES
-
2024 For grant recipient's exempt purposes
-
2024 GENERAL SUPPORT
-
2022 For grant recipient's exempt purposes
-
2023 GENERAL SUPPORT
-
2023 EDUCATION
-
2023 For grant recipient's exempt purposes
-
$25,000
2024 EDUCATION
-
$25,000
2023 EDUCATION
-
$25,000
2024 GENERAL OPERATIONAL SUPPORT - MUSEUMS FOR ALL
The 10 largest by cash amount. The API serves every itemized grant.
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Listed as of 13 October 2026, under deductibility PC.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.