Skip to content
Nonprofiteer
← GSMA LTD

Form 990 for tax year 2024

Filed by GSMA LTD.

Totals

Total revenue
$195,563,692
Total expenses
$144,876,268
Contributions and grants received
$0
Grants paid
$38,334,000
Program service revenue
$185,555,175
Investment income
$9,894,556
Other revenue
$113,961
Total assets, end of year
$334,544,658
Total liabilities, end of year
$158,428,631
Net assets or fund balances, end of year
$176,116,027
Program services expenses (Part IX)
$0
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: CONFERENCE ACTIVITES

    total $185,555,175 · related or exempt $185,555,175

  • 3 · Investment income

    total $9,894,556 · excluded $9,894,556

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0

  • 7d · Net gain or loss

    total $0

  • 8a · Fundraising events: gross income

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0

  • 10a · Gross sales of inventory

    $0

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $0

  • 11a · Other revenue: OTHER INCOME

    total $113,961 · excluded $113,961

  • 11e · Other revenue, total

    $113,961

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $38,334,000 · program services $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $3,390,058

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $16,297,392

  • 8 · Pension plan contributions

    total $804,305

  • 9 · Other employee benefits

    total $2,074,034

  • 10 · Payroll taxes

    total $1,598,891

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $2,911,919

  • 11c · Fees: accounting

    total $130,242

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $0

  • 11g · Fees: other

    total $3,538,638

  • 12 · Advertising and promotion

    total $2,830,931

  • 13 · Office expenses

    total $197,830

  • 14 · Information technology

    total $288,791

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $1,689,200

  • 17 · Travel

    total $2,541,741

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $44,976,691

  • 20 · Interest

    total $62,181

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $1,254,088

  • 23 · Insurance

    total $0

  • 24a · Other expenses: OTHER PROGRAM EXPENSE

    total $19,170,390

  • 24b · Other expenses: FOREIGN EXCHANGE

    total $1,321,314

  • 24c · Other expenses: TAX EXPENSE

    total $1,150,975

  • 24d · Other expenses: OTHER FINANCIAL EXPENSE

    total $312,657

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $0 · end of year $0

  • 2 · Savings and temporary cash investments

    beginning of year $63,155,588 · end of year $207,743,000

  • 3 · Pledges and grants receivable

    beginning of year $0 · end of year $0

  • 4 · Accounts receivable

    beginning of year $86,557,081 · end of year $63,973,154

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $8,756,449 · end of year $10,513,082

  • 10a · Land, buildings and equipment: cost or other basis

    $8,321,112

  • 10b · Land, buildings and equipment: accumulated depreciation

    $7,382,380

  • 10c · Land, buildings and equipment, net

    beginning of year $2,117,069 · end of year $938,732

  • 11 · Investments: publicly traded securities

    beginning of year $123,072,220 · end of year $51,376,690

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $316,926 · end of year $0

  • 15 · Other assets

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $15,194,625 · end of year $10,843,140

  • 18 · Grants payable

    beginning of year $0 · end of year $0

  • 19 · Deferred revenue

    beginning of year $140,153,851 · end of year $145,385,280

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $0

  • 24 · Unsecured notes and loans payable

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $1,248,511 · end of year $2,200,211

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $127,378,346 · end of year $176,116,027

Mission and programs · 2024

Mission

GSMA LTD PROMOTES THE COMMON INTEREST OF GSMA'S MEMBERS IN VARIOUS MANNERS. GSMA LTD.'S PRIMARY ACTIVITY IS ORGANIZING INTERNATIONAL TRADE SHOWS INCLUDING MOBILE WORLD CONGRESS, MOBILE WORLD CONGRESS SHANGHAI, MOBILE WORLD CONGRESS LAS VEGAS AND MOBILE WORLD CONGRESS KIGALI.

Activities or mission (Part I)

GSMA PROMOTES THE COMMON INTEREST OF GSMA'S members in various manners. GSMA Ltd.'s primary activity is organizing international trade shows.

  • MOBILE WORLD CONGRESS HELD IN BARCELONA, SPAIN WAS HELD BETWEEN 26TH FEBRUARY AND 29TH FEBRUARY 2024.

  • MOBILE WORLD CONGRESS HELD IN SHANGHAI WAS HELD IN BETWEEN JUNE 26TH AND JUNE 28TH 2024.

  • THE MOBILE WORLD CONGRESS LAS VEGAS WAS HELD BETWEEN 8TH OCTOBER AND 10TH OCTOBER 2024 IN LAS VEGAS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Mats Granryd

    Director General

    Total calculated
    $2,758,458
    From this org
    $0
    From related orgs
    $2,758,458
    Other
    $0
    Hours/week
    10 + 33 related

    Schedule J breakdown matched by us

    Base
    $0 + $657,695 related
    Bonus
    $0 + $1,569,260 related
    Other
    $0 + $531,503 related
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $2,758,458 related

  • John Hoffman

    CEO - GSMA LTD

    Total calculated
    $1,865,095
    From this org
    $1,851,895
    From related orgs
    $0
    Other
    $13,200
    Hours/week
    38 + 5 related

    Schedule J breakdown matched by us

    Base
    $531,792
    Bonus
    $1,305,703
    Other
    $14,400
    Deferred
    $13,200
    Nontaxable benefits
    $0
    Filer's total
    $1,865,095

  • Louise Easterbrook

    Chief Financial Officer

    Total calculated
    $1,374,723
    From this org
    $0
    From related orgs
    $1,374,723
    Other
    $0
    Hours/week
    18 + 25 related

    Schedule J breakdown matched by us

    Base
    $0 + $425,799 related
    Bonus
    $0 + $897,828 related
    Other
    $0 + $51,096 related
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $1,374,723 related

  • Lara Dewar

    Chief Marketing Officer

    Total calculated
    $743,685
    From this org
    $0
    From related orgs
    $704,724
    Other
    $38,961
    Hours/week
    2 + 38 related

    Schedule J breakdown matched by us

    Base
    $0 + $324,677 related
    Bonus
    $0 + $380,047 related
    Other
    $0
    Deferred
    $0 + $38,961 related
    Nontaxable benefits
    $0
    Filer's total
    $0 + $743,685 related

  • Bob Puglielli

    General Manager - Events

    Total calculated
    $643,319
    From this org
    $630,995
    From related orgs
    $0
    Other
    $12,324
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $372,736
    Bonus
    $183,259
    Other
    $75,000
    Deferred
    $12,324
    Nontaxable benefits
    $0
    Filer's total
    $643,319

  • Sianne Ryder

    General Manager - Services

    Total calculated
    $558,372
    From this org
    $0
    From related orgs
    $547,243
    Other
    $11,129
    Hours/week
    1 + 39 related

    Schedule J breakdown matched by us

    Base
    $0 + $311,105 related
    Bonus
    $0 + $236,138 related
    Other
    $0
    Deferred
    $0 + $11,129 related
    Nontaxable benefits
    $0
    Filer's total
    $0 + $558,372 related

  • Sarah Wiggin

    Vice President of Sales

    Total calculated
    $505,433
    From this org
    $484,937
    From related orgs
    $0
    Other
    $20,496
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $292,804
    Bonus
    $177,493
    Other
    $14,640
    Deferred
    $20,496
    Nontaxable benefits
    $0
    Filer's total
    $505,433

  • Sihan Bo Chen

    Head of Greater China and Even

    Total calculated
    $487,387
    From this org
    $472,500
    From related orgs
    $0
    Other
    $14,887
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $297,735
    Bonus
    $174,765
    Other
    $0
    Deferred
    $14,887
    Nontaxable benefits
    $0
    Filer's total
    $487,387

  • Oonagh Stein

    Finance Director

    Total calculated
    $486,611
    From this org
    $0
    From related orgs
    $449,887
    Other
    $36,724
    Hours/week
    20 + 22 related

    Schedule J breakdown matched by us

    Base
    $0 + $306,037 related
    Bonus
    $0 + $143,850 related
    Other
    $0
    Deferred
    $0 + $36,724 related
    Nontaxable benefits
    $0
    Filer's total
    $0 + $486,611 related

  • Monique Cormier

    General Counsel

    Total calculated
    $381,775
    From this org
    $0
    From related orgs
    $375,607
    Other
    $6,168
    Hours/week
    20 + 23 related

    Schedule J breakdown matched by us

    Base
    $0 + $295,614 related
    Bonus
    $0 + $79,993 related
    Other
    $0
    Deferred
    $0 + $6,168 related
    Nontaxable benefits
    $0
    Filer's total
    $0 + $381,775 related

  • Eulalia Ripoll Giralt

    Head of Events, Europe

    Total calculated
    $376,212
    From this org
    $344,691
    From related orgs
    $0
    Other
    $31,521
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $235,035
    Bonus
    $109,656
    Other
    $0
    Deferred
    $31,521
    Nontaxable benefits
    $0
    Filer's total
    $376,212

  • Thomas Chalcraft

    Sales Director - Mobile World

    Total calculated
    $375,284
    From this org
    $367,460
    From related orgs
    $0
    Other
    $7,824
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $195,608
    Bonus
    $171,852
    Other
    $0
    Deferred
    $7,824
    Nontaxable benefits
    $0
    Filer's total
    $375,284

  • William Neil

    Head of Global Events Strategy

    Total calculated
    $340,670
    From this org
    $325,271
    From related orgs
    $0
    Other
    $15,399
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $256,661
    Bonus
    $68,610
    Other
    $0
    Deferred
    $15,399
    Nontaxable benefits
    $0
    Filer's total
    $340,670

  • Steve Russ

    Head of New Program Developmen

    Total calculated
    $286,185
    From this org
    $275,141
    From related orgs
    $0
    Other
    $11,044
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $221,476
    Bonus
    $53,665
    Other
    $0
    Deferred
    $11,044
    Nontaxable benefits
    $0
    Filer's total
    $286,185

  • Erich Hermanns

    Head of Events, MWC Americas a

    Total calculated
    $267,311
    From this org
    $257,004
    From related orgs
    $0
    Other
    $10,307
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $210,937
    Bonus
    $46,067
    Other
    $0
    Deferred
    $10,307
    Nontaxable benefits
    $0
    Filer's total
    $267,311

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Housing allowance or residence for personal use
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • GSMA MC LLC

    advertising · GA · income $0 · assets $0

    Directly controlled by GSMA Ltd

  • GSMC Event Project Management SL

    Event MGMT · SP · income $5,885,633 · assets $1,189,896

    Directly controlled by GSMA LTD

  • GSM Conference Services LTD

    Conferences · UK · income $12,209,988 · assets $624,683

    Directly controlled by GSMA LTD

  • GSMA (Shanghai) CO Ltd

    Event Mgmt · CH · income $11,908,634 · assets $8,374,716

    Directly controlled by GSMA LTD

  • GSMA 4YFN EVENT MANAGEMENT SL

    Event MGMT · SP · income $5,928,993 · assets $9,400,189

    Directly controlled by GSMA LTD

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • GSMA SERVICES INDIA PRIVATE

    C CORP · DIGITAL ADVOC · IN · 100% owned · share of income $1,916,581 · share of assets $1,326,919

    Directly controlled by GSM ASSOCIATION

  • GSMA SRL

    C Corp · Digital Advoc · AR · 100% owned · share of income $2,356,651 · share of assets $489,775

    Directly controlled by GSM Association

Provenance

Return type
form_990
Tax year
2024
Filed
15 May 2025
IRS schema version
2024v5.1
Source object
202511359349306861

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.