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Nonprofiteer
← GENERATION W INC

Form 990 for tax year 2022

Filed by GENERATION W INC.

Totals

Total revenue
$1,025,056
Total expenses
$1,160,442
Contributions and grants received
$906,152
Grants paid
$3,052
Program service revenue
$115,452
Investment income
$1,017
Other revenue
$2,435
Total assets, end of year
$1,238,720
Total liabilities, end of year
$212,350
Net assets or fund balances, end of year
$1,026,370
Program services expenses (Part IX)
$964,219
Management and general expenses
$196,223
Fundraising expenses
$0
Program service expenses (Part III)
$964,219

Program services were 83.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $906,152

  • 2a · Program service revenue: EVENT MANAGEMENT FEE

    total $79,623 · related or exempt $79,623

  • 2b · Program service revenue: TICKET SALES

    total $35,829 · related or exempt $35,829

  • 3 · Investment income

    total $1,017 · excluded $1,017

  • 10a · Gross sales of inventory

    $4,128

  • 10b · Cost of goods sold

    $1,693

  • 10c · Net income from sales of inventory

    total $2,435 · related or exempt $2,435

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $500 · program services $500

  • 2 · Grants to domestic individuals

    total $2,552 · program services $2,552

  • 7 · Other salaries and wages

    total $502,969 · program services $422,494 · management and general $80,475

  • 9 · Other employee benefits

    total $25,352 · program services $21,295 · management and general $4,057

  • 10 · Payroll taxes

    total $48,545 · program services $40,778 · management and general $7,767

  • 11g · Fees: other

    total $233,501 · program services $198,828 · management and general $34,673

  • 13 · Office expenses

    total $18,825 · program services $462 · management and general $18,363

  • 14 · Information technology

    total $12,639 · management and general $12,639

  • 16 · Occupancy

    total $30,436 · program services $15,218 · management and general $15,218

  • 17 · Travel

    total $1,644 · management and general $1,644

  • 20 · Interest

    total $19,264 · management and general $19,264

  • 23 · Insurance

    total $4,246 · program services $2,123 · management and general $2,123

  • 24a · Other expenses: EVENT PRODUCTION

    total $259,969 · program services $259,969

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,105,513 · end of year $1,048,159

  • 4 · Accounts receivable

    beginning of year $86,000 · end of year $72,056

  • 8 · Inventories for sale or use

    beginning of year $109,273 · end of year $109,273

  • 9 · Prepaid expenses and deferred charges

    beginning of year $6,535 · end of year $6,535

  • 10a · Land, buildings and equipment: cost or other basis

    $8,274

  • 10c · Land, buildings and equipment, net

    beginning of year $6,550 · end of year $8,274

  • 15 · Other assets

    beginning of year $40,000 · end of year -$5,577

  • 17 · Accounts payable and accrued expenses

    beginning of year $17,850 · end of year $13,031

  • 22 · Loans and payables to officers and key people

    beginning of year $174,265 · end of year $199,319

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $1,161,756 · end of year $1,026,370

Mission and programs · 2022

Mission

THE ORGANIZATION'S PRIMARY EXEMPT PURPOSE IS TO PROVIDE TOOLS AND EXPERIENCES TO FUTHER THE EDUCATION, INSPIRATION AND CONNECTION OF WOMEN AND GIRLS IN THE INTEREST OF ELEVATING THEIR FAMILIES AND THE COMMUNITIES IN WHICH THEY LIVE. THE ORGANIZATION DOES THIS PRIMARILY BY HOSTING EVENTS, MENTOR AND CLUB EXPERIENCES FOR GIRLS AND COMMUNITY ENHANCEMENT PROJECTS.

  • GENERATION W IS AN EVER GROWING AND ENTHUSIASTIC COMMUNITY THAT EMBRACES THE GUIDING TENETS OF EDUCATION, INSPIRATION, AND CONNECTION AND THE POWER OF WOMEN'S LEADERSHIP IN THE SERVICE OF BUILDING COMMUNITY. GENERATION W INCLUDES FOUR KEY ELEMENTS: GENERATION W, GENERATION WOW, GENERATION WORKS, AND THE BEST-SELLING BOOK AND ACCOMPANYING CURRICULUM, "WOWSDOM! THE GIRL'S GUIDE TO THE POSITIVE AND THE POSSIBLE." SEE SCHEDULE O FOR ADDITIONAL ACTIVITIES/EVENTS:GENERATION W'S SIGNATURE EVENT IS A CATALYST FOR CONNECTING AND INSPIRING CHANGEMAKERS, BUSINESS LEADERS AND ENTREPRENEURS, INNOVATORS AND INFLUENCERS. DRAWING A NATIONAL AUDIENCE, GENERATION W IS AN EXPERIENCE THAT CREATES GREATER AWARENESS AND UNDERSTANDING OF THE RELEVANT AND RESONANT ISSUES OF THE DAY AND IDENTIFIES THE ACTION STEPS AVAILABLE TO AFFECT CHANGE. ON APRIL 1ST, 2022, GENERATION W 2022 BROUGHT OVER A THOUSAND PEOPLE TOGETHER IN-PERSON AND VIRTUALLY FOR AN INSIGHTFUL DAY FOCUSED ON PERSONAL AND PROFESSIONAL DEVELOPMENT. ATTENDEES SPANNED VARIOUS INDUSTRIES AND PROFESSIONS INCLUDING HEALTHCARE, FINANCE, RETAIL, GROCERY, CONSULTING, PROFESSIONAL SERVICES, EDUCATION, TECHNOLOGY, ENTREPRENEURS, AND MORE.2022 WAS THE YEAR OF CONNECTION. GRADUALLY EMERGING FROM THE PANDEMIC, WE WERE GIVEN NEW LENSES THROUGH WHICH TO APPRECIATE THE IMPACT THAT TOGETHERNESS CAN BRING AND CHERISH EVEN THE SIMPLEST OF GESTURES LIKE A WARM SMILE FROM A FRIEND OR STRANGER. TAKING THE LEARNINGS AND LESSONS THAT CARRIED US THROUGH THE UNCERTAINTY, OR SWIRL, AS WE AT GENERATION W HAVE COME TO CALL IT, WE DISCOVERED THAT DESPITE OUR DIVERSE BACKGROUNDS AND EXPERIENCES, THERE IS AN ELECTRIFYING ENERGY THAT TRANSPIRES BETWEEN PEOPLE WHEN THEY FEEL GENUINELY SEEN, HEARD, AND VALUED. AT GENERATION W, WE STRONGLY BELIEVE IN THE TRANSFORMATIVE POWER OF CONNECTION. SINCE APRIL 2012, GENERATION W HAS TOUCHED THE LIVES OF OVER 25,000 WOMEN AND GIRLS. WE ARE HUMBLY GRATEFUL AND INSPIRED BY THE POSSIBILITY OF WHAT IS TO COME AS WE CONTINUE TO LISTEN, LEARN, AND COME TOGETHER FOR IMPACT, GROWTH, AND CHANGEWE CONTINUED OUR VIRTUAL SERIES, "REFRESH", VIRTUAL WHICH PROVIDED A BI-WEEKLY DOSE OF CURATED CONTENT TO HELP CONNECT PEOPLE FROM ACROSS THE GLOBE. REFRESH HELPS PEOPLE CONNECT, BE INSPIRED AND LEARN SOMETHING NEW THROUGH ENGAGING AND TIMELY CONVERSATIONS.GENERATION WOW IS GIRL INSPIRED MOVEMENT THAT EXPOSES GIRLS TO THE POSITIVE AND THE POSSIBLE BY CREATING OPPORTUNITIES FOR LEARNING, INSPIRATION, AND MENTOR CONNECTIONS WITH WOMEN LEADERS. TO DATE, GENERATION WOW HAS REACHED THOUSANDS OF GIRLS ACROSS THE COUNTRY THROUGH ITS COMPREHENSIVE PLATFORM THAT INCLUDES: A YEAR-ROUND CURRICULUM, NATIONAL LEADERSHIP EVENTS, WOW CLUBS, QUARTERLY EVENTS, LEARNING EXCURSIONS, DEDICATED MENTORSHIP, AND COMMUNITY SERVICE PROJECTS. IN 2022, GENERATION WOW EXPANDED THE PROGRAMMING AND HOSTED EVENTS IN ORLANDO, FL, PORTLAND, OR AND JACKSONVILLE, FL.WE CONTINUED THE WORK WITH THE GIRLS THROUGH THE POSITIVELY POSSIBLE LEADERSHIP ACADEMY WITH 80 GIRLS FROM SIX TITLE I HIGH SCHOOLS IN DUVAL AND ST. JOHNS COUNTIES. THE GIRLS PARTICIPATED IN A YEAR OF LIFE CHANGING EXPERIENCES FOCUSED ON BREAKING THE CYCLE OF POVERTY WITH A CURRICULUM FOCUSED ON LEADERSHIP, MENTAL WELL-BEING, FINANCIAL LITERACY AND COLLEGE/CAREERPLANNING. GENERATION W WAS INVITED FOR THE SECOND CONSECUTIVE YEAR BY TOURNAMENT ORGANIZERS TO PROVIDE PROFESSIONAL AND PERSONAL GROWTH PROGRAMMING FOR OVER 50 FEMALE GOLFERS COMPETING IN THE PXG WOMEN'S MATCH PLAY CHAMPIONSHIP. ENRICHED BY THE PRESENCE OF MENTORS FROM VARIOUS COMPANIES, THE 4-HOUR INTIMATE GATHERING FOCUSED ON THE POWER OF CONNECTION AND SELF-EXPLORATION. IT WAS A DAY FILLED WITH PANEL DISCUSSIONS AND ACTIONABLE TAKEAWAYS THAT EXPLORED THE MANY WAYS WE CONNECT AND HOW TO BETTER UNDERSTAND AND CREATE POWERFUL CONNECTIONS IN OUR LIVES."WOWSDOM! THE GIRL'S GUIDE TO THE POSITIVE AND THE POSSIBLE UNITES THE WOW OF GIRLS WITH THE WISDOM OF WOMEN. USING THE POWER OF AUTHENTIC STORYTELLING, WOWSDOM! PROVIDES ENCOURAGEMENT AND OFFERS REAL-WORLD ADVICE TO HELP YOUNG WOMEN AND GIRLS PREPARE TO MEET THE CHALLENGES THEY WILL FACE IN THEIR LIFETIMES. THE MESSAGES OF SELF-LOVE, RESILIENCE, LEADERSHIP, HEALTHY CHOICES AND MORE, RESONATE WITH ALL AGES AND BACKGROUNDS AND ARE DESIGNED TO INSPIRE READERS BY REMINDING THEM THAT THEY ARE NOT ALONE IN THIS WORLD. THE LETTERS AND LESSONS IN WOWSDOM! SERVE AS THE FOUNDATION FOR THE WOWSDOM! CURRICULUM THAT IS CURRENTLY UTILIZED IN WOW CLUBS ACROSS THE COUNTRY.

    Expenses $964,219 · Grants $3,052 · Revenue $117,887

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Lisa Shalett

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Donna Orender

    DIRECTOR

    Total calculated
    $0
    Hours/week
    40
  • Jamie Olken

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Olenda Johnson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lisa Palmer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Akila Raman-Vaseghi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Darnell Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Ward

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Melinda Wolfe

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2022
Filed
13 November 2023
IRS schema version
2022v5.0
Source object
202323179349309637

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