- Revenue 2024
- $1,410,449
- Expenses 2024
- $1,179,270
Program services were 75.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- NTEE code
- P40
- Classification
- 1000
- Street
- 2320 3RD ST S STE 5
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
THE ORGANIZATION'S PRIMARY EXEMPT PURPOSE IS TO PROVIDE TOOLS AND EXPERIENCES TO FURTHER THE EDUCATION, INSPIRATION AND CONNECTION OF WOMEN AND GIRLS IN THE INTEREST OF ELEVATING THEIR FAMILIES AND THE COMMUNITIES IN WHICH THEY LIVE. THE ORGANIZATION DOES THIS PRIMARILY BY HOSTING EVENTS, MENTOR AND CLUB EXPERIENCES FOR GIRLS AND COMMUNITY ENHANCEMENT PROJECTS.
-
GENERATION W IS A DYNAMIC AND EXPANDING COMMUNITY ROOTED IN THE GUIDING PRINCIPLES OF EDUCATION, INSPIRATION, AND CONNECTION, HARNESSING THE POWER OF WOMEN'S LEADERSHIP TO BUILD STRONGER COMMUNITIES. GENERATION W INCLUDES FOUR KEY ELEMENTS: GENERATION W, GENERATION WOW, GENERATION WORKS, AND THE BEST-SELLING BOOK AND ACCOMPANYING CURRICULUM, "WOWSDOM! THE GIRL'S GUIDE TO THE POSITIVE AND THE POSSIBLE."SEE SCHEDULE O FOR ADDITIONAL ACTIVITIES/EVENTS:GENERATION W'S SIGNATURE EVENT IS A CATALYST FOR CONNECTING AND INSPIRING CHANGEMAKERS, BUSINESS LEADERS AND ENTREPRENEURS, INNOVATORS AND INFLUENCERS. DRAWING A NATIONAL AUDIENCE,GENERATION W IS AN EXPERIENCE THAT CREATES GREATER AWARENESS AND UNDERSTANDING OF THE RELEVANT AND RESONANT ISSUES OF THE DAY AND IDENTIFIES THE ACTION STEPS AVAILABLE TO AFFECT CHANGE.OUR ANNUAL NATIONAL THOUGHT LEADERSHIP EVENT, GENERATION W, DREW OVER 1,500 PARTICIPANTS BOTH IN-PERSON AND VIRTUALLY. THE 2024 THEME, BELIEVE, EXPLORED THE MINDSETS THAT HELP INDIVIDUALS THRIVE IN LIFE, WORK, AND THE PURSUIT OF WHAT'S POSSIBLE. ATTENDEES REPRESENTED DIVERSE SECTORS INCLUDING HEALTHCARE, FINANCE, TECHNOLOGY, EDUCATION, CONSULTING, AND MORE. THE EVENT FEATURED 21 HIGHLY ACCLAIMED SPEAKERS, AND POST-EVENT FEEDBACK INDICATED RECORD-BREAKING SATISFACTION AND IMPACT, REAFFIRMING GENERATION W'S ROLE AS A CATALYST FOR CONNECTION, INSIGHT, AND ACTION.GENERATION WOW IS GIRL INSPIRED MOVEMENT THAT EXPOSES GIRLS TO THE POSITIVE AND THE POSSIBLE BY CREATING OPPORTUNITIES FOR LEARNING, INSPIRATION, AND MENTOR CONNECTIONS WITH WOMEN LEADERS. SINCE 2013, GENERATION WOW HAS REACHED OVER 12,000 OF GIRLS ACROSS THE COUNTRY THROUGH ITS COMPREHENSIVE PLATFORM THAT INCLUDES: A YEAR-ROUND CURRICULUM, NATIONAL LEADERSHIP EVENTS, WOW CLUBS, QUARTERLY EVENTS, LEARNING EXCURSIONS, DEDICATED MENTORSHIP, AND COMMUNITY SERVICE PROJECTS.IN 2024, GENERATION WOW HOSTED TWO EVENTS IN ORLANDO AND JACKSONVILLE, FL WHERE OVER 950 GIRLS WERE ABLE TO INSPIRE AND FORGE MEANINGFUL CONNECTIONS WITH OVER 200 MENTORS AND INSPIRING SPEAKERS. 99% OF WOW GIRLS WHO ATTENDED A WOW EVENT SAID THEY FELT LIKE THEY WERE PART OF A SUPPORTIVE COMMUNITY.IN ADDITION TO THE EVENTS, GENERATION WOW HOSTS AFTER SCHOOL PROGRAMS UTILIZING OUR OWN UNIQUE CURRICULUM FOCUSED ON FOSTERING LEADERSHIP, MENTAL WELL-BEING, FINANCIAL LITERACY, AND COLLEGE AND CAREER PLANNING. IN 2024 THE PROGRAM PARTICIPATION CONTINUED TO GROW, SERVING OVER 1,100 MIDDLE AND HIGH SCHOOL GIRLS ACROSS 40 SCHOOLS ACROSS ORLANDO AND JACKSONVILLE. WE ALSO CONTINUED OUR MULTIPLY THE WOW CAMPAIGN IN 2024, WITH A GOAL OF RAISING $3 MILLION TO BROADEN THE REACH AND IMPACT OF GENERATION WOW NATIONWIDE.OUR VIRTUAL SERIES REFRESH PROVIDED INVALUABLE OPPORTUNITIES FOR THE W COMMUNITY TO CONVENE, POSE QUESTIONS, AND CONNECT DEEPLY WITH ESTEEMED GUESTS ACROSS DIVERSE FIELDS. REFRESH IS A 45- MINUTE, INTERVIEW-STYLE SERIES HOSTED BY GENERATION W FOUNDER DONNA ORENDER. IN 2024, THE PROGRAM REACHED OVER 2,400 VIEWERS ACROSS 14 EPISODES, FEATURING 24 GUEST SPEAKERS. TOPICS ADDRESSED PERSONAL GROWTH, PROFESSIONAL DEVELOPMENT, AND TIMELY SOCIETAL ISSUES, FOSTERING MEANINGFUL ENGAGEMENT AND REFLECTION.IN ONE OF OUR MOST FULFILLING DAYS OF SERVICE, GENERATION WORKS IS A DEDICATED DAY LED BY WOMEN AND GIRLS WITH THE OBJECTIVE OF BRINGING SUSTAINABLE CHANGE AND IMPACT TO OUR NEIGHBORHOODS. IN PARTNERSHIP WITH DEUTSCHE BANK, ON SEPTEMBER 28, 2024, OVER 90 VOLUNTEERS DEVOTED 380 HOURS OF THEIR TIME TO REVITALIZE AND TRANSFORM FOUR SITES ACROSS JACKSONVILLE FOR THE GREATER GOOD. SCHOOLS, PARKS, AND LOCAL CHARITABLE ORGANIZATIONS ALIKE BENEFITED FROM THISCOLLECTIVE OUTPOURING OF TIME, EFFORT, AND GOODWILL."WOWSDOM! THE GIRL'S GUIDE TO THE POSITIVE AND THE POSSIBLE UNITES THE WOW OF GIRLS WITH THE WISDOM OF WOMEN. USING THE POWER OF AUTHENTIC STORYTELLING, WOWSDOM! PROVIDES ENCOURAGEMENT AND OFFERS REAL-WORLD ADVICE TO HELP YOUNG WOMEN AND GIRLS PREPARE TOMEET THE CHALLENGES THEY WILL FACE IN THEIR LIFETIMES. THE MESSAGES OF SELF-LOVE, RESILIENCE, LEADERSHIP, HEALTHY CHOICES AND MORE, RESONATE WITH ALL AGES AND BACKGROUNDS AND ARE DESIGNED TO INSPIRE READERS BY REMINDING THEM THAT THEY ARE NOT ALONE IN THIS WORLD. THE LETTERS AND LESSONS IN WOWSDOM! SERVE AS THE FOUNDATION FOR THE WOWSDOM! CURRICULUM THAT IS CURRENTLY UTILIZED IN WOW CLUBS ACROSS THE COUNTRY.
Expenses $889,460 · Grants $1,100 · Revenue $130,155
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Dr Olenda JohnsonDR OLENDA JOHNSON
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Jamie OlkenJAMIE OLKEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Donna OrenderDONNA ORENDER
DIRECTOR
- Total calculated
- $177,400
- From this org
- $177,400
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $120,000
- Bonus
- $0
- Other
- $57,400
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $177,400
-
Lisa PalmerLISA PALMER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Akila Raman-VaseghiAKILA RAMAN-VASEGHI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lisa ShalettLISA SHALETT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Darnell SmithDARNELL SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michael WardMICHAEL WARD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Melinda WolfeMELINDA WOLFE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $1,410,449
- Expenses
- $1,179,270
- Contributions
- $1,256,240
- Grants paid
- $1,100
-
2023
- Revenue
- $1,032,327
- Expenses
- $1,159,996
- Contributions
- $910,245
- Grants paid
- $2,762
-
2022
- Revenue
- $1,025,056
- Expenses
- $1,160,442
- Contributions
- $906,152
- Grants paid
- $3,052
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $1,129,778
- Expenses
- $854,110
- Assets (EOY)
- $1,353,871
-
2020 · 990
- Revenue
- $921,116
- Expenses
- $772,676
- Assets (EOY)
- $1,055,682
-
2019 · 990
- Revenue
- $982,703
- Expenses
- $811,827
- Assets (EOY)
- $1,003,214
-
2018 · 990
- Revenue
- $832,233
- Expenses
- $615,763
- Assets (EOY)
- $905,147
-
2017 · 990
- Revenue
- $578,915
- Expenses
- $493,408
- Assets (EOY)
- $541,998
-
2016 · 990
- Revenue
- $551,953
- Expenses
- $479,661
- Assets (EOY)
- $466,115
-
2015 · 990
- Revenue
- $511,028
- Expenses
- $382,669
- Assets (EOY)
- $421,915
-
2014 · 990
- Revenue
- $422,008
- Expenses
- $231,399
- Assets (EOY)
- $190,842
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.
Grants made
No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.
Grants received
-
2023 For grant recipient's exempt purposes
-
2022 For grant recipient's exempt purposes
-
2024 For grant recipient's exempt purposes
-
$25,250
2023 HUMAN SERVICES
-
$25,000
2022 HUMAN SERVICES
-
$25,000
2022 EDUCATION
-
$25,000
2024 EDUCATION
-
$25,000
2023 EDUCATION
-
CHARITIES AID FOUNDATION AMERICA
$20,500
2023 CHARITABLE DONATION
-
2024 GENERAL
The 10 largest by cash amount. The API serves every itemized grant.
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Listed as of 11 November 2026, under deductibility PC.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.