Totals
- Total revenue
- $2,949,241
- Total expenses
- $2,867,016
- Contributions and grants received
- $1,465,476
- Grants paid
- $29,670
- Program service revenue
- $1,346,148
- Investment income
- $7,098
- Other revenue
- $130,519
- Total assets, end of year
- $4,062,127
- Total liabilities, end of year
- $1,545,162
- Net assets or fund balances, end of year
- $2,516,965
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$1,450,445
-
1f · All other contributions, gifts and grants
$15,031
-
1g · Noncash contributions included above
$15,031
-
2a · Program service revenue: SALEM TOURISM PROMOTE
total $1,072,080 · related or exempt $1,072,080
-
2b · Program service revenue: WC LICENSE PLATES
total $184,483 · related or exempt $184,483
-
2c · Program service revenue: PROGRAM EVENTS
total $47,590 · related or exempt $47,590
-
2d · Program service revenue: ADVTG AND SPON
total $41,995 · related or exempt $39,295 · unrelated business $2,700
-
3 · Investment income
total $7,098 · excluded $7,098
-
6a · Gross rents
real property $65,473
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $65,473
-
6d · Net rental income or loss
total $65,473 · excluded $65,473
-
11a · Other revenue: MISCELLANEOUS REVENUE
total $65,046 · related or exempt $65,046
-
11e · Other revenue, total
$65,046
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $29,670
-
5 · Compensation of officers, directors and key employees
total $212,378
-
7 · Other salaries and wages
total $757,518
-
8 · Pension plan contributions
total $13,029
-
9 · Other employee benefits
total $103,841
-
10 · Payroll taxes
total $90,720
-
11c · Fees: accounting
total $3,950
-
11g · Fees: other
total $99,251
-
12 · Advertising and promotion
total $466,441
-
13 · Office expenses
total $105,115
-
14 · Information technology
total $12,604
-
16 · Occupancy
total $107,368
-
17 · Travel
total $93,079
-
20 · Interest
total $70,958
-
22 · Depreciation, depletion and amortization
total $65,525
-
23 · Insurance
total $9,366
-
24a · Other expenses: PROGRAM EVENT EXPENSE
total $274,724
-
24b · Other expenses: SUBSCRIPTIONS
total $155,055
-
24c · Other expenses: AGILITY FUND
total $91,361
-
24d · Other expenses: REGISTRATION
total $19,969
-
24e · All other expenses
total $85,094
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $69,509 · end of year $280,269
-
2 · Savings and temporary cash investments
beginning of year $1,164,344 · end of year $1,123,842
-
4 · Accounts receivable
beginning of year $687,943 · end of year $573,683
-
9 · Prepaid expenses and deferred charges
beginning of year $1,800 · end of year $17,408
-
10a · Land, buildings and equipment: cost or other basis
$2,294,620
-
10b · Land, buildings and equipment: accumulated depreciation
$234,751
-
10c · Land, buildings and equipment, net
beginning of year $2,125,394 · end of year $2,059,869
-
15 · Other assets
beginning of year $6,956 · end of year $7,056
-
17 · Accounts payable and accrued expenses
beginning of year $129,415 · end of year $90,982
-
19 · Deferred revenue
beginning of year $4,050 · end of year $4,650
-
23 · Secured mortgages and notes payable
beginning of year $1,487,741 · end of year $1,449,530
-
27 · Net assets without donor restrictions
beginning of year $1,073,698 · end of year $1,237,100
-
28 · Net assets with donor restrictions
beginning of year $1,361,042 · end of year $1,279,865
Mission and programs · 2024
Mission
INSPIRE TRAVEL AND FOSTER ECONOMIC PROSPERITY BY HARNESSING OUR DESTINATION'S UNIQUE VALUE PROPOSITION THROUGH PARTNERSHIP, INNOVATION, AND RESPONSIBLE DEVELOPMENT THAT ENHANCES THE VISITOR EXPERIENCE AND ENRICHES THE LIVES OF RESIDENTS.
-
HELPING DRIVE $793.3 MILLION IN TOURISM ECONOMIC IMPACT TO THE REGION IN THE CURRENT FISCAL YEAR.
-
HELPING DRIVE $5 MILLION IN TRANSIENT OCCUPANCY TAX TO SALEM IN THE CURRENT FISCAL YEAR.
-
SECURING $2.8 MILLION IN DONATED PRODUCTS AND SERVICES TO SUPPORT THE ORGANIZATION'S MISSION. THE DONATED PRODUCTS AND SERVICES RECEIVED DURING THE YEAR IS AS FOLLOWS:MEDIA - $1,234,079IN-KIND SERVICES - $458,486WILLAMETTE VALLEY ASSOCIATION/ REGIONAL - $1,057,430VISTOR'S GUIDE - $83,507ADVERTISING - $25,267
As filed on the 2024 return.
Listed in Part VII
-
Austin McGuiganAUSTIN MCGUIGAN
CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
John PataccoliJOHN PATACCOLI
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Toby OlsenTOBY OLSEN
DIRECTOR/PAST CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Greg LeoGREG LEO
SECRETARY
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Dino VentiDINO VENTI
TREASURER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Matt SmithMATT SMITH
STPA
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Courtney Knox BuschCOURTNEY KNOX BUSCH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Chris NeiderCHRIS NEIDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Councilor Shane MatthewsCOUNCILOR SHANE MATTHEWS
DIRECTOR THRU 6/25
- Total calculated
- $0
- Hours/week
- 1
-
Carole AstleyCAROLE ASTLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jason BrandtJASON BRANDT
DIRECTOR THRU 6/25
- Total calculated
- $0
- Hours/week
- 1
-
Comm Kevin CameronCOMM KEVIN CAMERON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michelle CordovaMICHELLE CORDOVA
DIRECTOR/STPA
- Total calculated
- $0
- Hours/week
- 1
-
Kim Grewe-PowellKIM GREWE-POWELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Christopher HollandCHRISTOPHER HOLLAND
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Shawn IrvineSHAWN IRVINE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Elaine OwenELAINE OWEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mallory PhelanMALLORY PHELAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Yvonne PutzeYVONNE PUTZE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Rochelle RafnROCHELLE RAFN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Scott SnyderSCOTT SNYDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Scott StokleySCOTT STOKLEY
DIRECTOR THRU 6/25
- Total calculated
- $0
- Hours/week
- 1
-
Tj SullivanTJ SULLIVAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Anthony VelizANTHONY VELIZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Councilor Julie HoyCOUNCILOR JULIE HOY
DIRECTOR THRU 12/24
- Total calculated
- $0
- Hours/week
- 1
-
Angie VilleryANGIE VILLERY
CEO & PRESIDENT
- Total calculated
- $244,153
- From this org
- $212,127
- From related orgs
- $0
- Other
- $32,026
- Hours/week
- 39 + 1 related
Schedule J breakdown matched by us
- Base
- $202,127
- Bonus
- $10,000
- Other
- $0
- Deferred
- $12,583
- Nontaxable benefits
- $19,443
- Filer's total
- $244,153
-
Philippa BernardsPHILIPPA BERNARDS
CSO & EVP
- Total calculated
- $160,683
- From this org
- $128,979
- From related orgs
- $0
- Other
- $31,704
- Hours/week
- 1 + 40 related
Schedule J breakdown matched by us
- Base
- $123,979
- Bonus
- $5,000
- Other
- $0
- Deferred
- $3,750
- Nontaxable benefits
- $27,954
- Filer's total
- $160,683
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
DESTINATION MANAGEMENT ADVISORS
$20,000
TO SUPPORT THE TOURISM ECOSYSTEM BY PROVIDING FUNDING TO SUPPORT THE DEVELOPMENT OF NEW ACCESSIBLE TRAIL AND TRAILHEAD AMENITIES, INSTALLATION OF WAYFINDING AND INTERPRETIVE SIGNAGE TO ENCOURAGE SAFE AND RESPONSIBLE RECREATION FOR LOCAL BUSINESSES.
-
SASQUATCH SPORTS
$9,500
TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2024 CAPITOL CITY CLASSIC SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · TOURISM EDUCATION · OR · controlled entity
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 1 June 2026
- IRS schema version
- 2024v5.5
- Source object
- 202631529349301503
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