- Revenue 2024
- $2,949,241
- Expenses 2024
- $2,867,016
As filed
- Subsection
- 06
- Classification
- 3000
- Street
- 630 CENTER ST NE
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
INSPIRE TRAVEL AND FOSTER ECONOMIC PROSPERITY BY HARNESSING OUR DESTINATION'S UNIQUE VALUE PROPOSITION THROUGH PARTNERSHIP, INNOVATION, AND RESPONSIBLE DEVELOPMENT THAT ENHANCES THE VISITOR EXPERIENCE AND ENRICHES THE LIVES OF RESIDENTS.
-
HELPING DRIVE $793.3 MILLION IN TOURISM ECONOMIC IMPACT TO THE REGION IN THE CURRENT FISCAL YEAR.
-
HELPING DRIVE $5 MILLION IN TRANSIENT OCCUPANCY TAX TO SALEM IN THE CURRENT FISCAL YEAR.
-
SECURING $2.8 MILLION IN DONATED PRODUCTS AND SERVICES TO SUPPORT THE ORGANIZATION'S MISSION. THE DONATED PRODUCTS AND SERVICES RECEIVED DURING THE YEAR IS AS FOLLOWS:MEDIA - $1,234,079IN-KIND SERVICES - $458,486WILLAMETTE VALLEY ASSOCIATION/ REGIONAL - $1,057,430VISTOR'S GUIDE - $83,507ADVERTISING - $25,267
As filed on the 2024 return.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
AUSTIN MCGUIGAN
CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
JOHN PATACCOLI
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
TOBY OLSEN
DIRECTOR/PAST CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
GREG LEO
SECRETARY
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
DINO VENTI
TREASURER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
MATT SMITH
STPA
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
COURTNEY KNOX BUSCH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
CHRIS NEIDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
COUNCILOR SHANE MATTHEWS
DIRECTOR THRU 6/25
- Total calculated
- $0
- Hours/week
- 1
-
CAROLE ASTLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
JASON BRANDT
DIRECTOR THRU 6/25
- Total calculated
- $0
- Hours/week
- 1
-
COMM KEVIN CAMERON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MICHELLE CORDOVA
DIRECTOR/STPA
- Total calculated
- $0
- Hours/week
- 1
-
KIM GREWE-POWELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
CHRISTOPHER HOLLAND
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
SHAWN IRVINE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
ELAINE OWEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MALLORY PHELAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
YVONNE PUTZE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
ROCHELLE RAFN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
SCOTT SNYDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
SCOTT STOKLEY
DIRECTOR THRU 6/25
- Total calculated
- $0
- Hours/week
- 1
-
TJ SULLIVAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
ANTHONY VELIZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
COUNCILOR JULIE HOY
DIRECTOR THRU 12/24
- Total calculated
- $0
- Hours/week
- 1
The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $2,949,241
- Expenses
- $2,867,016
- Contributions
- $1,465,476
- Grants paid
- $29,670
-
2023
- Revenue
- $2,489,879
- Expenses
- $2,775,270
- Contributions
- $1,356,862
- Grants paid
- $68,010
-
2022
- Revenue
- $2,928,523
- Expenses
- $2,302,916
- Contributions
- $126,414
- Grants paid
- $29,500
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $5,433,877
- Expenses
- $4,716,174
- Assets (EOY)
- $3,237,636
-
2020 · 990
- Revenue
- $4,311,015
- Expenses
- $3,684,927
- Assets (EOY)
- $1,814,281
-
2019 · 990
- Revenue
- $4,207,858
- Expenses
- $3,771,333
- Assets (EOY)
- $785,200
-
2018 · 990
- Revenue
- $4,411,793
- Expenses
- $4,247,461
- Assets (EOY)
- $412,510
-
2017 · 990
- Revenue
- $3,822,392
- Expenses
- $3,963,312
- Assets (EOY)
- $246,719
-
2016 · 990
- Revenue
- $3,759,241
- Expenses
- $3,893,599
- Assets (EOY)
- $363,071
-
2014 · 990
- Revenue
- $2,904,842
- Expenses
- $2,897,378
- Assets (EOY)
- $307,359
-
2013 · 990
- Revenue
- $2,822,989
- Expenses
- $2,798,041
- Assets (EOY)
- $284,575
-
2012 · 990
- Revenue
- not reported
- Expenses
- $2,589,190
- Assets (EOY)
- $270,621
-
2011 · 990
- Revenue
- not reported
- Expenses
- $3,919,458
- Assets (EOY)
- $283,283
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
-
DESTINATION MANAGEMENT ADVISORS
$45,000
2023 TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2022 CAPITOL FUTBOL CUP SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
-
DESTINATION MANAGEMENT ADVISORS
$20,000
2024 TO SUPPORT THE TOURISM ECOSYSTEM BY PROVIDING FUNDING TO SUPPORT THE DEVELOPMENT OF NEW ACCESSIBLE TRAIL AND TRAILHEAD AMENITIES, INSTALLATION OF WAYFINDING AND INTERPRETIVE SIGNAGE TO ENCOURAGE SAFE AND RESPONSIBLE RECREATION FOR LOCAL BUSINESSES.
-
$13,260
2023 TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE HOOPLA TOURNAMENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
-
$10,000
2022 TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2022 CAPITOL FUTBOL CUP SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
-
$10,000
2022 TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE HOOPLA TOURNAMENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
-
$9,750
2023 TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2023 CAPITOL CITY CLASSIC SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
-
$9,500
2022 TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2022 CAPITOL CITY CLASSIC SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
-
$9,500
2024 TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2024 CAPITOL CITY CLASSIC SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
Grants received
No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.
Related organizations
From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.
Declared on its 2024 return
-
501(C)(3) · TOURISM EDUCATION · OR · controlled entity
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.