Totals
- Total revenue
- $2,489,879
- Total expenses
- $2,775,270
- Contributions and grants received
- $1,356,862
- Grants paid
- $68,010
- Program service revenue
- $1,073,086
- Investment income
- $28,962
- Other revenue
- $30,969
- Total assets, end of year
- $4,055,946
- Total liabilities, end of year
- $1,621,206
- Net assets or fund balances, end of year
- $2,434,740
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$1,345,673
-
1f · All other contributions, gifts and grants
$11,189
-
1g · Noncash contributions included above
$11,189
-
2a · Program service revenue: SALEM TOURISM PROMOTIO
total $987,968 · related or exempt $987,968
-
2b · Program service revenue: ADVERTISING AND SPONSO
total $58,783 · related or exempt $52,113 · unrelated business $6,670
-
2c · Program service revenue: PROGRAM EVENTS
total $26,335 · related or exempt $26,335
-
3 · Investment income
total $28,962 · excluded $28,962
-
6a · Gross rents
real property $27,311
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $27,311
-
6d · Net rental income or loss
total $27,311 · excluded $27,311
-
11a · Other revenue: MISCELLANEOUS REVENUE
total $3,658 · related or exempt $3,658
-
11e · Other revenue, total
$3,658
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $68,010
-
5 · Compensation of officers, directors and key employees
total $222,079
-
7 · Other salaries and wages
total $770,608
-
8 · Pension plan contributions
total $8,279
-
9 · Other employee benefits
total $102,578
-
10 · Payroll taxes
total $90,720
-
11c · Fees: accounting
total $30,797
-
11g · Fees: other
total $75,831
-
12 · Advertising and promotion
total $572,192
-
13 · Office expenses
total $231,463
-
14 · Information technology
total $58,064
-
16 · Occupancy
total $29,035
-
17 · Travel
total $90,323
-
20 · Interest
total $69,971
-
22 · Depreciation, depletion and amortization
total $87,196
-
23 · Insurance
total $13,255
-
24a · Other expenses: AGILITY FUND
total $56,431
-
24b · Other expenses: PROGRAM EVENT EXPENSE
total $52,492
-
24c · Other expenses: SUBSCRIPTIONS
total $48,190
-
24d · Other expenses: REGISTRATION
total $47,352
-
24e · All other expenses
total $50,404
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $52,292 · end of year $69,509
-
2 · Savings and temporary cash investments
beginning of year $1,618,453 · end of year $1,164,344
-
4 · Accounts receivable
beginning of year $457,899 · end of year $687,943
-
7 · Other notes and loans receivable
beginning of year $6,956
-
9 · Prepaid expenses and deferred charges
beginning of year $51,015 · end of year $1,800
-
10a · Land, buildings and equipment: cost or other basis
$2,294,620
-
10b · Land, buildings and equipment: accumulated depreciation
$169,226
-
10c · Land, buildings and equipment, net
beginning of year $2,140,655 · end of year $2,125,394
-
14 · Intangible assets
beginning of year $21,666
-
15 · Other assets
beginning of year $0 · end of year $6,956
-
17 · Accounts payable and accrued expenses
beginning of year $104,172 · end of year $129,415
-
19 · Deferred revenue
beginning of year $150 · end of year $4,050
-
23 · Secured mortgages and notes payable
beginning of year $1,524,483 · end of year $1,487,741
-
27 · Net assets without donor restrictions
beginning of year $1,250,868 · end of year $1,073,698
-
28 · Net assets with donor restrictions
beginning of year $1,469,263 · end of year $1,361,042
Mission and programs · 2023
Mission
INSPIRE TRAVEL AND FOSTER ECONOMIC PROSPERITY BY HARNESSING OUR DESTINATION'S UNIQUE VALUE PROPOSITION THROUGH PARTNERSHIP, INNOVATION, AND RESPONSIBLE DEVELOPMENT THAT ENHANCES THE VISITOR EXPERIENCE AND ENRICHES THE LIVES OF RESIDENTS.
-
HELPING DRIVE $781 MILLION IN TOURISM ECONOMIC IMPACT TO THE REGION IN THE CURRENT FISCAL YEAR.
-
HELPING DRIVE $4.8 MILLION IN TRANSIENT OCCUPANCY TAX TO SALEM IN THE CURRENT FISCAL YEAR.
-
SECURING $2.8 MILLION IN DONATED PRODUCTS AND SERVICES TO SUPPORT THE ORGANIZATION'S MISSION. THE DONATED PRODUCTS AND SERVICES RECEIVED DURING THE YEAR IS AS FOLLOWS:MEDIA - $1,063,342IN-KIND SERVICES - $299,377WILLAMETTE VALLEY ASSOCIATION/REGIONAL - $988,510VISITOR'S GUIDE - $85,469ADVERTISING - $372,681
As filed on the 2023 return.
Listed in Part VII
-
Angie VilleryANGIE VILLERY
CEO & PRESIDENT
- Total calculated
- $211,496
- From this org
- $194,702
- From related orgs
- $0
- Other
- $16,794
- Hours/week
- 39 + 1 related
Schedule J breakdown matched by us
- Base
- $174,702
- Bonus
- $20,000
- Other
- $0
- Deferred
- $4,354
- Nontaxable benefits
- $12,440
- Filer's total
- $211,496
-
Austin McGuiganAUSTIN MCGUIGAN
CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Jake BryantJAKE BRYANT
PAST CHAIR (JULY 2023-APRIL 2024)
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Toby OlsenTOBY OLSEN
DIRECTOR/PAST CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Dino VentiDINO VENTI
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Philippa BernardsPHILIPPA BERNARDS
CSO & EVP
- Total calculated
- $127,609
- From this org
- $100,978
- From related orgs
- $0
- Other
- $26,631
- Hours/week
- 40
-
John PataccoliJOHN PATACCOLI
TREASURER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Kristen GraingerKRISTEN GRAINGER
SECRETARY
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Courtney Knox BuschCOURTNEY KNOX BUSCH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Comm Kevin CameronCOMM KEVIN CAMERON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Christopher HollandCHRISTOPHER HOLLAND
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Shawn IrvineSHAWN IRVINE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Yvonne PutzeYVONNE PUTZE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Rochelle RafnROCHELLE RAFN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Scott SnyderSCOTT SNYDER
DIRECTOR/STPA
- Total calculated
- $0
- Hours/week
- 1
-
Tj SullivanTJ SULLIVAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Chris NeiderCHRIS NEIDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Greg LeoGREG LEO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Anthony VelizANTHONY VELIZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Carole AstleyCAROLE ASTLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michelle CordovaMICHELLE CORDOVA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kim Grewe-PowellKIM GREWE-POWELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Councilor Julie HoyCOUNCILOR JULIE HOY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Aurora CoriaAURORA CORIA
DIRECTOR (JULY 2023-OCT 2023)
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
DESTINATION MANAGEMENT ADVISORS
$45,000
TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2022 CAPITOL FUTBOL CUP SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
-
$13,260
TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE HOOPLA TOURNAMENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
-
SASQUATCH SPORTS
$9,750
TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2023 CAPITOL CITY CLASSIC SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · TOURISM EDUCATION · OR · controlled entity
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 15 May 2025
- IRS schema version
- 2023v6.0
- Source object
- 202541359349315224
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.