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Nonprofiteer
← TRAVEL SALEM

Form 990 for tax year 2022

Filed by TRAVEL SALEM.

Totals

Total revenue
$2,928,523
Total expenses
$2,302,916
Contributions and grants received
$126,414
Grants paid
$29,500
Program service revenue
$2,762,470
Investment income
$7,165
Other revenue
$32,474
Total assets, end of year
$4,348,936
Total liabilities, end of year
$1,628,805
Net assets or fund balances, end of year
$2,720,131
Program services expenses (Part IX)
$2,204,573
Management and general expenses
$98,343
Fundraising expenses
$0
Program service expenses (Part III)
$2,204,573

Program services were 95.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $60,700

  • 1f · All other contributions, gifts and grants

    $65,714

  • 1g · Noncash contributions included above

    $65,714

  • 2a · Program service revenue: PUBLIC SECTOR REVENUE

    total $1,306,065 · related or exempt $1,306,065

  • 2b · Program service revenue: SALEM TOURISM PROMOTIO

    total $973,560 · related or exempt $973,560

  • 2c · Program service revenue: FLY SALEM MARKET REVEN

    total $355,000 · related or exempt $355,000

  • 2d · Program service revenue: EVENTS

    total $47,881 · related or exempt $47,881

  • 2e · Program service revenue: POLK COUNTY DESTINATIO

    total $44,500 · related or exempt $44,500

  • 2f · All other program service revenue

    total $35,464 · related or exempt $35,464

  • 3 · Investment income

    total $7,165 · excluded $7,165

  • 6a · Gross rents

    personal property $7,564

  • 6b · Less rental expenses

    personal property $1,886

  • 6c · Rental income or loss

    personal property $5,678

  • 6d · Net rental income or loss

    total $5,678 · unrelated business $5,678

  • 11a · Other revenue: INSURANCE SETTLEMENTS

    total $17,998 · related or exempt $17,998

  • 11b · Other revenue: ADVERTISING REVENUE

    total $8,675 · unrelated business $8,675

  • 11c · Other revenue: SAIF DIVIDEND AND MISC

    total $123 · related or exempt $123

  • 11e · Other revenue, total

    $26,796

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $29,500 · program services $29,500

  • 5 · Compensation of officers, directors and key employees

    total $206,325 · program services $185,693 · management and general $20,632

  • 7 · Other salaries and wages

    total $701,577 · program services $691,428 · management and general $10,149

  • 8 · Pension plan contributions

    total $13,822 · program services $13,598 · management and general $224

  • 9 · Other employee benefits

    total $94,416 · program services $93,176 · management and general $1,240

  • 10 · Payroll taxes

    total $89,447 · program services $86,921 · management and general $2,526

  • 11c · Fees: accounting

    total $4,105 · management and general $4,105

  • 11g · Fees: other

    total $41,061 · program services $37,647 · management and general $3,414

  • 12 · Advertising and promotion

    total $386,613 · program services $385,842 · management and general $771

  • 13 · Office expenses

    total $124,285 · program services $117,784 · management and general $6,501

  • 14 · Information technology

    total $49,924 · program services $48,642 · management and general $1,282

  • 16 · Occupancy

    total $93,550 · program services $88,763 · management and general $4,787

  • 17 · Travel

    total $102,522 · program services $99,987 · management and general $2,535

  • 20 · Interest

    total $54,194 · program services $48,986 · management and general $5,208

  • 22 · Depreciation, depletion and amortization

    total $35,996 · program services $6,823 · management and general $29,173

  • 23 · Insurance

    total $4,309 · program services $2,728 · management and general $1,581

  • 24a · Other expenses: SPECIAL EVENTS

    total $94,764 · program services $94,260 · management and general $504

  • 24b · Other expenses: LEVERAGE IN-KIND DONATI

    total $65,714 · program services $65,714

  • 24c · Other expenses: REGISTRATION

    total $49,145 · program services $48,644 · management and general $501

  • 24d · Other expenses: AGILITY FUND

    total $22,500 · program services $22,500

  • 24e · All other expenses

    total $39,147 · program services $35,937 · management and general $3,210

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,647,443 · end of year $52,292

  • 2 · Savings and temporary cash investments

    end of year $1,618,453

  • 4 · Accounts receivable

    beginning of year $415,512 · end of year $457,899

  • 7 · Other notes and loans receivable

    beginning of year $6,656 · end of year $6,956

  • 9 · Prepaid expenses and deferred charges

    end of year $51,015

  • 10a · Land, buildings and equipment: cost or other basis

    $2,179,350

  • 10b · Land, buildings and equipment: accumulated depreciation

    $38,695

  • 10c · Land, buildings and equipment, net

    beginning of year $1,031,951 · end of year $2,140,655

  • 14 · Intangible assets

    beginning of year $43,333 · end of year $21,666

  • 15 · Other assets

    beginning of year $92,741

  • 17 · Accounts payable and accrued expenses

    beginning of year $327,808 · end of year $104,172

  • 19 · Deferred revenue

    end of year $150

  • 23 · Secured mortgages and notes payable

    beginning of year $796,376 · end of year $1,524,483

  • 27 · Net assets without donor restrictions

    beginning of year $836,172 · end of year $1,250,868

  • 28 · Net assets with donor restrictions

    beginning of year $1,277,280 · end of year $1,469,263

Mission and programs · 2022

Mission

INSPIRE TRAVEL AND FOSTER ECONOMIC PROSPERITY BY HARNESSING OUR DESTINATION'S UNIQUE VALUE PROPOSITION THROUGH PARTNERSHIP, INNOVATION, AND RESPONSIBLE DEVELOPMENT THAT ENHANCES THE VISITOR EXPERIENCE AND ENRICHES THE LIVES OF RESIDENTS.

Activities or mission (Part I)

INSPIRE TRAVEL AND FOSTER ECONOMIC PROSPERITY BY HARNESSING OURDESTINATION'S UNIQUE VALUE PROPOSITION THROUGH PARTNERSHIP, INNOVATION,AND RESPONSIBLE DEVELOPMENT THAT ENHANCES THE VISITOR EXPERIENCE ANDENRICHES THE LIVES OF RESIDENTS.

  • HELPING DRIVE $782 MILLION IN TOURISM ECONOMIC IMPACT TO THE REGION IN THE CURRENT FISCAL YEAR.

    Expenses $972,697 · Grants $29,500 · Revenue $1,502,470

  • HELPING DRIVE $4.7 MILLION IN TRANSIENT OCCUPANCY TAX TO SALEM IN THE CURRENT FISCAL YEAR.

    Expenses $1,166,162 · Revenue $1,212,407

  • SECURING $2.4 MILLION IN DONATED PRODUCTS AND SERVICES TO SUPPORT THE ORGANIZATION'S MISSION. THE DONATED PRODUCTS AND SERVICES RECEIVED DURING THE YEAR IS AS FOLLOWS: MEDIA - $1,173,123 IN-KIND SERVICES - $377,764 WILLAMETTE VALLEY ASSOCIATION/ REGIONAL - $729,480 VISTOR'S GUIDE - $87,325 ADVERTISING - $41,901

    Expenses $65,714 · Revenue $65,714

As filed on the 2022 return.

Listed in Part VII

  • JAKE BRYANT

    PAST CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • AUSTIN MCGUIGAN

    CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • TOBY OLSEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • DINO VENTI

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • COURTNEY BUSCH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • COMM KEVIN CAMERON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • NANCY DESOUZA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • CHRISTOPHER HOLLAND

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • SHAWN IRVINE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • JOHN PATACCOLI

    TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • YVONNE PUTZE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • ROCHELLE RAFN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • SCOTT SNYDER

    STPA

    Total calculated
    $0
    Hours/week
    1
  • TJ SULLIVAN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • CHRIS NEIDER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • ALEX CASEBEER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • KRISTEN GRAINGER

    SECRETARY

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • GREG LEO

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • ANTHONY VELIZ

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • CAROLE ASTLEY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • MICHELLE CORDOVA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • AURORA CORIA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • KIM GREWE-POWELL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • COUNCILOR JULIE HOY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • ANGIE VILLERY

    CEO & PRESIDENT

    Total calculated
    $180,052
    From this org
    $160,797
    From related orgs
    $0
    Other
    $19,255
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $140,797
    Bonus
    $20,000
    Other
    $0
    Deferred
    $4,110
    Nontaxable benefits
    $15,145
    Filer's total
    $180,052

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 3
CEO COMPENSATION SET BY EXECUTIVE COMMITTEE. ANNUAL SALARY SURVEY CONDUCTED WITH COMPARABLE DMO'S.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2022 CAPITOL FUTBOL CUP SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.

  • TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE HOOPLA TOURNAMENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.

  • TO SUPPORT THE TOURISM ECOSYSTEM BY PROMOTING THE 2022 CAPITOL CITY CLASSIC SPORTING EVENT TO INCREASE ROOM NIGHTS, THE AVERAGE DAILY RATES FOR SALEM HOTELIERS AND INCREASE REVENUE FOR LOCAL BUSINESSES.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2022
Filed
14 May 2024
IRS schema version
2022v5.0
Source object
202421369349315472

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