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Nonprofiteer
← GREATER PHILADELPHIA TOURISM MARKETING CORPORATION

Form 990 for tax year 2024

Filed by GREATER PHILADELPHIA TOURISM MARKETING CORPORATION.

Totals

Total revenue
$4,647,099
Total expenses
$4,136,690
Contributions and grants received
$4,497,276
Grants paid
$0
Program service revenue
$76,501
Investment income
$73,320
Other revenue
$2
Total assets, end of year
$17,695,060
Total liabilities, end of year
$3,553,479
Net assets or fund balances, end of year
$14,141,581
Program services expenses (Part IX)
$3,506,409
Management and general expenses
$519,336
Fundraising expenses
$110,945
Program service expenses (Part III)
$3,506,409

Program services were 84.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $4,420,776

  • 1f · All other contributions, gifts and grants

    $76,500

  • 2a · Program service revenue: SPONSORSHIP REVENUE

    total $75,706 · related or exempt $75,706

  • 2b · Program service revenue: PARTICIPATION AND OTHE

    total $795 · related or exempt $795

  • 3 · Investment income

    total $74,649 · excluded $74,649

  • 5 · Royalties

    total $2 · excluded $2

  • 7b · Less cost or other basis and sales expenses

    other assets $1,329

  • 7c · Gain or loss

    other assets -$1,329

  • 7d · Net gain or loss

    total -$1,329 · excluded -$1,329

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $559,783 · program services $400,196 · management and general $138,298 · fundraising $21,289

  • 7 · Other salaries and wages

    total $686,886 · program services $488,803 · management and general $170,129 · fundraising $27,954

  • 8 · Pension plan contributions

    total $21,607 · program services $16,397 · management and general $5,158 · fundraising $52

  • 9 · Other employee benefits

    total $87,702 · program services $66,558 · management and general $20,934 · fundraising $210

  • 10 · Payroll taxes

    total $91,439 · program services $68,328 · management and general $20,962 · fundraising $2,149

  • 11b · Fees: legal

    total $4,590 · management and general $4,590

  • 11c · Fees: accounting

    total $29,000 · management and general $29,000

  • 11d · Fees: lobbying

    total $55,000 · fundraising $55,000

  • 11f · Fees: investment management

    total $7,275 · management and general $7,275

  • 11g · Fees: other

    total $299,880 · program services $257,860 · management and general $42,020

  • 12 · Advertising and promotion

    total $1,057,184 · program services $1,057,184

  • 13 · Office expenses

    total $28,124 · program services $18,505 · management and general $9,321 · fundraising $298

  • 14 · Information technology

    total $198,161 · program services $156,881 · management and general $40,592 · fundraising $688

  • 16 · Occupancy

    total $74,177 · program services $60,719 · management and general $11,977 · fundraising $1,481

  • 17 · Travel

    total $47,519 · program services $44,257 · management and general $3,020 · fundraising $242

  • 19 · Conferences, conventions and meetings

    total $468,394 · program services $467,985 · management and general $409

  • 20 · Interest

    total $476 · management and general $476

  • 22 · Depreciation, depletion and amortization

    total $36,925 · program services $28,986 · management and general $6,924 · fundraising $1,015

  • 23 · Insurance

    total $9,365 · program services $6,162 · management and general $3,104 · fundraising $99

  • 24a · Other expenses: RESEARCH EXPENSE

    total $236,293 · program services $236,293

  • 24b · Other expenses: AGENCY FEES

    total $67,010 · program services $67,010

  • 24c · Other expenses: DUES AND REGISTRATIONS

    total $36,297 · program services $31,132 · management and general $5,147 · fundraising $18

  • 24d · Other expenses: OTHER MARKETING

    total $33,603 · program services $33,153 · fundraising $450

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $3,000,526 · end of year $3,190,754

  • 3 · Pledges and grants receivable

    beginning of year $1,551,219 · end of year $1,301,219

  • 4 · Accounts receivable

    beginning of year $1,360,219 · end of year $1,610,384

  • 9 · Prepaid expenses and deferred charges

    beginning of year $11,798 · end of year $73,601

  • 10a · Land, buildings and equipment: cost or other basis

    $1,220,323

  • 10b · Land, buildings and equipment: accumulated depreciation

    $389,056

  • 10c · Land, buildings and equipment, net

    beginning of year $859,732 · end of year $831,267

  • 11 · Investments: publicly traded securities

    beginning of year $8,946,581 · end of year $9,063,766

  • 15 · Other assets

    beginning of year $1,521,828 · end of year $1,624,069

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,563,279 · end of year $999,925

  • 19 · Deferred revenue

    beginning of year $0 · end of year $485,000

  • 25 · Other liabilities

    beginning of year $2,130,273 · end of year $2,068,554

  • 27 · Net assets without donor restrictions

    beginning of year $11,709,485 · end of year $12,633,225

  • 28 · Net assets with donor restrictions

    beginning of year $1,848,866 · end of year $1,508,356

Mission and programs · 2024

Mission

VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.

  • VISIT PHILADELPHIA, THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, BUILDS GREATER PHILADELPHIA'S IMAGE, DRIVES VISITATION AND BOOSTS THE ECONOMY. IN 2024, OUR "COME FOR PHILADELPHIA. STAY FOR PHILLY." CAMPAIGN DELIVERED ON DRIVING DAY AND OVERNIGHT VISITATION. IN FACT, THIS EFFORT EXCEEDED A 59:1 RETURN ON ADVERTISING SPENT IN KEY PLACEMENTS. WE REMAINED AS COMMITTED AS EVER TO DIVERSITY MARKETING WITH OUR "IN PURSUIT OF A MORE PERFECT UNION" SERIES, FOCUSED ON HISTORY AND HERITAGE MONTHS. IN ADDITION, WE ENTERED A FLY MARKET (ATLANTA) TO HELP SPUR LONGER STAYS; LAUNCHED TED DEMOCRACY, WHICH WILL CONTINUE INTO 2026 WHEN THE NATION CELEBRATES ITS 250TH ANNIVERSARY; AND EARNED HIGH-PROFILE ACCOLADES THAT HELPED BUILD PHILADELPHIA'S IMAGE NATIONALLY AND DRIVE CIVIC PRIDE LOCALLY. WHAT'S MORE, WE CONTINUED TO PARTNER WITH LOCAL, REGIONAL AND NATIONAL ORGANIZATIONS TO TOUT GREATER PHILADELPHIA AS A GREAT PLACE TO VISIT--ALL THE WHILE REMAINING A MAJOR PRESENCE ONLINE, ON SOCIAL MEDIA AND IN THE PRESS. OUR MOST POPULAR WEB ARTICLE GARNERED 1 MILLION+ PAGE VIEWS; WE EARNED 1 MILLION VIEWS ON TWO INSTAGRAM POSTS - A VISIT PHILLY, FIRST; AND WE PLACED/TRACKED 1,650+ PHILADELPHIA STORIES IN THE PRESS. IN ADDITION, WE DEBUTED A NEW HOTEL BOOKING WIDGET TO ENSURE ENHANCED CUSTOMER EXPERIENCE AND HOSTED OUR INAUGURAL PHILADELPHIA HOSPITALITY SYMPOSIUM. ALL THIS WORK LED TO IMPRESSIVE END RESULTS: IN 2024, GREATER PHILADELPHIA WELCOMED 42.9 MILLION VISITORS, GENERATING $12.4 BILLION IN ECONOMIC IMPACT AND MEETING 2019 BENCHMARKS IN FOUR OUT OF FIVE KEY INDUSTRY METRICS.

    Expenses $3,506,409 · Revenue $76,501

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Angela Val

    PRESIDENT & CEO

    Total calculated
    $508,985
    From this org
    $466,159
    From related orgs
    $0
    Other
    $42,826
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $340,320
    Bonus
    $96,923
    Other
    $28,916
    Deferred
    $13,800
    Nontaxable benefits
    $29,026
    Filer's total
    $508,985

  • Manuel N Stamatakis

    CHAIRMAN (THRU NOV. 2024)

    Total calculated
    $0
    Hours/week
    2

  • Anthony Conti

    CHAIRMAN (FROM DEC 2024)

    Total calculated
    $0
    Hours/week
    1

  • Robert W Bogle

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Rhonda R Cohen Esquire

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • James Adamson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Reginald Archambault

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Darwin Beauvais

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Matt Dickman

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Wendy Hamilton

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Jazelle Jones

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Kevin Murnane

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Leslie Richards

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Jacklin Rhoads

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • James D Schultz

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Tony Sorrentino

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Carol Watson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Trino Boix

    CHIEF OPERATING OFFICER

    Total calculated
    $246,173
    From this org
    $235,080
    From related orgs
    $0
    Other
    $11,093
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $212,364
    Bonus
    $21,000
    Other
    $1,716
    Deferred
    $9,386
    Nontaxable benefits
    $1,707
    Filer's total
    $246,173

  • Cindy Ray

    TREASURER & CFO

    Total calculated
    $268,880
    From this org
    $229,389
    From related orgs
    $0
    Other
    $39,491
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $206,071
    Bonus
    $21,000
    Other
    $2,318
    Deferred
    $8,649
    Nontaxable benefits
    $30,842
    Filer's total
    $268,880

  • Neil Frauenglass

    CHIEF MARKETING OFFICER

    Total calculated
    $348,890
    From this org
    $297,535
    From related orgs
    $0
    Other
    $51,355
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $267,799
    Bonus
    $28,000
    Other
    $1,736
    Deferred
    $12,226
    Nontaxable benefits
    $39,129
    Filer's total
    $348,890

  • Keith McMenamin

    VP OF INFORMATION TECHNOLOGY

    Total calculated
    $198,961
    From this org
    $185,881
    From related orgs
    $0
    Other
    $13,080
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $179,881
    Bonus
    $4,620
    Other
    $1,380
    Deferred
    $5,436
    Nontaxable benefits
    $7,644
    Filer's total
    $198,961

  • Jessica Calter

    SVP ADV AND EXTERNAL AFFAIRS

    Total calculated
    $198,498
    From this org
    $161,633
    From related orgs
    $0
    Other
    $36,865
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $151,863
    Bonus
    $8,450
    Other
    $1,320
    Deferred
    $6,948
    Nontaxable benefits
    $29,917
    Filer's total
    $198,498

  • Cathy McVey-Palmer

    SVP STRATEGIC INTEGRATION

    Total calculated
    $197,514
    From this org
    $168,862
    From related orgs
    $0
    Other
    $28,652
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $159,386
    Bonus
    $8,000
    Other
    $1,476
    Deferred
    $6,597
    Nontaxable benefits
    $22,055
    Filer's total
    $197,514

  • Jenea Robinson

    VICE PRESIDENT COMMUNICATIONS

    Total calculated
    $148,109
    From this org
    $131,568
    From related orgs
    $0
    Other
    $16,541
    Hours/week
    50

  • Binh Nguyen

    SENIOR DIRECTOR COMMUNICATIONS

    Total calculated
    $154,315
    From this org
    $140,724
    From related orgs
    $0
    Other
    $13,591
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $137,024
    Bonus
    $2,500
    Other
    $1,200
    Deferred
    $4,819
    Nontaxable benefits
    $8,772
    Filer's total
    $154,315

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
SCHEDULE J, PART II, COLUMN (B)(II) REPORTS DISCRETIONARY INCENTIVE AMOUNTS THAT WERE APPROVED BY THE BOARD BASED UPON PERFORMANCEE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
23 October 2025
IRS schema version
2024v5.2
Source object
202533039349301628

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