GREATER PHILADELPHIA TOURISM MARKETING CORPORATION

As filed

Subsection

03

NTEE code

S30

Classification

1000

Street

2005 MARKET ST STE 3700

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2025

• VISIT PHILADELPHIA, THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, BUILDS GREATER PHILADELPHIA'S IMAGE, DRIVES VISITATION AND BOOSTS THE ECONOMY. IN 2025, OUR "COME FOR PHILADELPHIA. STAY FOR PHILLY." CAMPAIGN DELIVERED ON DRIVING DAY AND OVERNIGHT VISITATION. IN FACT, THIS EFFORT RESULTED IN 1.1 BILLION OVERALL IMPRESSIONS, PLUS OUR BIGGEST AND MOST SUCCESSFUL ADVERTISING PUSH IN NEW YORK CITY SINCE 2019. WE REMAINED AS COMMITTED AS EVER TO DIVERSITY MARKETING, EVOLVING OUR "IN PURSUIT OF A MORE PERFECT UNION" SERIES TO "INDIVISIBLE," BOTH OF WHICH AMPLIFIED VARIOUS HERITAGES ALL YEAR LONG AND SIGNALED TO POTENTIAL VISITORS THAT ALL ARE WELCOME IN PHILADELPHIA. IN ADDITION, WE LAUNCHED OUR MARKETING CAMPAIGN TO DRIVE VISITATION FOR THE NATION'S 250TH BIRTHDAY CELEBRATION IN 2026; CONTINUED OUR TED PARTNERSHIP, HOSTING SEVERAL DEMOCRACY-RELATED EVENTS THROUGHOUT THE YEAR; AND DUG DEEP INTO OUR CIVIC PRIDE CAMPAIGN TO BUILD LOCAL ENTHUSIASM FOR THE MONUMENTAL YEAR AHEAD. WE ALSO EARNED HIGH-PROFILE ACCOLADES AND MEDIA COVERAGE THAT HELPED BUILD PHILADELPHIA'S IMAGE NATIONALLY AND DRIVE CIVIC PRIDE LOCALLY. WHAT'S MORE, WE CONTINUED TO PARTNER WITH LOCAL, REGIONAL AND NATIONAL ORGANIZATIONS TO TOUT GREATER PHILADELPHIA AS A GREAT PLACE TO VISIT--ALL THE WHILE REMAINING A MAJOR PRESENCE ONLINE (VISITPHILLY.COM REFRESH), ON SOCIAL MEDIA (INCREASED FOCUS ON COLLABORATIVE CONTENT) AND IN THE PRESS. WE BROUGHT IN 9.7 MILLION PAGEVIEWS TO VISITPHILLY.COM AND 47 MILLION VIEWS TO OUR SOCIAL ACCOUNTS AND PLACED/TRACKED 3,900 POSITIVE STORIES ABOUT PHILADELPHIA. IN ADDITION, WE HOSTED OUR SECOND PHILADELPHIA HOSPITALITY SYMPOSIUM, WORKED ON NEIGHBORHOOD TOURISM DEVELOPMENT WITH SEVERAL COMMUNITIES AND CONTINUED OUR DESTINATION OPTIMIZATION INITIATIVE. ALL THIS WORK LED TO IMPRESSIVE END RESULTS: IN 2025, GREATER PHILADELPHIA WELCOMED 44 MILLION VISITORS, GENERATING $13.4 BILLION IN ECONOMIC IMPACT AND $1.1 BILLION IN STATE AND LOCAL TAX REVENUE.

  Expenses $18,409,384 · Revenue $307,781

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

• 2025

  Revenue

  $23,536,793

  Expenses

  $20,714,033

  Contributions

  $22,649,131

  Grants paid

  $0

• 2024

  Revenue

  $4,647,099

  Expenses

  $4,136,690

  Contributions

  $4,497,276

  Grants paid

  $0

• 2023

  Revenue

  $19,480,911

  Expenses

  $18,475,086

  Contributions

  $18,746,682

  Grants paid

  $0

• 2022

  Revenue

  $19,412,592

  Expenses

  $16,183,653

  Contributions

  $18,608,626

  Grants paid

  $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

• 2021 · 990

  Revenue

  $13,494,636

  Expenses

  $12,566,060

  Assets (EOY)

  $13,354,833

• 2020 · 990

  Revenue

  $8,019,397

  Expenses

  $8,849,705

  Assets (EOY)

  $11,403,385

• 2019 · 990

  Revenue

  $9,681,050

  Expenses

  $11,600,153

  Assets (EOY)

  $8,485,398

• 2018 · 990

  Revenue

  $15,869,947

  Expenses

  $15,932,006

  Assets (EOY)

  $11,058,743

• 2017 · 990

  Revenue

  $14,947,794

  Expenses

  $16,092,927

  Assets (EOY)

  $11,350,894

• 2016 · 990

  Revenue

  $13,940,558

  Expenses

  $13,005,447

  Assets (EOY)

  $12,778,298

• 2015 · 990

  Revenue

  $15,999,384

  Expenses

  $12,166,954

  Assets (EOY)

  $10,780,730

• 2014 · 990

  Revenue

  $11,812,762

  Expenses

  $10,799,369

  Assets (EOY)

  $7,815,358

• 2013 · 990

  Revenue

  $11,443,713

  Expenses

  $11,211,093

  Assets (EOY)

  $6,736,509

• 2012 · 990

  Revenue

  — not reported

  Expenses

  $10,743,567

  Assets (EOY)

  $6,586,807

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

• PEW CHARITABLE TRUSTS

  $1,000,000

  2024 · Civic Life

• NATIONAL PHILANTHROPIC TR

  $575,000

  2023 · EDUCATION

• PHILADELPHIA HOSPITALITY INVESTMENT LEVY

  $500,000

  2025 · SUPPORT CITY-WIDE CONVENTION AND EVENTS

• PHILADELPHIA HOSPITALITY INVESTMENT LEVY

  $500,000

  2024 · SUPPORT CITY-WIDE CONVENTION AND EVENTS

• PEW CHARITABLE TRUSTS

  $75,000

  2024 · Civic Life

• PHILADELPHIA INDUSTRIAL DEVELOPMENT CORP

  $75,000

  2022 · ECONOMIC DEVELOPMENT AND SUPPORTING GROWING BUSINESSES

• PHILADELPHIA HOSPITALITY INVESTMENT LEVY

  $50,000

  2022 · SUPPORT CITY-WIDE CONVENTIONS AND EVENTS

• NATIONAL PHILANTHROPIC TR

  $39,000

  2024 · PUBLIC, SOCIETAL BENEFIT

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