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Nonprofiteer
← GREATER PHILADELPHIA TOURISM MARKETING CORPORATION

Form 990 for tax year 2023

Filed by GREATER PHILADELPHIA TOURISM MARKETING CORPORATION.

Totals

Total revenue
$19,480,911
Total expenses
$18,475,086
Contributions and grants received
$18,746,682
Grants paid
$0
Program service revenue
$290,293
Investment income
$443,924
Other revenue
$12
Total assets, end of year
$17,251,903
Total liabilities, end of year
$3,693,552
Net assets or fund balances, end of year
$13,558,351
Program services expenses (Part IX)
$15,785,428
Management and general expenses
$2,237,749
Fundraising expenses
$451,909
Program service expenses (Part III)
$15,785,428

Program services were 85.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $15,496,693

  • 1f · All other contributions, gifts and grants

    $3,249,989

  • 2a · Program service revenue: SPONSORSHIP REVENUE

    total $286,530 · related or exempt $286,530

  • 2b · Program service revenue: PARTICIPATION AND OTHER FEES

    total $3,763 · related or exempt $3,763

  • 3 · Investment income

    total $430,434 · excluded $430,434

  • 5 · Royalties

    total $12 · excluded $12

  • 7a · Gross sales of assets other than inventory

    securities $750,000

  • 7b · Less cost or other basis and sales expenses

    securities $736,510

  • 7c · Gain or loss

    securities $13,490

  • 7d · Net gain or loss

    total $13,490 · excluded $13,490

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $1,218,609 · program services $829,857 · management and general $374,346 · fundraising $14,406

  • 7 · Other salaries and wages

    total $3,566,288 · program services $2,623,817 · management and general $788,071 · fundraising $154,400

  • 8 · Pension plan contributions

    total $67,474 · program services $45,282 · management and general $17,354 · fundraising $4,838

  • 9 · Other employee benefits

    total $405,190 · program services $276,597 · management and general $127,844 · fundraising $749

  • 10 · Payroll taxes

    total $315,912 · program services $238,129 · management and general $68,770 · fundraising $9,013

  • 11b · Fees: legal

    total $25,093 · management and general $25,093

  • 11c · Fees: accounting

    total $54,700 · management and general $54,700

  • 11d · Fees: lobbying

    total $187,432 · fundraising $187,432

  • 11f · Fees: investment management

    total $28,825 · management and general $28,825

  • 11g · Fees: other

    total $725,068 · program services $476,089 · management and general $237,979 · fundraising $11,000

  • 12 · Advertising and promotion

    total $7,471,190 · program services $7,471,190

  • 13 · Office expenses

    total $187,835 · program services $120,372 · management and general $66,018 · fundraising $1,445

  • 14 · Information technology

    total $663,815 · program services $389,984 · management and general $271,877 · fundraising $1,954

  • 16 · Occupancy

    total $245,187 · program services $155,836 · management and general $83,896 · fundraising $5,455

  • 17 · Travel

    total $230,796 · program services $215,303 · management and general $13,121 · fundraising $2,372

  • 19 · Conferences, conventions and meetings

    total $1,525,323 · program services $1,492,648 · management and general $21,030 · fundraising $11,645

  • 20 · Interest

    total $2,780 · management and general $2,780

  • 22 · Depreciation, depletion and amortization

    total $141,727 · program services $111,256 · management and general $26,574 · fundraising $3,897

  • 23 · Insurance

    total $33,337 · program services $26,665 · management and general $5,738 · fundraising $934

  • 24a · Other expenses: RESEARCH EXPENSE

    total $358,772 · program services $317,197 · fundraising $41,575

  • 24b · Other expenses: OTHER MARKETING

    total $290,216 · program services $279,604 · management and general $9,872 · fundraising $740

  • 24c · Other expenses: AGENCY FEES

    total $244,210 · program services $244,210

  • 24d · Other expenses: DUES AND REGISTRATIONS

    total $204,445 · program services $195,010 · management and general $9,381 · fundraising $54

  • 24e · All other expenses

    total $280,862 · program services $276,382 · management and general $4,480

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $5,211,318 · end of year $3,000,526

  • 3 · Pledges and grants receivable

    beginning of year $125,000 · end of year $1,551,219

  • 4 · Accounts receivable

    beginning of year $1,196,645 · end of year $1,360,219

  • 9 · Prepaid expenses and deferred charges

    beginning of year $60,749 · end of year $11,798

  • 10a · Land, buildings and equipment: cost or other basis

    $1,212,029

  • 10b · Land, buildings and equipment: accumulated depreciation

    $352,297

  • 10c · Land, buildings and equipment, net

    beginning of year $898,620 · end of year $859,732

  • 11 · Investments: publicly traded securities

    beginning of year $6,357,500 · end of year $8,946,581

  • 15 · Other assets

    beginning of year $1,337,484 · end of year $1,521,828

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,463,665 · end of year $1,563,279

  • 25 · Other liabilities

    beginning of year $2,270,344 · end of year $2,130,273

  • 27 · Net assets without donor restrictions

    beginning of year $11,078,307 · end of year $11,709,485

  • 28 · Net assets with donor restrictions

    beginning of year $375,000 · end of year $1,848,866

Mission and programs · 2023

Mission

VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.

  • VISIT PHILADELPHIA, THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, BUILDS GREATER PHILADELPHIA'S IMAGE, DRIVES VISITATION AND BOOSTS THE ECONOMY. IN 2024, OUR "COME FOR PHILADELPHIA. STAY FOR PHILLY." CAMPAIGN DELIVERED ON DRIVING DAY AND OVERNIGHT VISITATION. IN FACT, THIS EFFORT EXCEEDED A 59:1 RETURN ON ADVERTISING SPEND IN KEY PLACEMENTS. WE REMAINED AS COMMITTED AS EVER TO DIVERSITY MARKETING WITH OUR "IN PURSUIT OF A MORE PERFECT UNION" SERIES, FOCUSED ON HISTORY AND HERITAGE MONTHS. IN ADDITION, WE ENTERED A FLY MARKET (ATLANTA) TO HELP SPUR LONGER STAYS; LAUNCHED TED DEMOCRACY, WHICH WILL CONTINUE INTO 2026 WHEN THE NATION CELEBRATES ITS 250TH ANNIVERSARY; AND EARNED HIGH-PROFILE ACCOLADES THAT HELPED BUILD PHILADELPHIA'S IMAGE NATIONALLY AND DRIVE CIVIC PRIDE LOCALLY. WHAT'S MORE, WE CONTINUED TO PARTNER WITH LOCAL, REGIONAL AND NATIONAL ORGANIZATIONS TO TOUT GREATER PHILADELPHIA AS A GREAT PLACE TO VISIT - ALLTHE WHILE REMAINING A MAJOR PRESENCE ONLINE, ON SOCIAL MEDIA AND IN THE PRESS. OUR MOST POPULAR WEB ARTICLE GARNERED 1 MILLION+ PAGEVIEWS; WE EARNED 1 MILLION VIEWS ON TWO INSTAGRAM POSTS - A VISIT PHILLY FIRST; AND WE PLACED/TRACKED 1,650+ PHILADELPHIA STORIES IN THE PRESS. IN ADDITION, WE DEBUTED A NEW HOTEL BOOKING WIDGET TO ENSURE AN ENHANCED CUSTOMER EXPERIENCE AND HOSTED OUR INAUGURAL PHILADELPHIA HOSPITALITY SYMPOSIUM. ALL OF THIS WORK LED TO IMPRESSIVE END RESULTS: IN 2024, GREATER PHILADELPHIA WELCOMED 42.9 MILLION VISITORS, GENERATING $12.4 BILLION IN ECONOMIC IMPACT AND MEETING 2019 BENCHMARKS IN FOUR OUT OF FIVE KEY INDUSTRY METRICS.

    Expenses $15,785,428 · Revenue $290,293

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Angela Val

    PRESIDENT & CEO

    Total calculated
    $401,099
    From this org
    $386,178
    From related orgs
    $0
    Other
    $14,921
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $298,130
    Bonus
    $60,000
    Other
    $28,048
    Deferred
    $13,200
    Nontaxable benefits
    $1,721
    Filer's total
    $401,099

  • Manuel N Stamatakis

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    2

  • Robert W Bogle

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Rhonda R Cohen Esquire

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • James Adamson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Reginald Archambault

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Darwin Beauvais

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Anthony Conti

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • James D Schultz

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Wendy Hamilton

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Sheila Hess

    BOARD MEMBER (THRU JAN 24)

    Total calculated
    $0
    Hours/week
    1

  • Honorable James F Kenney

    BOARD MEMBER (THRU JAN 24)

    Total calculated
    $0
    Hours/week
    1

  • Obra Kernodle

    BOARD MEMBER (THRU JAN 24)

    Total calculated
    $0
    Hours/week
    1

  • Kevin Murnane

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Tony Sorrentino

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Jacklin Rhoads

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Leslie Richards

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Matt Dickman

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Jazelle Jones

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Carol Watson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Trino Boix

    CHIEF OPERATING OFFICER

    Total calculated
    $232,118
    From this org
    $221,988
    From related orgs
    $0
    Other
    $10,130
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $200,141
    Bonus
    $20,000
    Other
    $1,847
    Deferred
    $8,819
    Nontaxable benefits
    $1,311
    Filer's total
    $232,118

  • Cindy Ray

    TREASURER & CFO

    Total calculated
    $249,817
    From this org
    $218,204
    From related orgs
    $0
    Other
    $31,613
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $196,235
    Bonus
    $20,000
    Other
    $1,969
    Deferred
    $8,649
    Nontaxable benefits
    $22,964
    Filer's total
    $249,817

  • Neil Frauenglass

    CHIEF MARKETING OFFICER

    Total calculated
    $316,126
    From this org
    $275,819
    From related orgs
    $0
    Other
    $40,307
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $248,539
    Bonus
    $25,200
    Other
    $2,080
    Deferred
    $11,291
    Nontaxable benefits
    $29,016
    Filer's total
    $316,126

  • Rachel Ferguson

    CHIEF INNOVATION & GLOBAL

    Total calculated
    $152,515
    From this org
    $148,909
    From related orgs
    $0
    Other
    $3,606
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $130,553
    Bonus
    $0
    Other
    $18,356
    Deferred
    $2,192
    Nontaxable benefits
    $1,414
    Filer's total
    $152,515

  • Alethia Calbeck

    CHIEF COMMUNICATIONS OFFICER

    Total calculated
    $233,355
    From this org
    $223,854
    From related orgs
    $0
    Other
    $9,501
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $202,307
    Bonus
    $20,000
    Other
    $1,547
    Deferred
    $8,940
    Nontaxable benefits
    $561
    Filer's total
    $233,355

  • Jessica Calter

    SVP ADV AND EXTERNAL AFFAIRS

    Total calculated
    $164,805
    From this org
    $148,042
    From related orgs
    $0
    Other
    $16,763
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $139,025
    Bonus
    $7,500
    Other
    $1,517
    Deferred
    $488
    Nontaxable benefits
    $16,275
    Filer's total
    $164,805

  • Keith McMenamin

    VP OF INFORMATION TECHNOLO

    Total calculated
    $183,157
    From this org
    $176,593
    From related orgs
    $0
    Other
    $6,564
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $170,271
    Bonus
    $4,500
    Other
    $1,822
    Deferred
    $5,384
    Nontaxable benefits
    $1,180
    Filer's total
    $183,157

  • Cathy McVey-Palmer

    SVP STRATEGIC INTEGRATION

    Total calculated
    $180,012
    From this org
    $160,548
    From related orgs
    $0
    Other
    $19,464
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $150,881
    Bonus
    $7,612
    Other
    $2,055
    Deferred
    $5,447
    Nontaxable benefits
    $14,017
    Filer's total
    $180,012

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
SCHEDULE J, PART II, COLUMN (B)(II) REPORTS DISCRETIONARY INCENTIVE AMOUNTS THAT WERE APPROVED BY THE BOARD BASED UPON PERFORMANCEE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
11 August 2025
IRS schema version
2023v6.0
Source object
202522239349301002

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