Skip to content
Nonprofiteer
← GREATER PHILADELPHIA TOURISM MARKETING CORPORATION

Form 990 for tax year 2022

Filed by GREATER PHILADELPHIA TOURISM MARKETING CORPORATION.

Totals

Total revenue
$19,412,592
Total expenses
$16,183,653
Contributions and grants received
$18,608,626
Grants paid
$0
Program service revenue
$447,820
Investment income
$356,095
Other revenue
$51
Total assets, end of year
$15,187,316
Total liabilities, end of year
$3,734,009
Net assets or fund balances, end of year
$11,453,307
Program services expenses (Part IX)
$13,728,097
Management and general expenses
$2,269,846
Fundraising expenses
$185,710
Program service expenses (Part III)
$13,728,097

Program services were 84.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $18,438,626

  • 1f · All other contributions, gifts and grants

    $170,000

  • 2a · Program service revenue: SPONSORSHIP REVENUE

    total $321,914 · related or exempt $321,914

  • 2b · Program service revenue: JOINT MARKETING REVENUE

    total $121,000 · related or exempt $121,000

  • 2c · Program service revenue: PARTICIPATION AND OTHER FEES

    total $4,906 · related or exempt $4,906

  • 3 · Investment income

    total $356,095 · excluded $356,095

  • 5 · Royalties

    total $51 · excluded $51

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $1,113,175 · program services $745,318 · management and general $361,628 · fundraising $6,229

  • 7 · Other salaries and wages

    total $2,976,004 · program services $2,018,585 · management and general $947,260 · fundraising $10,159

  • 9 · Other employee benefits

    total $361,238 · program services $214,690 · management and general $137,747 · fundraising $8,801

  • 10 · Payroll taxes

    total $291,445 · program services $201,496 · management and general $89,125 · fundraising $824

  • 11b · Fees: legal

    total $68,100 · management and general $68,100

  • 11c · Fees: accounting

    total $70,315 · management and general $70,315

  • 11d · Fees: lobbying

    total $147,302 · fundraising $147,302

  • 11f · Fees: investment management

    total $37,850 · management and general $37,850

  • 11g · Fees: other

    total $1,191,468 · program services $1,073,398 · management and general $118,070

  • 12 · Advertising and promotion

    total $5,790,875 · program services $5,790,875

  • 13 · Office expenses

    total $187,389 · program services $119,208 · management and general $67,548 · fundraising $633

  • 14 · Information technology

    total $110,949 · program services $43,268 · management and general $67,681

  • 16 · Occupancy

    total $337,797 · program services $179,166 · management and general $153,289 · fundraising $5,342

  • 17 · Travel

    total $136,175 · program services $88,832 · management and general $45,929 · fundraising $1,414

  • 19 · Conferences, conventions and meetings

    total $1,459,449 · program services $1,435,157 · management and general $23,405 · fundraising $887

  • 20 · Interest

    total $40,671 · management and general $40,671

  • 22 · Depreciation, depletion and amortization

    total $84,312 · program services $67,937 · management and general $14,350 · fundraising $2,025

  • 23 · Insurance

    total $31,769 · program services $25,574 · management and general $5,433 · fundraising $762

  • 24a · Other expenses: RESEARCH EXPENSE

    total $548,016 · program services $548,016

  • 24b · Other expenses: OTHER MARKETING

    total $385,907 · program services $378,320 · management and general $7,474 · fundraising $113

  • 24c · Other expenses: AGENCY FEES

    total $331,829 · program services $331,359 · management and general $470

  • 24d · Other expenses: DUES AND REGISTRATIONS

    total $290,708 · program services $276,808 · management and general $12,681 · fundraising $1,219

  • 24e · All other expenses

    total $190,910 · program services $190,090 · management and general $820

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $6,121,430 · end of year $5,211,318

  • 3 · Pledges and grants receivable

    beginning of year $205,007 · end of year $125,000

  • 4 · Accounts receivable

    beginning of year $1,136,059 · end of year $1,196,645

  • 9 · Prepaid expenses and deferred charges

    beginning of year $13,992 · end of year $60,749

  • 10a · Land, buildings and equipment: cost or other basis

    $1,608,318

  • 10b · Land, buildings and equipment: accumulated depreciation

    $709,698

  • 10c · Land, buildings and equipment, net

    beginning of year $87,540 · end of year $898,620

  • 11 · Investments: publicly traded securities

    beginning of year $2,242,111 · end of year $6,357,500

  • 12 · Investments: other securities

    beginning of year $3,506,077

  • 15 · Other assets

    beginning of year $42,617 · end of year $1,337,484

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,753,418 · end of year $1,463,665

  • 25 · Other liabilities

    beginning of year $3,818,315 · end of year $2,270,344

  • 27 · Net assets without donor restrictions

    beginning of year $7,658,100 · end of year $11,078,307

  • 28 · Net assets with donor restrictions

    beginning of year $125,000 · end of year $375,000

Mission and programs · 2022

Mission

VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.

  • VISIT PHILADELPHIA, THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, BUILDS GREATER PHILADELPHIA'S IMAGE, DRIVES VISITATION AND BOOSTS THE ECONOMY. 2023 CONTINUED TO BE A YEAR OF STRONG RESURGENCE FOR THE TOURISM INDUSTRY. WE LAUNCHED A BRAND-NEW CAMPAIGN, "COME FOR PHILADELPHIA. STAY FOR PHILLY.," TO DRIVE DAY AND OVERNIGHT VISITATION. WE WERE AS COMMITTED AS EVER TO DIVERSITY MARKETING, WITH THE DEBUT OF OUR IN PURSUIT OF A MORE PERFECT UNION SERIES, FOCUSED ON HISTORY AND HERITAGE MONTHS. WE ROLLED OUT A NEW 3-DAY STAY HOTEL PACKAGE, WHICH ALLOWS VISITORS TO STAY TWO NIGHTS AND GET THE THIRD NIGHT FREE. WE EARNED HIGH-PROFILE ACCOLADES THAT HELPED BUILD PHILADELPHIA'S IMAGE NATIONALLY AND DRIVE CIVIC PRIDE LOCALLY. AND WE CONTINUED TO PARTNER WITH LOCAL, REGIONAL AND NATIONAL ORGANIZATIONS TO TOUT GREATER PHILADELPHIA AS A GREAT PLACE TO VISIT ALL THE WHILE REMAINING A MAJOR PRESENCE ONLINE, ON SOCIAL MEDIA AND IN THE PRESS. IN 2023, GREATER PHILADELPHIA WELCOMED 42.9 MILLION VISITORS AND SUPPORTED 187,600 HOSPITALITY-RELATED JOBS. VISIT PHILADELPHIA'S MARKETING PROGRAM GENERATED 374 MILLION AD IMPRESSIONS, 14.2 MILLION PAGEVIEWS ON VISITPHILLY.COM, 35 MILLION SOCIAL MEDIA IMPRESSIONS AND PLACED/TRACKED 2,600+ PHILADELPHIA STORIES.

    Expenses $13,728,097 · Revenue $447,820

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • ANGELA VAL

    PRESIDENT & CEO (FROM JUNE)

    Total calculated
    $190,833
    From this org
    $173,914
    From related orgs
    $0
    Other
    $16,919
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $163,684
    Bonus
    $10,000
    Other
    $230
    Deferred
    $4,691
    Nontaxable benefits
    $12,228
    Filer's total
    $190,833

  • NEIL FRAUENGLASS

    CHIEF MARKETING OFFICER

    Total calculated
    $300,974
    From this org
    $257,166
    From related orgs
    $0
    Other
    $43,808
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $243,986
    Bonus
    $13,000
    Other
    $180
    Deferred
    $15,396
    Nontaxable benefits
    $28,412
    Filer's total
    $300,974

  • RACHEL FERGUSON

    CHIEF INNOVATION & GLOBAL OFFICER (THRU MAR)

    Total calculated
    $272,278
    From this org
    $231,114
    From related orgs
    $0
    Other
    $41,164
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $227,994
    Bonus
    $3,000
    Other
    $120
    Deferred
    $9,158
    Nontaxable benefits
    $32,006
    Filer's total
    $272,278

  • TRINO BOIX

    CHIEF OPERATING OFFICER

    Total calculated
    $168,318
    From this org
    $160,598
    From related orgs
    $0
    Other
    $7,720
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $156,085
    Bonus
    $4,000
    Other
    $513
    Deferred
    $6,373
    Nontaxable benefits
    $1,347
    Filer's total
    $168,318

  • MICHAEL NEWMUIS

    CHIEF OF EXTERNAL AFFAIRS (THRU MARCH)

    Total calculated
    $175,116
    From this org
    $159,205
    From related orgs
    $0
    Other
    $15,911
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $155,585
    Bonus
    $3,500
    Other
    $120
    Deferred
    $5,560
    Nontaxable benefits
    $10,351
    Filer's total
    $175,116

  • CINDY RAY

    TREASURER & CFO (FROM AUG)

    Total calculated
    $84,189
    From this org
    $73,796
    From related orgs
    $0
    Other
    $10,393
    Hours/week
    50

  • MANUEL N STAMATAKIS

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    2

  • ROBERT W BOGLE

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • RHONDA R COHEN ESQUIRE

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • JAMES ADAMSON

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • REGINALD ARCHAMBAULT

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • DARWIN BEAUVAIS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • ANTHONY CONTI

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • JAMES D SCHULTZ

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • WENDY HAMILTON

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • SHEILA HESS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • HONORABLE JAMES F KENNEY

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • OBRA KERNODLE

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • KEVIN MURNANE

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • BRET PERKINS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • TONY SORRENTINO

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • RICHARD W VAGUE

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
MONTHLY CLUB DUES PAID TO THE FITLER CLUB FOR MICHAEL NEWMIUS - TOTALLED $1,050
PART I, LINE 1B
THIS TYPE OF MEMBERSHIP IS WITH BOARD APPROVAL ONLY AND ON A VERY LIMITED BASIS.
PART I, LINE 7
SCHEDULE J, PART II, COLUMN (B)(II) REPORTS DISCRETIONARY INCENTIVE AMOUNTS THAT WERE APPROVED BY THE BOARD BASED UPON PERFORMANCEE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2022
Filed
11 July 2024
IRS schema version
2022v5.0
Source object
202432009349300608

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.