Form 990 for tax year 2025
Filed by GREATER PHILADELPHIA TOURISM MARKETING CORPORATION.
Totals
- Total revenue
- $23,536,793
- Total expenses
- $20,714,033
- Contributions and grants received
- $22,649,131
- Grants paid
- $0
- Program service revenue
- $307,781
- Investment income
- $579,875
- Other revenue
- $6
- Total assets, end of year
- $20,089,429
- Total liabilities, end of year
- $2,950,275
- Net assets or fund balances, end of year
- $17,139,154
- Program services expenses (Part IX)
- $18,409,384
- Management and general expenses
- $1,908,186
- Fundraising expenses
- $396,463
- Program service expenses (Part III)
- $18,409,384
Program services were 88.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$19,974,469
-
1f · All other contributions, gifts and grants
$2,674,662
-
2a · Program service revenue: SPONSORSHIP REVENUE
total $295,941 · related or exempt $295,941
-
2b · Program service revenue: PARTICIPATION AND OTHER FEES
total $11,840 · related or exempt $11,840
-
3 · Investment income
total $473,970 · excluded $473,970
-
5 · Royalties
total $6 · excluded $6
-
7a · Gross sales of assets other than inventory
securities $973,452
-
7b · Less cost or other basis and sales expenses
securities $867,076 · other assets $471
-
7c · Gain or loss
securities $106,376 · other assets -$471
-
7d · Net gain or loss
total $105,905 · excluded $105,905
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $1,432,736 · program services $1,064,205 · management and general $322,120 · fundraising $46,411
-
7 · Other salaries and wages
total $3,993,903 · program services $2,983,736 · management and general $871,434 · fundraising $138,733
-
8 · Pension plan contributions
total $152,295 · program services $106,373 · management and general $44,673 · fundraising $1,249
-
9 · Other employee benefits
total $370,468 · program services $258,757 · management and general $108,671 · fundraising $3,040
-
10 · Payroll taxes
total $344,013 · program services $268,812 · management and general $64,850 · fundraising $10,351
-
11b · Fees: legal
total $31,512 · management and general $31,512
-
11c · Fees: accounting
total $25,514 · management and general $25,514
-
11d · Fees: lobbying
total $182,730 · fundraising $182,730
-
11f · Fees: investment management
total $19,900 · management and general $19,900
-
11g · Fees: other
total $1,545,148 · program services $1,321,977 · management and general $223,166 · fundraising $5
-
12 · Advertising and promotion
total $7,885,802 · program services $7,884,903 · management and general $899
-
13 · Office expenses
total $147,633 · program services $111,587 · management and general $34,507 · fundraising $1,539
-
14 · Information technology
total $232,120 · program services $183,394 · management and general $46,986 · fundraising $1,740
-
16 · Occupancy
total $293,997 · program services $241,624 · management and general $46,496 · fundraising $5,877
-
17 · Travel
total $168,337 · program services $153,459 · management and general $13,974 · fundraising $904
-
19 · Conferences, conventions and meetings
total $1,997,582 · program services $1,995,068 · management and general $2,277 · fundraising $237
-
20 · Interest
total $1,045 · management and general $1,045
-
22 · Depreciation, depletion and amortization
total $160,727 · program services $131,796 · management and general $25,716 · fundraising $3,215
-
23 · Insurance
total $35,769 · program services $27,036 · management and general $8,360 · fundraising $373
-
24a · Other expenses: AGENCY FEES
total $1,036,143 · program services $1,036,143
-
24b · Other expenses: RESEARCH EXPENSE
total $334,868 · program services $334,868
-
24c · Other expenses: OTHER MARKETING
total $188,720 · program services $188,720
-
24d · Other expenses: DUES AND REGISTRATIONS
total $133,071 · program services $116,926 · management and general $16,086 · fundraising $59
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $8,828 · end of year $8,554
-
2 · Savings and temporary cash investments
beginning of year $3,181,926 · end of year $3,522,867
-
3 · Pledges and grants receivable
beginning of year $1,301,219 · end of year $2,575,000
-
4 · Accounts receivable
beginning of year $1,610,384 · end of year $1,444,416
-
9 · Prepaid expenses and deferred charges
beginning of year $73,601 · end of year $640,201
-
10a · Land, buildings and equipment: cost or other basis
$1,294,729
-
10b · Land, buildings and equipment: accumulated depreciation
$509,637
-
10c · Land, buildings and equipment, net
beginning of year $831,267 · end of year $785,092
-
11 · Investments: publicly traded securities
beginning of year $9,063,766 · end of year $9,692,015
-
14 · Intangible assets
beginning of year $0 · end of year $254,100
-
15 · Other assets
beginning of year $1,624,069 · end of year $1,167,184
-
17 · Accounts payable and accrued expenses
beginning of year $999,925 · end of year $1,056,018
-
19 · Deferred revenue
beginning of year $485,000 · end of year $78,469
-
23 · Secured mortgages and notes payable
beginning of year $0 · end of year $29,517
-
25 · Other liabilities
beginning of year $2,068,554 · end of year $1,786,271
-
27 · Net assets without donor restrictions
beginning of year $12,633,225 · end of year $13,778,993
-
28 · Net assets with donor restrictions
beginning of year $1,508,356 · end of year $3,360,161
Mission and programs · 2025
Mission
VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.
-
VISIT PHILADELPHIA, THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, BUILDS GREATER PHILADELPHIA'S IMAGE, DRIVES VISITATION AND BOOSTS THE ECONOMY. IN 2025, OUR "COME FOR PHILADELPHIA. STAY FOR PHILLY." CAMPAIGN DELIVERED ON DRIVING DAY AND OVERNIGHT VISITATION. IN FACT, THIS EFFORT RESULTED IN 1.1 BILLION OVERALL IMPRESSIONS, PLUS OUR BIGGEST AND MOST SUCCESSFUL ADVERTISING PUSH IN NEW YORK CITY SINCE 2019. WE REMAINED AS COMMITTED AS EVER TO DIVERSITY MARKETING, EVOLVING OUR "IN PURSUIT OF A MORE PERFECT UNION" SERIES TO "INDIVISIBLE," BOTH OF WHICH AMPLIFIED VARIOUS HERITAGES ALL YEAR LONG AND SIGNALED TO POTENTIAL VISITORS THAT ALL ARE WELCOME IN PHILADELPHIA. IN ADDITION, WE LAUNCHED OUR MARKETING CAMPAIGN TO DRIVE VISITATION FOR THE NATION'S 250TH BIRTHDAY CELEBRATION IN 2026; CONTINUED OUR TED PARTNERSHIP, HOSTING SEVERAL DEMOCRACY-RELATED EVENTS THROUGHOUT THE YEAR; AND DUG DEEP INTO OUR CIVIC PRIDE CAMPAIGN TO BUILD LOCAL ENTHUSIASM FOR THE MONUMENTAL YEAR AHEAD. WE ALSO EARNED HIGH-PROFILE ACCOLADES AND MEDIA COVERAGE THAT HELPED BUILD PHILADELPHIA'S IMAGE NATIONALLY AND DRIVE CIVIC PRIDE LOCALLY. WHAT'S MORE, WE CONTINUED TO PARTNER WITH LOCAL, REGIONAL AND NATIONAL ORGANIZATIONS TO TOUT GREATER PHILADELPHIA AS A GREAT PLACE TO VISIT--ALL THE WHILE REMAINING A MAJOR PRESENCE ONLINE (VISITPHILLY.COM REFRESH), ON SOCIAL MEDIA (INCREASED FOCUS ON COLLABORATIVE CONTENT) AND IN THE PRESS. WE BROUGHT IN 9.7 MILLION PAGEVIEWS TO VISITPHILLY.COM AND 47 MILLION VIEWS TO OUR SOCIAL ACCOUNTS AND PLACED/TRACKED 3,900 POSITIVE STORIES ABOUT PHILADELPHIA. IN ADDITION, WE HOSTED OUR SECOND PHILADELPHIA HOSPITALITY SYMPOSIUM, WORKED ON NEIGHBORHOOD TOURISM DEVELOPMENT WITH SEVERAL COMMUNITIES AND CONTINUED OUR DESTINATION OPTIMIZATION INITIATIVE. ALL THIS WORK LED TO IMPRESSIVE END RESULTS: IN 2025, GREATER PHILADELPHIA WELCOMED 44 MILLION VISITORS, GENERATING $13.4 BILLION IN ECONOMIC IMPACT AND $1.1 BILLION IN STATE AND LOCAL TAX REVENUE.
Expenses $18,409,384 · Revenue $307,781
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Angela ValANGELA VAL
PRESIDENT & CEO
- Total calculated
- $631,245
- From this org
- $588,105
- From related orgs
- $0
- Other
- $43,140
- Hours/week
- 55
Schedule J breakdown matched by us
- Base
- $387,269
- Bonus
- $170,000
- Other
- $30,836
- Deferred
- $17,500
- Nontaxable benefits
- $25,640
- Filer's total
- $631,245
-
Anthony ContiANTHONY CONTI
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Robert W BogleROBERT W BOGLE
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Rhonda R Cohen EsquireRHONDA R COHEN ESQUIRE
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
James AdamsonJAMES ADAMSON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Reginald ArchambaultREGINALD ARCHAMBAULT
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Darwin BeauvaisDARWIN BEAUVAIS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Dave BurkavageDAVE BURKAVAGE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Matt DickmanMATT DICKMAN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Wendy HamiltonWENDY HAMILTON
BOARD MEMBER (THRU 09/2025)
- Total calculated
- $0
- Hours/week
- 1
-
Jazelle JonesJAZELLE JONES
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kevin MurnaneKEVIN MURNANE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Leslie RichardsLESLIE RICHARDS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jacklin RhoadsJACKLIN RHOADS
BOARD MEMBER (THRU 03/2025)
- Total calculated
- $0
- Hours/week
- 1
-
Anne RyanANNE RYAN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
James D SchultzJAMES D SCHULTZ
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Tony SorrentinoTONY SORRENTINO
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Carol WatsonCAROL WATSON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Trino BoixTRINO BOIX
SECRETARY & CHIEF OPERATING OFFICER
- Total calculated
- $235,689
- From this org
- $222,887
- From related orgs
- $0
- Other
- $12,802
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $220,411
- Bonus
- $0
- Other
- $2,476
- Deferred
- $11,123
- Nontaxable benefits
- $1,679
- Filer's total
- $235,689
-
Cindy RayCINDY RAY
TREASURER & CFO
- Total calculated
- $244,553
- From this org
- $217,749
- From related orgs
- $0
- Other
- $26,804
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $215,431
- Bonus
- $0
- Other
- $2,318
- Deferred
- $11,177
- Nontaxable benefits
- $15,627
- Filer's total
- $244,553
-
Neil FrauenglassNEIL FRAUENGLASS
CHIEF MARKETING OFFICER
- Total calculated
- $321,248
- From this org
- $277,442
- From related orgs
- $0
- Other
- $43,806
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $275,706
- Bonus
- $0
- Other
- $1,736
- Deferred
- $14,281
- Nontaxable benefits
- $29,525
- Filer's total
- $321,248
-
Keith McMenaminKEITH MCMENAMIN
VP OF INFORMATION TECHNOLOGY
- Total calculated
- $199,187
- From this org
- $190,702
- From related orgs
- $0
- Other
- $8,485
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $189,322
- Bonus
- $0
- Other
- $1,380
- Deferred
- $6,990
- Nontaxable benefits
- $1,495
- Filer's total
- $199,187
-
Jessica CalterJESSICA CALTER
SVP ADV AND EXTERNAL AFFAIRS
- Total calculated
- $195,575
- From this org
- $160,571
- From related orgs
- $0
- Other
- $35,004
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $159,191
- Bonus
- $0
- Other
- $1,380
- Deferred
- $8,516
- Nontaxable benefits
- $26,488
- Filer's total
- $195,575
-
Cathy McVey-PalmerCATHY MCVEY-PALMER
SVP STRATEGIC INTEGRATION
- Total calculated
- $193,996
- From this org
- $170,500
- From related orgs
- $0
- Other
- $23,496
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $166,024
- Bonus
- $2,500
- Other
- $1,976
- Deferred
- $8,419
- Nontaxable benefits
- $15,077
- Filer's total
- $193,996
-
Jenea RobinsonJENEA ROBINSON
VICE PRESIDENT COMMUNICATIONS
- Total calculated
- $174,254
- From this org
- $154,575
- From related orgs
- $0
- Other
- $19,679
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $152,755
- Bonus
- $0
- Other
- $1,820
- Deferred
- $7,961
- Nontaxable benefits
- $11,718
- Filer's total
- $174,254
-
Binh NguyenBINH NGUYEN
SENIOR DIRECTOR COMMUNICATIONS
- Total calculated
- $156,681
- From this org
- $140,753
- From related orgs
- $0
- Other
- $15,928
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $138,966
- Bonus
- $0
- Other
- $1,787
- Deferred
- $7,116
- Nontaxable benefits
- $8,812
- Filer's total
- $156,681
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 7 · Other non-fixed payments
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 7
- SCHEDULE J, PART II, COLUMN (B)(II) REPORTS DISCRETIONARY INCENTIVE AMOUNTS THAT WERE APPROVED BY THE BOARD BASED UPON PERFORMANCE.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 22 September 2026
- IRS schema version
- 2025v4.2
- Source object
- 202612659349301736
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