Totals
- Total revenue
- $807,671
- Total expenses
- $629,571
- Contributions and grants received
- $807,671
- Grants paid
- $0
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $0
- Total assets, end of year
- $305,380
- Total liabilities, end of year
- $0
- Net assets or fund balances, end of year
- $305,380
- Program services expenses (Part IX)
- $526,190
- Management and general expenses
- $87,667
- Fundraising expenses
- $15,714
- Program service expenses (Part III)
- $526,190
Program services were 83.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1a · Federated campaigns
$0
-
1b · Membership dues
$0
-
1c · Fundraising events
$24,628
-
1d · Related organizations
$0
-
1e · Government grants (contributions)
$0
-
1f · All other contributions, gifts and grants
$783,043
-
1g · Noncash contributions included above
$0
-
2f · All other program service revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
3 · Investment income
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
4 · Income from investment of tax-exempt bond proceeds
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
5 · Royalties
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
6a · Gross rents
real property $0 · personal property $0
-
6b · Less rental expenses
real property $0 · personal property $0
-
6c · Rental income or loss
real property $0 · personal property $0
-
6d · Net rental income or loss
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
7a · Gross sales of assets other than inventory
securities $0 · other assets $0
-
7b · Less cost or other basis and sales expenses
securities $0 · other assets $0
-
7c · Gain or loss
securities $0 · other assets $0
-
7d · Net gain or loss
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
8a · Fundraising events: gross income
$0
-
8a · Fundraising events: contributions included on line 1c
$24,628
-
8b · Fundraising events: direct expenses
$0
-
8c · Net income from fundraising events
total $0 · unrelated business $0 · excluded $0
-
9a · Gaming: gross income
$0
-
9b · Gaming: direct expenses
$0
-
9c · Net income from gaming
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
10a · Gross sales of inventory
$0
-
10b · Cost of goods sold
$0
-
10c · Net income from sales of inventory
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
11d · All other revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
11e · Other revenue, total
$0
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $0 · program services $0
-
2 · Grants to domestic individuals
total $0 · program services $0
-
3 · Grants to foreign organizations and individuals
total $0 · program services $0
-
4 · Benefits paid to or for members
total $0 · program services $0
-
5 · Compensation of officers, directors and key employees
total $101,556 · program services $73,347 · management and general $28,209 · fundraising $0
-
6 · Compensation of disqualified persons
total $0 · program services $0 · management and general $0 · fundraising $0
-
7 · Other salaries and wages
total $177,570 · program services $177,570 · management and general $0 · fundraising $0
-
8 · Pension plan contributions
total $0 · program services $0 · management and general $0 · fundraising $0
-
9 · Other employee benefits
total $22,985 · program services $16,600 · management and general $6,385 · fundraising $0
-
10 · Payroll taxes
total $24,623 · program services $17,783 · management and general $6,840 · fundraising $0
-
11a · Fees: management
total $0 · program services $0 · management and general $0 · fundraising $0
-
11b · Fees: legal
total $8,577 · program services $0 · management and general $8,577 · fundraising $0
-
11c · Fees: accounting
total $12,450 · program services $0 · management and general $12,450 · fundraising $0
-
11d · Fees: lobbying
total $0 · program services $0 · management and general $0 · fundraising $0
-
11e · Fees: professional fundraising services
total $9,038 · fundraising $9,038
-
11f · Fees: investment management
total $0 · program services $0 · management and general $0 · fundraising $0
-
11g · Fees: other
total $33,901 · program services $28,780 · management and general $765 · fundraising $4,356
-
12 · Advertising and promotion
total $50,858 · program services $50,858 · management and general $0 · fundraising $0
-
13 · Office expenses
total $3,034 · program services $2,039 · management and general $995 · fundraising $0
-
14 · Information technology
total $1,569 · program services $0 · management and general $1,569 · fundraising $0
-
15 · Royalties
total $0 · program services $0 · management and general $0 · fundraising $0
-
16 · Occupancy
total $4,216 · program services $3,916 · management and general $300 · fundraising $0
-
17 · Travel
total $19,193 · program services $14,128 · management and general $3,055 · fundraising $2,010
-
18 · Travel or entertainment for public officials
total $0 · program services $0 · management and general $0 · fundraising $0
-
19 · Conferences, conventions and meetings
total $0 · program services $0 · management and general $0 · fundraising $0
-
20 · Interest
total $0 · program services $0 · management and general $0 · fundraising $0
-
21 · Payments to affiliates
total $0 · program services $0 · management and general $0 · fundraising $0
-
22 · Depreciation, depletion and amortization
total $0 · program services $0 · management and general $0 · fundraising $0
-
23 · Insurance
total $4,188 · program services $0 · management and general $4,188 · fundraising $0
-
24a · Other expenses: Research
total $13,900 · program services $13,900 · management and general $0 · fundraising $0
-
24b · Other expenses: Supplies and Printing
total $34,072 · program services $23,318 · management and general $10,444 · fundraising $310
-
24c · Other expenses: Dues and Subscriptions
total $4,709 · program services $1,950 · management and general $2,759 · fundraising $0
-
24d · Other expenses: Mailers and Phonebank
total $97,040 · program services $96,849 · management and general $191 · fundraising $0
-
24e · All other expenses
total $6,092 · program services $5,152 · management and general $940 · fundraising $0
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $127,280 · end of year $305,380
-
2 · Savings and temporary cash investments
beginning of year $0 · end of year $0
-
3 · Pledges and grants receivable
beginning of year $0 · end of year $0
-
4 · Accounts receivable
beginning of year $0 · end of year $0
-
5 · Loans and receivables from officers and key people
beginning of year $0 · end of year $0
-
6 · Loans and receivables from disqualified persons
beginning of year $0 · end of year $0
-
7 · Other notes and loans receivable
beginning of year $0 · end of year $0
-
8 · Inventories for sale or use
beginning of year $0 · end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $0 · end of year $0
-
11 · Investments: publicly traded securities
beginning of year $0 · end of year $0
-
12 · Investments: other securities
beginning of year $0 · end of year $0
-
13 · Investments: program-related
beginning of year $0 · end of year $0
-
14 · Intangible assets
beginning of year $0 · end of year $0
-
15 · Other assets
beginning of year $0 · end of year $0
-
17 · Accounts payable and accrued expenses
beginning of year $0 · end of year $0
-
18 · Grants payable
beginning of year $0 · end of year $0
-
19 · Deferred revenue
beginning of year $0 · end of year $0
-
20 · Tax-exempt bond liabilities
beginning of year $0 · end of year $0
-
21 · Escrow or custodial account liability
beginning of year $0 · end of year $0
-
22 · Loans and payables to officers and key people
beginning of year $0 · end of year $0
-
23 · Secured mortgages and notes payable
beginning of year $0 · end of year $0
-
24 · Unsecured notes and loans payable
beginning of year $0 · end of year $0
-
27 · Net assets without donor restrictions
beginning of year $127,280 · end of year $305,380
-
28 · Net assets with donor restrictions
beginning of year $0 · end of year $0
Mission and programs · 2022
Mission
New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions.
-
Listening - For New Rural Project, amplifying the voices of rural voters and understanding their issues and concerns begins and ends with listening. In 2022, New Rural Project contracted with Change Research to conduct a 400 person poll with Black, Hispanic and Native American infrequent voters in our seven rural counties Information gathered allowed us to understand the critical issues for our base constituency and laid the groundwork for the programs we are launching. Based on the data from the 2020 election and on learnings from our 2021 focus group of Black infrequent male voters led by Change Research, we decided we could advance our work by hosting what we called "Barbershop Conversations." This four-part weekly series brings together local community leaders, entrepreneurs, and elected officials with young Black men to discuss issues important to them, such as the justice system, crime, voting, civic engagement, and more. In 2020 it was expanded into 3 New Rural Project rural counties.
Expenses $184,167
-
Civic Engagement - New Rural Project directly engages with folks in our community to gain a better understanding of their priorities and to help support their greatest needs becoming a trusted partner. Vaccine and Community Events - In 2022, New Rural Project continued to host COVID-19 community vaccination events working to help rural populations of color receive vaccinations. Health professionals administered the vaccines, and we partnered with other local community groups to turn these vaccine events into community events providing essential services. In advance of our community events we canvassed and phone banked to ensure information about COVID-19 vaccines and our free events reached the communities closest to our events. New Rural Project also partners with other non-profit organizations to host webinars to help educate the public on the impact of various legislation and litigation connected to topics like public education funding and federal elections. We also speak with community college students hosting training sessions about civic and electoral engagement, how local elections impact daily life, and how one can speak at local government meetings. New Rural Project created the Young People's Conversations (YPC) series, a quarterly event to engage millennials and GenZ voters and amplify their voices and experiences. Panel discussions were held over Zoom, live streamed on our social media, and shared on our YouTube page.
Expenses $131,547
-
Electoral Engagement - Our goal is to have meaningful contact with infrequent registered voters of color to identify the barriers to their electoral participation and identify solutions to those barriers. Using staff members, volunteers and paid canvassers, we worked to educate these communities on how they could vote, when and where they could vote, and provided opportunities to meet the candidates and elected officials that would be on their General Election ballots. In the months leading up to both the May primary and November general election we did the following: 1) ran a six to seven day a week paid non-partisan canvassing program in four of our seven focus counties, 2) implemented a paid live phone and texting program, 3) implemented a direct mail campaign, 4) conducted weekly phone banking, 5) partnered with local organizations to hold five "Candidate Conversation" events, and 6) put together an effective radio and social media program.
Expenses $210,476
As filed on the 2022 return.
Listed in Part VII
-
Cynthia Wallace
Executive Director
- Total calculated
- $68,462
- From this org
- $68,462
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
-
Helen Probst Mills
Board Vice Chair - Policy and Operations Director
- Total calculated
- $33,095
- From this org
- $33,095
- From related orgs
- $0
- Other
- $0
- Hours/week
- 20
-
Douglas Wilson
Board Chair
- Total calculated
- $0
- Hours/week
- 0.5
-
Kristin Heidkamp
Board Member - Secretary
- Total calculated
- $0
- Hours/week
- 0.5
-
Christina Davis McCoy
Board Member - Treasurer
- Total calculated
- $0
- Hours/week
- 0.5
-
Jaimie Hildredth
Board Member
- Total calculated
- $0
- Hours/week
- 0.5
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 14 November 2023
- IRS schema version
- 2022v5.0
- Source object
- 202333199349303043
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