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New Rural Project

EIN 86-3220083 Charlotte, NC

Browse the largest nonprofits in North Carolina

Revenue 2024
$1,132,522
Expenses 2024
$1,222,654

Program services were 74.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
04
Street
PO Box 77424

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions.

Activities or mission (Part I)

To engage rural communities on issues that affect their everyday lives, including education, health, and economy, as well as other needs and issues identified by rural citizens.

  • Listening is at the core of our approach-amplifying voices and understanding community concerns begins with active listening. Through surveys, focus groups, and local platforms, we ensure diverse voices-including underserved communities, individuals under 40, and Faith Leaders-guide our work. This year, we re-engaged Barbershop Conversations members as volunteers and partners and expanded our Beauty Salon Conversation program to two additional NRP rural focus counties. Like the Barbershop Conversations, this three-week series engages women ages 18-40 to boost civic participation through discussions on health, civics, and entrepreneurship.

    Expenses $317,684

  • Civic Engagement - We work to connect civic engagement - voting, advocacy, and service - with everyday life by identifying meaningful links and encouraging active participation. Our efforts center on healthcare, public safety, education, voting rights, and civic education. NRP led and joined in rural health fairs to share Medicaid expansion information, partnered with organizations for nonpartisan voter events, and engaged communities and college students in conversations about civic participation and access to public programs. After Hurricane Helene, NRP collaborated with North Carolina partners to deliver essential supplies to affected residents.

    Expenses $226,917

  • Electoral Engagement - Our goal is to build strong connections with voters to understand and address barriers to electoral participation. Through staff, volunteers, and paid canvassers, we educated communities on how, when, and where to vote, and created opportunities to meet candidates and elected officials. We implemented a multifaceted campaign across four focus counties, including canvassing, live phone and text outreach, direct mail, weekly phone banking, and targeted radio and social media efforts. For this year's General Election, we conducted a nonpartisan endorsement process, inviting all candidates in our focus races to participate. Those endorsed demonstrated a clear commitment to our core focus areas of public safety, education, voting rights, and civic education. NRP had independent expenditures, as defined by Federal and North Carolina campaign finance laws, which are set forth on Schedule C.

    Expenses $363,067

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Cynthia Wallace

    Executive Director

    Total calculated
    $81,949
    From this org
    $81,949
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Helen Probst Mills

    Vice Chair

    Total calculated
    $0
    Hours/week
    1

  • Douglas Wilson

    Board Chair

    Total calculated
    $0
    Hours/week
    3

  • Kristin Heidkamp

    Secretary

    Total calculated
    $0
    Hours/week
    1

  • Christina Davis McCoy

    Treasurer

    Total calculated
    $0
    Hours/week
    2

  • Jamie Hildredth

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Melvin Ingram

    Board Member

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $1,132,522
    Expenses
    $1,222,654
    Contributions
    $1,130,429
    Grants paid
    $0
  • 2023
    Revenue
    $752,920
    Expenses
    $566,568
    Contributions
    $752,920
    Grants paid
    $0
  • 2022
    Revenue
    $807,671
    Expenses
    $629,571
    Contributions
    $807,671
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $263,008
    Expenses
    $135,728
    Assets (EOY)
    $127,280

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.