Form 990 for tax year 2023

Filed by New Rural Project.

Totals

Total revenue: $752,920
Total expenses: $566,568
Contributions and grants received: $752,920
Grants paid: $0
Program service revenue: $0
Investment income: $0
Other revenue: $0
Total assets, end of year: $491,732
Total liabilities, end of year: $0
Net assets or fund balances, end of year: $491,732
Program services expenses (Part IX): $371,985
Management and general expenses: $171,062
Fundraising expenses: $23,521
Program service expenses (Part III): $371,985

Program services were 65.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

1a · Federated campaigns

$0
1b · Membership dues

$0
1c · Fundraising events

$36,035
1d · Related organizations

$0
1e · Government grants (contributions)

$0
1f · All other contributions, gifts and grants

$716,885
1g · Noncash contributions included above

$0
6c · Rental income or loss

real property $0 · personal property $0
7c · Gain or loss

securities $0 · other assets $0
8a · Fundraising events: contributions included on line 1c

$36,035
11e · Other revenue, total

$0

Functional expenses

Part IX, the statement of functional expenses.

5 · Compensation of officers, directors and key employees

total $84,074 · program services $46,241 · management and general $30,088 · fundraising $7,745
7 · Other salaries and wages

total $205,785 · program services $162,628 · management and general $41,774 · fundraising $1,383
9 · Other employee benefits

total $42,391 · program services $30,374 · management and general $10,689 · fundraising $1,328
10 · Payroll taxes

total $23,219 · program services $16,730 · management and general $5,758 · fundraising $731
11b · Fees: legal

total $8,628 · management and general $8,628
11c · Fees: accounting

total $15,924 · management and general $15,924
11e · Fees: professional fundraising services

total $5,388 · fundraising $5,388
11g · Fees: other

total $48,650 · program services $48,650
16 · Occupancy

total $5,692 · program services $2,377 · management and general $3,315
17 · Travel

total $26,992 · program services $19,046 · management and general $4,269 · fundraising $3,677
19 · Conferences, conventions and meetings

total $3,856 · program services $3,617 · management and general $239
24a · Other expenses: Supplies

total $20,278 · program services $11,518 · management and general $7,679 · fundraising $1,081
24b · Other expenses: Postage and Shipping

total $4,420 · program services $3,875 · management and general $545 · fundraising $0
24c · Other expenses: Printing and Publications

total $15,778 · program services $11,905 · management and general $3,873
24d · Other expenses: Miscellaneous

total $48,404 · program services $8,410 · management and general $37,806 · fundraising $2,188
24e · All other expenses

total $7,089 · program services $6,614 · management and general $475

Balance sheet

Part X, book values.

1 · Cash, non-interest-bearing

beginning of year $305,380 · end of year $491,732
2 · Savings and temporary cash investments

beginning of year $0
3 · Pledges and grants receivable

beginning of year $0
4 · Accounts receivable

beginning of year $0
5 · Loans and receivables from officers and key people

beginning of year $0
6 · Loans and receivables from disqualified persons

beginning of year $0
7 · Other notes and loans receivable

beginning of year $0
8 · Inventories for sale or use

beginning of year $0
9 · Prepaid expenses and deferred charges

beginning of year $0
11 · Investments: publicly traded securities

beginning of year $0
12 · Investments: other securities

beginning of year $0
13 · Investments: program-related

beginning of year $0
14 · Intangible assets

beginning of year $0
15 · Other assets

beginning of year $0
17 · Accounts payable and accrued expenses

beginning of year $0
18 · Grants payable

beginning of year $0
19 · Deferred revenue

beginning of year $0
20 · Tax-exempt bond liabilities

beginning of year $0
21 · Escrow or custodial account liability

beginning of year $0
22 · Loans and payables to officers and key people

beginning of year $0
23 · Secured mortgages and notes payable

beginning of year $0
24 · Unsecured notes and loans payable

beginning of year $0
27 · Net assets without donor restrictions

beginning of year $305,380 · end of year $416,732
28 · Net assets with donor restrictions

beginning of year $0 · end of year $75,000

Mission and programs · 2023

Mission

New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions.

Activities or mission (Part I)

To engage rural communities on issues that affect their everyday lives, including education, health, and economy, as well as other needs and issues identified by rural citizens.

Listening is at the core of our approach-amplifying voices and understanding the issues and concerns of our communities starts with actively listening. Through surveys, focus groups, and creating local platforms, we ensure that the voices of diverse constituencies (underserved communities, individuals under 40, and Faith Leaders) are heard and guide our work. In 2023, we expanded our Barbershop Conversations to an additional NRP rural focus county. This three-part weekly series brings together local community leaders, entrepreneurs, and elected officials with young men to discuss issues important to them, such as the justice system, crime, voting, civic engagement, and more. In the summer of 2023, we launched our Beauty Salon Conversation program in two of NRP rural focus counties. This program has a similar focus to our Barbershop Conversations which is to reach 18 - 40 year old women to increase civic engagement through a three week series. Our series brought the heat and the tea with sessions on Women, Stress, and Wellness, Civics at the Local Government Level, Entrepreneurship, and concluded by connecting the dots between these issues and their civic and electoral engagement.

Expenses $130,195
Civic Engagement - We aim to bridge the gap between civic engagement-such as voting, serving on boards, and advocacy-and individuals' daily lives by identifying meaningful connections and encouraging active participation. This includes leading and partnering on service events that drive community impact. Our civic engagement focused on issues related to healthcare, public safety, public education, voting rights, and civic education. In 2023, NRP launched our Urgent Conversations series with a discussion about the impact of Medicaid expansion on rural citizens and healthcare providers. We worked with several of our focus counties on community-based public safety campaigns to facilitate the sharing of helpful information and relevant resources between our focus counties as well as participated in panels with families who had been impacted by gun violence. We also partnered with other organizations to educate the public on the impact of funding the Comprehensive Remedial Plan (better known as the "Leandro Plan") for North Carolina public schools. NRP team members continue to speak with college students hosting training sessions about civic and electoral engagement, how local elections impact daily life, and how one can speak at local government meetings. Finally, we partnered with other local and national partners for several town halls in three of our focus counties that provided rural residents the opportunity to voice their concerns and provide feedback to their elected officials on the issues most important to them like voting rights, funding for public education, expanding Medicaid, the economy, and the environment.

Expenses $92,996
Electoral Engagement - Our goal is to build meaningful connections with infrequent voters of in order to better understand the barriers they face to participating in elections-and to identify practical solutions to overcome those challenges. Through a combination of staff, volunteers, and paid canvassers, we worked to educate these communities about how, when, and where to vote. We also created opportunities for them to engage directly with the candidates and elected officials appearing on their Municipal Election ballots. In preparation for the November municipal elections, we implemented a multifaceted campaign strategy. This included a paid, non-partisan canvassing program in three municipalities, operating three to four days per week. Additionally, we conducted a paid live phone and texting program, a direct mail campaign, weekly phone banking, and an effective social media program. We further broadened our reach by partnering with local organizations to host Candidate Conversation events.

Expenses $148,794

As filed on the 2023 return.

Listed in Part VII

Cynthia Wallace

Executive Director

Total calculated

$70,833

From this org

$70,833

From related orgs

$0

Other

$0

Hours/week

40
Helen Probst Mills

Board Vice Chair - Policy and Operations Director

Total calculated

$13,240

From this org

$13,240

From related orgs

$0

Other

$0

Hours/week

20
Douglas Wilson

Board Chair

Total calculated

$0

Hours/week

0.5
Kristin Heidkamp

Board Member - Secretary

Total calculated

$0

Hours/week

0.5
Christina Davis McCoy

Board Member - Treasurer

Total calculated

$0

Hours/week

0.5
Jaimie Hildredth

Board Member

Total calculated

$0

Hours/week

0.5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type: form_990
Tax year: 2023
Filed: 8 April 2025
IRS schema version: 2023v6.0
Source object: 202541269349302069

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