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Nonprofiteer
← MOBILE GIVING FOUNDATION INC

Form 990 for tax year 2024

Filed by MOBILE GIVING FOUNDATION INC.

Totals

Total revenue
$423,720
Total expenses
$541,251
Contributions and grants received
$186,015
Grants paid
$136,015
Program service revenue
$242,194
Investment income
-$4,489
Other revenue
$0
Total assets, end of year
$0
Total liabilities, end of year
$0
Net assets or fund balances, end of year
$0
Program services expenses (Part IX)
$487,799
Management and general expenses
$46,437
Fundraising expenses
$7,015
Program service expenses (Part III)
$487,799

Program services were 90.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $186,015

  • 2a · Program service revenue: KEYWORDS FEE

    total $137,050 · related or exempt $137,050

  • 2b · Program service revenue: NPO APPLICATION AND SETUP FEE

    total $25,506 · related or exempt $25,506

  • 2c · Program service revenue: DONATION TRANSACTION FEE

    total $22,821 · related or exempt $22,821

  • 2d · Program service revenue: CORPORATE SOCIAL RESPONSIBIL

    total $18,250 · related or exempt $18,250

  • 2e · Program service revenue: SHORT CODE FEES

    total $12,000 · related or exempt $12,000

  • 2f · All other program service revenue

    total $26,567 · related or exempt $26,567

  • 7b · Less cost or other basis and sales expenses

    other assets $4,489

  • 7c · Gain or loss

    other assets -$4,489

  • 7d · Net gain or loss

    total -$4,489 · related or exempt -$4,489

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $136,015 · program services $136,015

  • 5 · Compensation of officers, directors and key employees

    total $9,231 · program services $1,846 · management and general $4,616 · fundraising $2,769

  • 7 · Other salaries and wages

    total $156,776 · program services $141,098 · management and general $12,542 · fundraising $3,136

  • 9 · Other employee benefits

    total $7,111 · program services $6,400 · management and general $569 · fundraising $142

  • 10 · Payroll taxes

    total $16,430 · program services $14,787 · management and general $1,314 · fundraising $329

  • 11c · Fees: accounting

    total $24,918 · management and general $24,918

  • 11g · Fees: other

    total $33,300 · program services $33,300

  • 12 · Advertising and promotion

    total $236 · program services $236

  • 13 · Office expenses

    total $5,073 · program services $4,566 · management and general $406 · fundraising $101

  • 14 · Information technology

    total $5,824 · program services $5,824

  • 16 · Occupancy

    total $5,639 · program services $5,075 · management and general $451 · fundraising $113

  • 17 · Travel

    total $2,135 · program services $1,921 · management and general $171 · fundraising $43

  • 22 · Depreciation, depletion and amortization

    total $1,621 · program services $1,426 · management and general $140 · fundraising $55

  • 23 · Insurance

    total $16,371 · program services $14,734 · management and general $1,310 · fundraising $327

  • 24a · Other expenses: PLATFORM EXPENSE

    total $87,471 · program services $87,471

  • 24b · Other expenses: OUTSIDE CONTRACT SERVICES

    total $19,821 · program services $19,821

  • 24c · Other expenses: REGISTRATION AND TESTING

    total $9,279 · program services $9,279

  • 24d · Other expenses: SHORT CODES

    total $4,000 · program services $4,000

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $144,115

  • 4 · Accounts receivable

    beginning of year $279,652

  • 9 · Prepaid expenses and deferred charges

    beginning of year $8,746

  • 10c · Land, buildings and equipment, net

    beginning of year $6,110

  • 17 · Accounts payable and accrued expenses

    beginning of year $279,292

  • 19 · Deferred revenue

    beginning of year $41,800

  • 27 · Net assets without donor restrictions

    beginning of year $117,531

Mission and programs · 2024

Mission

THE MISSION OF THE FOUNDATION IS TO ENABLE THE MOBILE CHANNEL FOR CHARITABLE GIVING IN SUPPORT OF GOOD CAUSES BY USING THE CONVENIENCE, SECURITY AND UBIQUITY OF TEXT MESSAGING AND OTHER WIRELESS NETWORK BASED BILLING SYSTEMS. NONPROFIT ORGANIZATIONS WILL FIND MOBILE TO BE AN EFFECTIVE CHANNEL FOR NEW DONOR ACQUISITION, FUND RAISING AND DONOR INTERACTION. DONORS WILL FIND THE USE OF MOBILE TO BE CONVENIENT, IMMEDIATE, PRIVATE AND SECURE. MERGING PHILANTHROPY WITH THE POWER OF THE MOBILE MEDIUM SERVES THE BROADER OBJECTIVE OF EXPANDING THE POOL OF CONTRIBUTORS TO INCLUDE THOSE WHO MIGHT ONLY BE ABLE TO AFFORD TO MAKE A SMALL GIFT THROUGH A 5 OR 10 CHARGE COLLECTED THROUGH THEIR WIRELESS BILL. DONORS CAN IMMEDIATELY RESPOND TO A MOBILE CALL TO ACTION WHETHER IT IS DELIVERED AT POINT OF SALE, ON TELEVISION, VIA PRINT, ETC. 100% OF EACH DONATION IS REMITTED DIRECTLY FROM THE WIRELESS OPERATORS TO THE MGF, WHICH IN TURN GIVES 100% TO THE QUALIFIED CHARITY RECOMMENDED BY THE DONOR.

  • THE MOBILE GIVING FOUNDATION'S (MGF) CORE OPERATION IS TO QUICKLY RAISE FUNDS USING AN ELECTRONIC DAF MODEL TO ENABLE MGF, AND INDIRECTLY, ITS DONORS, TO REACT IN REAL TIME TO ADDRESS CRITICAL CHARITABLE NEEDS BY OFFERING DONORS A MECHANISM BY WHICH THEY CAN ELECTRONICALLY MAKE A CONTRIBUTION TO MGF USING THEIR CELL PHONES AND RECOMMEND TO MGF THE NAME OF A PRE-VETTED CHARITY, UNDER AGREEMENT WITH THE MGF, THAT THE DONOR WOULD LIKE TO SUPPORT. BY "USING THEIR CELL PHONES," WE MEAN DONORS USE SMS TEXT MESSAGING TO RESPOND TO A GIVING CALL-TO-ACTION AND TO MAKE A CHARITABLE DONATION BILLED THROUGH THE DONOR'S WIRELESS PHONE BILL. BY "PRE-VETTED CHARITY," WE CREATE A ROSTER OF IRS-RECOGNIZED TAX-EXEMPT CHARITIES THAT MEET ADDITIONAL STANDARDS OF TRUST AND ACCOUNTABILITY. AS PART OF THE PROCESS OF MAKING THE CONTRIBUTION TO MGF, THE DONOR IS PRESENTED WITH THE FOLLOWING MESSAGE: "THANK YOU FOR CONTRIBUTING TO A MOBILE GIVING FOUNDATION CAMPAIGN. YOUR DONATION IS TO THE MOBILE GIVING FOUNDATION (MGF), A 501C(3) PUBLIC CHARITY, WHICH RE-GRANTS YOUR DONATION TO THE CHARITY(IES) YOU DESIGNATED THROUGH YOUR TEXT MESSAGE DONATION. YOUR DONATION WILL APPEAR AS MOBILE GIVING FOUNDATION ON YOUR WIRELESS STATEMENT. PER OUR AGREEMENT WITH ALL ORGANIZATIONS, AND IN ACCORDANCE WITH THE INTERNAL REVENUE SERVICE, THE MGF HAS THE EXCLUSIVE LEGAL CONTROL OVER ALL DONATION AMOUNTS. IF AN ORGANIZATION FAILS TO COMPLY WITH THE MGF STANDARDS FOR PARTICIPATION, THE MGF RESERVES THE RIGHT TO DISSEMINATE DONATION AMOUNTS TO A COMPLEMENTARY ORGANIZATION." A DONOR'S MOBILE PHONE CONTRIBUTION IS TRACKED ON MGF'S RECORDS BY REFERENCE TO THE DONOR, WITH THE DONOR BEING ADVISED THAT THEIR CONTRIBUTION IS TO MGF. THE MGF ISSUES A TAX DONATION RECEIPT TO THE DONOR ITEMIZED BY THE INDIVIDUAL CHARITABLE GRANT RECIPIENT. MGF SIMPLY USES MODERN ELECTRONIC/MOBILE COMMUNICATIONS TO RADICALLY SHORTEN THE LENGTH OF TIME TO SOLICIT AND PROCESS DONOR CONTRIBUTIONS RESULTING IN A DAF OPERATION THAT IS MORE COST-EFFICIENT AND TIMELY THAN HISTORIC DAF MODELS.

    Expenses $487,799 · Grants $136,015

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Joe Manis

    DIRECTOR, CH

    Total calculated
    $138,600
    From this org
    $138,600
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Jim Manis

    FOUNDER

    Total calculated
    $9,231
    From this org
    $9,231
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Brian Ashby

    VICE CHAIR

    Total calculated
    $0

  • Sheri Bachstein

    DIRECTOR

    Total calculated
    $0

  • Brad Horwitz

    TREASURER

    Total calculated
    $0

  • Art Taylor

    CHAIRMAN

    Total calculated
    $0

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Assets distributed on this return

Schedule N, as filed: what the organization did with its assets when it liquidated or dissolved, or disposed of more than a quarter of them, and who received them. A recipient with an EIN is usually a successor organization; filers also list expenses such as legal fees here.

  • No recipient named

    $68

    Liquidation · BANK FEES · Feb 28, 2025

6 distributions to recipients named as people, $12,073 in total. Counted where the filer named the recipient as a person, as filed. Who received them, and what, are not published.

Provenance

Return type
form_990
Tax year
2024
Filed
10 February 2025
IRS schema version
2024v5.0
Source object
202520429349300732

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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