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← PROMISING PAGES

Form 990 for tax year 2024

Filed by PROMISING PAGES.

Totals

Total revenue
$1,199,100
Total expenses
$1,077,687
Contributions and grants received
$1,203,300
Grants paid
$0
Program service revenue
$0
Investment income
$0
Other revenue
-$4,200
Total assets, end of year
$475,531
Total liabilities, end of year
$10,086
Net assets or fund balances, end of year
$465,445
Program services expenses (Part IX)
$961,497
Management and general expenses
$70,123
Fundraising expenses
$46,067
Program service expenses (Part III)
$961,497

Program services were 89.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $23,704

  • 1f · All other contributions, gifts and grants

    $1,179,596

  • 1g · Noncash contributions included above

    $697,368

  • 3 · Investment income

    total $0

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6d · Net rental income or loss

    total $0

  • 7d · Net gain or loss

    total $0

  • 8a · Fundraising events: gross income

    $12,825

  • 8a · Fundraising events: contributions included on line 1c

    $23,704

  • 8b · Fundraising events: direct expenses

    $17,025

  • 8c · Net income from fundraising events

    total -$4,200

  • 9c · Net income from gaming

    total $0

  • 10c · Net income from sales of inventory

    total $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $59,664 · program services $17,899 · management and general $14,916 · fundraising $26,849

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $196,636 · program services $166,637 · management and general $26,092 · fundraising $3,907

  • 8 · Pension plan contributions

    total $0

  • 9 · Other employee benefits

    total $0

  • 10 · Payroll taxes

    total $20,357 · program services $14,657 · management and general $3,257 · fundraising $2,443

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $0

  • 11c · Fees: accounting

    total $0

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $0

  • 11g · Fees: other

    total $14,149 · program services $1,500 · management and general $12,649

  • 12 · Advertising and promotion

    total $75 · fundraising $75

  • 13 · Office expenses

    total $4,801 · program services $4,745 · management and general $32 · fundraising $24

  • 14 · Information technology

    total $0

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $0

  • 17 · Travel

    total $1,658 · management and general $1,658

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $0

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $6,939 · program services $4,996 · management and general $1,110 · fundraising $833

  • 23 · Insurance

    total $7,206 · management and general $7,206

  • 24a · Other expenses: Distributed books

    total $750,736 · program services $750,736

  • 24b · Other expenses: Computer & Software

    total $8,018 · program services $5,773 · management and general $1,283 · fundraising $962

  • 24c · Other expenses: Printing and Publications

    total $4,151 · program services $2,989 · management and general $664 · fundraising $498

  • 24d · Other expenses: Dues & Subscriptions

    total $2,508 · program services $1,806 · management and general $401 · fundraising $301

  • 24e · All other expenses

    total $789 · program services -$10,241 · management and general $855 · fundraising $10,175

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $276,488 · end of year $338,510

  • 2 · Savings and temporary cash investments

    end of year $0

  • 3 · Pledges and grants receivable

    end of year $50,000

  • 4 · Accounts receivable

    end of year $0

  • 5 · Loans and receivables from officers and key people

    end of year $0

  • 6 · Loans and receivables from disqualified persons

    end of year $0

  • 7 · Other notes and loans receivable

    end of year $0

  • 8 · Inventories for sale or use

    beginning of year $45,293 · end of year $62,734

  • 9 · Prepaid expenses and deferred charges

    end of year $0

  • 10a · Land, buildings and equipment: cost or other basis

    $37,197

  • 10b · Land, buildings and equipment: accumulated depreciation

    $12,910

  • 10c · Land, buildings and equipment, net

    beginning of year $31,226 · end of year $24,287

  • 11 · Investments: publicly traded securities

    end of year $0

  • 12 · Investments: other securities

    end of year $0

  • 13 · Investments: program-related

    end of year $0

  • 14 · Intangible assets

    end of year $0

  • 15 · Other assets

    end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $8,975 · end of year $10,086

  • 27 · Net assets without donor restrictions

    beginning of year $299,254 · end of year $415,445

  • 28 · Net assets with donor restrictions

    beginning of year $44,778 · end of year $50,000

Mission and programs · 2024

Mission

Promising Pages is The Charlotte Area Book Bank! Our mission is to collect new and donated books and share them with children living in the Charlotte Area Book Desert: those with few, if any, books at home. We work to create a culture of book sharing and ownership. We envision a world where all children have home libraries of self-selected books, can see themselves reflected in the books they read, and have made reading a joyful habit for a lifetime.

  • During the 20242025 fiscal year, Promising Pages increased access to free, high-quality childrens books for children and families facing barriers to book ownership. The organization shared 265,134 books with 54,009 children and 197 community partners, reaching 27 zip codes across 13 counties and operating 32 Reading Resource Centers in community-based locations. Since its founding in 2012, Promising Pages has shared more than 2 million books, helping children build home libraries and positive attitudes towards books and reading.Promising Pages Book Access System ensures families can find free books where they live, play, and learn through multiple coordinated programs. Books on Break, an evidence-based summer reading program, provided 71,320 books through 23 free school book fairs, enabling 12,705 PreK5th grade students to choose five books each to take home for the summer. School partner surveys reported that 100% of participating schools observed increased excitement around reading, viewed the program as important in preventing summer learning loss, and had no alternative source of summer reading books for students.The Bookseed program partnered with affordable housing communities to help 1,365 children build self-selected home libraries of 25 free books, while expanding to six new communities for a total of 15 Bookseed sites. Promising Pages also strengthened community infrastructure by establishing 16 new Reading Resource Centers, expanding the total to 32, and connecting families to more than 20 literacy-focused organizations through on-site and digital resources. Through the Community Partner Program, Promising Pages provided $672,453 worth of free books, saving partner organizations significant program costs and enabling them to better serve children and families. The Feed the Body, Feed the Mind program reached 5,409 students by distributing 15,458 books alongside food through partnerships with five food pantry locations. Program delivery was supported by 4,862 volunteer hours, amplifying community investment and operational efficiency.

    Expenses $961,497

As filed on the 2024 return.

Listed in Part VII

  • Kelly Cates

    Executive Dir.

    Total calculated
    $59,664
    From this org
    $55,374
    From related orgs
    $0
    Other
    $4,290
    Hours/week
    40
  • Nicole Arcodia

    Secretary

    Total calculated
    $0
    Hours/week
    5
  • Isaac Oyer

    Director

    Total calculated
    $0
    Hours/week
    5
  • Amy Murphy Curlis

    Chairman

    Total calculated
    $0
    Hours/week
    5
  • Deanna Fayed

    Treasurer

    Total calculated
    $0
    Hours/week
    5
  • Carol Rego

    Director

    Total calculated
    $0
    Hours/week
    5
  • Nepherterra Estrada Best

    Director

    Total calculated
    $0
    Hours/week
    5
  • Raquel Tillman

    Director

    Total calculated
    $0
    Hours/week
    5
  • Sally Holmes

    Director

    Total calculated
    $0
    Hours/week
    5
  • Matthew Susong

    Past Chair

    Total calculated
    $0
    Hours/week
    5
  • Ashley Durbin

    Director

    Total calculated
    $0
    Hours/week
    5
  • Chris Turner

    Director

    Total calculated
    $0
    Hours/week
    5
  • Marcy Neale

    Past Chair

    Total calculated
    $0
    Hours/week
    5
  • Maren McGrane

    Vice Chair

    Total calculated
    $0
    Hours/week
    5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
21 January 2026
IRS schema version
2024v5.2
Source object
202610219349300101

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